Top 10 Innovative Leaders in Renewable Energy, 2023

Transforming the HVAC Industry with Arctic Heat Pumps Revolution

Founder and CEO | Arctic Heat Pumps

Dan Jung

EDITOR’S LETTER

Sustainable Energy Enthusiasts!

DearReaders,

Therenewableenergysectorisexperiencingatransformativeshift,drivenbyinnovationand globalenvironmentalconcerns.Asnationsintensifytheireffortstoreducecarbonemissionsand secureasustainableenergyfuture,theindustryisundergoingunprecedentedgrowth.Renewableenergy sources,includingwind,solar,andhydropower,areattheforefrontofthistransformation.Theintegrationof advancedtechnologies,energystoragesolutions,andefficientpowerdistributionnetworksisrevolutionizing thewayweproduceandconsumeenergy

Inthisilluminatingissueof‘MirrorReview,’weimmerseourselvesinthedynamicrealmofrenewableenergy.

Ourspecialeditionspotlightsthe“Top10InnovativeLeadersinRenewableEnergy,2023,”thevisionaries chartingaboldcoursetowardasustainablefutureinthisevolvingindustry

OurcoverstoryspotlightsDanJung,theFounderandCEOofArcticHeatPumps,whosepioneering technologiesareredefiningsustainableheatingsolutions.DiscoverhowJung’sinnovativeapproachreshapes theenergylandscapeandheatingsystems,makingthemeco-friendlyandefficient.

Thisissueintroducesyoutoinspiringindividualsshapingtherenewableenergylandscape:

JohannesPeschel:Achampionofoffshorewindenergy,ismakingwaveswithhiscommitmenttoharnessing thevastpotentialofwindpoweratsea.JoeMastrangelo:Asolarenergystalwart’scontributionstocleanpower generationaresettingnewbenchmarks.CathyZoi:Aluminaryintheenergysector,herinfluenceextendsto policyadvocacy,makingheranintegralforceforcleanandresilientenergysystems.ChristopherHopper: Leadingthewayinenergystoragesolutions,ismakingrenewableenergymoreaccessibleanddependable, ensuringasustainablefutureforall.

Weinviteyoutoembarkonthisjourneywithus,celebratingthevisionarieswholeadthechargein transformingourworldforthebetter Theirunwaveringdedicationtorenewableenergyisreshapingourfuture andinspiringusalltopursueamoresustainable,eco-friendlytomorrow

HappyReading!

Parag Ahire Project Editor

EDITOR-IN-CHIEF

MANAGING

PANKAJ

PROJECT

LAZAR

CREATIVE

SACHIN

VISUALIZER

GRAPHIC DESIGNER

ANU BHARATHI

AAKASH

ROBERT

RESEARCH

JAMES ADAMS

ADVERTISING

MARIA SMITH

Dan Jung 10

Dan Jung

Transforming the HVAC Industry with Arctic Heat Pumps Revolution

Founder and CEO

Arctic Heat Pumps

IntheHVAC(Heating,Ventilation, andAirconditioning)industry,a remarkabletransformationis underway,bringingchangetoa traditionallymaturefield.Thereisa steadilyincreasingdemandforenergyefficient,reliable,andadaptableheatingand coolingsolutionsincoldclimates.However, apersistentchallengeremained-thelackof aconsistent,controllableheatenergysource. ThisvoidpersisteduntilDanJung,Founder andCEOofNorthernLightsSolar Solutions,knownasArcticHeatPumps,set outtofillit.

Moreover,thetaskcamewithitschallenges. Asthesayinggoes, “You can’t teach an old dog new trick,” andthissayingseemed tailor-madefortheHVACindustry Nevertheless,thankstobreakthrough technologieslikeenergy-efficienthydronic heatingandcoolingsystems,consumersin residentialandcommercialmarketshave beguntorealizetheirpotentialandembrace theseinnovations.

Imagine a heat pump designed to operate flawlessly in bone-chilling temperatures as low as -30 degrees Celsius (-22 degrees Fahrenheit). Suchaninnovationwouldbean idealfitforthefreezingclimatesof residentialandbusinessproperties.

DanJung,anexperiencedentrepreneurwith aremarkablecareer,hasbeenattheforefront ofthistransformativejourney.His explorationofalternativeheatingsolutions ledhimtoexperimentwitharelativelynew heatpumptechnology,EnhancedVapor Injection(EVI).ThispioneeringAirtoWater HeatPumptechnologypromisesenergy savingsofupto80%comparedtotraditional heatingsystems.

Inthisfeature,weexploreDanJung’s exceptionalachievementsandinsightful contributionstotheindustry.Joinusaswe exploretherevolutionaryprogressmadeby ArcticHeatPumpsandtheleadershipthat guidesthemintoaneweraofHVAC excellence.

FromCedarTubstoSolarThermalInnovations

Dan,abusinessstudiesgraduate,spentmuchofhis careerasanentrepreneur,exploringvariousbusiness venturesandassistingcompaniesintheir development.In1996,hetookasignificantstepby foundingNorthernLightsCedarTubs&Saunas,a uniqueventurethatblendedtraditionalbarrelwood hottubsandsaunaswithmodernspafeatures.This nicheventureachievedremarkablesuccessand remainsoneoftheworld’sleadingmanufacturersof cedarhottubsandsaunas.

TheturningpointinDan’sjourneyarrivedin2005 whenhiscompany,NorthernLightsCedarTubs, begansearchingforalternativeheatingsolutions. Thisexplorationledtotheinvestigationofsolar thermaltechnologies,markingthestartofanew phaseinhiscareer.Theinitialstepsinsolarthermal experimentationsoontransformedintoanentirely newentitydedicatedsolelytosolarthermalsolutions.

In2008,Danrecognizedtheneedforoperational excellence.HewelcomedAlanAndersonasa partnerandco-foundedNorthernLightsSolar SolutionsInc.Alan’sextensiveexperienceinthe plumbingindustry,workingwithmajorplumbing manufacturers,broughtvaluableexpertisetothe company.Consequently,NorthernLightsSolar SolutionsquicklybecameNorthAmerica’stopsolar thermalcompany,focusingonhydronicheating solutionsforresidentialandcommercialmarkets.

NorthernLightsSolarSolutions:PioneeringCold ClimateHeatPumps

Foundedin2008inWestSt.Paul,Manitoba,Canada, NorthernLightsSolarSolutionshasbecomea leadingproducerofColdClimateAirtoWaterHeat PumpsinNorthAmerica.Theyproudlyholdthe highestperformanceratingsonEnergyStar’s EmergingTechnologyscale.Eachheatpump undergoesrigorous3rdpartytestingandUL certification,withindividualwatertestingbefore leavingthefactory

However,thecompany’sjourneybeganwitha differentvision,initiallyfocusingonusingsolar energyforheatinghottubs.Unfortunately,this venturedidn’tachievetheexpectedsuccessdueto thelackofaconsistent,controllableheatenergy

source.Therewasagapinfindingtheidealgreenenergy solutionforheatinghottubs.

In2015,thecompanytookatransformativestepby embracingarelativelynewheatpumptechnology, EnhancedVaporInjection(EVI).Thisgroundbreaking technologyenabledheatpumpstoextractenergyfrom theair,eveninbone-chillingtemperaturesaslowas22°F(-30°C).Drawingontheirexpertiseinhydronic heatingandsolarthermal,NorthernLightsSolar Solutionsappliedthesameformulathathadledtotheir previousnichemarketsuccess.

ThisnewlyadoptedAirtoWaterHeatPumptechnology provedrevolutionary,offeringenergysavingsofupto 80%comparedtotraditionalheatingsystems.Like GeothermalHeatPumps,itharnessedfreeenergyfrom theairandefficientlychanneleditintothehydronic systemthrougharefrigerationcycle.Thisinnovation foundasignificantmarketinradiantfloorspaceheating anddomestichotwatersystems,effectivelyheatingand coolingwhileplayingacrucialroleinenergy conservation.

Thisshiftinfocusledtothebirthofanewbrand–ArcticHeatPumps.Simultaneously,NorthernLights SolarSolutionsachievedalong-standinggoalofan energy-efficientheatingsolutionforthehottubandpool industry TheArcticHeatPump’srevolutionarypool heaterandchillersystememerged,capableofheating andcoolingpoolsandhottubswhilemaintainingheat energydownto-5°F(-20°C)duringthewintermonths. Thisinnovationalignedperfectlywiththeneedsofthe spaindustry,whichprimarilythrivesincolderweather, providingayear-roundsolution.Additionally,itallowed userstocombathotsummertemperaturesbycooling theirpoolsandhottubsforarefreshingsummer experience.

ThetransformationofNorthernLightsSolarSolutions intoArcticHeatPumpsembodiesinnovation, perseverance,andadaptability.Theirjourneyhas redefinedtherenewableenergylandscapeandheraldeda neweraofpossibilitiesfortheindustriestheyserve.

NavigatingEntrepreneurialChallengesandLeading withVision

Atitscore,Danembodiestheessenceofanentrepreneur. Heenjoysnurturingnewideasandturningtheminto tangiblereality.Whenaconceptmatures,heentrustsitto

hisexceptionalteam,allowingthemtonurtureand expanduponit.Hisbackgroundininternetmarketing hasproventobeasignificantasset,enablinghimto harnessthevastpotentialofthedigitalrealm, especiallyinnichemarkets.

However,Dan’sentrepreneurialjourneyhas encounteredasignificantchallenge-theartofletting go.Withtime,herealizedthatdelegating responsibilitiestoindividualswithstrongerskillsets canyieldevengreaterresults.Thischangein perspectivehasbeenavaluablelessonthathaspaidoff manytimesover “I used to think I was the only one that could do it... Now I look to leverage great employees to help take the ideas and business to the next level,” Danaffirms.

ElevatingStandardsinHeatingandCooling Solutions

UndertheleadershipofDan,ArcticHeatPumpsnow hasanextensivedistributionnetworkwithateamof skilledsalesagentscoveringasignificantpartofNorth America.Whatmakesthemstandoutistheir dedicationtoprovidingacompletedesignservicefor newhomeownerswhowanttouseArcticHeatPumps fortheirspaces.Thisservicegoesbeyondtheordinary, offeringcustomersfullassessmentsforheatingand coolingneedsanddetailedlayoutsforradiantfloor heatingandcooling.Withgreatprecision,thisdesign serviceensuresthateachArcticHeatPumpsystemis optimallysized,providingcontractorswithdetailed blueprintsforeasyinstallation.

Behindthescenes,ArcticHeatPumpsmakes substantialinvestmentsinresearchanddevelopment, maintainingitsleadershipinenergy-efficienthydronic heatingandcoolingsystems.Theirdealernetwork continuestoexpand,andeachArcticSalesAgent undergoesrigoroustraining,includingenrollmentin theArcticTrainingUniversity.Thisemphasison educationequipstheircustomerswiththeconfidence andsupportrequiredforsuccessfulheatingorcooling projects.

Lookingahead,ArcticHeatPumpsispreparingfor evengreateraccomplishments.Theyarecurrently testinghigheroutputtemperatures,reachinga remarkable185°F(85°C).Additionally,thecompanyis activelyexploringsolarthermalphase-changing batteriesthatofferanextraordinaryfourtimesthe

energydensityoftraditionalstorage systems.Thiscommitmenttoinnovationand sustainabilityensuresthatArcticHeat Pumpsremainsattheforefrontof technologicaladvancementsintheindustry.

Dan’sInsightson2024andbeyond

Danemphasizesthattheshifttoward electrificationwillgainevenmore momentumin2024andbeyond.Currently,a selectfewstatesandprovincesaredriving thistrend.However,Danenvisionsafuture whereelectrificationwillbemandatedatthe highestgovernmentallevels,markinga significantchangeintheenergylandscape. InDan’sview,hydrogenwillplayacrucial roleintherenewableenergysector. Additionally,hehighlightstheresurgenceof safernuclearenergyasasignificant contributortofillingthegapsleftbythe phase-outofcoalandnaturalgasforutility gridproduction.Therenewedinterestin nuclearenergyarisesfromitspotentialto provideastableandlow-carbonpower source.

Dan’sperspectivereflectsagrowing awarenessoftheneedfordiverseenergy sourcestomeettheworld’senergydemands whileminimizingenvironmentalimpact.

QuestforWork-LifeHarmony

Whenaskedabouthissecrettomaintaining aperfectwork-lifebalance,Dan’sansweris simple:helovestheoutdoors.Thisdeepseatedlovehasbeenwithhimsincehis childhoodinCanada.

In2019,DanrelocatedhisfamilytoBaja California,Mexico,totakeadvantageofthe oceanandthewarmyear-roundclimate. Duringwinter,hebecomesanavid kiteboarder,skillfullyharnessingthepower ofthewindandwaves.Whenthewinds calmdowninthesummer,heenjoyssurfing, humblyseekingoutwavestoconquer Additionally,snorkelingandspearfishingare alsoamonghisfavoriteactivities,asis mountainbiking.

Not every technology will be a winner. So keep an open mind to the big picture. “

Management-DanJung(FounderandCEO)

URL- www.arcticheatpumps.com

Founded-2008

Description-Thetopmanufacturerofcoldclimateairto waterheatpumpsinNorthAmerica,ArcticHeatPump hasthebestperformanceratingsintheregionbasedon EnergyStar'sEmergingTechnologyclassification.

Aurora Solar

Management-ChristopherHopper(Co-Founderand CEO)

URL-www.aurorasolar.com

Founded-2013

Description-AuroraSolarisacloud-basedplatform thatenablessolarprofessionalstoeasilydesign,sell, anddeliversolarprojects.Itcombinessatelliteimaging, LiDAR,weather,andutilityrateswithotherdata sourcestodeliverrealisticanddependableinformation forbestsolararchitecture

Eos Energy Enterprises

Management-JoeMastrangelo

URL-www.eose.com

Founded-2008

Description-Withitspositivelyinventivezinc-powered batteryenergystoragesystem,Eosseekstoacceleratethe transitiontosustainableenergy

Evgo

Management-CathyZoi(CEOandDirector)

URL-www.evgo.com

Founded-2010

EVLO Energy Storage

Management-SoniaSt-Arnaud(PresidentandCEO)

URL-www.evloenergy.com

Founded-2020

Description- EVLOisdevelopingtheenergystorage sectorasaprovideroffullyintegratedbatteryenergy storagesystemsandsolutions.Itcombinessignificant industryexperiencewithunmatchedcustomerservice tocreateworld-classstoragesystemsandsolutions.

Description-FluxRenewablesisdedicatedtomaking theshifttorenewableenergyassimpleandeconomical aspossible,anditprovidesacompletesolutionforsolar panelinstallation,fromgettingpermitstomountingthe panels. (CEO)

Description-EVgoisafirmcommittedtoexpediting theshifttoelectricvehiclesbyprovidingquickcharging optionsforEVownersaroundtheUnitedStates By utilizingonlyrenewableenergysourcesandfacilitating thetransitiontoelectricvehiclesfordrivers,EVgo pledgestosafeguardtheenvironment.

Flux Renewables

Management-TannerRobertson(CEO)

URL-www.fluxrenewables.com

Founded-2023

Glaser Solar Inc

Management-DouglasGlaser(CEO)

URL-www.glasersolar.com

Founded-2020

Description-GlaserSolarisasolarenergyfirmthatoffers homeandcommercialsolarsolutions.Itprovides severalservices,includingsolarpanelinstallation,repair, andmaintenance.Inaddition,itprovidesfinancing solutionstomakesolarenergymoreaffordable

Kitepower

Management-JohannesPeschel(CEOandFounder)

URL-www.thekitepower.com

Founded-2016

Description-Kitepowerisapioneerinthefieldof AirborneWindEnergy(AWE),creatingcreativeand cost-effectivealternativestotraditionalwindturbines Kitepower'sproprietarytechnologyistransformingthe windenergyindustry

PlusZero Ltd.

Management-JamesBuche(INFRASTRUCTURE DEVELOPMENTDIRECTOR)

URL-www.pluszero.co.uk

Founded-2021

Description-PaymanGroupisafintechcompany revolutionizingpaymentswiththeiruser-friendlywallet, paymentprocessingsolutions,andbillingservices. Theirmissionistosimplifyandmodernizepayments forindividualsandbusinesses,offeringseamlessonline, card,andmobilepaymentoptions

Stone Paper

Management-SamFarhangi(ChairmanandCEO)

URL-www.stonepapertech.com

Founded-2010

Description-Themineral-basedsubstrateproduction proceduresutilizedforStonePaper®productsdiffer fromtypicalnonrenewableprocessesbyutilizinga distinctiveblendofmineralpowderandalittleinfusion ofanon-toxicresin.

7 Life Lessons to Learn from

THE MONK WHO SOLD HIS FERRARI

“The best leaders are the most dedicate learners. Read great books daily,” saysRobinSharma. Readingbooksis oneofthebestpracticestofeedyourmind.Thestoryor informationinsertedinthebookrevealsthesecretsto achievingourgoals.Ifyouareoneofthoseregular readers,thenyouhaveexperiencedthemagicofreadinga book.However,inthebusyscheduleofourdailylife,it becomesdifficulttogetyourheadsintotheoceanof knowledgeandcalmness.Thus,aquicksummarycould helpyouunderstandthewholebook.

Inthisarticle,wewilltakeyouthroughoneofthefinest booksyouwishhadreadearlier Asmentionedinthetitle, welistsevenlifelessonsfromRobinSharma’s “The Monk Who Sold His Ferrari.”

AbouttheAuthorRobinSharma

InternationallyrenownedhumanistRobinSharmahas dedicatedmorethan25yearstoassistingothersin realizingtheirinnatetalents.Heconsultsorganizations, includingNASA,Nike,Microsoft,Unilever,GE,FedEx, HP,Starbucks,YaleUniversity,PwC,IBMWatson,and theYoungPresidents’Organization.Heisoneofthe world’sleadingleadershipandpersonalmastery authorities.Heisoneofthemostwidelyreadauthorsalive thankstohis#1internationalblockbusters,includingThe 5AMClub,TheMonkWhoSoldHisFerrari,The GreatnessGuide,andWhoWillCryWhenYouDie? whichhavesoldmillionsofcopiesinmorethanninetytwolanguagesanddialects.

AbouttheBook

“TheMonkWhoSoldHisFerrari”isacompellingfable thatrevolvesaroundthelifeofJulianMantle,ahighly successfullawyerwhofacesapivotalmomentwhenhe experiencesaheartattackattheageof53.Thislifealteringeventservesasaprofoundwake-upcall, promptingJuliantomakesignificantchangesinhislife.In response,hetakesamomentousdecisiontopartwayswith hisluxuriousFerrari,mansion,andmaterialpossessions. Withanewfoundsenseofpurposeandathirstfor knowledge,heembarksonatransformativejourneytothe sereneHimalayas.

TheSevenKeyVirtuestoLearn

TheMonkWhoSoldHisFerrariintroducesreaderstothe profoundteachingsofthesevenvirtues,eachholdingthe keytounlockingamoreenlightenedandfulfillinglife:

1. MasterYourMind:TheKeytoHappiness

Tounlocklastinghappiness,onemustembracea straightforwardyetprofoundtruth:discoveringtheir truepassionandwholeheartedlypursuingit. Individualscanchannelboundlessenergytoward theirpursuitsbymasteringtheirmindsandfocusing onwhatgenuinelyignitestheirpassion.Thisselfawarenessanddedicationleadtogenuinefulfillment andjoyinlife.Embracingthisprincipleempowers individualstoleadpurpose-drivenliveswhere happinessbecomesanattainableandsustainable reality.

2. FollowYourPurpose:EmbraceExhilaration

Inpursuingafulfillinglife,followingyourpurposeis aguidinglighthouse.Embraceyourtruecalling,for thereinliesthepathtogenuinehappinessand contentment.Moreover,neverunderestimatethe significanceoflivingwithunbridledexhilaration. Infuseeachmomentwithpassionandexcitement, cherishingthejourneyasmuchasthedestination.By intertwiningpurposeandexhilaration,lifebecomesa vibranttapestryofpurposefuljoy,wherefulfillmentis notjustadestinationbutanever-presentcompanion onthejourneyofself-discoveryandgrowth.

3. PracticeKaizen:ThePowerofEmbracing ContinuousImprovement

IncorporatingtheJapaneseprincipleofKaizeninto lifeopensdoorstotransformativegrowth.Kaizen representsthecommitmenttoperpetualadvancement throughcontinuousimprovement.Embracethis philosophyandcultivateamindsetofconstant learningandprogress.Small,incrementalchanges leadtosignificantresultsovertime,enhancingskills, productivity,andoverallwell-being.Embracing Kaizeninstillsresilience,adaptability,anda willingnesstoembracechallengesasopportunities. Byfosteringacultureofcontinuousimprovement, individualscanunlocktheirtruepotentialand navigatethepathofself-improvementwithpurpose anddetermination.

4. LivewithDiscipline:TheArtofSmallHabitsand LastingImpact

Incorporatingdisciplineintodailylifeunveilsa powerfulforcethatmoldsourcharacter.Embracethe

notionthatdisciplineisnotagrandgesturebuta collectionofsmall,consistenthabits.Eachday,commit tothesehabitsthatshapewhoweareandwhoweaspire tobecome.Byapproachinglifewiththislevelofselfcontrol,wecreateasolidfoundationforsuccessand personalgrowth.Embracedisciplineasatransformative tool,enablingustoovercomeobstacles,stayfocusedon ourgoals,andlivealifeofpurposeandfulfillment.

5. RespectTime:YourMostPreciousResource

Recognizingthevalueoftimeisparamountin leadingapurposefullife.Embracethe significanceofrespectingthispreciousresource bestoweduponus.Eachmomentisatreasure waitingtobeutilizedwisely.Bemindfulof howyouinvestyourtime,makingconscious choicesthatalignwithyourgoalsand priorities.Avoidunnecessarydistractionsand investinactivitiesthatnurturepersonalgrowth andhappiness.Byhonoringtime,weunlock thepotentialtolivemorefulfilling,productive, andmeaningfullives,profoundlyimpactingour journeytowardsuccessandcontentment.

6. SelflesslyServeOthers:EmbraceKindness

Embracingselflessservicecancreatea powerfulrippleeffect,leavingalastingimpact onbothourselvesandthosearoundus. Kindness,likeacontagiousforce,spreads positivityandcompassionineveryinteraction. Byselflesslyservingothers,wecultivate empathy,forgemeaningfulconnections,and contributetoaharmoniouscommunity.Giving withoutexpectationupliftsthespiritsofthose wetouchandbringsprofoundjoyand fulfillmenttoourhearts.Embracethebeautyof kindness,andwitnesshowthesmallestgestures canigniteachainofpositivity,shapingaworld filledwithloveandunderstanding.

7. EmbracethePresent:LiveLifeJoyfully

RobinSharmaremindsusoftheprofound significanceofembracingthepresentmoment. Byimmersingourselvesfullyinthenow,we unlockthekeytolivingalifeofjoyand purpose.Sheddingworriesaboutthepastand anxietiesaboutthefuture,wefindtranquility andcontentmentinthepresent.Thisintentional

wayoflivingfostersadeeperappreciation forlife’sblessingsandallowsustomake consciouschoicesalignedwithourtrue desires.Embracethegiftofthepresent,and discovertheimmensepoweritholdsto enrichourjourneyandinfuseourdayswith genuinehappinessandfulfillment.

Afterexploringthisbook,readersareleftwitha profoundrealizationthattruefulfillmentliesin nurturingthevirtueswithinthemselves.Integrating thesevirtuesintodailylifefosterspersonalgrowth, happiness,andadeeperunderstandingofoneselfand theworldaroundthem.Thisenlighteningtalewill serveasaninspirationforyoutoseekamore meaningfulandpurpose-drivenexistence.

QuickTakeawaysfromtheBook

● Allofusarecapableofgreatthings.Weonly needtoidentifyourcallingandhaveastrong workethic.

● It’scrucialtobeinthenowandappreciate thejourneyasitunfolds.Avoidlingeringon thepastorbeingconcernedwiththefuture.

● Weshouldallbemorefocused,disciplined, andempathetic.Thesecharacteristicswill enableustoleadmoresatisfyinglives.

● Beinghappyisadecision.Evenunder difficultcircumstances,wehavethechoiceto bejoyful.

● Eachofusisapartofsomethingbiggerthan ourselves.Weshouldallmakeaneffortto leadspirituallives.

“TheMonkWhoSoldHisFerrari”captivatesand inspires,offeringapowerfulguidetoliveahappier andmorefulfillinglife.Ihighlyrecommenditforits profoundimpact.Thisliterarygemtransformslives withitsinsightsandmotivationalstorytelling. Embraceitswisdom,reflectonpriorities,seekinner balance,andembarkonapurpose-drivenjourney Empoweredbytheprotagonist’stransformativetale, unleashyourtruepotential,discoveryourself,and savorthejoysofacontentedexistence.Letthisbook bethecatalysttoyourlifeofhappiness,purpose,and profoundfulfillment.

CEO and Director | EVgo

Cathy Zoi

Pineer of Eleci Vhicl Charging

Thetransportationsectorisamajorcontributorto greenhousegasemissionsandairpollution worldwide.In2019,roadtransportaccountedfor nearly24%ofglobalCO2emissionsfromfuel combustion,withanestimated16%increaseprojected by2030undercurrentpolicies.Tocombatthe environmentalandhealthimpactsoffossil-fuel-based mobility,manycountriesandregionsarepromoting theadoptionofelectricvehicles(EVs),whichoffer loweremissions,higherefficiency,andlower operatingcostscomparedtoconventionalvehicles. However,thelackofsufficientandaccessible charginginfrastructureremainsasignificantbarrierto thewidespreadadoptionofEVs.Thislackof infrastructurecanlimittherange,convenience,and affordabilityofEVs.That’swhereCathyZoi,the ChiefExecutiveOfficerandDirectorofEVgo,steps in.

CathyZoiisavisionaryleaderandexperienced executiveintherenewableenergysector.Throughout hercareer,shehasdedicatedherselftoadvancing cleanenergysolutionsandpoliciesacrossdifferent levelsandsectors.Currently,sheisleadingEVgo,the largestpublicfast-chargingnetworkforEVsinthe US.EVgoboastsover800locationsin34statesand servesmorethan220,000customers.UnderCathy Zoi’sguidance,EVgohasexperiencedrapidgrowth andcontinuousinnovation,allwiththemissionof deliveringconvenientandreliableEVchargingfor everyone.

FromPolicyMakertoBusinessLeader

CathyZoihasanimpressivetrackrecordinthe renewableenergyindustry,spanningoverthree

decadesandvariousrolesandsectors.Shestarted asapolicymakerintheClinton-Gore administration,servingastheChiefofStafffor EnvironmentalPolicyintheWhiteHouse.Inthis role,shemanagedateamfocusedon environmentalandenergyissues.Shealsoworked attheUSEnvironmentalProtectionAgency (EPA),whereshepioneeredtheEnergyStar program.Thisvoluntarylabelingschemepromotes energyefficiencyandenvironmentalprotection.

Afterleavingthegovernment,CathyZoipursued herpassionforrenewableenergyintheprivate sector.Shebecameaninvestor,entrepreneur,and executive.AsapartneratSilverLakeKraftwerk,a growthequityfundinvestinginenergyand resourcetechnologycompanies,sheplayeda crucialrole.ShewasalsothefoundingCEOof FrontierPower,aruralelectrificationcompany incubatedbySunEdison.Additionally,shecofoundedandservedaspresidentofOdyssey Energy,adistributedgenerationsoftware company.Shealsoheldboardpositionsat renewableenergycompanieslikeIceEnergy,SES, andPacificSolar.

CathyZoi’sexperienceextendsbeyondtheprivate sector.Shehasalsocontributedsignificantlytothe non-profitandacademicsectors.Asthefounding CEOoftheAllianceforClimateProtection, establishedandchairedbyformerVicePresident AlGore,shemadeaconsiderableimpact. Furthermore,sheactedasanadjunctprofessorand PrecourtEnergyScholaratStanfordUniversity, conductingresearchandteachingonrenewable energyandclimatechange.

In2017,CathyZoibroughtherwealthofknowledge, expertise,andnetworktoEVgo,joiningastheCEOand Director.Shewasdrawntothecompany’svisionand missionofprovidingfast,convenient,andreliableEV chargingtoeveryone.Shewasalsoimpressedbythe company’suniquetechnology,whichuses100% renewableenergytopoweritschargingstations.

EVgo:AGame-ChangerintheEVChargingIndustry

EVgoisacompanydedicatedtoacceleratingthetransition toelectricmobilitybyofferingfastchargingsolutionsfor EVdriversthroughouttheUS.Originallycreatedin2010 asasubsidiaryofNRGEnergy,aprominentpower generationandretailelectricitycompany,EVgobecamean independentcompanyin2016.Today,EVgooperatesthe largestpublicfast-chargingnetworkforEVsintheUS, boastingover800locationsspreadacross34statesand servingmorethan220,000customers.

WhatsetsEVgoapartisitsabilitytoprovidecharging stationsthatdeliverupto350kilowattsofpower,enabling themtochargeanEVbatteryto80%capacityinjust15 minutesorless.Furthermore,theirchargingstationsare compatiblewithallmajorEVmodels,andtheyoffera varietyofpaymentoptions,includingpay-as-you-go, subscriptionplans,andmobileapps.

AnadditionalpointofprideforEVgoisthattheircharging stationsarepoweredsolelyby100%renewableenergy, sourcedfromwindandsolarfarmsacrossthecountry This makesEVgotheonlyEVchargingnetworkintheUSthat cantrulyclaimtobecarbon-neutralandtheonlyonethat canguaranteetheircustomersaredrivingoncleanenergy.

EVgo’schargingnetworkisdesignedtobeflexibleand adaptable,makingitsuitableforinstallationinvarious locations,suchasretailcenters,grocerystores,parking garages,hotels,andworkplaces.Thisversatilityallows themtocatertoawiderangeofcustomers,including individualEVdrivers,fleetoperators,ride-sharing companies,andautomakers.EVgohasalsoformed strategicpartnershipswithkeyplayersintheEVindustry, suchasGeneralMotors,Tesla,Uber,Lyft,andNissan.

Recently,EVgomadeasignificantmovebygoingpublic throughamergerwithaspecialpurposeacquisition company(SPAC),raisinganimpressive$575millionin grossproceeds.ThismomentousstephasmadeEVgoone ofthefirstpubliclytradedEVchargingcompaniesinthe

US,solidifyingitspositionasatruegame-changerinthe industry.

LeadingwithVisionandValues

AstheCEOandDirectorofEVgo,CathyZoiis responsibleforestablishingthecompany’svisionand direction,aswellasoverseeingitsoperations,strategy, andgrowth.Sheisalsoinvolvedinproduct development,customerrelations,andfundraising.She leadswithaclearandcompellingvisionofmakingEV chargingaccessible,affordable,andsustainablefor everyone,andastrongsetofvaluesthatguidethe company’scultureanddecision-making.Thesevalues includecustomerobsession,excellence,innovation, teamwork,andimpact.CathyZoibelievesthatEV chargingisnotonlyabusinessopportunitybutalsoa moralimperative.Sheisdrivenbyasenseofpurpose andpassiontomakeapositivedifferenceintheworld andinspireotherstodothesame.

TheFutureofElectricMobilityandSustainable Development

CathyZoiisoptimisticaboutthefutureofelectric mobilityandsustainabledevelopment.Shebelievesthat EVsareonthevergeofbecomingmainstreamascosts continuetodecline,technologyimproves,anddemand increases.ShealsobelievesthatEVscanplayavital roleinachievingtheUnitedNations’Sustainable DevelopmentGoals,asetof17globalobjectivestoend poverty,protecttheplanet,andensurepeaceand prosperityforallby2030.Sheprovidesexamplesof howEVscancontributetothesegoals,suchas providingaccesstoaffordableandcleanenergy, reducinggreenhousegasemissionsandairpollution, creatingjobsandeconomicopportunities,empowering womenandmarginalizedgroups,andenhancing educationandhealthoutcomes.Shealsoacknowledges commonmisconceptionsandchallengesthatEVsface, suchasrangeanxiety,batterydegradation,andpolicy barriers.Sheadvocatesformoreresearch,innovation, andcollaborationtoovercometheseobstaclesand acceleratetheadoptionofEVsandEVcharging solutions.

Founder |Aurora Solar

Christpher Hppr

The Solar Visionary

Solarenergyisoneofthemostpromisingsourcesof renewableenergyintheworld.Ithasthepotentialto provideclean,abundant,andaffordablepowertomillions ofpeopleandbusinesseswhilereducinggreenhousegas emissionsandmitigatingclimatechange.However, designingandinstallingsolarsystemsisnotaneasytask. Itrequirescomplexengineering,accuratesimulation,and efficientworkflowmanagement.That’swhereAurora Solarcomesin.AuroraSolarisaleadingsoftware platformthatenablessolarprofessionalstodesign,sell, anddeliverhigh-qualitysolarprojectsfasterandeasier

FoundedbyChristopherHopperandSamuel Adeyemo,twoStanfordgraduateswhoexperiencedthe challengesofsolardesignfirsthand,AuroraSolaraimsto transformthesolarindustrywithcutting-edgetechnology andinnovation.

FromStudenttoEntrepreneur

ChristopherHopperhasalwaysbeenpassionateabout renewableenergyandsustainability.Hegrewupin Switzerland,wherehewasexposedtothebeautyof natureandtheimportanceofenvironmental protection.Hestudiedmechanicalengineeringat ImperialCollegeLondon,whereheco-founded e.quinox,astudent-ledinitiativethatprovidesoff-grid electricitytoruralcommunitiesindeveloping countries.Healsoworkedasafoundingmemberof BBOXX,acompanythatmanufacturesanddistributes solarhomesystemsinAfricaandAsia.After graduating,hepursuedanMBAatStanford University,wherehemethisco-founderSamuel Adeyemo,whosharedhisvisionofmakingsolar energymoreaccessibleandaffordable.Together,they decidedtostartAuroraSolarasaclassproject, inspiredbytheirownfrustrationswiththeexisting toolsandmethodsforsolardesign.Theywantedto createasoftwaresolutionthatwouldsimplifyand streamlinetheentireprocess,fromsiteassessmentto installation,usingadvancedfeaturessuchasremote shadinganalysis,performancesimulation,and3D modeling.

AGame-ChangerfortheSolarIndustry

AuroraSolarisacloud-basedplatformthatallows solarprofessionalstodesign,sell,anddeliversolar projectswitheaseandaccuracy.Itintegrateswith variousdatasources,suchassatelliteimagery, LiDAR,weather,andutilityrates,toproviderealistic andreliableinformationforoptimalsolardesign.It alsoleveragesartificialintelligence,computervision, andmachinelearningtoautomateandenhance varioustasks,suchasroofdetection,layout generation,andproposalcreation.WithAuroraSolar, solarprofessionalscansavetimeandmoney,increase customersatisfaction,andgrowtheirbusinesses. AuroraSolarhasbeenrecognizedasagame-changer forthesolarindustrybyvariousawardsand accolades,suchastheU.S.DepartmentofEnergy’s SunShotAward,theNationalRenewableEnergy Laboratory’svalidation,andtheCaliforniaEnergy Commission’sapproval.Ithasalsobeenfeaturedin prominentmediaoutlets,suchasForbes,TechCrunch, andBloomberg.AuroraSolarservesover7,000 customersinmorethan100countriesandhasenabled thedesignofover5millionsolarprojectsworldwide.

LeadingwithVisionandValues

Astheco-founderandCEOofAuroraSolar, ChristopherHopperisresponsibleforsettingthe visionanddirectionofthecompany,aswellas overseeingitsoperations,strategy,andgrowth.Heis alsoinvolvedinproductdevelopment,customer relations,andfundraising.Heleadswithaclearand compellingvisionofmakingsolarenergythe dominantsourceofpowerintheworldandastrongset ofvaluesthatguidethecompany’scultureand decisions.Thesevaluesincludecustomerobsession, excellence,innovation,teamwork,andimpact. ChristopherHopperbelievesthatsolarenergyisnot onlyabusinessopportunitybutalsoamoral imperative.Heisdrivenbyasenseofpurposeand passiontomakeapositivedifferenceintheworldand toinspireotherstodothesame.

TheFutureofRenewableEnergyandSustainable Development

ChristopherHopperisoptimisticaboutthefutureof renewableenergyandsustainabledevelopment.He thinksthatsolarenergyisonthevergeofbecoming mainstream,asthecostscontinuetodecline,the technologyimproves,andthedemandincreases.He alsobelievesthatsolarenergycanplayavitalrolein achievingtheUnitedNations’Sustainable DevelopmentGoals,whichareasetof17global objectivestoendpoverty,protecttheplanet,and ensurepeaceandprosperityforallby2030.Hecites examplesofhowsolarenergycancontributetothese goals,suchasprovidingaccesstoaffordableandclean energy,reducinggreenhousegasemissionsandair pollution,creatingjobsandeconomicopportunities, empoweringwomenandmarginalizedgroups,and enhancingeducationandhealthoutcomes.Healso acknowledgessomeofthecommonmisconceptions andchallengesthatsolarenergyfaces,suchas intermittency,gridintegration,andpolicybarriers.He advocatesformoreresearch,innovation,and collaborationtoovercometheseobstaclesand acceleratethetransitiontoarenewableenergyfuture.

JOE

MASTRANGELO

Leader of th Nx-Gnera Bater Strage

Theworldisfacingacriticalchallengeof transitioningtoacleanandsustainable energysystem.Renewableenergysources, suchassolarandwind,offergreatpotentialto reducegreenhousegasemissionsandenhance energysecurity,buttheyalsoposeamajor problem:intermittency.Howcanweensurethatthe powersupplyisreliableandstablewhenthesunis notshiningorthewindisnotblowing?Howcan webalancethedemandandsupplyofelectricityin acomplexanddynamicgrid?Howcanwestore excessenergyforlateruseorforemergency situations?ThesearesomeofthequestionsthatJoe Mastrangelo,theChiefExecutiveOfficerofEos EnergyEnterprises,istryingtoanswerwithhis innovativebatterytechnology

FromGEtoEos:AJourneyofPassionand Innovation

JoeMastrangelohasalonganddistinguished careerintheenergyindustry,spanningnearlythree decadesandvariousrolesandsectors.Hestarted hisjourneywithGE,oneoftheworld’slargestand

mostdiversifiedcompanies,whereheheld severalleadershippositionsindifferent businesses,suchasPowerConversion,Gas PowerSystems,andOilandGas.Hewas responsiblefordevelopinganddeploying commercial-scaleenergyprojectsaroundthe world,usingadvancedtechnologiesand digitalsolutions.HewasalsonamedaGE CorporateOfficerin2008,arecognitionofhis outstandingperformanceandcontributionto thecompany.JoeMastrangelohasalways beenpassionateaboutrenewableenergyand sustainability,andhesawtheopportunityto makeadifferenceinthisfieldwhenhejoined EosEnergyEnterprisesasaBoardAdvisorin 2018.Hewasimpressedbythecompany’s visionandmissiontoprovidelow-cost,longduration,andsafebatterystoragesolutionsfor thegrid.Hewasalsointriguedbythe company’suniquetechnology,whichuses zinc-basedchemistrytocreateascalableand modularbatterysystemthatcanoperatein

CEO | Eos Energy Enterprises

variousenvironmentsandapplications.He decidedtotakethehelmastheCEOofEosin 2019,withtheambitiontotransformthe companyintoagloballeaderinthebattery storagemarket.

EosEnergyEnterprises:AGame-Changerfor theGrid

EosEnergyEnterprisesisacompanythataimsto acceleratethetransitiontoacleanandresilient energysystembyprovidingaffordable,reliable, andsustainablebatterystoragesolutions.The company’sflagshipproductistheEosZnyth® battery,whichisbasedonproprietaryzinchybrid cathodetechnologyandoffersseveraladvantages overconventionallithium-ionbatteries.TheEos Znyth®batteryhasalongerlifespan,lowercost, highersafety,andgreaterenvironmental friendlinessthanlithium-ionbatteries.Itcanalso operateinawiderangeoftemperatures,from30°Cto65°C,withouttheneedforcoolingor heatingsystems.TheEosZnyth®batteryis designedtobeflexibleandadaptableandcanbe configuredinvarioussizesandshapestofit differentcustomerneedsandapplications.The batterycanbeusedforpurposessuchaspeak shaving,frequencyregulation,renewable integration,microgridsupport,backuppower, andmore.Thecompany’stargetcustomers includeutilities,independentpowerproducers, commercialandindustrialcustomers,and governmententities.EosEnergyEnterpriseshas astrongtrackrecordofdeliveringitsbattery solutionstovariousmarketsandregions, includingtheUS,Europe,Asia,andAfrica.The companyhasalsoestablishedstrategic partnershipswithleadingplayersintheenergy industry,suchasSiemens,NayoTropical Technology,andHecateEnergy.Recently,the companyhasgonepublicthroughamergerwith aspecialpurposeacquisitioncompany(SPAC), raising$230millioningrossproceedsand becomingoneofthefirstpubliclytradedbattery storagecompaniesintheUS.

LeadingwithVisionandValues

AstheCEOofEosEnergyEnterprises,Joe Mastrangeloisresponsibleforsettingthevision

anddirectionofthecompany,aswellasoverseeing itsoperations,strategy,andgrowth.Heisalso involvedinproductdevelopment,customer relations,andfundraising.Heleadswithaclear andcompellingvisionofmakingbatterystoragea mainstreamandessentialcomponentoftheenergy systemandastrongsetofvaluesthatguidethe company’scultureanddecisions.Thesevalues includecustomerobsession,excellence, innovation,teamwork,andimpact.Joe Mastrangelobelievesthatbatterystorageisnot onlyabusinessopportunitybutalsoamoral imperative.Heisdrivenbyasenseofpurposeand passiontomakeapositivedifferenceintheworld andtoinspireotherstodothesame.

TheFutureofRenewableEnergyand SustainableDevelopment

JoeMastrangeloisoptimisticaboutthefutureof renewableenergyandsustainabledevelopment.He thinksthatbatterystorageisthekeytounlocking thefullpotentialofrenewableenergysourcesand toachievingtheUnitedNations’Sustainable DevelopmentGoals,whichareasetof17global objectivestoendpoverty,protecttheplanet,and ensurepeaceandprosperityforallby2030.He citesexamplesofhowbatterystoragecan contributetothesegoals,suchasprovidingaccess toaffordableandcleanenergy,reducing greenhousegasemissionsandairpollution, creatingjobsandeconomicopportunities, empoweringwomenandmarginalizedgroups,and enhancingeducationandhealthoutcomes.Healso acknowledgessomeofthecommon misconceptionsandchallengesthatbatterystorage faces,suchascost,performance,safety,and regulation.Headvocatesformoreresearch, innovation,andcollaborationtoovercomethese obstaclesandtoacceleratetheadoptionofbattery storagesolutions.

Johannes Peschel

The Kite Surfer of Renewable Energy

JohannesPeschelisavisionaryentrepreneurandengineerwhois revolutionizingtheuseofwindenergythroughkites.AstheCEO andfounderofKitepower,aDutchcompanyspecializingin airbornewindenergysystems,Peschelandhisteamhavedeveloped innovativetechnologythatutilizestetheredkitestogenerate electricityfromhigh-altitudewinds.Offeringaflexible,costeffective,andsustainablealternativetoconventionalwindturbines, Kitepowerisattheforefrontofrenewableenergysolutions.

APassionforKitesandCleanEnergy

Peschel’sfascinationwithkitesbeganduringhischildhoodwhenhe wouldflythemalongsidehisfatherinGermany.Thispassionfor kitesgrewashebecameanavidkitesurfer,revelinginthe excitementofridingthewind-poweredwaves.Alongsidethis, Pescheldevelopedakeeninterestincomputerscienceand engineering,pursuinghisstudiesattheTechnicalUniversityof BerlinandlateratDelftUniversityofTechnology.Duringhistimeat Delft,Peschelworkedcloselywiththerenownedkitepowerresearch groupofthelateastronautandprofessorWubboOckels,culminating inhismaster’sthesisfocusedonthecontrolofautonomouskitesfor powergeneration.

Drivenbyhisloveforkitesandcleanenergy,Peschelco-foundedKitepowerin 2016alongsideRolandSchmehl,anassociateprofessoratTUDelftandaleading expertinaerodynamicsandfluidmechanics.Together,theyrecognizedthe immensepotentialofharnessingtheabundantandconsistentwindresourcesat higheraltitudes,wheretraditionalwindturbinesareunabletooperateefficiently Furthermore,PeschelandSchmehlunderstoodthenumerousadvantagesthatkites

CEO and Founder | Kitepower

possessoverotherairbornewindenergysystems, suchasreducedmaterialandmaintenancecosts, simplifiedtransportationandinstallation,andminimal visualandenvironmentalimpact.Withtheseinsights, Kitepowerispioneeringthewayforwardinthefield ofrenewableenergy

AVisionforKitepower

Kitepowerenvisionsmakingrenewableenergy accessible,affordable,andreliableforeveryone, particularlyinremoteandoff-gridareaswhere conventionalwindandsolarpowerarenotfeasibleor cost-effective.Kitepower’stechnologyinvolvesa groundstationthatcontrolsakiteflyinginacircular motionatanaltitudeofupto500meters.Thekite pullsatetherthatdrivesageneratoronthegroundto produceelectricity.Thesystemcanfunctioninawide rangeofwindspeedsanddirectionsandcanbeeasily deployedandretracted.

Kitepowercurrentlyoffersa100kWmobileenergy systemthatcanpowerupto200householdsorcharge upto50electricvehiclesperday Thesystemis designedtobemodular,scalable,andadaptableto differentapplicationsandmarkets.Kitepowerserves variouscustomers,includingthemilitary, humanitarian,industrial,andagriculturalsectors,as wellascommunitiesandbusinessesinremoteand islandregions.Kitepower’ssolutionscandecrease dieselconsumption,greenhousegasemissions,noise pollution,andenergycostswhileenhancingenergy securityandresilience.

ALeaderforInnovation

Peschelisnotonlyasuccessfulentrepreneurbutalso aninnovatorintherenewableenergysector.Heis dedicatedtodevelopingandenhancingKitepower’s technologywhileexploringnewopportunitiesand partnerships.Heoverseesthecompany’sstrategy, operations,andfinances,alongwiththeengineering, research,anddevelopmentteams.Heisalsoinvolved intesting,installing,andmaintainingthesystems, oftentravelingtovariouslocationsandcountries.

PeschelhasguidedKitepower’sgrowthand recognition,securingfundingfromvarioussources, includingtheEuropeanUnion’sHorizon2020 program,theDutchMinistryofEconomicAffairsand

ClimatePolicy,andprivateinvestors.Hehasalso establishedcollaborationswithseveraluniversities, researchinstitutes,andindustrypartners,suchas TUDelft,WageningenUniversity,Fraunhofer IWES,Shell,andE.ON.Hehasreceivedawards andnominations,includingthePhilipsInnovation Award,theAccentureInnovationAward,andthe GlobalInnovationAward.ABelieverinRenewable EnergyandSustainableDevelopment

Peschelstronglybelievesthatrenewableenergyis notonlynecessarybutalsopresentsanopportunity forachievingsustainabledevelopment.Heviews renewableenergyasacrucialdriverforeconomic growth,socialequity,andenvironmental protection.Hearguesthatitcancreatejobs,lower costs,improvehealth,andincreaseresilience.He alsochallengescommonmisconceptionsabout renewableenergy,suchasitsintermittency, reliability,andaffordability.Peschelisoptimistic aboutthefutureofrenewableenergy,particularly inlightoftheCOVID-19pandemic.Thepandemic hasexposedthevulnerabilitiesandinefficienciesof thefossilfuel-basedsystem,creatinganopportune momenttoacceleratethetransitiontoaclean energyeconomy.Governments,businesses,and consumersarenowmoreawareoftheneedand benefitsofrenewableenergy.Peschelurgesall stakeholderstoseizethismomentandinvestin renewableenergysolutionsthatcanhavelasting valueandimpact.

Pescheloffersadvicetothoseinterestedinacareer orbusinessinrenewableenergy.Heemphasizes theimportanceofcuriosity,creativity,and collaboration.Itiscrucialtolearnaboutthe renewableenergysector,includingits technologies,markets,andpolicies.Thinking outsidethebox,experimenting,andinnovatingare alsoessentialasrenewableenergyisadynamic andevolvingfieldthatrequiresconstantadaptation andimprovement.Moreover,Peschelhighlights thesignificanceofworkingwithothers,building partnerships,andfosteringacultureoftrustand cooperation.Renewableenergyisacollective endeavorthatrequirescollaborationacross differentsectors,disciplines,andboundaries.

Ifyouwanttoexperiencepower,armyourselfagainst

authority,orclaimyourpassion,read“The48Lawsof Power.”RobertGreene,oneofthewell-knownauthors ofsixinternationalbestsellers,wrotethisbook.Robert’s booksareintenseandhavevaluablelessonsthatstillhold valueintoday’sworld.Hisbestseller,The48Lawsof Power,highlightsthephilosophiesofvariouspersonalities suchasMachiavelli,SunTzu,CarlvonClausewitz,Queen ElizabethII,etc.Inthisblog,wewilldescribeeachlawin hisbook.Let’sbegin!

Law1:AlwaysKeepYourMasterAboveYou.

Hideyourtalentsandmakethoseaboveyoufeelsuperior, sotheywillneverfeelthreatenedbyyouandwillinstead promoteyou.

Law2:BeWaryofYourFriends.

Friendsaremorelikelytobetrayyouinhastethanenemies, astheyaremorepronetoenvy.Makefriendswithaformer enemy,astheywillhavemoretoprove.

Law3:ConcealYourIntentions

Keeppeopleoff-balanceandinthedarkbyneverrevealing thepurposebehindyouractions.Iftheyhavenocluewhat youareupto,theycannotprepareadefense.

Law4:AlwaysSayLessThanNecessary

Thelessyousay,themoremysteriousyouappear.Silence makespeopleuncomfortableandforcesthemtofillinthe blanks,revealingmoreaboutthemselvesthanintended.

Law5:SoMuchDependsonReputation-GuardIt WithYourLife

Donotleaveyourreputationtochanceorgossip;itisyour life’sartwork,andyoumustcraftit,honeit,anddisplayit withanartist'scare.

Law6:CourtAttentionatAllCost

Appearmoreprominent,colorful,andmysteriousthanthe blandandtimidmasseswhojudgeeverythingbyits appearance.

Law7:GetOtherstoDoYourWork,butAlwaysTake theCredit

Thislawstatesthatitismoreefficientandeffectivetouse theskillsandknowledgeofotherstofurtheryourown goals.Bydoingso,youwillappearmorepowerfuland efficient.

Law8:MakeOtherPeopleComeToYou-UseBaitif Necessary

Itisalwaysbettertomakeyouropponentcometoyouina powerstruggle.Thisputsyouincontrolandgivesyouan advantage.Useanybait,ifnecessary.

Law9:WinThroughYourActions,NeverThrough Argument

Argumentsarecounterproductiveandcancreateresentment. Itisbettertodemonstrateyourpointthroughactions,without sayingaword.

Law10:Infection-AvoidtheUnhappyandUnlucky

Theunhappyandunluckycanbringtheirmiseryonyoulike aninfection.Associatewiththehappyandfortunateinstead, astheirpositiveenergywillruboffonyou.

Law11:LearntoKeepPeopleDependentonYou

Tomaintainyourpower,makeothersdependentonyou.The moretheyneedyou,themorecontrolyouhaveoverthem.

Law12:UseSelectiveGenerosityandHonestytoDisarm YourVictim

Asingleactofhonestyorgenerositycandisarmeventhe mostsuspiciousperson.Oncetheyaredisarmed,youcan manipulatethematwill.

Law13:WhenAskingForHelp,AppealtoPeoplesSelf Interests,NevertoTheirMercyorGratitude

Appealtopeople’sself-interest,nevertotheirmercyor gratitude.Peoplearemorelikelytohelpyouiftheyseeitas intheirbestinterest.

Law14:PoseasaFriend,WorkasaSpy

Togainpower,youmustlearntogatherinformationabout yourrivals.Thebestwaytodothisistobefriendswiththem andgaintheirtrust.

Law15:CrushYourEnemyTotally

Destroyyourenemiesnotonlyinbodybutalsoinspirit. Leavethemnoroomtomaneuverornegotiate.

Law16:UseAbsencetoIncreaseRespectandHonor

Toomuchpresencemakesyoucommon,sowithdraw strategicallytoincreaseyourvalueandmakepeoplecrave yourpresence.

Law17:KeepOthersinSuspendedTerror-Cultivate anAirofUnpredictability

KeepOthersInSuspendedTerror:CultivateAnAirOf Unpredictability.Soyoucanthrowthemoffbalanceand eventerrifythembycultivatinganairofunpredictability.

Law18:DoNotBuildFortressesAroundYourselfIsolationIsDangerous

Isolationisdangerousbecauseitmakesyoublindtothe threatsaroundyou.Itisbettertostayconnectedwith othersandbuildanetworkofallieswhocanprotectyou.

Law19:KnowWhoYouAreDealingWith-DoNot OffendtheWrongPerson

Becarefulwhoyouoffend;somepeoplewillneverforget orforgive.Therearemanydifferentkindsofpeoplein theworld,andeachwillreactdifferentlyifyoulieto them.

Law20:DoNotCommitToAnyone

Youshouldonlypartiallyalignyourselfwithoneperson orgroup,whichwilllimityourpowerandinfluence. Beingindependent,youcanplaypeopleandbeatan advantage.

Law21:PlayaSuckertoCatchaSucker-Play DumberThanYourMark

Togainpower,makeothersfeelsmarterthanyou.This willdisarmtheirsuspicionandmakethemmorelikelyto trustyou.

Law22:UsetheSurrenderTactic-Transform WeaknessIntoPower

Whenyouareweaker,surrenderratherthanfightforthe sakeofhonor.Itgivesyoutimetobuildstrengthand undermineyourvictorwhileyouwaitforhispowerto weaken.

Law23:ConcentrateYourForces

Conserveyourresourcesandenergiesbyconcentrating themwhereyou’llbenefitmost.Focusonminingthe richestmineratherthanawholestringofmines.

Law24:PlaythePerfectCourtier

Theperfectcourtierhasmasteredtheartofindirection, flattering,andassertingpoweroverothersgracefully

Law25:Re-CreateYourselves

Donotaccepttherolesthatsocietyimposesonyou.Instead, re-createyourselfbyforginganewidentitythatcommands attentionandneverborestheaudience.

Law26:KeepYourHandClean

Nevergetpersonallyinvolvedinanythingmessyor unpleasant.Alwaysuseothersasscapegoatsandcat’spaws todisguiseyourinvolvement.

Law27:PlayOnPeople’sNeedstoBelievetoCreatea CultlikeFollowing

Mimicisareligiousstructurewithahierarchy,rituals,and requestsforsacrifice.Createacultlikefollowing,andyou willhaveuntoldpoweroveryourfollowers.

Law28:EnterActionsWithBoldness

Hesitationisdangerous.Onlyattemptitifyouaresureofthe courseofaction.Yourdoubtsanduncertaintieswillaffect yourexecution.

Law29:PlanAlltheWaytotheEnd

Planallthewaytotheendandfocusonyourultimategoal. Don’tbeswayedbywishfulthinkingortemptedto improvise.

Law30:MakeYourAccomplishmentsSeemEffortless

Hidetheeffortthatwentintoyouraccomplishments.People willbemoreimpressedbyyourachievementsiftheyseem effortless.

Law31:ControltheOptions:GetOtherstoPlayWith theCardsYouDeal

GetOtherstoPlaywiththeCardsYouDeal:Thebestwayto deceivepeopleistomakethembelievetheyhaveachoice andareincontrol.Inreality,youareincontrol.

Law32:PlaytoPeople’sFantasies

Fantasiesmoreeasilyswaypeoplethanreality.Ifyoutapinto people’simaginations,youcangaintheirtrustandsupport.

Law33:DiscoverEachMan’sThumbscrew

Discoveringandexploitingweaknessescangiveindividuals poweroverothers.Everyonehasaweaknessthatcanbe exploited.

Law34:BeRoyalinYourOwnFashion:Act LikeaKingtoBeTreatedLikeOne

Peopletreatyouthewayyoutreatyourself.Ifyou carryyourselfwithconfidenceanddignity,people willrespectandtreatyouasnecessary

Law35:MastertheArtofTiming

Takeyourtime.Alwaysbepatient,aseverything willcometoyoupromptly.Liveinthemoment.It willtakeyoutogreatheightsofpower

Law36:DisdainThingsYouCannotHave: IgnoringThemIstheBestRevenge

Thelessinterestyoutakeinthingsthatirritateyou, themoresuperioryouseem.Byacknowledging yourenemy,yougivetheirexistencecredibility and,therefore,power

Law37:CreateCompellingSpectacles

Peoplearemorepersuadedbywhattheyseethan whattheyhear.Usestrikingimageryandgrand symbolicgesturestocreateanauraofpower aroundyou.

Law38:ThinkasYouLikebutBehaveLike Others

Inwardly,youcanthinkandbelievewhateveryou want,butoutwardly,itisbesttoblendinand behavelikeothers.

Law39:StirupWaterstoCatchFish

Yougainadecidedadvantageifyoucanangeryour enemieswhilestayingcalm.Itwillrattlethemand putthemoffbalance,givingyoutheupperhand.

Law40:DespisetheFreeLunch

Everythinghasaprice,sobewaryofanythingthat seemsfree.Bewillingtopayyourwayandstay clearofgratitude,guilt,anddeceit.

Law41:AvoidSleepingIntoaGreatMan’s Shoes

Growingupasthesonordaughterofafamous personforcesyoutooutshinetheirpopularity Don’tbeinfluencedbythat,andcreateyourown identity.

Law42:StriketheShepherdandtheSheepWill Scatter

Donotsuccumbtoornegotiatewithtroubles. Neutralizeormakethemirrelevantsotheydon’t multiplyandcauseproblems.

Law43:WorkontheHeartsandMindsofOthers

Togainpower,youmustwintheheartsandmindsof others.Youcanachievethisbyplayingwiththeir emotions,appealingtotheirself-interest,and garneringbroadsupport.

Law44:DisarmandInfuriateWiththeMirror Effect

Bymirroringyouropponents’actionsandwords, youcandisarmthemandinfuriatethem.Reflecting ontheiremotions,interests,andvaluescan accomplishthis.

Law45:PreachtheNeedforChange,butNever ReformTooMuchatOnce

Peoplearecreaturesofhabitandresistchange.If youwanttoimplementchange,dosograduallyand makeitseemlikeagentleimprovementfromthe past.

Law46:NeverAppearTooPerfect

Appearingtooperfectwillmakepeopleenviousand resentful.Itiswisetodisplaydefectsandadmitto harmlessvicesoccasionally

Law47:DoNotGoPasttheMarkYouAimed For;InVictoryLearnWhentoStop

Learnwhentostopandconsolidateyourgains.It willallowyoutomaintainyourpowerandavoid makingmistakesthatcouldjeopardizeyourposition.

Law48:AssumeFormlessness

Beflexible,fluid,andunpredictablesoyour opponentscan’tgetafixonyouandfigureouthow torespond.

ThesearesomeessentiallawsthatthebookThe48 LawsofPowerhastaughtus.Wemusttrytofollow theselawsaswegrowinlife.Doingsoallowsusto createthebestversionsofourselvesandgrow rapidlyasourcareersadvance.