The Top 10 Next-Gen Marketing & Advertising Agencies of 2023

Pedro Barbosa CEO

Wise Pirates

EDITOR’S LETTER

Experts in Marketing & Advertising Industry!

D

earEsteemedReaders,

WelcometothelatesteditionofourMirrorReview,whereweunveilthe“Top10Next-Gen Marketing&AdvertisingAgenciesof2023.”Inthisissue,weexploretheindustry’s dynamic

landscape,showcasingtheinnovativeapproachesandcutting-edgestrategiesadoptedby theseforward-thinkingagencies.

OurCoverStoryfeaturesPedroBarbosa,thevisionaryCEOofWisePirates,atrailblazing agencythathasdisruptedthemarketingandadvertisingscenewithitscreativeprowessand strategicthinking.Pedro’sleadershiphaspropelledWisePiratestotheindustry’sforefront, revolutionizinghowbrandsconnectwiththeiraudiences.WeexplorePedro’sjourney,his insights,andthedrivingforcebehindhisagency’ssuccess.

Butthat’snotall.Ourmagazineisrepletewithinspiringprofilesofindustryleadersmaking wavesinthemarketingandadvertisingworld.WespotlightМахSkrypnyk,ShanSherran, ValerieJimenez,DavidSaediandacouplemore.Theseprofilesshowcasethediversetalents andexpertiseofthesemarketingandadvertisingtrailblazers,offeringreadersaglimpseinto themindsoftheindustry’sbrighteststars.Fromcreativecampaignstodigitalstrategiesand brandmanagement,theirinsightsandexperiencesprovidevaluablelessonsforbusinesses lookingtothriveinthemodernmarketinglandscape.

Asyounavigatethroughthisedition,wehopeyougaininspirationfromthestoriesand strategiessharedbytheseremarkableindustryleaders.Maytheirexperiencesigniteyour own

creativityandspuryoutoreimagineyourmarketingandadvertisingapproaches.Weinvite youtojoinusonthisjourneyofdiscoveryasweuncoverthestrategiesandinsightsthat shapethefutureofmarketingandadvertising.Preparetobeinspiredbythevisionaries, game-changers,anddisruptorswhoareleadingthechargeintoaneweraofmarketing excellence.

Thankyouforyourcontinuedsupport!

Parag Ahire Project Editor

PUBLISHER ARCHANA

EDITOR-IN-CHIEF

VIKRAM

MANAGING

PANKAJ

PROJECT

PARAG

PROJECT MANAGERS

YASH CHIKHALE

CREATIVE

SACHIN

GRAPHIC

OMKAR URAVANE

VISUALIZER

AAKASH

ROBERT SMITH

RESEARCH

JAMES ADAMS

ADVERTISING

MARIA SMITH

Media &

Pedro Barbosa

Cover Story

Pedro Barbosa CEO WisePirates

Wise Pirates

The

Themarketingandadvertisingindustry hasseenaseachangeinrecentyears, astraditionalmethodshavegivenway todigitalcapabilities,atech-savvy approach,andadatamindset.Thisnew approachdemandsacombinationof oldandnewskills,adigital-first mindset,andadeepunderstandingof marketing-techcapabilitieswith completetransparency,allgeared towardstheclient’soverall performance.Thisuniquevalue propositionisthenameofthegamein thecurrentecosystem.

WisePiratesisoneofthefew companiesthataresailingwiththe windandhelpingbusinessesstayafloat byofferingexemplarydigitalmaturity, datatecharchitecture,anddigital capabilities.WisePiratesalsomasters valuepropositionoptimization,which iscrucialforenhancingbusiness performance.Withitscutting-edge solutionsandextensiveindustry knowledge,thecompanyenablesits clientstostayaheadofthecurveand easilynavigatetheever-changing marketinglandscape.

FillingtheGap

Foundedin2017,WisePirateswas borninagarageandspentoverayear therebeforeventuringoutintothe world.Theinspirationbehindthe establishmentofthecompanywasa gapinthemarket. “No other company was offering deep marketing-tech capabilities with complete transparency, all focused on enhancing the client's overall performance,” statesPedroBarbosa,CEOofWise

Pirates.Histeamsetouttofillthisvoid byofferingauniquevalueproposition thatcombinedthestrengthsofan agency,aconsultancy,anda technologypartner.

EmpoweringBusinesseswithDigital Capabilities

WisePiratesoffersacomprehensive suiteofservicesthathelpbusinesses enhancetheirdigitalmaturity,and buildexemplarydatatecharchitecture, anddigitalcapabilities.Italso optimizesthevaluepropositionsof

businessestoimproveoverallbusinessperformance.What distinguishesthemfromotherbusinessesistheiradherence todoingwhateverittakestoassisttheirclientsin succeedinginthedigitallandscape,whetheronlineor offline.

Itsexpertshaveextensiveexperienceintechnologiessuch asGoogle,Amazon,Shopify,andSalesforce,buttheyalso providevalueinAdobe,Microsoft,Apple,andHubspot. Theyoffercapabilitiesacrosstheentirejourney,from acquisitiontoretention,whetheritisfirstorthird-party data.

Thecompany’sserviceportfolioincludesanimpressive arrayofofferings,suchasdataanalytics,Googleandsocial

activation,allsearchchannels(includingChatGPTnow), SEO,CRO&UXoptimization,e-commerceshopcreation, ASO,creativity,marketingautomation,CRM&CDP implementationandoptimization,dataETL,content strategy,programmaticadvertising,andmuchmore.These servicesaretailoredtotheneedsofeachclient,ensuring maximumimpactontheirbusinessperformance.

APremierGooglePartnerinEurope

WisePiratesservesadiverserangeofclients,fromsmall andmedium-sizedbusinessestolargecorporations,across variousindustries.Itsexpertiseintheretail,e-commerce, andfinancesectorsisparticularlynoteworthy,representing two-thirdsofitsbusiness.However,thecompanyhas experienceworkinginallecosystems,includingB2B,B2C, D2C,andB2B2C.Itsreputationforexcellenceiswidely recognizedasoneofEurope’sfewofficialGoogleGrowth Partners.AsaPremierGooglePartnerandGoogleTech Partner,itsfull-stackcapabilitiesenableittohandleany digitalprojectwithease.

WisePiratesstandsoutfromthecrowdwithitsexceptional blendoftalenthailingfromPortugal,wherethecompany has90%ofitsworkforce.Thecountry’sskilledworkforce, coupledwithitslanguageproficiencyandcost competitiveness,makeitanideallocationtocatertothe needsofEuropeanandNorthAmericanbrands.

Thecompany’sworkingmodelistailoredtosuiteach client’sindividualneedsandrequirements,offeringa flexibleyetstructuredapproachtoservicedelivery.Its experienceinmarketssuchastourism,finance,andretailis invaluable.Furthermore,theyarehelpingtheindustrialand agriculturalsectorsstrategicallyandinalong-termway

Moreover,itsdeepexpertiseinhelpingcompaniesdo internationalbusinessthroughdigitalchannelshasresulted inmanysuccessfulcasestudiesviaGoogleandAmazon, makingthemago-tosolutionforbusinesseslookingto expandglobally.Furthermore,WisePirates’strategic allianceswithwell-knowninternationalbrandssuchas TommyHilfiger,CalvinKlein,andSennheiser,among others,strengthenitsreputationfordeliveringvalueina varietyofmarkets.

BuildingStrongBrands

Intoday’sdigitalbusinesslandscape,whereglobalend customersarewithinreach,exceptionalbrandingispivotal. WisePiratesrecognizethevalueofastrongbrandstrategy, whichincludesdefiningtheappropriatepositioning,target segments,andaudiences,aswellasarelevantvalue proposition.

Itsteamisdedicatedtobuildingbrandstrategiesforits clientsbecausetheybelievethataweakstrategy underminesperformanceandthatnogoodtacticsurvives withoutasolidfoundation.Whenitcomestobrand amplification,thecompanyemploystacticsthatare supportedbyasolidstrategy,allowingthemtobemore preciseandsuccessful.Hence,basedonthesesolid foundations,WisePirateshasmodifieditsprices, promotions,channels,portfolios,andcommunicationforits customers.

StayingAheadoftheGame

Borninagarageandlivingthereforoverayear,Wise Pirateshasalwayshadapuregrowthstrategy,forcingitto continuouslyimproveitsprocesseswhileaddingnewlayers everyday ThismindsetisembeddedinitsDNA,allowing ittobethreetimesfasterthanthemarketandtwiceasfast asitstopcompetitors.

Thecompany’srollingstrategyevolveseveryquarter, allowingittokeeppacewiththeconstantemergenceof newtechnologies.Althoughittakesmuchenergyand effort,itsteambelievesthatpermanentchangemakesa differenceandenablesclientstoshifttheirbusinessmodels fasterandbetter

NurturingaCollaborativeandEntrepreneurial Workforce

AccordingtoPedro,theirteamisnotsimplyagroupof employeesbutrathercollaboratorswhoareessentialtothe company’ssuccess.Tofosterinnovationandcreativity,the WisePiratesencourageintensityandoutstandingprojects whileprovidingongoingtrainingandcoaching.Moreover, theagencychallengesitsteammemberstoparticipateinthe

managementandcreatenewbusinessareas, buildingararespiritofentrepreneurshipinthe digitallandscape.

ItisnowonderthatWisePirateshasbeen consideredoneofthetop1%ofbestcompanies toworkfor.However,thecompanybelieves therearealwaysareasthatrequireimprovement intheworkexperience,andtheyareconstantly workingtomakeitbetter

AdvancingwithAIandPersonalization

Asthemarketingindustrycontinuestoevolve, WisePiratesstaysaheadofthecurveby investingincutting-edgetechnologies.Itis currentlyfocusingonAIadvancements,data feedoptimization,cloudtechnology,offline conversionmanagement,predictionmodeling, dynamiccreative,connectedTV,DOOH,Retail Media,hyper-personalizationonHVAs,and extendingitsdigitalacademytothetecharea.

“It will allow our beloved clients to get extended capabilities to grow their businesses faster and with enriched digital experiences,” assertsPedro.

We dedicate ourselves to building brand strategies for our customers because we believe that no good tactic survives a weak strategy; it undermines performance “

Pirates

Management-PedroBarbosa,CEO

URL-www.wisepirates.com

Founded-2017

Description- Adigitaltransformationagencythathelps growingbusinessessucceed.Thecompany'smissionis tohelpbusinessesachievetheirdigitalgoalsthrough innovativeandrisk-freeprojects.

Management-ValerieJimenez,Founder&CEO

URL-www.boldentity.com

Founded-2010

Description-BoldEntityhasspentoveradecadeassisting businessesinrediscoveringwhatmakesthemuniqueand determiningthemosteffectivemethodstosharethese uniquefeatureswithcurrentandpotentialclients

Curzon PR

Management- FarzanaBaduel,CEO

URL-www.curzonpr.com

Founded-

Description-CurzonPRisapublicrelationsand marketingcommunicationscompanywithaworldwide emphasisonstrategyattheintersectionofestablishedand emergingmarkets. 2009

Push PR Ltd

Management-GregHart,Co-MD& OperationDirector

URL-www.pushpr.co.uk

Founded-2002

Description-PushPRisaLondon-basedindependent full-servicecommunicationsbusinessspecializingin Beauty,Fitness,Wellbeing,andLuxury

SalesAR

Management-МахSkrypnyk,CMO

URL-www.salesar.io

Founded-2019

Description-Oneofthemostpopularandquickly expandingareasofdigitaladvertisingisB2Blead generation,andSalesARisatthetopofthelistofmajor serviceprovidersinthisfield.

Tyto PR

Management-BrendonCraigie,CEO

URL-www.tytopr.com

Founded-

Description-Tytohasbeendesignedtogivecompanies inthetechnology,scientific,andinnovationsectorsa novelEuropeanPRagencyexperience 2017

Veewz

Management-ShanSherran,Founder&CEO

URL-www.veewz.com

Founded-2020

Description-Veewzisadigitalmarketingagencythat helpsbusinessesofallsizesgrow Theagencydoesnot fitthemoldofatraditionalagency,asitpreferstothink ofitselfasagrowth-enabler

Vitis PR

Management-RanbirSahota,Director

URL-www.vitispr.com

Founded-2006

Description-ItisatechnologyPRagencythatdelivers high-impactpublicrelations,searchengineoptimization (SEO),andsocialmediacampaignsfortechnology, telecoms,andhigh-growthcompanies.

WinnowPro

Management-DavidSaedi,CEO

URL-www.winnowpro.com

Founded-2018

Description-WinnowProisatechnologyfirmcommitted toenhancingcorporateprofitabilitybyofferingautomated digitalretailingsolutions

Wellbeing Ubiquity

Management-JoelJelen,Founder

URL-www.wellbeingubiquity.co.uk

Founded-2001

Description-Togiveitsclientsthebestresults, WellbeingUbiquity,anadvertisingfirmwithovertwo decadesofexpertise,specializesinEvents,Marketing, Networking,andPublicity

WinnowPro Winno

Maximizing Paid Advertising Solutions for Automotive Retailers

Astheworldiswitnessinga digitalrevolution,the marketingindustryis expandingitsuseofnewtechnologies. Moreover,theCOVID-19restrictions andimplicationshaveforcedthe organizationsintheindustrytoadhere toamultitudeofchangesrapidlyin ordertofindtheironlinesalesniche.At present,theconsumerisintuitively optingtoshoponline,andduetothe evolutionofthedigitallandscape, experientialdifferentiatorsare becomingmorechallengingtograsp —increasingtheiroverallimportance andvalue.Businessesareshiftingtheir focustothebuyingexperienceand userinteractionstoattractmore customers.

Earlyadopterstochange WinnowPro—aUS-baseddigital marketingcompanyofferingmultifunctionalsalesandmarketingtools andservicesdesignedtoenhancethe consumer’sexperience.WinnowPro offersacuratedcollectionof‘Digitally Essential’solutions,whichareproving tobeagame-changingdifferentiator forretailersintheautomotiveindustry.

TakingaDigitalApproach

Theneedfordigitalizationhassurged rapidlyresultinginbusinessowners acrosstheUSexperiencingahigh demandforonlineshoppingand seamlessexperiences.Risingtothe challenge,WinnowProispresenting uniqueexpansionopportunitiestoauto

dealers.WithanAI-poweredapproach toadcampaignmanagement,the2018establishedB2Ccompanysuccessfully increasesthecustomerbaseforboth salesandserviceofitsautodealership clients.

WinnowPro’suniqueapproachto digitalretailingprovidesanintegrated data-firstapproachtothecustomer journey.Itcreatesanexceptional experienceforthecustomersthat drivessatisfactionandinturnincreases thechancesofsalesandprofitability WinnowPro’stechnicaltoolsallow dealerstoreachmoreaudiencesand transitionmoreleads.Meanwhile,it alsohelpsthemincreaseengagement withexistingcustomers.

Overtheyears,WinnowProhas curatedseveralinternalsolutionsforits AutomotiveClients.Ithasmastered campaignstrategizingformaximum exposurethroughomni-channel presence.Thecompanyisalsoan expertininventoryintegrationfor dynamicdisplayads,automated retargeting,hyper-focusedprofilingfor optimalcustomersegmentation,and virtualsalesoperations,includingNLP (NaturalLanguageProcessing)driven chatbotservices.

AddingaCompetitiveEdge

WinnowProdevelopedaCompetitive IntelligenceTool(CIT)thatallows businessestocomparetheonline performanceoftheirsearchengine

marketingcampaignswithupto5 differentcompetitors.CITalso analyzessearchenginevisibility opportunitiesandwebsitetraffic engagement,whichisrunagainstinhousecreatedrecommendedkeyword strategies.

Thetoolcomparesthedigital performanceofautodealersbasedon localkeywordsinsteadofthe nationally-rankedkeywordsthatare typicallygeneratedwithmostSEO tools.Itgeneratestheperformance reportinunder60seconds,combining morethan40reliabledatasources includingthecompany’sownrelevant proprietarydata.Furthermore,theCIT advantageisprovidedtoWinnowPro’s clientsforfree,andleveragedwithin eachoftheirpaidadvertising strategies.

LedbyaMaestro

Presently,DavidSaediservesasthe ChiefExecutiveOfficerat WinnowProandoverseesthe managementofthecompany.Heisa veteran,experiencedwithworkingin severalindustries,including technology,education,hospitality,and media.Davidisalsoanadvisorand boardmemberforseveralother organizations,includingAMA,Crunch MediaWorks,andJungoMedia. Additionally,hefoundedthe Global Digital Literacy Council,in2003.It comprisesexpertsfromacross20 countriesaroundtheworld.

David Saedi Chief Executive Ofcer

Alongwithbeingamaestro,Davidis alsoahighlyexperiencedentrepreneur Hehascreatedhundredsofwellpayingjobsovertheyearsandhas trainedindividualsundercertificate accreditationprograms. “A lasting accomplishment is also the number of individuals who we trained and became leaders in their own right,” saysDavid.

ARefinedStartupCulture

WinnowProfostersanatmosphereof collaborationandgroupachievements whichiscriticalforthegrowthin startupandentrepreneurial organizations.Recognizingtalented

“WE OFFER DIGITAL SALES AND MARKETING SOLUTIONS FOR EVERY STEP IN THE CUSTOMER JOURNEY—AND OUR STRONG COMMITMENT TO DATA INTEGRITY AND THE USER EXPERIENCE FOR OUR CLIENTS AND THEIR CUSTOMERS IS REFLECTED IN ALL OF OUR SOLUTIONS.”

individualsaswellasteam accomplishmentsisalsocrucialto buildingahealthyenterprise.Beinga digitalcompany,WinnowPropractices thisonadailybasisoneverycallor virtualmeeting.

TheWinnowProteamspansacross severalcountriesandcultures—this addsthebenefitofuniqueideas.The companyhasadistinctive differentiatingfactorasitsapproachto themarketisrich,assorted,andwellversed.

“We take pride in the fact that everyone in the company can come up with new ideas, be heard, and see their

ideas come to life throughout the organization” addsDavid.

RepositioningforClients

TheCOVID-19pandemichasledto rapiddigitalization.Asmoreandmore businessesaretransitioningtoonline mediums,digitalmarketingagencies arefindingithardertogetvisibilityfor theirclients.Forautoretailers,online presenceisacrucialfactor.Moreover, as90%ofautobuyersstarttheirsearch online,businesseshavetoreposition theircontentstrategiesaccordingly.

ForWinnowPro,theprimarycustomer baseisindependentautodealerships.

Theautoindustrywasoneofthe worst-hitduetoCOVID-19,butin return,thepandemicenabledthe industrytocloselyalignprioritieson digitalstrategieswhichallowed WinnowProtoprovidegreatervalueto itsclients. “We were able to work together to integrate various digital solutions to help recover any lost revenue for our clients” mentioned David.

DedicatedExpansionEfforts

Withastrongfocusonthegrowthand developmentofitsteam,thecompany looksforwardtoexpandingitsteam continuously—growinginsizewhile creatingnewopportunitiesformarket expansion,includingexisting opportunitiesinthehealthcaresector andpotentialopportunitiesinthereal estateindustry

Further,WinnowProishighlyfocused onimprovingtheuserexperiencefor bothitsclientsandtheircustomers.As aresult,thecompanyhasamplified theirabilitytocreatenew communicationchannelstotakeinand processclientfeedback.

Expectationsfrom2023

WinnowProhasrecordedahigh successratewhileworkingwith organizationsthatarenewtothe adoptionofdigitaltechnologies.This allowsWinnowprotostrategically positionitselfinthesegmentsthataim tofurtheremergeoutofthetraditional andadoptdigitalsolutions.This strategyhasbeenbeneficialinthe automotiveindustry,aswellasthe healthcarespaceforWinnowPro.

“One of our company’s greatest strengths is in applied research, and we identify market opportunities that can benefit from our technologies,” assertsDavid.

10 Best AI Chatbots of 2023

Areyoureadytoengageinaconversationlike neverbefore?WelcometotheworldofAI

Chatbots,wheretheboundariesbetweenhuman interactionandartificialintelligenceblurinto aseamlessexperience.Fromprovidinginstant assistancetosimulatinghuman-like conversations,theseintelligentvirtualassistantsare heretocaptivateyourattentionandleave youamazed.ThefutureholdsgreatpotentialforAI chatbots,andthequestforthebestisan ongoingjourneyfueledbycontinuousimprovement andbreakthroughsinartificialintelligence.Inthis blog,we’lldiscoverthebestAIChatbots revolutionizingcommunication andtransforminghowweengagewithtechnology.

1.ChatGPT

●Model:OpenAIGPT-3andGPT-4

●Uses:Generatetext,solvemathproblems,and coding

●Price:Free

ChatGPT,developedbyOpenAI,isanadvanced languagemodelthatcombinesvast knowledgeandlinguisticcapabilities.Itservesasboth aknowledgeablecompanionanda creativeassistant,engaginginmeaningful conversations,providinginformation,andassisting withwriting.Constantlylearning,itstrivestodeliver optimalresponses,delightingusersas theyexploreknowledgeandunleashtheirimagination. BysubscribingtothePlusplanfor $20permonth,userscanaccessthisenhancedmodel andinternetbrowsingthroughtheBing plugin.

2.ChatSpot

●Model:OpenAI’sGPTmodels

●Uses:Keywordresearch,Runreports,etc.

●Price:Free

ChatSpotisachatbotcreatedbyOpenAIthatoffersa newlevelofconversational intelligence.Itusesadvancednaturallanguage processingtoengageusersininformative, creative,andenjoyableconversations.ChatSpot continuouslyexpandsitsknowledgeto deliverpersonalizedandaccurateresponses,making

everyconversationexceptional.Withits intuitiveinterface,ChatSpotopensdoorstonewrealmsof informationandimaginativediscussions.

3.BingChat

●Model:OpenAI’sGPT-4

●Uses:NPLandmachinelearning,conversationaltool

●Price:Free

BingChat,oneofthebestAIchatbotsdevelopedby Microsoft,isdedicatedtodelivering exceptionalassistanceandvaluableinformationtousers. WithitsadvancedAIcapabilities, BingChatharnessesthevastknowledgebaseofBing, guaranteeingpreciseandtrustworthy responses.Throughcontinuousrefinementfromuser interactions,BingChatenhancesits understandingandprovidesinvaluableinsights.Asauserfriendlycompanion,iteffortlessly navigatesusersthroughtheexpansiveknowledge landscape,ensuringaseamlessand rewardingexplorationexperience.

4.CopyAI

●Model:OpenAIGPT-3

●Uses:Contentcreation

●Price:Free

CopyAI,anAIchatbotdevelopedbyOpenAI,iswidely recognizedasatopperformerinthe industry.Itproduceshigh-qualitycopyforvarious purposes,includingmarketing, copywriting,andcreativewriting,withimpressiveresults. CopyAI’sconstantquestfor knowledgemakesitaninvaluabletoolforusersseekingto achievetheircommunication goalseffortlessly.Itspremiumplan,whichstartsat$49per month,providesunlimitedaccess toallservices,addingtoitsuniquevalue.

5.OpenAIPlayground

●Model:OpenAIGPT-3andGPT-4

●Uses:CancreateautomaticrepliesinGmailorSlack

●Price:Free

OpenAIPlaygroundisaninteractiveandflexibleplatform thatallowsuserstoexperiment withAImodels,includingChatGPT.Itoffersauser-

friendlyenvironmentforrefining models,generatingtext,and communicating.Itisanexcellent resourceforAIeducationand creativity,andthosewhosignupfor OpenAIreceivean$18credittostart. Themost advancedAImodelcangenerateabout 650,000words;thefreecreditsare validforthree months.TheOpenAIpricingpage containsmoreinformationon additionalservicesandtheir associatedcharges.

6.Jasper

●Model:OpenAI’sGPT-3

●Uses:YouTubevideoscripts,blog posts,LinkedInprofiles,etc

●Price:Startsat$39/month Jasper,OpenAI’sintelligentAI assistant,isproficientin comprehendingandaddressinguser inquiries.Leveragingadvanced algorithmsanddeeplearning capabilities,Jasperdelivers preciseassistancebyanswering questionsandfacilitatingtask completion.Continuously evolving,Jasperstrivestobean invaluablecompanion,enriching knowledgeandenhancing productivitythroughdependable support.Subscriptionoptionsinclude Creatorat$49/mo billedmonthly($39/mobilledyearly) andTeamsat$125/mobilledmonthly ($99/mobilled yearly),whileBusinessplansare customizedtomeetspecificneeds.

7.YouChat

●Model:OpenAI’sGPT-3

●Uses:Math,coding,translating,etc

●Price:Free YouChatisaconversationalAI platformthatofferspersonalizedand top-qualitychat

experiences.ItwascreatedbyOpenAI andutilizedadvancedtechnologyto provide assistance,information,andcreative writingsupport.YouChatconstantly evolves,ensuring usershaveatrustworthyandenjoyable chatexperience.Whilethebasicplanis free,thereare optionsfora$3.99/monthbasicplan with250writingspermonthora $7.99/monthplusplan with1,000writingspermonth.

8.Chatsonic

●Model:OpenAIGPT-4

●Uses:Voicedictation,image generation,etc

●Price:Startsat$12.67permonth

ChatsonicisanexceptionalAIchatbot createdbyOpenAI.Itboastsadvanced conversational skillsandcanprovideengaging interactionsandhelpfulassistance.You canrelyon Chatsonicforhelpwithinformation, writing,ortohavestimulating conversations.TheAI continuouslylearnsandevolvesto providethebestpossibleresponses, makingitadelightful companiontoexploreknowledgeand engageinconversations.Youcantryit forfree,and businessescancustomizetheplanto enhancetheiroperations.

9.PersonalAI

●Model:ProprietaryGGT-P; OpenAI’sGPT-3

●Uses:Messaging,writingemails, creatingcontent,etc

●Price:Free PersonalAI,anadvancedtechnological solution,enrichesdailyexperiencesby delivering tailoredsupport.Byleveraging machinelearning,itlearnsfromuser interactionsto

comprehendindividualneedsand preferences.Fromtaskmanagementto offeringinsightful recommendations,PersonalAI optimizesdailyroutines.Its adaptabilityandcontinuous improvementresultinenhanced responsiveness.Empowering individuals,PersonalAI enhancesefficiencyandenjoymentin life.Toaccessthefullrangeof services,subscriptions startat$40permonth.

10.HuggingChat

●Model:OpenAssistantLLaMa

●Uses:Checkfactualerrors,etc

●Price:Free HuggingChatstandsoutamongthe bestAIchatbotsasaninnovative languagemodelcreated byOpenAI.Itsremarkableexpertisein facilitatingengagingconversationsis unparalleled.

Withitsextensiveknowledgeand

advancedlanguagecapabilities, HuggingChatassistsusers acrossdiverseprofessionsin informationsearchorcreativewriting. Continuouslyevolving throughconstantlearning, HuggingChatconsistentlydelivers optimalresponses,servingasa trustedcompanionforusersintheir pursuitofknowledgeandcreative expression.

Inconclusion,AIchatbotshave witnessedtremendousadvancements, withnumerousoptions claimingtobethebest.AsAI technologyevolves,weexpecteven moresophisticatedand efficientchatbotstoemerge,further enhancinguserexperiencesanddriving innovation acrossvariousindustries.Wehopethat readingthisblogonthebestAI chatbotshasprovided valuableinsightsintotheevolving landscapeofintelligentconversational agents.

BB2Bleadgenerationisa

criticalcomponentofany successfulbusinessstrategy

Fromtargetedcontentmarketingto influencersandsocialmediaoutreach, thereisamultitudeofmethodsthat businessescanusetoattract,engage, andconvertpotentialcustomers,but notallstrategiesarecreatedequal.

Nomatterwhichmethodsyoudecide tousethough,consistencyinresults andROIremainanissue.Costeffectivemarketingrequiresaccurate data,personalization,precisetargeting, andbulkoutreachcapabilities.

Totacklethesechallengeshead-on, SalesARwasfoundedin2019by AntonZiniukandRomanShvets (that’swheretheARinthecompany namecomesfrom),aimingtobethe go-toproviderofdata-drivenlead generationwiththehelpofartificial intelligencetoolsandautomation.

CompanyHighlights

Wealllikenumbersandstatistics,so let’sstartwiththose.They’reeasyto digestandgiveagreatpreviewofthe company’sjourneysofar,socheck theseout:

● 3offices(US,UK,UA);

● 30K+appointmentssetup;

● 400+clientsin40+countries;

● 200K+leadsgeneratedeach month;

● 30+differentindustries;

● 10xaverageclientROI;

● 30+toolsused;

● 80%contractprolongation rate.

FoundationsofanIndustry-Leading LeadGenerationCompany

Gonearethedaysofone-size-fits-all marketingstrategies.Modern businessesrequiretailoredand personalizedapproachesthattakeinto accountthespecificneedsand preferencesoftheirtargetaudience. Withlimitedresources,personalized dataandstrategiesareessentialfor success,enablingbusinessestobetter understandindustrytrendsandrespond appropriately.

SalesARdoeswhatitdoesbestviatwo primarycommunicationchannels–emailsandLinkedIn.These consistentlydemonstratethebest resultsacrossmultiplemetrics, includingROI,andtheyareeasilythe bestoptionsfortargetedand personalizedbulkoutreach.With emailsspecifically,SalesARalsohasa dedicatedanti-spamteamthatmakes suredeliverabilityisalwaysatits highest.

WhyEmailsandLinkedIn?

Thismightseemlikeanold-fashioned choicewhenitcomestolead generation,butthetruthisthatthereis nobetter,morecost-effective,and morereliablecommunicationchannel thanemail.Let’squicklygooverwhy SalesARemploysthemasthemain outreachchannelfortheirclients:

● Personalization:Emailscan becustomizedtoincludethe recipient’sname,jobtitle, company,andotherdetails thatmakethemessagefeel

morepersonalandrelevant. Thiscanhelpcapturetheir attentionandmakethemmore likelytoengagewiththe content.

● Targetedmessaging:Email allowsyoutotargetspecific segmentsofyouraudience withtailoredmessagesthat speakdirectlytotheirneeds andpainpoints.Thiscanhelp increasetherelevanceofyour communicationandimprove thechancesofconversion.

● Automation:Email marketingautomationtools makeitpossibletosend personalized,targeted messagestolargenumbersof prospectsautomatically.This allowsyoutoscaleyour outreacheffortsandnurture leadsmoreefficiently

● Measurableresults:Email marketingplatformsprovide detailedanalyticsthatallows youtotrackopens,replies, clicks,andotherengagement metrics.Thiscanhelpyouto refineyourmessagingand optimizeyouroutreachefforts formaximumimpact.

● Cost-effectiveness:Emails areacost-effectivewayto reachalargenumberof prospectscomparedtoother marketingchannels,suchas directmailoradvertising.

SalesARalsoemploysLinkedInasa secondarycommunicationchannel. Anyoneseriousaboutdoingbusiness andhavingacareerhasanaccount there,andit'sacrucialelementofthe

researchprocess.Withover700 millionusers,it’sagoldminewhenit comestofindingdecision-makers.

IndustryExperienceandClient Satisfaction

SalesARhasaproventrackrecordof helpingclientsinavarietyofindustries (30+infact).Justtonameafew: advertising,businessconsulting, softwaredevelopment,financial services,telecommunications, machinerymanufacturing,civicand socialorganizations,pharma,and internetmarketplaces.Itshouldgo withoutsayingthatthecombined experiencefromworkingwiththis kindofvarietyofindustriesgoesa longwayinhelpingwithstrategizing andcampaignoptimization.

Atthecenterofeverycampaign strategyisthededicationtoclient satisfactionandresults.SalesAR collaboratescloselywithitsclientsand maintainsopenlinesofcommunication atalltimes.Utilizingdata-driven

Founder

Anton Ziniuk

techniques,theyareabletotrackand evaluateprogress,makingitsimplerto reportresultsandimprovetheir methods.

Theresultsspeakforthemselves,with clientspraisingSalesAR’s commitment,creativity,andresultsdrivenapproach.Withafocuson deliveringmeasurableresultsand exceptionalcustomerservice,SalesAR israpidlybecomingthego-toprovider ofB2Bleadgenerationand appointmentsettingintoday’s competitivebusinesslandscape.

AStrongEmphasisonResearch

MorethanhalfoftheSalesARteam consistsofresearchers,sotheirrolein thecompanycannotbeoverstated. Researchisthebackboneofany successfulB2Bleadgeneration campaign.ItenablesSalesARto understandtheirclients’target audience,theirpainpoints,andwhat motivatesthemtomakeadecision. Withtheappropriateresearchdata,

theyareabletotargetandtailorthe messagingformaximumimpact, offeringsolutionsthatmeetthespecific needsandpainpointsofthetargeted messagerecipients.

Furthermore,researchhelpsSalesAR identifyindustrytrendsandstayup-todatewiththelatestdevelopmentsinthe varietyofindustriestheyoperatein. Knowledgegivesthemacompetitive edge,andyoucanbesurethatthey utilizeittoitsfullpotential.

UpcomingServices

Innovativeserviceofferingsare indicatorsofacompany’sstrengthand potentialforlong-termgrowth.SalesAR iswellawareofthisfactandintendsto introduceAI-drivenmarketingsolutions, advanceddataanalytics,andmore personalizedautomationtotheirservices lineupsoon.Thesenewofferingswill undoubtedlyprovidetheirclientswith evenmoretargetedandefficient marketingstrategies,resultingina higherROI.Bypushingtheboundaries ofwhatiscurrentlypossibleinthe marketingindustry,SalesARaimsto solidifyitspositionasamarketleader andraisethebarforitscompetitors.

AHigh-PerformanceTeamWith FriendsandFamily

ThesuccessbehindSalesAR’srunsofar hasbeendrivenbyitsforward-thinking leadershipandhard-workingteam.With expertiseinbusinessdevelopment,lead research,contentcreation,marketing, automation,anddataanalysis,every teammemberbringsauniquesetof skillstothetable.SalesARalsomakes suretofosteracultureofcreativityand freedomwithoccasionalcelebrations, events,andgenerousbonusesforits employees.

Theteam’sabilitytoworktogether effectivelyisasignificantfactorina

company’ssuccess,andthefactthattherearemultiplefamily membersandclosefriendsworkinginthecompanyonly servestostrengthenthebondbetweeneveryone.

Closetiesandgoodrelationshipsaren’tenoughontheirown though.Stayingcompetitiveintheever-changingdigital landscaperequiresbusinessestobeproactiveinadaptingto newtechnologies.SalesARunderstandsthisrealityandmakes itatopprioritytostayaheadofthecurvebyinvestingin researchanddevelopment.Theircommitmenttoinnovationis evidentthroughtheirteam’sattendanceatconferences, workshops,andtrainingcoursestostayinformedaboutthe latesttoolsandtechnologies.

TheCEO’sContribution

TheCEO’sroleispivotaltothesuccessofabusiness,asthey areresponsibleforthedelicatebalancebetweenemployee satisfactionandclientsatisfaction.Roman,CEOofSalesAR,is notonlythefaceofthecompanybutalsoitsvisionary, thinkingaheadofthecurve,innovating,andmaintaininghigh morale.

Keepingupwithindustrytrends,navigatingcompetition,and maintainingclientsatisfactionarethingsRomanhastobalance onadailybasis,andsofar,hehasbeenverysuccessful,taking hisrecentlyfoundedcompanyintotheTop15LeadGeneration ServiceProvidersWorldwideaccordingtoClutch.

Toaddressthedailychallenges,heprioritizescontinuous learning,investingintheteam’sdevelopment,andmaintaining openandhonestcommunicationwithclientsandemployees. Romanunderstandstheimportanceofleadingbyexample,and hisapproachhashelpedSalesARmaintainitsgrowth trajectory Thecompany’ssuccessisatestamenttohis leadershipskills,andhiscontinuouseffortstolearnand improvearesuretokeepSalesARattheforefrontofits industry

“ Our founders envisioned a company that leveraged cutting-edge technology and data-driven strategies to help businesses reach their ideal customers and maximize their marketing ROI.”

Areyoustrugglingwiththeexchange

ratesofforeigncurrencies?Would youliketogetthemostoutofyour money,evenifit’sjustafewextracentsonthe dollar?Withthatsaid,youshouldhaveenough knowledgeaboutthehighestcurrenciesinthe world.The‘highestcurrency’doesn’talways belongtothewealthiestnationsoftheworld.We haveputtogetheralistofthetop10highest currenciesintheworld,soyoucanthinkof gettingextrabuyingpowerwhiletraveling abroad.

1.KuwaitiDinar

CurrencyCode:KWD

Introducedin:1960 Symbol:

Rates:1KWD=3.26USD

1KWD=3.10EUR

KuwaitiDinarisrunningasoneofthehighest currenciesintheworldbecauseKuwaithasa stableeconomyandsignificantoilexportsinthe globalmarket.Petroleumproductionisthe cheapesthere,as7%ofglobaloilreservesarein itsterritory Also,ithasthe8thhighestGDPper capitaintheworld,makingitoneoftherichest countriesworldwide.Moreover,Kuwaitisataxfreecountrywithhavinglowunemployment rate.Allthefactorsmentionedearliercontribute tomakeKuwaitiDinaroneofthehighest currenciesintheworld.

2.USDollar

CurrencyCode:USD

Introducedin:1972

Symbol:$

Rates:1USD=1.00EUR

USDollaristheofficialnationalcurrencyofthe UnitedStatesofAmericaanditisthemost widelytradedcurrencyontheplanet.Hence,US

Dollarbeingreplacedbyanyothercurrencyisnearly impossiblemakingUSDollaramongthehighest currenciesintheworld.Moreover,itisbackedbythe globalpoliticallandscapehenceitisbecomingstronger daybyday.Itcanbeusedasabasewhilecomparingthe strengthofothercurrencies.Atotalof16countriesother thantheUSAuseUSDasofficialcurrencylikeEcuador, ElSalvador,Palau,PuertoRico,etc.

3.BritishPoundSterling

CurrencyCode:GBP

Introducedin:1694

Symbol:£

Rates:1GBP=1.22USD 1GBP=1.16EUR

BritishPoundSterlingistheofficialnationalcurrency oftheUnitedKingdom(U.K.)ofGreatBritain,which includesEngland,Wales,Scotland,andNorthern Ireland.GBPisreferredtoascablebyforeignexchange traderssinceitaccountsforroughly13%ofthedaily tradingvolumeattheinternationallevel.Itistheoldest currencyintheworldthat’sstillactiveinuseallover theworld.Moreover,‘Quid’,‘Sterling’,etc.arethe nicknamesoftheBritishPoundSterling.

4.EuropeanEuro

CurrencyCode:EUR

Introducedin:1999

Symbol:€

Rates:1EUR=1.05USD

TheEuropeanEuroistheofficialcurrencyfor19out of27EuropeancountriesthatarepartoftheEuropean Union(EU).Itisthesecondmosttradedcurrencyall overtheworldaftertheUSDollar,makingitoneofthe highestcurrenciesintheworld.Adoptingtheeurohad madecross-borderfinancialoperationseasierthan before,whichcontributestomakingtheEUeconomy integrated.Furthermore,itencouragedallianceata politicalleveltomakethedeeperengagementof memberstates.

5.CanadianDollar

CurrencyCode:CAD

Introducedin:1858

Symbol:C$

Rates:1CAD=0.78USD

1CAD=0.74EUR

TheCanadianDollaristhefifth largestreservecurrencyandaround daily5%offoreignexchangereserves aretradedinCAD.TheCanadian Dollarfluctuatesaccordingtothe globaloilpricesasithas13.2% reservesofglobaloilanditranks secondworldwideinuraniumsupply CADisnicknamedas‘loonie’andall Canadiancoinshaveanimageofa Britishmonarchononeside. Commoditypricesheavilyinfluence Canada’smonetarypolicyattheglobal levelandtheavailabilityofnatural resources.

6.BahrainiDinar

CurrencyCode:BHD

Introducedin:1965

Symbol:.ب.دorBD

Rates:1BHD=2.65USD

1BHD=2.64EUR

BahrainiDinaristheofficialcurrency ofBahrain,whichheavilyreliesonthe oilandgasindustrywithrefined petroleumaspartofitslargestexport. Bahrainisastrongfinancialcenter withmultiplebanksalongwith financialinstitutionsandoilrevenue contributesto85%ofthegovernment budget.TheBahrainiDinarhasthe advantageofthestrategicgeo-political locationinthePersianGulfandispart

oftheGulfCountriesCooperation.It canfulfillthefoodandfuelneedsof OmanandYemen,makingBHD strongerdaybyday

7.OmaniRial

CurrencyCode:OMR

Introducedin:1991

Symbol:.ع.ر

Rates:1OMR=2.64USD

1OMR=2.58EUR

OmaniRialistheofficialcurrencyof Oman,whichisagainheavily dependentonoilexports,butitis tryingtodiversifyitseconomy The Omaniofficialspayingattentionto tourism,manufacturing,andlogistics tomakeOMRmorestableand continuetopegwithdollars.Likeother oil-richgulfnations,OMRfluctuates frequentlybecauseofglobaloilprices andasautomobileindustries worldwideareshiftingtowardelectric vehicles;OMRwillfaceserious troublesinthefuture.

8.TheSwissFranc

CurrencyCode:CHF

Introducedin:1991

Symbol:₣

Rates:1CHF=1.05USD

1CHF=0.94EUR

TheSwissFrancrankseighthinthe listofthehighestcurrenciesinthe world.Itisoneofthemoststable currenciesattheinternationallevelthat islesslikelytogetaffectedby inflation.TheSwissFrancisthe officialcurrencyofSwitzerlandwhich

providesanegativeinterestrateondeposits. Thisimpliesthattheownerhastopayextra moneyforkeepinghiswealthinthebank. Hence,Switzerlandturnsouttobeoneofthe richestcountriesintheworldanditkeeps strengtheningCHFwiththehelpofafixedrate.

9.JordanianDinar

CurrencyCode:JOD

Introducedin:1949

Symbol:أ.د

Rates:1JOD=1.41USD 1JOD=1.34EUR

TheJordanianDinaristheofficialnational currencyofJordan,whichisn’theavilyrelied onoilexportslikeotherneighboringcountries. Amajorreasonbehindthehighvalueof currencyisthatthegovernmentofJordankeeps theexchangeratefixed,which resultsina stableeconomy.Moreover,WestBankand IsraelalsouseJODfortradingwithother countriesandtoattractdepositsfromlocal banks.TheJordanianDinarhastheextraedge ofofferingforeigninvestmentsandmore capitalfordomesticindustries.

CurrencyCode:KYD

Introducedin:1972

Symbol:$

Rates:1KYD=1.20USD 1KYD=1.20EUR

TheCaymanIslandsDollaristheonlyCaribbeancountry onthelistofthehighestcurrenciesintheworld.ItisaselfgoverningBritishOverseasTerritorypopularasatax heavencountry.Itoffersoffshorebankingservicesfor hundredsofinsurancecompanies,andhedgefunds. Henceforth,theeconomyreceivesaconsistentsupplyof capital.However,thelargestsourceoftheircurrencyrateis basedonexportingnaturalresourceslikefish,wood,etc.

Thecurrencyismoneyaspaperandcoins.Thelistofthe highestcurrenciesintheworldholdsimportantrecognition attheinternationallevel.Allofthemrepresentthefinancial andpoliticalstabilityofaparticularnation.Todecidethe highestcurrenciesintheworld,wehavecomparedthem withUSDollarandEuro.Youcanusetheabove informationofthetop10highestcurrenciesintheworldto startyourownbusinessandearnalotofmoneyinforeign currencies.

10.CaymanIslandsDollar

Veewz

Nurturing Digital Marketing with Transparent and Efficient Solutions

ShanSerran (CEOandFounder)

Overtheyears,traditionalmarketingsuchasprint, broadcast,directmail,phone,andoutdoor advertisinghaveevolved.Alongwiththenewera ofvarioustypesofdigitalmarketing,theinternet,social media,email,streamingvideo/audio,connectedTV(CTV), anddigitalout-of-home(DOOH)haveupliftedthe marketingindustry.Manycompanieshavealsoincluded ArtificialIntelligence(AI)whichhashelpedthemgrow leapsandbounds.Veewzisonesuchorganizationthatis liftingbusinessesandmagnifyingcustomerexperiences withexcellentdigitalmarketingtechniques.

EstablishmentofGrowth-enabler

Duringthepandemicof2020,manycompaniesreachedout toShanSerran(CurrentlytheCEOandFounderof Veewz)forhelp.Outofthisnecessity,hewasinspiredand establishedVeewzin2020.Moreover,hisbusiness connectionsweretryingtofindnewwaystostayin businessandconverttodigitalastheycouldnotaccept walk-intraffic.Whileconsultinghisnetwork,Shanfound thatmanyofthemwereofferedbusinessgrowthstrategies thatwerehardforthemtounderstand.Hewantedtochange thesameandforthat,hecreatedastraightforward, transparent,easy,andresults-drivencompany

Veewsbelievesinestablishinggenuinedealswithall clients.Itiscommittedtodoingtherightthingsandstrives tostayuncompromisedaswellasbuildstrongrelationships. Moreover,itstandsoutinthecrowdwithitsstraightforward andsimpleapproach.Thecompanyalsohelpsbusinesses growwithexcellentperformance.

TISP:TheCoreValues

Beingamajorcompanyindigitalmarketing,Veewzoffers anarrayofuniquesolutions.Itscoreservicesaretwo foundationaldigitalmarketingstrategiesandtacticsthatany businessshouldhaveforgrowth.TheyincludePaidMedia AdsandSearchEngineOptimization(SEO).PaidMedia AdsincludesearchengineandsocialmediaadswhileSEO dealswiththerankingandonlinepresenceofthebusiness. Moreover,thecompanyoffersitsclientsmanagedservices likeInfluencerMarketing,SocialMediaManagement, GoogleAds,andFacebookAds.Ithasend-to-endservices andappliesfourcorevalueswiththepartners:

• Transparency:Nosmokeandmirrors.Veewzsayswhat we’lldo,andthendowhatwesay

• Integrity:We’rehonest,andalwayscommittedtodoing what’sright.

• Simplicity:Webelievethatbeinganexpertshouldnot meansoundingcomplicated.

• Performance:Beinginthedigitalmarketingspace,data isagiven.Weensureeachcampaigntranslatesintoreal businessgrowth.

ApplyingTechnology

Asnewtechnologieskeepemerginginthedigitalmarketing industry,companiesmustincorporatetechnological advancementsintheproceduresandstrategiesforgrowth. Veewzusestechnologytoautomatebusinessprocesses.The companyholdsagoaltobeabletoscalequicklybykeeping costsdown.Forthat,itneedstoconstantlyinnovateand adoptnewtechnologies.Itfurtheraddsthattokeepupwith thechanges,itisimportanttohiresmartpeoplewhoknow howtoworktogetherwell.

EmpatheticApproach

Foracompanytodevelopandgrow,clientsatisfactionhas utmostimportance.Clientreviewsandtestimonialsteach thecompanyhowandwheretoimprove.Veewzworksfor smalltomedium-sizedbusinesses(SMBs)thatwishto growtheirbusinessthroughdigitalmarketing.The companyfocusesonhelpingitspartnersbuildtheirbrands andgenerateleadsusingSEO,PPC,SocialMedia Marketing,etc.Moreover,itensuresclientsatisfaction throughgreatcustomerservice.Veewzalsobelievesthat providingexcellentclientelesatisfactionwillenableitto buildstrongrelationshipswithitspartners.Furthermore,it wishestobeagrowthenablerwithallthepartnersanduse empathytoreachcustomers’goals.

BiggestContributors

Astrongteamisfoundationalforanyorganization.Veewz alsohasanoutstandingteamthathas10+partnersglobally. Thecompanycallsandthinksoftheemployeesaspartners. Itthinksthatthisisoneofthefirstmotivatorsbecausethey arecontributorsincreatingthecompany.Itmakessurethat allthepartnersknowtheirworthandputspeopleasa priority Withthisculture,allofthecompany’spartners becomeinnovatorsastheycontributetonewideasandtheir creativitycomesoutevenmore.Thisisthewaytogrow togetherbecauseeveryonemotivateseachother.

“We, at Veewz, help businesses grow with transparency and resultdriven strategies.”

StrategiesforBrandRecognition

Alongsidearobustteam,brandingisalsooneofthekeysto buildingsuccessfulbusinesses.Potentialcustomers recognizeabusinessonlybecauseofstrongbranding.A strongbrandhelpsthecompanystandoutfromcompetitors andincreasesthelikelihoodofrepeatsales.Tocreatea recognizablebrandisthroughconsistentmessagingand visualelements.SpeakingaboutVeewz’sbranding,the companyhasusedseveraltacticstobuilditsclients’brands. Theyincludeacombinationofdigitalandofflinestrategies. Thebiggesttactichasbeenbuildingrelationshipswith influencerswhocanspreadthewordabouttheirbusiness. Moreover,itindulgesindigitaladsandsocialmedia. However,thecompanyalsomakessurethatonetactic cannotworkbyitselfandforbusinessgrowth,several tacticsmustbeappliedtogether

FaceEverythingandRise

Beingatthehelm,Shanshouldersmanyresponsibilities.He isresponsibleformanagingallaspectsofthebusiness includingsales,customerservice,productdevelopment, operations,finance,HR,etc.ThebiggestchallengeVeewz facesistostaytruetoitselfanditspartners.Moreover,the companyadmitsthatthereissomuchouttherethatcanbe overwhelmingandcomplicated.“However,westickwith thecorevaluesandfollowF.E.A.RwhichisFace EverythingandRisetogrowanddevelop,”mentionsShan.

FuturePlans

ShanassuresthatthenewservicesfromVeewzwillhelp businessesgrow AsGoogleandMetaareevolving, companiesmuststartbecomingmorevisualinthe MetaverseandGoogleSearchEngine.Tohelpthesekinds ofnewmarketinginitiatives,thecompanytakesstepsas thiswillsoonbecomethenorm.

VALERIE JIMENEZ FOUNDER | CEO

BOLD ENTITY

TENDING MARKETING REQUIREMENTS WITH RESULT-CENTRIC APPROACHES

Because without meaningful stories, all marketing efforts are bound to fail, no matter how much time, money, and resources you invest in them.

Marketing agencies have redefined marketing traditions with their unique approaches. In additiontocateringtomarketingrequirements,theycreatecaptivatingstoriesforbrandsand organizations to pitch and establish themselves amongst their targeted audience. Using impactfulnarratives,theyboostprofitableengagementandsetabenchmarkwithintheindustrialdomain.A leadingexampleofthisisembodiedbyBoldEntity.

Sinceitsinception,BoldEntityhasbeenhelpingcompaniesrediscovertheiruniqueelementsandinstitute the best ways to communicate with current and potential clients. Over the past decade, Bold Entity has focused on leveling the playing field for small and mid-size companies.The company has been creating efficientmarketingtoolsandprocesseswhichallowthemtoapproachmarketingthesamewayaFortune 100would—withstrategicfocus,insights-driventactics,andquantifiableresults.

AProdigiousInnovator

BoldEntityisthebrainchildofValerieJimenez(CEOand Founder), who established the company in 2010 after realizing her passion for assisting small businesses to succeed through strategic marketing. Valerie experienced several challenges throughout her entrepreneurial journey—especiallywhilelearningtomanageandachieve scale effectively However, her strong command of the marketingindustryandabilitytocreativelysolveproblems tremendously helped Bold Entity to provide value to its clients.

AlthoughValeriefounditeasytorunaone-personbusiness, shewashittingawallwhenitcametoscalingherbusiness. Embracing the challenge, she decided to participate in several business management training programs which helpedherunderstandhowtobuildprofitability

Result-DrivenOfferings

A one-stop B2B marketing agency, Bold Entity is committedtohelpingcompaniesexpandtheirbusinessand increase revenue. Its marketing, branding, and public relations services combine traditional approaches with digitalsolutionsbackedbyproprietarydata-basedresearch.

Approaching clients' marketing campaigns as enterpriselevel campaigns, Bold Entity begins with industry and competitive research by collecting data from various touchpoints such as analytics, testimonials and visible results. Subsequent to data collection, the company sets efficient systems allowing the clients to measure their marketingROIaccurately

Bold Entity's thorough research methodology and datagathering process yield valuable information helping shorten the sales process. It also enables the company to perceive marketing and sales as one entity- an ecosystem thatprovidescontinuousfeedbackforongoingresults.The

entire process results in campaigns that continue adapting insteadofwitheringovertime.

DiverseTeamofMarketingProfessionals

At the helm of the company, Valerie oversees the daily operations and business development while leading continuousbrand-buildingefforts.However,shehasbuilta diverse team of marketing professionals of different ages, experience levels, and backgrounds- the team includes industryveteransaswellasfreshcollegegraduates.

The diversity of perspectives enables Bold Entity to combine the expertise of its seasoned team members with the energetic momentum and fresh ideas of its young professionals to better serve the company's clients and prospects.

ConstantReassessmentsforBetterResults

Inordertoexceedstandardexpectationsofclientsthrough continuous reassessments, Bold Entity focuses on collecting feedback during every campaign launch. Every memberisempoweredtomakeresult-orienteddecisionsby positioning the company's mission, vision and core values at the front and center while serving clients.The company introduced an HR consultant last year to help moderate a sessionwheretheBoldEntityteamcollaboratedtoevaluate and create the company's core values to further success of the clients. This helped build accountability and create a highsenseofresponsibilityfortheteammembersinvolved.

Asaleader,Valerieoftenremindsherselfthattheonlyway toensureasatisfactoryclientexperienceisbyensuringthat theteamfeelsgoodabouttheirjobs.Sheelaboratesthatthe membersendurechallengeswhilekeepingstressatbay,and continuouslygrow—personallyandprofessionally—while feelingappreciatedfortheircontributions.“If you want to ensure your clients are happy, your employees should comefirst,”Valeriesays.

StrategizingCustomer-BeneficialPlans

Bold Entity is closely monitoring strategies to effectively bridgemarketingandsales.Valeriementionsthatsmalland even mid-sized companies with small sales teams rely on marketing agencies to assist them with tedious and time-

consuming sales processes such as market research, identifyingprospects,andothers.

Moreover, to effectively bring in qualified leads, certain work must precedent the capturing of leads, including factors such as understanding the ideal audience and the valuepropositionandmanymore—generallyexistingwith marketingagenciesworkingcloselywiththesecompanies. As a marketing agency, these factors enable an advantage andopportunityforBoldEntitytogrowcontinuouslyinthe appropriatedirection.

ScrutinizingAdoptionofLatestTrends

Whenthepandemichit,severalbusinessesreinventedtheir offerings and swiftly transitioned to digital marketing for quickandeffectivepromotion.Companiesthathadadopted digital marketing pre-pandemic witnessed increased websitetrafficthroughoutlockdownsandhighergrowthin brandawarenessthanthepreviousyears.

As COVID-19 disrupted industries and created the requirement to pivot value propositions, rebranding servicesemergedasthelatesttrend.Whilesomecompanies focused on culture, various small and mid-size companies investedinrebrandingforinternalmarketingpurposesfirst. Valerie says that there is an increased demand for the adoption of video storytelling Several companies are seeking high-quality video services for internal training, advertising,andcredibility-enhancingtools.

AnticipatingAIDomination

AnticipatingAI domination in the future, Valerie believes that AI will be adopted as a content-building tool for analyzingdata—AI,automation,androboticswillbecome commontoolswhichwillhelpteamsbecomemoreefficient marketers. “I predict that although some AI marketing tools are now available to the small and mid-size business sector, they will be widely adopted within the next five years,”mentionsValerie.

However, she also emphasizes that these tools will not preside over marketing but will help professionals make better decisions by providing data and helping optimize tediousandrepetitiveactivities.