The Exceptional 10 Leadership Coaches in the USA for 2024 by Mirror Review

O CTO B E R 2 0 2 4 M I R R O R R EVI EW.CO M

™

Founder

Lex Sisney Harnessing Natural Laws for Sustainable Business Success THE EXCEPTIONAL 10 LEADERSHIP COACHES IN THE USA FOR 2024

EDITOR’S LETTER

Empowering Leaders, Transforming Futures!

ear Readers,

In today’s rapidly changing corporate landscape, the demand for exceptional leadership coaches is surging. This rise is driven by a need for more adaptive, emotionally intelligent leaders who can guide their teams through transitions and challenges, such as the shift to remote work and the longterm impacts of the COVID-19 pandemic. Companies are increasingly recognizing that leadership development through coaching is not just a luxury but a necessity for sustained organizational success. Leadership coaching plays a vital role in enhancing employee engagement, fostering a positive workplace culture, and driving performance. As a result, leadership coaches have become critical partners in helping organizations build resilient, forward-thinking leaders.

One of the key reasons for this demand is the growing emphasis on emotional intelligence (EQ) and soft skills. Today’s leaders need more than technical expertise; they must be able to navigate interpersonal dynamics, manage stress, and inspire their teams. With the complexity of the modern business environment, leadership coaches are essential for helping leaders develop the skills needed to thrive in this evolving landscape. Their work is helping shape a new generation of leaders capable of adapting to changing market demands while maintaining a strong, cohesive team culture. In this edition, “The Exceptional 10 Leadership Coaches in the USA for 2024”, we spotlight Lex Sisney, the visionary Founder of Organizational Physics, whose groundbreaking approach to leadership coaching has transformed how companies scale and grow. Lex’s unique method, grounded in the principles of physics, helps leaders create strategic clarity, optimize growth, and design structures that support sustainable business expansion. His framework aligns strategy and execution while ensuring that core values are never compromised. Through Organizational Physics, Lex has helped countless leaders manage dynamic forces within their organizations, creating businesses that grow smoothly without losing momentum. Through the insights of Lex and other featured coaches like Amber Daines, Matt Hunter, and Kimberly Crowe, this edition oﬀers a glimpse into how leadership coaching is redeﬁning business success. These thought leaders are empowering organizations to thrive by nurturing the next generation of leaders equipped to manage complexity and drive transformation in today’s evolving business environment. Happy Reading!

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COVER STORY

10 Lex Sisney

22 Amber Daines 32 Kimberly Crowe 42 Matt Hunter

Articles

CONTENTS

Profiles

10 Amazon Leadership Principles to Build a Thriving Company Culture

Empower Your Leadership With Inspiring Positive A irmations and Quotes

The Essentials of Emotional Intelligence in Leadership

Cover Story

Founder

10 | OCTOBER 2024

Lex Sisney Harnessing Natural Laws for Sustainable Business Success KeyPoints ● Lex Sisney, the founder of Organizational Physics, applies principles of physics to organizational design, helping leaders understand their companies as interconnected systems. ● Organizational Physics is a framework designed to help companies align their strategy, structure, and execution to drive growth without compromising their core values. ● Lex says, “When you resist natural laws, you create unnecessary friction, which can stall growth or lead to breakdowns.”

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When you resist natural laws, you create unnecessary friction, which can stall growth or lead to breakdowns.

11 | OCTOBER 2024

Cover Story “In physics, you identify clues that lead to fundamental truths. You build models and see if they can explain the world around you.” – Saﬁ Bahcall.

MR: Can you explain the inspiration behind your approach to business leadership, particularly how Organizational Physics came to be?

Lex: I’ve always been fascinated by how systems—whether in nature or manmade—scale. Early in my career, I realized that many companies, despite having brilliant ideas and talented teams, face monumental challenges when trying to scale from start-ups to industry leaders. This led me to become obsessed with ﬁnding a framework that could help leaders not only grow their organizations but do so with resilience and adaptability.

ex Sisney has spent his career doing just that, only his laboratory isn’t confined to the realms of physics—it’s the dynamic world of business leadership. What if the very laws that govern our physical world could be applied to organizations? This question led Lex on a journey to explore the hidden patterns and forces shaping companies as they scale. Today, as the founder of Organizational Physics, Lex has crafted a unique framework to help CEOs and their teams grow their businesses in ways that don’t sacrifice integrity or values. But how did Lex bridge the gap between the natural world and the challenges businesses face? And what makes his approach so different from traditional leadership frameworks? In the following story, we dive into his insights, struggles, and triumphs as he’s guided organizations toward sustainable, scalable success.

12 | OCTOBER 2024

That’s when I started applying the principles of physics to business. I began noticing patterns, such as how energy ﬂows in systems or how friction can cause breakdowns. I applied these principles to business, creating tools and frameworks that help leaders create strategic clarity, design scalable structures, and manage dynamic forces within their organizations. Over time, this approach evolved into what I now call Organizational Physics. It’s a framework designed to help companies align their strategy, structure, and execution to

drive growth without compromising their core values. Essentially, it helps you diagnose challenges, optimize growth, and ultimately create a business that scales smoothly without losing momentum. What makes this approach unique is its foundation in universal laws that govern both the natural world and organizations. MR: How does Organizational Physics diﬀer from other leadership frameworks? Lex: The uniqueness of Organizational Physics lies in its systems-thinking approach. Instead of focusing on isolated problems, we look at the organization as a whole—understanding how each part interacts and inﬂuences the others. Many leadership frameworks tend to zero in on behavior change or tactical solutions. However, without understanding the larger system in which those behaviors or tactics exist, any success will likely be short-lived.

Our methodology goes deeper, helping leaders uncover the root causes of their challenges. This could be anything from team misalignment or a flawed organizational structure to an unclear strategy. We also recognize that, like natural systems, businesses evolve through predictable stages. The strategies that work in one stage of growth often create friction in the next. That’s why we prepare leaders for these transitions, teaching them how to manage energy—both human and organizational—so they stay aligned and continue moving forward. MR: One of your principles is “Don’t fight the physics.” Can you elaborate on it and how it applies to managing an organization? Lex: “Don’t fight the physics” means embracing the natural laws that govern your organization. When you resist these laws, you create unnecessary friction, which can stall growth or lead to breakdowns. For instance, the law of entropy tells us that systems naturally move toward disorder. In business, this manifests as declining performance, misalignment, or team dysfunction.

13 | OCTOBER 2024

Cover Story 14 | OCTOBER 2024

Instead of resisting entropy, we harness it by continuously evolving the organization. This might involve streamlining processes, adapting strategies, or realigning teams. Breakdowns, in fact, are signals that it’s time for a breakthrough. When you understand the forces at play, you can anticipate and manage them before they escalate into critical failures. MR: What types of clients typically seek your coaching services? What are their most common pain points, and how do you guide them through these challenges? Lex: I primarily work with funded, highpotential growth companies, typically at the expansion stage. At this point, the stakes are high, and the complexity of scaling starts to become a serious challenge. These CEOs and leaders often grapple with misaligned teams, broken communication processes, or structures that no longer support their growth. They’ve grown quickly but are beginning to feel like their organization is starting to fray at the edges. The most common pain points revolve around clarifying strategy, aligning teams with that strategy, and designing scalable structures and processes that can adapt as the company grows. I help them by focusing on systems thinking—seeing the interconnected nature of their challenges and guiding them toward solutions that address the root causes, not just the symptoms. MR: Can you share more about your role and the challenges you’ve faced in introducing Organizational Physics to business leaders? Lex: My role is primarily focused on thought leadership and client coaching. I spend a lot of time developing new tools, writing, and coaching executives to align their strategies and scale their businesses. It’s a blend of creating, teaching, and designing.

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If you want to maximize the gains, then minimize the drains. One of the biggest challenges I faced early on was convincing leaders that applying physics to business was a valid approach. It sounded abstract and unconventional at first, but I stuck with it because I knew it worked. Over time, as I was able to show real-world results and the long-term success of the companies I coached, the idea gained traction. Another challenge was learning how to scale myself. I couldn’t be the bottleneck for growth, so I had to systematize my methodology through training, programs, and tools. As for achievements, I’m proud of the impact Organizational Physics has had across industries, helping businesses grow and thrive sustainably. I’ve been fortunate to be recognized as a top business coach and keynote speaker at various events. However, what gives me the most satisfaction is hearing the feedback from CEOs I’ve coached, often years after they’ve implemented the program. The gratitude they express for the lasting change in their organizations is what truly makes it all worthwhile. MR: Your books cover a range of business topics. Can you explain how each reflects your core philosophy and helps leaders address specific challenges? Lex: All of my books revolve around the core principle that businesses and teams are dynamic systems. They need to be designed, led, and managed with that understanding in mind. In Designed to Scale, I focus on the structural elements required for growth—how to build a scalable foundation that can adapt as the business expands. In Organizational Physics, I dive deeper into how natural laws impact organizations. It’s about understanding how energy flows, where friction occurs, and how to manage those forces to keep the business aligned and moving forward. Lastly, How to Think About Hiring guides leaders in hiring the right people for the right roles. It’s not just about filling positions; it’s about aligning talent with the broader system of the organization to maximize success.

15 | OCTOBER 2024

Cover Story

Each book is designed to give leaders a unique perspective and practical roadmap for diagnosing and solving the most common challenges they face when scaling a business.

and I coach my clients to do the same. It’s a constant evolution, but the lens of focusing on energy gains over drains is a powerful one. If you want to maximize the gains, then minimize the drains.

MR: What are your future goals for Organizational Physics? Are there any upcoming projects or initiatives that you are particularly excited about?

In my free time, I love being outdoors and spending time with my family. Nature is where I recharge, and it helps me bring a fresh perspective to my work. It’s not about achieving a perfect balance every day but making sure that, over time, you're investing in the relationships and activities that matter most.

Lex: I’m excited to expand Organizational Physics to a broader global audience. One of our next big initiatives is developing a series of online workshops, giving more leaders the ability to access these tools in a self-paced environment. I’m also working on new content that focuses on leadership during chaotic, disruptive times—because that’s when these frameworks really shine. MR: How do you manage to have a perfect work-life balance? What are your hobbies/interests beyond the cabin? Lex: I don’t believe in work-life balance; I believe in integration. Over the years, I’ve consciously spent my time on activities and relationships that add value and energy to my life. I’ve also been very intentional about cutting out energy-draining activities and relationships,

16 | OCTOBER 2024

MR: As a leadership coach, what three pieces of advice would you give to modern business leaders trying to scale their companies? Lex: 1. Think in systems. While every business is unique, the underlying principles are often the same. Understand the interconnectedness of your organization. 2. Embrace evolution. Growth comes from constantly adapting your structure, strategy, and team as you scale. 3. Align energy, not just strategy. It’s crucial that your team is aligned not only on the vision and roles but also on the energy required to execute successfully.

Leadership Coaches The Exceptional

in the USA for 2024

Bespoke

Coaching Charities LLC

Management- Amber Daines, founder and CEO

Management- Kevin S. Kaplan, Chairman, CEO and Founder

URL- www.amberdaines.com

URL- www.coachingcharities.com

Founded- 2007

Founded- 2002

Description- For Daines, being a leader is about striking a balance among many obligations. She takes care of client demands, leads industry innovation, and oversees a remote staﬀ across several nations. Her job at Bespoke Co. include planning for the future in addition to overseeing daily operations.

Description- The business is dedicated to assisting its customers in achieving their philanthropic objectives and is a reputable leader in foundation management. They have a strong desire to change the world and think that everyone has the capacity to do good.

Entrepreneurs Rocket Fuel

Grey Fox Consulting

Management- Kimberly Crowe, Founder

Management- Leif Meneke, Owner

URL-www.entrepreneursrocketfuel.com

URL-www.greyfoxconsulting.com

Founded-2018

Founded-2019

Description- One of Kimberly's most unique qualities is her emphasis on accessibility. She uses interactive seminars, gamiﬁed networking, and virtual platforms to break down barriers. In order to remove excuses and make progress possible for everyone, she makes sure that her audience can engage from any location in the world.

Description- For conscious leaders who want to maximize their entire human experience, GFC provides transformative coaching and consultation.

Hunter Consulting

Imparta

Management- Matt Hunter, Executive Coach

Management- Richard Barkey, Founder & CEO

URL-www.hunterconsulting.com

URL-www.imparta.com

Founded-1986

Founded-1997

Description- Matt's approach to coaching isn't about providing a predetermined blueprint for achievement. It involves collaborating with customers to identify the more profound, frequently concealed factors inﬂuencing their choices, actions, and interactions. For Matt, being a leader is about building solid, genuine relationships rather than just making the proper commercial decisions.

Description- Imparta is a market pioneer in sales and account management, customer success, and customer experience performance enhancement for teams who interact with customers.

Mari Vasan Coaching

Karen Walker Consulting

Management- Mari Vasan, Owner

Management- Karen Walker, Founder

URL-www.marivasan.com

URL-www.karenwalker.us

Founded-2012

Founded- 2005

Description- Mari Vasan created the Easy Change technique, which is a powerful process that assists you in breaking through old habits and boundaries, allowing you to emerge feeling more alive, radiant, and ready to enjoy your second half of life.

Description- Karen Walker Consulting is a boutique executive coaching and consulting organization that helps CEOs and senior leaders ﬂourish in hyper-growth environments.

Organizational Physics

The Marshal Goldsmith Group

Management- Lex Sisney, Founder

Management- Marshal Goldsmith, Executive Coach

URL-www.organizationalphysics.com

URL-www.marshallgoldsmith.com

Founded-2010

Founded-2009

Description- Lex Sisney is a master of organizational structure and design and a specialist in business scalability. He collaborates with CEOs and leadership groups of businesses in the development stage who are dedicated to expanding their operations without sacriﬁcing their moral principles.

Description- Top-notch leadership development programs have been designed and facilitated by The Marshall Goldsmith Group for many years. Its workshop designs are based on the organization's leadership frameworks, beliefs, and principles and are tailored for each client.

Amber Daines

Transforming Leadership andDriving Communication Excellence

22 | OCTOBER 2024

mber Daines, founder and CEO of Bespoke Co., has built her career on a foundation of leadership, communication, and adaptability. As a key ﬁgure in the public relations industry, she has demonstrated an ability to not only lead but also to reshape how businesses and individuals navigate the often complex world of communication. Daines is more than a business leader; she is a problem solver, a strategist, and a mentor, who consistently pushes her team and herself to grow and innovate. Her role as a leader comes with a variety of challenges, particularly in the fast-paced and ever-evolving communication industry. Yet, Daines has consistently turned obstacles into opportunities, steering her company through both growth and transformation. As the public relations landscape has shifted dramatically with the rise of digital media, Daines has stayed ahead of the curve, adapting her company’s strategies to meet the demands of a changing world while maintaining a focus on core communication principles. Navigating the Challenges of Leadership Leadership, for Daines, is about balancing a multitude of responsibilities. She manages a remote team across multiple countries, handles client needs, and drives innovation within the industry. Her work at Bespoke Co. involves not just managing day-to-day operations but also preparing for the future. Daines has always been quick to recognize emerging trends in media and public relations, adjusting her strategies to keep Bespoke Co. competitive and relevant.

Driving Innovation in Public Relations Innovation has been a key driver of Bespoke Co.’s success. Under Daines’s leadership, the company has continuously evolved to meet the demands of an industry in flux. Early on, Daines recognized the importance of integrating digital media into her PR strategies, ensuring that her clients’ messages reach their intended audiences through both traditional and modern channels. Daines has taken a hands-on approach to this evolution. She has led her team in developing comprehensive media strategies that blend the best of traditional and digital communication. This approach has allowed Bespoke Co. to carve out a niche in a crowded marketplace, offering clients a unique combination of deep industry expertise and cuttingedge tactics. One of her most significant achievements has been the development of Bespoke Co.’s podcasting and media training services. Daines has been at the forefront of helping leaders and businesses master the art of communication in a digital world. Through her media training programs, she has worked with over 6,000 leaders, teaching them how to effectively manage media interviews, from crisis situations to product launches. Her focus on podcasting, in particular, has proven to be a game-changer. Since launching her own podcast, The Politics of Everything, Daines has grown the show to an impressive four million downloads. This success has not only expanded her own brand but also demonstrated the power of podcasting as a communication tool for businesses and leaders.

Running a remote team, for example, has required Daines to reﬁne her leadership style. She emphasizes clear communication and accountability, ensuring that each member of her team understands their role and how their work contributes to the company’s broader goals. This approach has helped her build a highly motivated and eﬃcient team, capable of delivering results across diverse projects.

Like many entrepreneurs, Daines has faced her share of challenges. In the early days of Bespoke Co., the company struggled to secure big-name clients and high-proﬁle contracts. The pressure to grow the business sometimes led to a focus on sales over strategy, a lesson that Daines took to heart as she reﬁned her approach to client acquisition.

Daines also faces the challenge of maintaining strong client relationships in an industry that is increasingly dominated by digital interactions. While the rise of social media and online platforms has transformed the way businesses communicate, Daines believes that personal relationships and trust remain essential. This balance between embracing new technologies and maintaining personal connections is one of the core tenets of her leadership philosophy.

Reﬂecting on these early missteps, Daines acknowledges that building a client base aligned with her company’s values has been key to its long-term success. She has since focused on working with clients who share Bespoke Co.'s commitment to purposeful, values-driven communication. This shift has allowed the company to cultivate deeper, more meaningful relationships with its clients, resulting in more eﬀective and impactful campaigns.

Overcoming Setbacks and Learning from Challenges

23 | OCTOBER 2024

In addition to these internal challenges, Daines has had to navigate the external pressures of a rapidly changing industry. The rise of digital media and the decline of traditional outlets has forced many in the PR industry to reevaluate their strategies. However, Daines has embraced these changes, viewing them as opportunities rather than obstacles. By staying ahead of trends and continuously learning, she has positioned Bespoke Co. as a leader in the ﬁeld.

She has also used her platform to advocate for greater representation of women in leadership roles. As a female entrepreneur in a traditionally male-dominated industry, Daines understands the challenges that women face in breaking through barriers and achieving success. She has made it a personal mission to help other women succeed, whether by oﬀering mentorship, creating opportunities within her company, or advocating for policy changes that support women in business.

A Focus on Environmental, Social, and Governance (ESG)

Her work in this area has earned her numerous accolades, including recognition as one of the most inspiring women leaders to watch in 2023. While these awards are a testament to her achievements, Daines remains focused on the work ahead. For her, success is not just about personal recognition but about making a lasting impact on the industry and the people she works with.

One of the more recent developments at Bespoke Co. is the company's increased focus on Environmental, Social, and Governance (ESG) communication. Daines sees ESG as not just a trend but a crucial aspect of responsible business in the modern world. In 2023, she earned a Master’s degree in Environmental Business Management and Sustainability, further solidifying her commitment to this important area. Bespoke Co. now works closely with clients to develop and implement ESG strategies, helping them communicate their sustainability eﬀorts in a way that resonates with stakeholders. This focus has allowed the company to tap into a growing demand for transparent, values-driven communication, positioning Bespoke Co. as a thought leader in the ESG space. Daines's commitment to ESG goes beyond client work. She believes that businesses have a responsibility to contribute to a more sustainable and equitable world, and she has made it a priority to embed these principles into Bespoke Co.'s own operations. This includes everything from minimizing the company's environmental footprint to ensuring that its team reﬂects a diverse range of perspectives and experiences. Empowering the Next Generation of Leaders Mentorship is another key aspect of Daines's leadership. Over the years, she has made it a priority to share her knowledge and experience with the next generation of public relations professionals. Whether through formal mentorship programs or informal guidance, Daines has helped countless individuals develop their skills and navigate the complexities of the industry.

24 | OCTOBER 2024

The Future of Bespoke Co. Looking ahead, Daines sees even greater opportunities for Bespoke Co. The company continues to expand its service offerings, with a particular focus on ESG communication and digital media strategies. As technology continues to evolve, Daines is committed to staying at the forefront of the industry, ensuring that her clients have access to the most effective and innovative communication tools available. However, while technology plays an important role, Daines firmly believes that the human element of communication will always be paramount. She views tools like AI as valuable resources but emphasizes that they can never replace the creativity, empathy, and strategic thinking that human beings bring to the table. This balance between embracing technology and preserving the human touch is what sets Bespoke Co. apart. Under Daines's leadership, the company will continue to evolve, adapt, and grow, always with a focus on delivering real results for clients and making a positive impact on the world.

25 | OCTOBER 2024

10 AMAZON LEADERSHIP PRINCIPLES to Build a Thriving Company Culture

26 | OCTOBER 2024

o you dream of leading a team that consistently delivers results and pushes boundaries? Are you curious about the secrets behind the success of companies like Amazon? If so, then Amazon leadership principles are treasure guides waiting for you to explore.

For instance, if you owned a restaurant, you wouldn’t just focus on your assigned task. Moreover, you’d care about another department’s responsibility because it impacts the overall customer experience. Likewise, giving ownership to your employers will have a signiﬁcant impact on the growth of your business.

Having said that, by 2030, Amazon’s market capitalization might be approximately $2.5 trillion. Amazon is known for its focus on innovation and customer obsession. But what about the people behind the scenes? Their success hinges on a strong set of leadership principles. Thus, you’ll discover diﬀerent concepts of the company that can be applied anywhere, from the oﬃce to your projects.

3. Invent and Simplify

In this blog, we’ll explore the Amazon leadership principles that will help you achieve lasting success. So, let’s begin! 1. Success and Scale Bring Broad Responsibility This is one of the core Amazon leadership principles that encourage employees to service better to its customers, employees, and partners. They acknowledge they can make mistakes, and that staying humble is crucial for learning and improving. Beyond that, this principle is about treating your employees fairly, sourcing ingredients responsibly, and maybe even starting a community garden to give back. It’s about using your success to create a positive ripple effect. Amazon’s main goal is to motivate the next generation of leaders who can change the world. They also understand their positive impact on the environment, communities, and future generations. As a result, they support using their authority and assets to bring out constructive change. 2. Ownership In Amazon leadership principles, ownership means taking initiative and responsibility. They make decisions that benefit the company in the long run. This means avoiding shortcuts or decisions that could negatively impact the company’s growth. Importantly, Amazon’s employees represent the company as a whole. This helps in providing a resolution to an issue in a different division that affects the entire business. Thus, it’s about being proactive in making things go smoothly, not about micromanaging other individuals.

Amazon encourages both invention and simplification and fosters a dynamic work environment. Bosses at Amazon don’t just want you to follow orders. They want you to talk to customers, read industry blogs, and be open to inspiration from unexpected places for improvements. Furthermore, this principle encourages employees to constantly look for ways to streamline processes and make things easier to understand and use. This applies to everything from complex algorithms to internal workflows. Likewise, by embracing both invention and simplification, you can approach challenges with a fresh perspective and find solutions. Moreover, Amazon stays ahead of the curve and avoids getting stuck in its ways by constantly looking for new ideas. 4. Are Right, A Lot This Amazon leadership principle fosters a culture of smart decision-making and continuous learning. Leaders are right a lot, but not always right. They make wellinformed decisions based on data and experience. However, even the best leaders get things wrong sometimes. It also highlights the value of seeking feedback from others to help the company identify blind spots and improve making choices. Moreover, great leaders utilize their own experience while being open to learning and adapting. Thus, it balances between trusting yourself and being open to new information. For example, you’re planning a camping trip. You think, you know the best campsite, but your friend suggests another spot with better views. A leader who is “Right, A Lot” might dismiss the idea. But a true leader would listen, see the pictures, and maybe even check it out. Consequently, they might end up with a way better camping experience.

27 | OCTOBER 2024

5. Hire and Develop the Best Amazon’s “Hire and Develop the Best” leadership principle includes building a high-performing team. It prioritizes attracting exceptional talent and nurturing their growth. This allows them to pursue their passions and contribute their skills where they're most valuable, fostering a dynamic and adaptable team. In addition, it emphasizes constantly raising the bar when recruiting, which aligns with Amazon leadership principles. Leaders who embrace this philosophy actively seek out the best people possible, pushing the overall performance of the team ever higher. Importantly, they recognize that talent needs ongoing support to thrive. This might involve coaching, mentorship programs, or opportunities to learn new skills. By helping people develop, they become even more valuable assets.

In addition, delivering high-quality work is essential for building trust and customer loyalty. Leaders who can consistently deliver on time demonstrate reliability and keep projects moving forward. They constantly seek improvement and push themselves and their teams to achieve even greater results. However, things don’t always go according to plan. Setbacks and unforeseen challenges are inevitable. Great leaders rise to the occasion by staying calm, assessing the situation, and ﬁnding solutions to get back on track. By following the Deliver Results principle, you can become a leader who gets things done, achieves goals, and inspires others to do the same. 7. Obsess Over Customers, Not Competitors

6. Deliver Results Great leaders understand the Amazon leadership principles of what drives success in their business. They identify the metrics that matter and set clear goals. This could be anything from ontime delivery rates for a manufacturing company to customer satisfaction scores for a retail store.

28 | OCTOBER 2024

The core of Amazon’s Customer Obsession principle is to place the customer ﬁrst and foremost. They focused on understanding clients rather than their competitors. Thus, this customer focus is about building long-term loyalty.

Beyond that, they work vigorously to earn and keep customer trust, which connects with the Amazon leadership principles of Customer Obsession. It involves holding their word, responding quickly to issues, and exceeding to satisfy clients. As such, they establish trust as a continuous process to prosper. Above all, you can attempt to meet your customers’ expectations by placing yourself in their position. What are their needs and how can you exceed their expectations? Don't get bogged down by what the competition is doing, focus on creating an amazing customer experience. 8. Have Backbone; Disagree and Commit This principle reﬂects Amazon leadership principles of striking a balance between healthy debate, conviction, and teamwork. Strong teams need leaders who are willing to challenge the status quo, but who can also unify behind a common goal. Additionally, the principle also encourages healthy debate. They believe in their ideas and are willing to ﬁght for them. But tenacity doesn’t mean stubbornness. Be open to considering other viewpoints, but be persistent in advocating for what you believe is right. Sometimes it’s tempting to just agree with the majority, even if you have reservations. This principle discourages that. Don’t be afraid to be the dissenting voice if you truly believe the decision is wrong. A good leader would rather have a healthy debate than a room full of “yes men.”

Moreover, it encourages resourcefulness. When faced with limitations, frugal leaders find creative solutions. They see constraints as opportunities to innovate and develop new, more efficient ways of doing things. As such, it embodies the Amazon leadership principles of “Do More With Less.” Beyond that, Frugality is about value. It’s about making smart choices that deliver the biggest bang for your buck. This applies to everything from budgets to time management. By being frugal, you can achieve more with less and become a master of maximizing your resources. 10. Bias for Action Among the Amazon leadership principles, “Bias for Action,” prioritizes speed and decisiveness. They believe that taking action, even if imperfect, is better than waiting for the ideal plan. This principle also encourages a fast-paced environment where learning happens through doing. However, it doesn’t advocate for recklessness. Instead, it promotes calculated risks and experimentation. By testing new ideas and learning from the results, teams can discover innovative solutions and stay ahead of the curve. Lastly, it encourages taking ownership and making choices, even when faced with uncertainty. It’s about favoring decisive action over analysis paralysis. By taking action and learning from the results, teams can adapt and improve more effectively. Final Thoughts We explored the Amazon leadership principles and learned insights for building a thriving team. By reflecting these principles like “Frugality” and “Bias for Action,” you can foster a culture of innovation and adaptability. Moreover, embracing the “Disagree and Commit” will foster strong teams, while “Ownership” empowers individuals and will drive results. Above all, are you ready to take your leadership to the next level? How can you start implementing these ideas today? The possibilities are endless, and the answer lies in you. Thanks for reading!

9. Frugality Frugality is among the core leadership principles at Amazon. It’s about getting the most out of what you have, and not wasting resources. This means focusing on eﬃciency and maximizing the value of everything you have.

29 | OCTOBER 2024

Founder | Entrepreneurs Rocket Fuel

32 | OCTOBER 2024

Kimberly Crowe Turning Entrepreneurs into Leaders Who Thrive

imberly Crowe doesn’t just create opportunities—she ignites transformations. As the founder of Entrepreneurs Rocket Fuel, Kimberly focuses on pushing entrepreneurs, coaches, and speakers beyond their limits, helping them reach new heights. She is a leader who challenges traditional boundaries, motivates with purpose, and opens doors for those who seek to succeed on their own terms. Kimberly’s journey from the corporate world to building a vibrant entrepreneurial community offers an inspiring blueprint for anyone striving to create meaningful impact. At Entrepreneurs Rocket Fuel, Kimberly takes a hands-on approach, offering tangible results for those who engage with her programs. She sees leadership as an active, participatory role, not a distant title. Her leadership journey has been defined by the challenges she faced and the solutions she built in response—shaped by her ability to turn obstacles into stepping stones. From Corporate Success to Entrepreneurial Leadership Kimberly’s career began in the fast-paced corporate world, where she spent 17 years climbing the ranks at Volt Technical Resources. From 1994 to 2011, she mastered the art of recruitment and human resources, learning how to align talent with opportunity. That experience laid the foundation for her next step: founding *Advanced Placement Recruiting*. She sharpened her skills, particularly in leadership and team-building, through realworld experience, not just theories.

After leaving corporate America, Kimberly expanded her vision. She launched an audiobook company with her son, then moved on to a broader calling—empowering entrepreneurs to step into their own greatness. Her transformation into a successful entrepreneur wasn’t instant, but it was inevitable. Along the way, she discovered a talent for speaking and connecting with audiences. As a TEDx speaker and international coach, Kimberly now guides others with the knowledge she earned through years of hands-on experience. Building a Community That Thrives Kimberly founded Entrepreneurs Rocket Fuel in 2018 with a clear mission: to create a vibrant space for entrepreneurs, coaches, and speakers to grow and connect. Her vision didn't stop at creating another networking group; she built a community designed to empower through action, connection, and engagement. Kimberly recognized that entrepreneurs need more than information—they need guidance, collaboration, and a supportive community to realize their full potential. Her leadership approach stands out because it’s grounded in creating tangible outcomes. She doesn’t believe in passive leadership. Every program under Entrepreneurs Rocket Fuel focuses on practical strategies and actionable insights. From high-energy coaching sessions to unique networking events, Kimberly ensures that every interaction moves her community forward. Kimberly’s emphasis on accessibility is one of her most distinctive traits. She breaks down barriers by using virtual platforms, gamiﬁed networking, and interactive sessions. She ensures that her audience can participate from anywhere in the world, eliminating excuses and making growth achievable for everyone.

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Leadership in Action: Key Programs That Drive Success Kimberly’s ability to launch and grow impactful programs demonstrates her hands-on leadership style. Her flagship initiative, Speakers Playhouse, launched in 2021 and quickly became a dynamic platform for aspiring and established speakers. Kimberly leads by example, creating a space where speakers can showcase their talents and connect with broader audiences. She designed Speakers Playhouse to be more than just a speaker’s showcase—it’s a community-driven experience that amplifies voices and turns messages into movements. In the same spirit of engagement and innovation, Kimberly launched Podapalooza, now in its 11th season. Podapalooza connects podcasters with potential guests in a high-energy environment where both sides benefit. Kimberly’s approach to this event, as with all her initiatives, reflects her commitment to fostering meaningful, lasting connections. She understands that growth in the digital age depends not only on content but on relationships, and she leads her community with that insight. Beyond virtual events, Kimberly has also introduced in-person experiences that blend personal development with adventure. Her Keynoting Kamp offers intensive speaker training, while her Speakers Making Waves cruise provides a setting where entrepreneurs can grow and learn in a fun, dynamic environment. These programs are more than professional development opportunities—they are extensions of Kimberly’s philosophy that learning should be enjoyable, and work should be a fulfilling journey. Overcoming Challenges through Innovation Kimberly’s leadership hasn’t been without challenges, but she approaches them with the same energy she applies to her community. The rise of virtual events during the pandemic forced many entrepreneurs to adapt, but Kimberly didn’t just pivot—she redefined the space. Her use of technology to host engaging, interactive events kept her community connected even when the world was in lockdown.

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The challenge of creating engaging virtual experiences didn’t intimidate her. Kimberly implemented cutting-edge technology and gamified elements to keep her audience energized. She ensured that her community didn’t just survive the shift to virtual events—they thrived. By offering seamless, interactive experiences, Kimberly turned the challenge into an opportunity to expand Entrepreneurs Rocket Fuel’s reach globally. Her quick response and innovative thinking are testaments to her problem-solving skills, a trait that defines her leadership style. Achievements That Speak for Themselves Kimberly’s results-oriented leadership approach has led to measurable success. Her programs have attracted thousands of participants, and her events consistently receive high praise for their dynamic energy and tangible

takeaways. Under her leadership, Entrepreneurs Rocket Fuel has grown into a trusted resource for entrepreneurs worldwide. Kimberly doesn’t just inspire—she delivers results. Her book, Shift Your Narrative, also reflects her impact. It’s not just a guide to personal growth—it’s a testament to her philosophy that leadership begins with changing the way you think. Kimberly’s message resonates because it's grounded in her own experiences and successes. Technology as a Tool for Growth Kimberly uses technology not as a crutch but as a catalyst for connection. Entrepreneurs Rocket Fuel relies on virtual platforms that allow members to interact, share, and grow without geographical limitations. Kimberly’s integration of technology extends to how she tracks progress within her community. She uses data to ensure her members are on track and offers personalized guidance based on real-time feedback. This strategic use of technology aligns with her larger mission: making success accessible to everyone, regardless of location. Kimberly has effectively turned technology into a tool for community building, ensuring that no one feels left out or disconnected.

This philosophy doesn’t just apply to her personal adventures; it shapes how she runs Entrepreneurs Rocket Fuel Kimberly’s community is one where joy and purpose intersect. She encourages her members to embrace challenges, seek growth, and ﬁnd fulﬁllment in their work. Her leadership is as much about creating a positive culture as it is about driving results. Kimberly Crowe’s Legacy of Leadership

A Leadership Philosophy Built on Joy and Authenticity Kimberly’s leadership goes beyond business. Her personal life reﬂects the same adventurous spirit she brings to her community. As a mother of two, she has balanced her entrepreneurial journey with a love for travel and adventure. She’s hiked across Spain, navigated rapids in Costa Rica, and sailed down the coast of Mexico. Her adventures are not just personal achievements; they inform her leadership style. Kimberly believes that leaders must live fully and lead joyfully. Her leadership mantra, “If it’s not fun, it’s not worth doing,” resonates throughout her work.

Kimberly Crowe stands as a leader who exemplifies what it means to turn vision into reality. She has built a thriving community of entrepreneurs, speakers, and coaches, all empowered by her leadership. Her journey from corporate executive to community builder reflects a deep understanding of what it takes to lead in today’s world: flexibility, innovation, and an unwavering commitment to lifting others up. So if you’re ready to stop playing small and start leading big, Kimberly Crowe is the person who will take you there. Just be prepared for the ride of your life.

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Empower Your

LEADERSHIP With Inspiring Positive Affirmations and Quotes

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“Great leadership starts with a positive mindset!” Every great leader knows the power of positive thinking. So, to take your leadership potential to the next level, here is my collection of powerful positive affirmations and inspirational quotes.

n this blog, we explore the words of wisdom from noted leaders to inspire, motivate, and elevate your leadership skills. From growing your confidence to inspiring your team, these words are what you need to lead with passion and ambition. Let’s start your journey toward a more confident, effective, and influential leadership style. What Are Positive Affirmations? Affirmations are like cheerful reminders that you may wish to calm yourself with and encourage you to feel and be confident, positive, strong, and joyful. Visualize them as friendly voices, inside your head that say good things about yourself. They are short positive sentences that can be said out loud to yourself. For example, “I am smart,” “I am kind,” or “I can do this!” Indeed, when you say these affiramations orally, it helps shape your thinking positively. Also, it is as if you are planting little seeds of ideas as good thoughts in your head. As you repeat saying them, these seeds blossom into strong positive self-affirmations about yourself. It can also make you feel happier and more self-assured. For instance, if you are likely to sit for a test, and are nervous, you would want to use sentences such as, “I am prepared and I will do my best!” It helps in preventing anxiety and thus you'll gain, an increase in confidence. Or if you are feeling down you would like to state, “I am worthy of happiness!” So, you will change your mood in an instant.

Importance of Positive Affirmations Positive affirmation is a key to leadership since it helps leaders to keep their faith in themselves and their abilities. Whenever you as leaders use affirmations, you tell yourself that you are, capable of facing the challenge and leading everyone. This is like giving motivational speeches to yourself so you feel strong and confident again. Leaders like you, often face tough situations where you have to make big decisions to solve the problems. Doing so, helps you to keep a clear mind and ensure that you are winning toward your goal with great focus. It is like having someone alongside to motivate you and at the same time, a small voice in your head that says, “You can do it!” Positive affirmations are also helpful in positive intention, and to radiate good vibes to others in the team. However, the leader too must be positive because this will influence the rest of the team and the abilities required for, the overall completion of the task at hand. It's like when the sun is out, people are happier! Of course, the words of a leader can rub off on the team in a positive way leading to a positive mental attitude as well. For example, when a leader begins a speech with words like “We are a great team, and we can achieve our goals,” it can be compared to cheering on a friend to do their best. Therefore, positive affirmations are like a tool that helps leaders be the best versions of themselves. They help the leaders feel assured, make appropriate choices, and provide the staff with affirmative encouragement. And, what it does is transform the leader in a very significant way about how he or she feels and how he or she acts in daily life with less effort.

Positive affirmations work best when you say them regularly. Although there is no clear connection, it is similar to watering these seeds of thought in a day, which can blossom beautifully. You can say them out loud, write them on paper, or even think of them within your mind.

Here Are Some Powerful and Impressive Positive Affirmations

Indeed, these words are inspiring and extremely helpful. Especially, when you are trapped in a difficult circumstance. And, when you need some motivation. After saying these words to yourself, you provide yourself, with a life talk that can make a big difference in how you feel and act.

2. I help people to get inspired with my vision and passion.

They’re like your own personal cheerleaders, supporting you every day!

4. Every difficulty I face makes me stronger than I am today.

1. I am a capable leader and can carry out tasks that involve managing a team.

3. I adapt to change very well having an attitude to new solutions.

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5. I lead my life with good decisions and powers of judgment.

3. “Leadership and learning are indispensable to each other.” — John F. Kennedy

6. I am capable of developing positive interactions.

4. “Success is walking from failure to failure with no loss of enthusiasm.” — Winston Churchill

7. I have a solution-oriented attitude and prefer to think and speak about possibilities and potential. 8. I am confident in creating success for my team, in their problem-solving. 9. I am grateful for the opportunity to lead and serve. 10. I have never stopped learning and I grow from every experience. 11. I trust my intuition and do not take action without a reason. 12. I create a culture of respect and empowerment.

5. “Opportunities don’t happen. You create them.” — Chris Grosser 6. “If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you're trying to solve.” — Jeff Bezos 7. “Whether you think you can or you think you can’t, you're right.” — Henry Ford 8. “A dream doesn’t become reality through magic; it takes sweat, determination, and hard work.” — Colin Powell

13. I embrace challenges as opportunities for growth. 14. I am an active listener, and an effective communicator, inspiring action and understanding. 15. I am a role model and being a positive influencer, I set high standards for myself and others. 16. I celebrate the successes of my team and learn from setbacks. 17. I am fair and just in all my dealings. 18. I am committed to personal and professional development. 19. I am courageous, and I can make tough decisions when necessary. 20. I am grateful for every opportunity I come across to make a difference.

9. “It often requires more courage to dare to do right than to fear to do wrong.” — Abraham Lincoln 10. “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” — Steve Jobs 11. “The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” — Mark Zuckerberg 12. “Success is the sum of small efforts, repeated day-in and day-out.” — Robert Collier 13. “Whatever anybody says or does, assume positive intent. You will be amazed at how your whole approach to a person or problem becomes very different.” — Indra Nooyi

1. “All our dreams can come true if we have the courage to pursue them.” — Walt Disney

14. “There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.” — Ray Goforth

2. “If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” — John Quincy Adams

15. “Leadership is not about being in charge. It is about taking care of those in your charge.” — Simon Sinek

Here Are Some Quotes to Inspire Your Leadership

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16. “The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.” — Ronald Reagan

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17. “A leader is one who knows the way, goes the way, and shows the way.” — John C. Maxwell

● It also boosts your energy too. Saying positive things can give leaders more energy. It’s like a healthy snack that gives you a quick mind boost.

18. “To handle yourself, use your head; to handle others, use your heart.” — Eleanor Roosevelt 19. “Don’t find fault, find a remedy; anybody can complain.” — Henry Ford 20. “The quality of a leader is reflected in the standards they set for themselves.” — Ray Kroc

Positive affirmations improve decision-making. Good words help leaders think clearly to make better choices. It’s like cleaning glasses to see better.

● And, it also reduces negative thoughts. Affirmations push away bad thoughts. It’s like using a shield to block things that could hurt you. ● Practicing positive affirmations helps in growing leadership skills. Positive words help leaders get better at leading. It’s like watering a plant so it grows tall and strong.

Benefits of Positive Affirmations End Note Positive affirmations are helpful for leaders to feel strong and sure! ●

●

Positive affirmations help you build confidence. When leaders say things like “I am a good leader,” it helps them feel more sure of themselves. It's like wearing a superhero cape that makes them feel powerful. It allows you to keep your focus. Affirmations help leaders keep their eyes on what’s important. It’s like having a map that shows the way to go, so they don’t get lost.

As we conclude, we realize the power of positive affirmations and quotes in your leadership journey. As you start practicing these positive affirmations and quotes daily, you will surely notice a remarkable change in your leadership style. I hope my blog helps you lead with confidence, integrity, and purpose! So, are you equally excited, to try this? Well if yes, keep these positive affirmations and quotes from the great leaders, close to your heart. And, always remember that great leaders are made, not born! So, start your leadership journey in a new way today!

● This also spreads positivity! When a leader is positive, it’s catching. It spreads to the whole team, making everyone work better. It's like sunshine that makes flowers bloom. ● Practicing positive affirmations helps you with stress. Indeed, being a leader can be stressful. And, saying positive things can calm the mind, like a quiet song that, makes you feel relaxed. ● This practice also encourages others. Leaders can use affirmations to cheer on their team. It’s like giving a high-five that says, “You’re doing great!” ● Additionally, it makes change easier. When things change, it can be hard. Positive affirmations help leaders stay open to new ideas. It’s like opening a window to let fresh air in.

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Executive Coach

Hunter Consulting

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Matt Hunter

Redeﬁning Executive Coaching for Startup Founders

att Hunter’s path to becoming a soughtafter executive coach didn’t begin in the business world—it started on the basketball court. As a college athlete, Matt honed the qualities that now shape his approach to leadership: discipline, strategy, and perseverance. Today, as the head of Hunter Consulting, Matt works with venturebacked founders and CEOs who are navigating the pressures of scaling businesses and managing teams. His clients lead companies with a combined market cap in the billions, but for Matt, the real measure of success lies beyond ﬁnancial metrics. His focus is on helping leaders connect with their teams, operate from authenticity, and unlock their full potential. From Startup Founder to Executive Coach Before he became a coach, Matt walked the path of entrepreneurship himself. As the co-founder of Turnstyle—a company that Yelp eventually acquired—he experienced the highs and lows of building a business from the ground up. Later, he took on the role of President and CEO at Founders Pledge, where he helped raise over $10 billion for charitable causes. It was here that Matt began to recognize a recurring theme: many successful founders excelled in strategy but struggled with leadership on a deeper level. They knew how to execute a vision, but often overlooked the personal dynamics that could make or break their teams. This realization led Matt to develop his coaching philosophy, centered on the belief that leadership is fundamentally relational. A Relational Approach to Leadership Matt’s coaching method isn’t about oﬀering a set playbook for success. It’s about working with clients to uncover the deeper, often hidden forces driving their decisions, behaviors, and interactions. “We’ll talk strategy,” he says, “but we’ll also go beneath the surface into what’s really driving you.” This inside-out approach

to leadership has become Matt’s trademark. He encourages leaders to examine not just how they lead, but why they lead in a particular way. For Matt, leadership is about more than making the right business moves; it’s about fostering strong, authentic relationships. He teaches his clients that the strength of their companies will always reﬂect the strength of the connections within their teams. Success Stories: Transforming Leaders and Their Companies The impact of Matt’s coaching can be seen in the glowing testimonials from his clients. Ed and Matt from Mantra Health describe his approach as “transformational,” praising his understanding of founder dynamics and startup scaling. Ben from Splash attributes his growth as a leader directly to Matt’s guidance, while Ivan from Iterative.ai highlights Matt’s empathy and real-world experience. Brie from Altvia echoes these sentiments, noting that Matt’s coaching left an “indelible mark” on her professional and personal life. What sets Matt apart is his ability to combine tactical business advice with deep personal insight. His clients come to him because they want to scale their businesses, but they stay because they grow as individuals. Matt helps them evolve into leaders who are not just eﬀective, but also selfaware and purpose-driven. The Importance of Mental Health in Leadership Having faced the pressures of leading a company himself, Matt understands the mental toll that comes with entrepreneurship. The stress of raising funds, managing teams, and making critical decisions can take a heavy psychological toll. Matt’s own experiences taught him that leaders often struggle silently with these burdens. This is why he integrates mental health awareness into his coaching. He encourages his clients to not only focus on business strategies but also prioritize their mental wellbeing.

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Inside-Out Leadership: A Holistic Approach Matt’s coaching philosophy is built on the principle that great leadership starts from within. He encourages his clients to look inward and to understand their own strengths, weaknesses, and motivations. This introspection, he believes, is essential for leading from a place of authenticity. “You have to be good at being you,” he often says. This belief in the power of self-awareness sets Matt apart from other executive coaches, who may focus more on external metrics like revenue and market share. His method blends practical advice with introspection, drawing from a wide range of disciplines. Matt has studied everything from negotiation techniques at Harvard to the principles of nonviolent communication and the Enneagram—a personality framework that helps leaders understand the dynamics within their teams. He also integrates insights from Buddhism, therapy, and even athletic training into his sessions. This holistic approach helps clients grow not just as business leaders, but as people.

Matt believes that a leader’s state of mind has a profound impact on the organization they lead. “You can’t be at your best for others if you’re not taking care of yourself,” he reminds his clients. This emphasis on self-care has resonated with many founders, who ﬁnd themselves navigating the often turbulent emotional landscape of scaling a business. Bringing the Lessons of Sports to the Boardroom Matt’s background in athletics also informs his coaching. As a former college basketball player and competitive golfer, he draws on lessons from sports to teach his clients about mental toughness, resilience, and focus. “In both sports and business, success comes down to how well you perform under pressure,” he explains. Matt often uses sports analogies to help his clients understand the importance of preparation, teamwork, and staying calm in high-stakes situations. This athletic mindset—one that values discipline, endurance, and adaptability—has become a cornerstone of Matt’s approach. However, unlike traditional business coaching, which may prioritize performance at all costs, Matt tempers his lessons with a focus on emotional intelligence and relational leadership.

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Client-Centered Coaching: Building LongTerm Success What makes Matt Hunter stand out in the crowded field of executive coaching is his commitment to the long-term success of his clients. His work isn’t just about helping them hit short-term goals or raise the next round of funding. It’s about creating sustainable growth—both for the business and the leader at its helm. His clients, ranging from startup founders to seasoned CEOs, often reflect on the deep, lasting impact Matt’s coaching has had on their leadership styles. He asks them tough questions—questions that challenge their assumptions, push them out of their comfort zones, and make them reflect on their broader purpose as leaders. “What’s holding you back?” he'll ask. “And what's driving you to move forward?” These questions, and the introspection they provoke, are at the heart of Matt’s coaching style.

Creating Cultures of Trust and High Performance Matt believes that the culture of an organization starts with its leadership. The way a CEO leads sets the tone for the entire company, inﬂuencing everything from how teams communicate to how they handle conﬂict. That’s why Matt places so much emphasis on helping leaders build cultures of trust, collaboration, and psychological safety. He teaches them to lead with empathy, listen deeply, and create environments where people feel empowered to do their best work. This focus on culture-building has been instrumental in the success of many of Matt’s clients. By creating strong relationships within their organizations, they’ve been able to build teams that not only perform well but also stick together through tough times. “Culture isn’t something you can force,” Matt says. “It has to be built, day by day, through the relationships you nurture.”

A Journey of Self-Discovery and Leadership At its core, Matt Hunter’s work is about helping leaders embark on a journey of self-discovery. It’s not about following a strict set of rules or adopting a particular leadership style. It’s about understanding who you are, what drives you, and how you can use that self-awareness to lead others. “The best leaders,” Matt says, “are the ones who are true to themselves.” Through his unique blend of business strategy, personal insight, and relational coaching, Matt has helped countless founders and CEOs unlock their potential. His clients leave his sessions not only with new strategies for scaling their businesses but also with a deeper understanding of who they are as leaders. In Matt’s world, leadership isn’t just about hitting the next milestone—it’s about building a legacy grounded in authenticity, purpose, and meaningful connections.

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The Essentials of

EMOTIONAL INTELLIGENCE IN LEADERSHIP

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What is Emotional Intelligence in Leadership? Before trying to understand the topic, consider the ﬁve situations mentioned below. ● New Hire cries during Performance review ● Star Employee quits ● Diverse opinions of a team on project approach ● A client yells during a meeting All four situations require a leader’s attention. Not just attention, they require him/her to analyze the situation thoroughly and then react. For instance - Take the case of a second situation where a star employee has quit. Approach 1 Imagine your team leader blaming the employee and saying “Is this how you repay us after all that we did for you?”. How would you, as a third person, feel? Approach 2 On the other hand, imagine your team leader trying to resonate with the situation and saying “I understand and accept your reasons. I wish you all the very best for your future”. Reasoning As a reader, which approach appealed to you? And if it is number 2, then why? It is because, in the second approach, the leader was practically and emotionally considerate or intelligent. And such situations require not just practicality but a higher level of understanding and trust. All these emotions contribute to making a leader emotionally intelligent.

Furthermore, once a leader is emotionally intelligent, he/she automatically becomes likable to his/her colleagues, clients, etc. This was only a brief of mixing emotional intelligence in leadership to give a better outcome. We aim to cover topics right from “What is emotional intelligence?” to “Can every leader be emotionally intelligent?” What is Emotional intelligence: EQ over IQ? The ability to interpret, demonstrate, perceive, evaluate, control, and use emotions eﬀectively and constructively to communicate with and relate to others is called “Emotional Intelligence”. (also termed as EI or Emotional Quotient EQ). However, IQ, Cognitive Intelligence, or Intelligence Quotient is the measure of a human being’s reasoning ability. An IQ test determines how a person is most likely to answer certain questions or make decisions. But, the question remains, should a leader be more emotionally intelligent or have a higher IQ level? Imagine yourself as the CEO of a tech startup. You have the technical abilities and an outstanding vision to develop a product from scratch (your IQ). Yet, you struggle to understand your team’s anxieties when it comes to meeting project deadlines. You dismiss their creative ideas as “unrealistic”. Not only this but you also struggle to communicate with them eﬀectively. This ultimately leads to a drop in morale, frustration, and in the end, failure.

Therefore, despite being equipped with a high level of IQ, you failed to succeed as a leader. This means that your ability to understand and manage your team’s emotions is the key to achieving success and unlocking their full potential. Why is Emotional Intelligence in Leadership important? We understood what is emotional intelligence with the help of real-life situations. But why is it so important? What is the role that it plays in the smooth functioning of an organization? Emotional Intelligence in leadership helps in enhancing the following 1. Effective Communication: A leader must be able to communicate effectively with his/her team members. By doing this he/she can easily put across the project’s goal, vision, mission, and values. Moreover, it enables him/her to empathize and listen actively to peers. This will only be possible when he/she strives hard to become emotionally intelligent. For example Research conducted by a psychologist, Daniel Goleman backs this statement. According to this, leaders with higher EQ scores outperform those with lower EQ scores in various aspects. These aspects include decision-making, conflict resolution, and team performance. 2. Conflict Management: All of us can agree on the fact that conflicts are inevitable in any workplace. May be over the slightest topic like coming late to the office or something work-related. But you can not avoid conflicts. However, as an effective and emotionally

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intelligent leader, you can manage these conflicts. You must work towards achieving a “win-win” solution. For example - Consider there is a conflict between two team members A and B. An ideal thing to do as a leader is to try to understand both of their points. You can do this by saying “I can see that both of you are feeling overwhelmed and frustrated right now. Let us try to find out how we can move forward together.” By doing this, you will be able to Create a harmonious and peaceful workplace. Along with this, you’ll be able to diffuse the tension and promote understanding. 3. Building Strong Relationships: How to expect your team to work harmoniously if you have not built that rapport with them? As a leader, you must have high emotional intelligence to build trust, empathize with your team members’ emotions, and make them feel valued. This would eventually lead to increased motivation, job satisfaction, and engagement. These factors will eventually improve productivity and performance. For example - Research by Barbara Frederickson on the Broaden-and-Build Theory. It says that emotions like respect, appreciation, and trust build our resources and broaden our thinking. Henceforth, leaders who maintain positive relationships with their peers create a creative and resilient environment. Leading to better performance. 4. Inspiring and Motivating Team Members: Leaders with high emotional intelligence can use their ability to communicate effectively to inspire and motivate their team members. If you are willing to create a supportive work environment at your workplace, emotional intelligence in leadership is your go-to move. This will enable your team members to go above and beyond their potential and deliver the best outcomes. For example - Let’s say that your graphic designing team is undergoing immense workload and stress to meet the deadlines. As an emotionally aware leader, you can say this to them. “I commend every one of you for your hard work. And I know and I acknowledge that this project has been difficult for all of you.” By practicing this, you will be able to see a sudden boost in productivity and ultimately successful completion of the project.

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5. Decision-Making: Leaders who have high emotional intelligence possess better abilities to recognize and organize their emotions to make informed and rational decisions. Not only this but their ability to empathize with their team members also comes into play. This way they can better understand their team members’ perspectives and needs. They are ultimately leading to better decisions that are aligned with the goals of the organization. For example - A study at the University of Michigan argues that there is a direct link between EQ, decision-making, and team performance. It found that teams with emotionally intelligent leaders solved problems more effectively. In addition to this, they make better decisions and achieve higher levels of performance. 5 Ways to Inculcate Emotional Intelligence in Leadership Now that we have explored and answered questions like What? And Why?, let us jump into the How? Emotional intelligence is very important in leadership but when it comes to implementing it, many people fail. Therefore, we will guide you by listing down five ways to add emotional intelligence to leadership. 1. Better Self-Awareness: “When you value yourself, you’re more likely to value others, creating a positive work environment.” By becoming selfaware, you tune in to your emotions, recognize your strengths and weaknesses, and ultimately, value yourself. Therefore, before becoming a leader, become self-aware. 2. Increased Motivation: The first step towards encouraging self-motivation is becoming optimistic and resilient. You need to see obstacles as opportunities and not hindrances. This method leads to extra motivation within yourself. You can use this motivation to keep your team members inspired and become a better leader. 3. Better Self-Regulation: “A stressed-out leader equals a stressed-out workforce.” Self-regulated leaders are not supposed to make decisions based on their emotions. They think before they speak and are calm and measured. Additionally, they are experts at stress management. This is a highly essential quality for a workplace. To back this, we have a study by

the NeuroLeadership Institute. According to this, leaders with strong self-regulations create a more positive work environment. 4. Lead with Empathy: Another way to inculcate emotional intelligence in leadership is by leading with empathy. This analysis of 88 studies argues that job satisfaction and employee performance are highly impacted by leader empathy. Therefore, if you want to get the most out of your team as a leader, you need to understand their emotions and mental energy while having conversations with them. 5. Better Social Skills: We have three studies to prove that emotional intelligence in leadership is enhanced by having better social skills. ● A study by Zengar Folkman says that leaders with comparatively better social skills are rated as 33% more effective by their team members. It is because these skills allow leaders to build trust, motivate their teams, and communicate effectively. ● Another study found that employees who feel valued and respected by their leaders are 70% more likely to stay engaged at work. Emotional Intelligence in leadership helps leaders to connect with their employees on personal levels and foster a sense of loyalty. ● Harvard Business Review conducted research that states that leaders with strong social skills are better equipped to deal with conflicts. This is because they can actively listen to diverse perspectives and find common ground to work towards solutions that benefit everyone. Can every leader become emotionally intelligent? Your journey to emotional intelligence in leadership is a continuous process. You can cultivate this by actively practicing EQ skills and reflecting on your SWOT analysis. Always remember that small improvements in empathy, self-awareness, social skills, and selfregulation can have a profound impact on your leadership style. We hope you are ready to start your journey of becoming emotionally intelligent as a leader and inspire others! Thanks for reading.

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