The Most Favorable Food & Beverage Companies, 2019 by Mirror Review

www.mirrorreview.com December 2019

The Most Favorable

& Beverage Companies, 2019

Packing and More Food and Beverage: Attitude towards Edible Packaging Technology Perks Basic to cook and serve successful online food delivery system

AMY LACEY | FOUNDER

OďŹ&#x20AC;ering Healthy and Delicious Alternatives to Fast Foods

EDITOR’S LETTER A Shift Towards Healthy Food

hen we talk about health, we think of healthy food. The basic tendency of a human works where it laid a lot of focus on health, Forgetting the fact that it is directly related to the food we consume. The lifestyle pattern one follows is basically the food he or she consumes. With less time in hand, we tend to ignore that food is the ﬁrst and foremost need for the human body. The constantly rising concerns about the quality of food are also one of the key issues faced by many. There are many regulatory bodies which keep a check on the quality of the food. As a response, organizations and food companies are more aware of the quality of food processed and sold out in the market. There are many organizations that are constantly working towards providing better quality food. But with changing lifestyle, consumers are shifting towards more fast food which is readily available in the market. Though the pattern of consuming fast food is also changing, companies are offering many healthy food options which can be consumed on the go. Being vigilant about the current situation, the team of Mirror Review sat down to discuss the modern day problems and solutions related to the healthy food. Resultant, we have managed to capture some of the most favorable companies in our latest magazine, “The Most Favorable Food & Beverage Companies, 2019.” These companies believe in providing a quality food product with the high nutrient valued content. Meeting all the requirements, Cali’ﬂour Foods is creating products that go against the grain and provide a new, healthy frozen option to consumers. Over the years, the company has successfully managed to provide a healthy food option that is delicious to eat. To further enhance your food knowledge, the team of writers has penned down informative article which is covered in the section Technology perks and Packing and More respectively. Don’t forget to count your calories!

Shubham Biradar Associate Editor

CREDIT PAGE Publisher : Archana Ghule Editor-in-Chief : Vikram Suryawanshi Associate Editor : Shubham Biradar Editorial Coordinators : Deepali Sarwade Vidya Joshi Rakesh Mahto Balkishan Dalai

Art Director : Vinod Alhat Visualizer : Mark Davis Graphic Designer : Sumit Bonage Head of Distribution & Production : Aakash Mahajan Head of Operations : Robert Smith Research Analysts : James Adams Advertising : Maria Smith

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Union Wine Company:

Articles

n today’s world, fast food is popular because it is cheap, convenient, and tastes good. However, it is often made with cheaper ingredients instead of nutritious ingredients which negatively impact our health. According to Food Navigator and the American Frozen Food Institute, the $56.7 billion US Retail Frozen Food category increased 2.6% in 2018. This statistic demonstrates that people are reaching for convenient, quick meal options. If they choose unhealthy items, we will continue to see a rise in obesity, diagnosis of diabetes, and other health-related issues. To stay healthy, people are looking for more nutritious food options. But at the same time, they don’t want to sacrifice their favorite comfort foods. To meet these requirements, Cali’flour Foods is creating products that go against the grain and provide a new, healthy frozen option to consumers. Cali’flour Foods’ products are both healthy and delicious to eat. The Founder, Amy Lacey, believes there are a number of opportunities to fill the gaps in the diets of those who must stay away from foods that include grains, sugars, and high carb counts.

The Reason behind the Foundation of Cali’flour Foods Presently, Cali’flour Foods is growing and has established a noteworthy brand name in the food and beverage industry. The company was founded because Amy wanted to retain a beloved family tradition that occurred every Friday evening–pizza and game night. However, every Saturday Amy would wake up with incredible pain and inflammation. Amy was diagnosed with Lupus in 2010. In order to stay healthy, the passionate leader realized that she needed to find healthy alternatives to her favorite comfort foods. “That’s how I knew I needed to come up with a pizza that I could eat,” says Amy. Before she knew it, she was fully immersed in the consumer packaged goods industry and quickly learned the competitive nature of natural foods. She learned that there is a massive market of individuals looking for “better for you” options. From that knowledge, Cali’flour Foods was born. Accordingly, Amy and her team know that competition is growing, and they must remain innovative. Producing Tasty, Nutritiously Balanced Foods With Cali’flour Foods, consumers can have tasty, nutritious and balanced foods that include a healthy dose of anti-inflammatory properties. Since its inception, the company has held itself to a

standard of quality over quantity and has not lost sight of that value even through its rapid growth. Because of this standard, Cali’flour Foods has developed solutions to low-carb eating through cauliflower-based products. Commenting on this, Amy shares, “I am so adamant about this because consumers often think that if it is made from cauliflower, it is nutritious, lowcarb or low-calorie. Sadly, that is not the case for all products.” The very favorable food company focuses on supplying healthy products to consumers while encouraging them to read the labels of what they eat. Today, consumers can enjoy their favorite comfort foods and still feel great with everything from pizza to waffles, quiche and pies, all of which can be found on their blog or in the Cali’flour Kitchen cookbook. Best Selling Products Cali’flour Foods has created a variety of products that speak to a plethora of consumer dietary needs and requests without sacrificing either flavor or quality. Currently, the company is offering 3 different cauliflower products: cauliflower crusts, cauliflower flatbreads, and 4 frozen pizzas. Also, it offers a dairyfree/plant-based option for consumers. The company uses simple, fresh ingredients such as fresh

cauliflower, cheese, eggs, and spices! Cali’flour Foods is proud to use the entire head of cauliflower—stems, leaves, and all, full of antioxidants and producing zero cauliflower waste. Talented Team behind the Success of Cali’flour Foods Amy quotes Simon Sinek’s belief, “A group of people working together is not a team—a team is a group of people who care for and respect one another.” The passionate leader completely trusts and respects her

teammates and believes in their capabilities, so she does not have to micromanage their daily duties. The expert team is full of devoted, hardworking, and passionate people. This is the reason why Cali’ﬂour Foods has grown so rapidly and is reaching new heights of success today. Amy is a huge advocate of professional development and growth so her team is offered courses through programs like Entreleadership and StoryBrand. Cali’ﬂour Foods employees are empowered to make business-savvy decisions and better themselves through courses such as these. Therefore, the industrious leader makes it a priority to invest in their business acumen and wellbeing. Amy further explains, “I loved leading and being a part of the team’s book clubs focusing on leadership and faith. There have been many times where I’ve been able to apply the skills that I’ve learned both at work and at home. I truly want my team to be happy and healthy in both environments.” Culture Illustrate Unity, Hiring Capable Individuals Every organizational culture is different and diverse as well as has its own set of principles, values, and goals. It’s an invisible yet powerful force that drives the thoughts and actions of each of its members. For

Cali’ﬂour Foods, culture is an important ingredient that guides the employees and gives them a sense of direction at the workplace. The entire team is located across the United States, working remotely and connecting weekly over virtual platforms to communicate with each other. “It’s a great opportunity to check in on a human level and get to know who we are working alongside. It also allows us to review goals and ensure that we are all on the same page because it is crucial that we are a united front,” says the Founder, Amy. Currently, her hiring process is based on the lessons she has learned. The versatile leader relies on the fact that it is important to know a person before hiring and entrusting them with the company’s operations. She further remarks, “Understanding their work ethic and value system is aligned with your own is imperative to a successful partnership.” It reveals a person’s personality and how he/she behaves in a moment of stress, thereby gaining true insight of that person. Clients’ Views on Cali’ﬂour Foods Products Amy feels fortunate to receive so many great testimonials from their customers. “Whether they use our products to help with their chronic illness (Autoimmune diseases, diabetes, etc.) to support a

specialized diet/health regimen, to curb a comfort food craving, or to supplement their family’s meals with nutritious alternatives, the majority are about the role we played in their larger journey,” remarks the industrious leader. There are also testimonials from customers sharing their personal experience and positive interactions with their consumer engagement team. Through Cali’flour Foods, Amy is aiming to provide 100% consumer satisfaction. Setting Next Five Year Goals For the next 5 years, Cali’flour Foods guarantees that it will remain a company that consumers can truly trust. By staying true to its brand, it will use minimal ingredients that will help all lifestyles including those with autoimmune diseases that need anti-inflammatory diets, diabetics, people trying to make healthier choices, or parents wanting quick, healthy meals. The company will create products that are shelf-stable and continue to reinvent the freezer section with ‘better for you’ products. Also, their food will always follow a Farm to Table model by using farm fresh ingredients. Amy believes that their products will be the go-to solution for years to come.

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Company Name

Company Info

Ben & Jerry’s Matthew McCarthy CEO

Ben & Jerry’s Homemade Holdings Inc, trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. www.benjerry.com

Cali’ﬂour Foods Amy Lacey Founder

Cali’flour Foods is creating products that go against the grain and provide a new, healthy frozen option to consumers. Cali’flour Foods’ products are both healthy and delicious to eat. www.califlourfoods.com

Dean Foods Company Ralph Scozzafava CEO

Dean Foods Company is a industry leader and it’s products are welcome guests in homes and restaurant kitchens across the nation. www.deanfoods.com

General Mills Inc. Jeffrey L. Harmening, Chairman of the Board & CEO

General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. www.generalmills.com

HOSTESS BRANDS INC Andrew P. Callahan President & CEO

Hostess is one of the largest packaged food companies focused on developing, manufacturing, marketing, selling and distributing fresh baked sweet goods in the United States. www.hostessbrands.com

KETTLE FOODS Paul Davis CEO

It all began with a vision and a van—a vision to fuse the natural with the savory, to create a great tasting, wholesome product everyone would fall in love with. www.kettlebrand.com

Peeled Snacks Noha Waibsnaider Founder

Noha Waibsnaider founded Peeled Snacks in 2004 to ﬁll a critical void in the snack market: tasty, convenient foods that are naturally nutritious and make people feel good about snacking. www.peeledsnacks.com

Union Wine Ryan Harms Founder

Incepted in 2005, Union Wine Company is based in Oregon and its most popular wine: ‘Underwood,’ sold in 45 states, is one of the most widely available canned wines in the U.S. www.unionwinecompany.com

Waku Inc Juan Giraldo Co-founder

Founded in 2017, Waku is one of the rare companies present in today’s market whose recipes are created traditionally centuries ago in the Andes Mountains of Ecuador. www.livewaku.com

Whyte Farms Kanika & Sanjeev Yadav Co-founders

Whyte Farm aims to provide the best of both purity as well as quality. www.whytefarms.com

Union Wine Company: Delivering Better Quality Wine

ncepted in 2005, Union Wine Company is based in Oregon and its most popular wine: ‘Underwood,’ sold in 45 states, is one of the most widely available canned wines in the U.S. The name Union is to honor and bring together the diversity, spirit and character of Oregon that is loved by many. Union Wine Co. opened up shop and made it their mission to pay close attention to the details, while leaving the fussy parts behind.

Ryan Harms Founder

“

We’re a bunch of dreamers and doers crafting what we love – great Oregon wines – without all the fuss.

“

The Underwood cans were ﬁrst released in a limited edition at the 2013 Feast Portland event through Union’s “Pinkies Down” campaign to share the belief that what goes into the glass is more important than what type of glass it is. At the end of the day, wine is just a beverage. And then it becomes a part of something greater. Aging Wine with Different Tastes Union Wine’s Underwood Pinot Noir is a perfect blend of grapes from Umpqua Valley, the Willamette Valley, and the Applegate Valley and is aged in new French oak for eight months. The resulting wine has tasting notes of raspberry, cherry, and chocolate. Union Wine Co.’s Underwood label also carries Pinot Gris, Rosé, Rosé Bubbles, The Bubbles, and more unusual products like their Riesling Radler (a blend of Riesling with grapefruit and hops) and Strawberry Cooler (a blend of pinot noir with strawberries, cranberry, and lime). Here are the wine labels sold by Union Wine Co.: Ÿ

Underwood - Underwood draws from the diverse palette of vineyards and wine growing regions that Oregon offers to create approachable everyday drinking wines.

Kings Ridge - Kings Ridge wines are from the heart of Oregon’s Willamette Valley and are characterized by the unique ﬂavors found only in its hills and valley

Alchemist - An inspiring blend of the very best from the favorite Willamette Valley vineyards.

The Wine Master In 2001, Ryan Harms, founder of Union Wine Company moved to Oregon and embraced wholeheartedly the region’s unique spirit and passion for craftsmanship. Finally in 2005, he decided to start something that could satisfy his entrepreneurial skills. Throughout his career he worked for some great Oregon wineries. During Ryan’s early days in the industry, his friends wanted to support the companies he worked for but couldn’t afford to which made him realize, wine made in Oregon had to be less expensive. Wine brings people together over a meal for every big and small celebration. Ryan says, “And that’s incredibly satisfying to all of us at Union. It began with one goal, make great craft wines that are affordable and accessible. More wine, less fuss. It quickly began checking off the musthaves.” Facility Capable of High Production Union Wine Company has their own 43,000 square foot packaging facility equipped with both bottling and canning lines.

This facility is the fastest and most automated canning facility in both the state of Oregon and the canned wine industry. The facility is capable of producing roughly 600-650 cans per minute and 200-250 bottles per minute. Further highlighting its capabilities, Ryan says, “The new facility has allowed us the ability to easily move between bottling and canning.” That’s doubly important for his outﬁt, which puts 55% of its wine into Underwood cans (under the Underwood, Kings Ridge, and Alchemist monikers). OREGON: A Great Place to Make Wine Union Wine Co. is constantly inspired by the natural beauty of the Northwest and the ethos and passion of its residents. Oregon is home to some of America’s most celebrated Pinot Noir. The place has more than 700 wineries and is home to well over 70 grape varieties. Oregon has successfully grown Pinot Gris, Chardonnay, Riesling and Pinot blanc. It maintains a tight focus on small production and high quality wine. Oregon is full of constant challenges especially for winemakers with lots of rain, cool temperature, and short growing season. Wines made in Oregon have a good distinct proﬁle. The wines taste like the

agriculture it is surrounded by which gives it a good vibrancy and crispness. People in Oregon are known as pioneers, artists, makers, and doers that believe there is always a better way to do things. Expanding the Wine Options In 2018, Union Wine Co, started producing some wine coolers in limited quality and plans to expand its distribution and production in the future. The three coolers: Riesling Radler, Strawberry Cooler and Mei Wine are canned in the facility. Further, the company is also planning to produce smaller cans especially for the venues where alcohol policy won’t allow bigger cans. Starting in 2019, Union Wine Co. became an ofﬁcial sponsor of the Thorns and Timbers professional soccer teams and has prepared custom cans only available in the stadium.

Waku Inc.: Boosting a Healthier Gut through Natural Herbs

Juan Giraldo CEO & Co-founder

“ To be the best you, you need to take good care of your gut.

“

ver the years, the change in lifestyle has heavily impacted the health of today’s generation. Limited food options with less time in hand are on the prime reasons for deficiency in the nutrient food. Furthermore, this cycle of unhealthy and unbalanced diet continues until someone notices its effect on the health. One should always look for healthy food options that are not only self-sufficient but also provides a healthy balanced diet. At times, it is difficult for a person to get a complete balanced diet that could eliminate all the deficiencies in the body. A healthy food option which tastes better and also provides all the health benefit is rare to find. The pattern of consuming processed food is rising, where the quality of food is also degraded due to the various chemical preservatives added to it. Founded in 2017, Waku is one of the rare companies present in today’s market whose recipes are created traditionally centuries ago in the Andes Mountains of Ecuador. This recipe is locally known as “horchata lojana” and it is consumed daily with a meal because of the digestive benefits and its great taste. Supporting a Healthy Gut Waku’s search came to a halt when the company was welcomed by the community living in Ecuador. With the help of a local farmer there, the company got to learn about the tonics. The Co-founder duo of Waku, Juan, and Nico, who had grown up in Quito, Ecuador, noticed the difficulties faced by the farmers and how their daily livelihoods and incomes were affected by the various factors. Waku sources all their herbs and flowers from family farmers in Ecuador at fair prices to improve their livelihoods and preserve the ancient cultural tradition. The word Waku is inspired in the Quechua language which is the most widely spoken language of indigenous people from the Central Andes Mountains. Waku means “conjunto” (in Spanish), which translated to English means “together”. With the traditional recipe, it prepared a tonic that is known for its refreshment taken and to provide a feeling of overall well-being. Waku Plant-based Tonic focuses specifically on supporting a healthy gut through the natural anti-inflammatory properties of the 20 herbs and flowers included in every blend. Offering the Best Blend of Quality and Taste Waku is known for its authenticity as it keeps a check on every single process in the supply chain to deliver the highest quality product possible.

The herbs are directly sourced from the Andes Mountains and then brewed the herbs directly to the bottles in small batches to ensure quality and taste. It doesn’t use any concentrates or artiﬁcial ﬂavors. These tonics offered by Waku are low calorie, vegan, caffeine-free and gluten-free. The list of different tonics includes Ÿ

Lemon Mint: It is the first flavor released in the Boston market and is most closely based on the ancient recipe from the Andes Mountains. It is one of the refreshing drinks with a balanced brightness of the lemon and sweetness. Unsweetened Floral Blend: It is one of the rare drinks which contain herbs and flowers with no sweeteners with zero added sugars and zero calories. This is a complete tonic pack with a punch of aromatic and herbal flavor. Passion Fruit: It is a tropical blend with real passion fruit juice straight from the source to the infusion of 20 herbs and flowers for a resulting taste that is unmatched. Ginger Lemongrass: With the added health benefits and delicious spicy taste of ginger and with the light citrusy tang of lemongrass. Raspberry Rose: The bottle of raspberry rose to contain only 10 calories per bottle with the entire sweet floral flavor of raspberry and rose.

A Journey of Compassionate Entrepreneur Juan Giraldo, CEO, and Cofounder of Waku Inc. started doing

business at a very young age and was successful to start his company at the age of 19. Prior to his MBA, he started companies in different industries. The time when he was moving to Boston, he decided to move into agribusiness. Juan and his friend Nico were motivated to help out the local farmer in Ecuador. He wanted to improve the livelihood of the farmers living thereby cutting the middleman and decided to pay fair trade prices to them. Channelizing all the resources at the right place, Juan asserts, “Our dream is to create a brand that customers really love and is good for their body, by sharing traditions from the Andes Mountains of Ecuador with the world, and make a bigger impact on more families.” As a CEO, Juan’s goal is to create a brand that really connects with consumers at a deeper level and also Waku as a company is crucial for his lifetime goals. In the next ﬁve years, he wants the company to have a nationwide distribution with a diversiﬁed portfolio of products. And as a part of the plan, its impact in Ecuador will also expand to other regions and hundreds of more farmers. Currently, Waku is available in over 200 locations in New England, including Market Basket, Dave’s Marketplace, and many of the natural and independent locations in Boston.

and beverage company it is equally important to play a crucial role in providing quality food. To build trust with consumers and also as part of good ethical conduct, companies should mention all the ingredients used in processing the food. Waku Inc. is a consumer company that believes in providing all-natural products with all the nutritional information on it. Here are some of the feedbacks of the consumers that just loved the product. I found this tea for the first time last night and immediately bought 2 bottles! I have a rare autoinflammatory disorder as well as a chronic stomach condition and am always looking for safe and effective ways to ease the symptoms! I am drinking this now for the first time and it is AMAZING! I tried to drink kombucha but could not stomach the taste...this is perfect!!!! – Shane (Architect) Found out about Waku through a friend. Have been addicted to it ever since; its unique blend of herbs creates a delicate and rich taste that will grow on you very quickly. Love it love it! – Jessica (Designer)

Connecting With Consumers Nowadays, consumers are very well aware of the quality of food and their nutrient value. The awareness is caused because of the internet and use of social media. These consumers also know their consumers’ rights and how to exercise them. As a food

Technology Perks

Basics To Cook And Serve Successful

Online Food Delivery System T

he business of online food delivery saw rapid growth in this decade (2011-2019) but the market is still very raw and there is little understanding about its dynamics, growth potential and consumer behavioral aspect. With an impressive annual growth rate of 14% the global market of food delivery stands at $92 billion soon it might reach $200 billion by the year 2025. It's a fast-changing market where companies are competing with each other for market share. Key factors driving the industry's growth and top players The 21st century is the perfect time for online food delivery companies to thrive. They have the available technologies that are empowering the food delivery business. Millennial foodies, robust supply chain network along with advanced technology are the key drivers of online food delivery system. People and supply-chain were there before; in fact, the food delivery system was also present. The drastic change came after the

customers with an easy and secure way to order and pay for food form restaurant partners. The company was founded in 2001 in London, UK. Since then it has spread its business in 13 countries while partnering with 82,000 restaurants. The Just Eat app has 22 million users worldwide making for 170 million orders each year. What does it take to make an online food delivery a hit?

introduction of internet-based platforms started serving food online. The ﬁrst-ever online order was for pizza from Pizza Hut in 1994. And it all went uphill from there. Let's look at the gravitating rise of the top three players in the industry from all over the world that stood out for the year 2019. Ÿ

Uber Eats The company came into existence in the year 2014, launched by American ride-hailing giant Uber. It is an easy way to get the food you love delivered. Uber Eats enables a customer to surf through its mobile app or website from its group of restaurants. It has collaborated with 130,000 restaurants in over 25 different countries across the globe. Which makes it one of the largest food delivery companies as its app is used by millions.

Grubhub It is the leading online and mobile food ordering and delivery marketplace in the USA. It connects hungry diners with local takeout restaurants. The users can order dinner from listed 140,000 takeout restaurants spread over 2,700 cities of the US and London. The ﬁrm processes 457,300 daily orders and serves 21.2 million active users.

Just Eat The company operates a leading global hybrid marketplace for online food delivery. It provides its

If anybody who wants to take a shot at an online food delivery business needs to go deep in the market, learn from the top players that are mentioned above and be receptive to the current evolving market scenarios. It might look easier from outside but require a great deal of planning and resources to set up and run an online food delivery platform successfully. The ﬁrst and foremost thing before the start of any business is to decide the business and revenue generation model. Choose one model at the start and stick to it for a while. The major contributors to a business model of an online food delivery system are – Ÿ

Customized website The fresh company should think fresh otherwise there are thousands out there who look alike. Try to create a different identity with originality rather than following the same road. By creating a customized design the food delivery venture can get the eye of the people. The website is the ﬁrst destination for any user to get basic information about the ﬁrm's services.

Develop a mobile app After website mobile application development is the

Technology Perks

next step to conquer and engage smartphone users. According to a survey, the people who are using mobile apps for ordering food have increased from 20% to 34% from 2014 to 2017 and still growing at a healthy rate. So, it is vital to target customer experience in the smartphonebased market. Ÿ

SEO and ASO Database management should be handled in such a way that the information can get easily read by search engines and app stores. This will enable constant trafﬁc to the website and mobile app. This needs a dedicated team of designers, programmers and app developers to develop and maintain such a system. And keep the website and the app visible to the users to maintain good progress all along. Research and database formulation The new company needs to do a little bit of digging to gather concrete information about the target area that includes demographics of the population, number of restaurants, resources available for two way supply and convenient way of payment. All this information can be used to optimize and customize the website and mobile app for better delivery of services.

Time and quality of service will decide the long run The industry is still in preliminary stages of growth, it will take some time to evolve and get mature. As per the market research, approximately 63% of the people cancel orders online due to their customer experience. The platforms should provide quick, unique, and seamless ordering experience to make them stand apart from the crowd. Because the technology is almost the same that is used by the online delivery platforms, therefore, it is necessary to choose the right delivery model. A model that is convenient for access, transaction, benefit, and post-benefit. Like any industry, the consumer is the king and they decide who will rule the online food delivery market for a long time. There are lots of options in front of the users and they can switch platforms with a tap of the finger. The future hybrid model should fully integrate all the services related to food delivery in one place. The customer should not wait for more than the time allocated to complete a delivery. In the end, it will be the consumer relation and communication of ideas and services that will decide the winners of this race.

Hotel

Whyte Farms: A Drop of Pure Wholesome Goodness

Kanika & Sanjeev Yadav Co-founders

“

The consumer is very aware today, but still always bear in mind—“Can you track the source of your food? Because the more lose and long that path is, the less pure your food is!”

“

ver the years, there has been a lot of debate about healthy food and eating habits. These habits are quite varied amongst the different generations. The change in lifestyle patterns is also one of the major reasons why the current generation is shifting towards food that is easily available. Replacing fast food with healthy food is not a wise option but the other factors can be held responsible for such is ‘lifestyle’. The factor such as adulteration of food is one of the major reasons why people tend to opt for various foods which are easily available. The concern is also quite alarming as people are less aware of such factors. According to the latest news reports, approximately 68% of the milk that is consumed by Indians is adulterated. The disturbing fact about adulterated dairy products is that it doesn’t have an immediate effect on the body but is a major contributor towards bad health and disease in the longer run. Moreover, milk is something that is being consumed by almost every household. But everything can’t be just blamed on lifestyle, the packed milk or the milk available in the pouches is not fresh as the product lifecycle of the milk is quite long. The Passion for Organic Food There is a shortage of fresh and quality dairy product which can be accessed as soon it is milked from the cow. Understanding the importance of the fresh dairy product, Kanika & Sanjeev Yadav started Whyte Farms. The passion for organic food pushed them to start something that can provide the nation with more natural, nutritious, pure and wholesome food. India has a long history of food-related to dairy products and is at the heart of everyone’s diet in India. It led them to create a 25-acre farm on a beautiful piece of land on the borders of Rajasthan. The farm is capable of keeping more than 500 cows. Healthy food needs a healthy habitat. Whyte Farms follows strict norms wherein pay a lot of attention to what the cows eats of the highest quality fodder grown at especially on the farm. Maintaining the Quality till the Last Drop Whyte Farms is equipped with the most advanced milking machine, the 2x6 Herringbone parlour. The machine can milk 12 cows in just

7 minutes. Then the fresh milk is passed through the PHE pipelines and is chilled to 4 º c immediately. This helps in the preservation of the milk. After the preservation process, the milk is chilled and pasteurized making it safe to drink without boiling. The fresh milk is delivered to the home within hours of milking. The coldchain process at Whyte Farms ensures that the milk is good at the last drop after it reaches the customer. Providing Purity as well as Quality Sharing their experiences, Sanjeev Yadav says, “In our childhood days, I always consumed fresh milk that was sourced from our own cows and knew what they were eating so milk was something we didn’t have to be worried about. But as I grew up, I observed that the majority of people depended on pouches & UHT packs including my friends & extended family.” Presently, the milk comes from processing plants /factories that are produced far and it takes 4-7 days to transport. Whyte Farm aims to provide the best of both purity as well as quality. Presently, Whyte Farm supplies milk and ghee. Its monthly subscription-based milk is one of its bestselling. The majority of players in the industry are collectors i.e. they don’t produce the dairy product rather they collect and transport. On the contrary, Whyte Farm has control

over each and every aspect right from what the cows eat, milking them in hygienic conditions with no human touch involved and pasteurized, packaging to delivery to the customer. It follows a unique chain that starts from producers to consumers, which helps in maintaining the quality and control over each aspect to provide the best service to its customers. A Company is basically its Employees Managing such a large farm is not an easy task and to empower the teammates it is important to believe in vision collectively. Kanika & Sanjeev Yadav keeps the teammate coherent with the vision and always aware of the road ahead, which brings in a collective energy to work towards the same together. It also dictates the culture of the company, which affects the work environment. The duo believes a company isn’t run by the CEO; it’s a collective collaboration of every person on each level.

alive. There are various strict rules and government norms keeping track of these companies. Leading the way companies are trying to provide fresh and wholesome food. Here are some of the views of the happy customers of Whyte Farms. “After moving from the States to India, my kids practically stopped drinking milk, until I discovered Whyte Farms. Thanks to you guys for providing safe and Fresh milk, My kids love it and I order 3 gallons a week! I appreciate you for your effort and commitment.”– Dana Nugent “Feels good to drink real authentic milk where every other brand in the market that exists is adulterated ... actually felt the difference inconsistency in my cold coffee... thereafter I requested them and actually visited their production facility and was impressed to see the attention they pay to hygiene and quality... keep up the good work guys!” – Avni Jain

Stories of Real Goodness Today, the consumers are very much aware of what they eat and drink. There are various awareness campaigns, advisements and other social media content which allow consumers to know about what and how their food is being made and processed. No company can hide their wrongdoings. The term ‘consumer is the king’ is still

Packing And More

d&Be erage

Attitude towards Edible Packaging

billion people on the planet are obese and 800 million are going to bed hungry every night. At the same time, 30% of the world’s food that has been produced is wasted before it gets to the consumer. Statistics are quite frightening because one part of the world is eating too much and the other part is getting too little. According to the Guardian, 45% of all fruits and vegetables, 35% of ﬁsh and seafood, 30% of cereals, and 20% of meat and dairy products are wasted by suppliers, retailers, and consumers every year. Also, the world is struggling with a growing population and no one knows how to feed everyone. To tackle such huge problems, people have to understand where food loss or waste is occurring, why it’s occurring and what needs to be pulled out. Inﬂuential players and forward thinking retailers such as Kroger, Sainsbury’s, Tesco, Carrefour, and Wal-Mart are capable to address this global food issue. Such companies have direct links with farmers, processors, and consumers. However, if the world needs a closer look at food loss and waste in particular then the role of packaging obviously has a part to play. The market demands edible packaging during the forecast period due to evolving consumer preferences.

cattle contribution to the emissions. Overall, food packaging plays an important role in reducing food waste. Packaging’s Role in Safety, Foods and Beverages Food packaging industry is thriving as food safety has become a global concern. The principles of food packaging aim to prevent food from becoming contaminated and causing food poisoning. Storing or packaging food correctly with regards to temperature, environment and equipment is a critical component in the overall food safety process. Numerous food and beverage packaging companies create different packaging options such as paper, recyclable plastic, metal, glass, wood, cardboard, compostable of biodegradable plastic, non-toxic eco-friendly inks, viable paper labels, reusable containers, and BPA free containers simply to maintain freshness, extend longevity, reduce waste and thus can be recycled easily. More than ever, as food distribution networks globalize, packaging plays an essential role in ensuring the ﬁnal product is safe and secure for consumption. Ÿ

How edible packaging can help prevent food waste? Food and beverage packaging has been seen ﬁlled with an unfair reputation for spoiling the environment. It can create an environmental problem but has potential to minimize the upcoming. Half the world is hungry because of food waste that occurs throughout the supply chain where food waste is also responsible for most of the environmental degradation. Livestock, in particular cattle, are associated with greenhouse gas emissions. Packaging meat products can result in fewer

Foods (Snacks) Most food manufacturers are aware of the impact of faulty packaging on their businesses. They prefer quality packaging with zero risk of contamination and mislabeling that enhances food safety. Snack foods such as nuts, chips, cookies, etc. and their packaging play a vital role in meeting environmental goals and food safety requirements. Both food producers and packaging industry generally try to minimize the impact of packaging on the environment. They opt for biodegradable plastic to meet quality and

reduce emissions without sacriﬁcing the performance and usability. Today, biodegradable plastic has become the best possible alternative for all traditional plastics used in various applications. As a result, the rising demand for more sustainable plastic products provides an immense opportunity for key companies operating in the biodegradable plastic market. Through this, the global biodegradable plastic market is forecasted to be more than $6 Billion USD by the end of the year 2026. Ÿ

Beverages Excessive plastic, can, and bottle waste and their disposal are now becoming a part of major global environment issue. The beverage packaging industry is segmented by material (glass, plastic, metal, and paper), product type (cans, bottles, pouches, jars, and cartons), type of beverage (carbonated drinks, milk, water, juices, energy drinks, and alcoholic drinks), and geography. Protein-based beverages and herbal drinks are very popular types of drinks among athletes and common people. The increasing consumption of these drinks adds on to the market demand. Similar to food packaging, the beverage packaging market is expected to grow with a CAGR of 6.20%, over the forecast period 2019-2024. In the US, beverage sector is accounted for nearly 50% of the packaging market. As preserving the quality of the content is increasingly important the effective packaging has become a necessity in the beverage industry. Growing demand for longevity directed beverage manufacturers to emphasize on developing sustainable and durable packaging solutions, which not only reduce the

storage cost, but also complement the beverage packaging market. Significance of Edible Packaging Regulations Most food packaging regulatory systems include general safety requirements that are deliberated to preserve the physical, chemical, and sanitary integrity of the contents of food packages. These regulatory systems are based on similar scientific principles, but the approach used by different jurisdictions can vary considerably. These different approaches for edible packaging have three focal points to understand its significance: assurance, advancements, and transportation. Food security and safety are the top need in packaging regulatory systems and ensuring the same can bring justice to health. Before selecting a food packaging company one should assess the organization’s abilities and experience in view of strict criteria. Food packaging companies must be knowledgeable and administrative prerequisites to secure the general population. But how do food packaging suppliers understand regulation? The sheer volume and many-sided quality of food packaging regulations are overwhelming to even an accomplished provider. However difficult, the provider must comprehend current regulations thoroughly and stay aware of all new changed administrative controls. Growing Consumption Drives Asia-Pacific Market at the Fastest Pace Ÿ

Consumers in Asia-Paciﬁc region are switching to a lifestyle of zero-waste packaging to reduce the impact of plastic pollution. The market holds a major share in retail packaging, estimating to nearly 75%, as major manufacturing is done in China. Ÿ The demand for foods and beverages, and hence the demand for their packaging, are expected to grow faster in the Asia-Paciﬁc region, due to a rise in income and ongoing population shift from rural to urban (zero-waste mindset), in major countries such as China, Japan, and India. Ÿ Change in lifestyle and a growing young population lead to a higher demand for branded and packaged substances. At the same time, growing health awareness and more concern towards environmental sustainability, lead to innovation of thin continuous layer of edible packaging in the region. Ÿ Moreover, on the go consumption in countries like India, China, Japan is fuelling demand. With two of the world’s populous countries China and India, the foods and beverages demands are always on the higher side, subsequently driving the edible packaging market.