AstykMarket
Connecting the agri world
Farmers are trapped in a complex web of selling structures, forced to navigate through layers of traders and brokers, each taking a share of their hard-earned profits.
This complex system not only eats into their revenue but also clouds the transparency of the trading process, making it difficult for farmers to get a fair deal for their produce.
Current market dynamics are stacked against these growers, who lack the tools and pathways to directly reach the market, resulting in inefficiencies and a lack of control over their own goods.
Astyk-Marketplace introduces a beacon of change by breaking these barriers, offering a platform that brings clarity and efficiency, ensuring that every transaction is transparent and every farmer gets their rightful share.
Agriculturalsupplychainisverylongandcommoditieshavetoswapmultiplehandsuntiltheyarriveattheir intendeddestination
Farmers / Cooperatives
Manufacturers / Processors
/ Cooperatives
Retailers / Distributors
Manufacturers / Processors
AstykMarketaimsto competewithtradersto makethemarketmore efficientandtransparents
Retailers / Distributors
Thewaytosolvetheproblemsthatbothsidesface,istobuildanagriculturalmarketplacewith transparentpricingandeffectiveservices
Sellers’
Efficient sales process (incl. end-to-end support)
Large availability of new customers
Transparent pricing and data-based predictions
TRANSACTING THROUGH ASTYK MARKET
Extensive assortment with transparent prices
Easy and time-efficient ordering process
Add-on services like financing, logistics etc.
SellerspayAstykMarketafeeforeachtransaction
5%transactionfee
Øpertransaction=$20 Paidbysellers
Transactions
Sellers
FinancingandLogistics providedby3rdpartiesas additionalrevenuestreams
Buyers
Advertising
&
SupplysideGTMisdonebycreatingachat-basedinterfacetoreducetheonboardingtimeandflatten thelearningcurvefortechnon-nativeusers
Why?
[1]Abilitytocreateainventorysheets basedonprompts.Suppliersnolonger needtocreatethemmanually.
[2]Basedonsupplierinputs,AIbot canmatchbuyersandsupplierswithin minutes.
[3]Thechatbotcanoperateasa customerservicerepresentativeand helptheuserssolvetheirplatform issues.Thiswillsignificantlylowerour overheadcostsastherewillbelessof aneedtohirelargecustomersupport teams.
Ondemandside,offeringaseamlessorderingprocessandavarietyofserviceswillattractthebuyers, astheyarereadytomovefromtraders
Whynow?
B2BmarketplacesdwarfB2Cmarketplacesintransactionvolume,yetB2Chasgainedwaymore attentionovertheyears
GlobalB2Bspendismuch largerthaninthe B2C market 2x–3xlarger
Est.annualglobalB2B spend ~$100T
ComparedtoB2C,majority of B2Bexchangeremains
● Offline
● Opaquewithinformation asymmetries
● Intermediarydrivenwith hugeinefficiencies
● Ordersandpaymentsstill flowingviaemail,SMS,fax, check’s
RightnowistherighttimetobuildB2Bmarketplacesasmomentumandinvestorhungerisonourside
B2Bonlinetradeactivityisontherise
Behaviouralshifts -Onlinepurchasingbecamenormalized forconsumers.Peoplearestartingtoexpectsameuser experienceasB2CwhenbuyingB2B
B2B e-commerce revenue in Germany
Thetechstackismatureenoughforscaling
MaturingB2Bfinancialinfra -embeddedfinancialservicesin paymentsandlendingunlocknewbusinessmodelsandvastly improveuserexperience.
APIdrivenarchitecture-enablingmorecommunication betweenapplicationsacrossvaluechains.Noweasierto capturedata.
RiseofAI–LLMsallowforseamlesscustomersupport, automatedoutreachandoverallimprovedefficiency
2.0modelslooktoactivelydriveliquidityearlyon-online marketplaceswanttoprovidevaluefromday1withlow barrierstoadopt/freesoftwaretoolsthatintegratewith existingworkflows/trustestablishment.
3rdpartyinfraprovidersmakingiteasiertostart&scalea B2Bmarketplace–add-onserviceslikelogistics,payments andlegalcouldbeaddedviadedicatedstart-upsinsteadof costlyin-housedevelopment
Thefoodandagricultureverticalpresentsahugemarketopportunitywithminimaldigitaldisruption andtailwindswhichwouldpushmoreB2Bbuying/sellingactivityonline
Reasons
Food&beverage+Agriculture togethermakeupthelargest industriesglobally,butdigitization hardlyhashappened
[1]Foodandagribusinessformsa>$5Tglobal industry.Onlygettingsignificantlylargerwithglobal pop.growing
[2]HugelyfragmentedmarketacrossEurope, particularlyonthesupplyside(thosewhocreate ingredientsandmanufacturerfinalproductsfor retailers)
[3]MoreefficientB2Bmarketplaceswillhelpto reducesubstantialwastageprobleminglobalfood supplychain.7%ofproducegrowndomesticallyin USisleftonfieldseveryyear.ESGpoliciesforcing companiestoreassesssupplychains.
[4]Foodsupplychainhas traditionallyreliedon multipleintermediariestofacilitatetrade.Seafood marketplacesinvolve3-4intermediariesbetween primaryprocessorandfinalwholesaler-costly.
[5]Nextgenerationofownersinfood&agriwill adoptdigitalsolutionsformoreefficienttrade/ management.Opportunitytodigitizeishuge.
CentralAsiapresentsagreatopportunityforanagriculturalmarketplaceduetotherapidlydeveloping agricultureindustrywithearlyliquidityincentivespresentingamassiveopportunityforfounders
Strategic Market Focus
WhyCentralAsia?
[1]Government-BackedTechGrowth:Kazakhstan'stech surge,underpinnedbygovernmentinitiativesliketheDigital Kazakhstanprogramme,iscatalyzingatech-rich ecosystem.Thisstate-supportedtechexpansionis streamliningtheagriculturesector,enablinganAPI-driven landscapethateasesdataflowandenhancesefficiency acrosstheentirevaluechain
[2] StrategicGeographicPositioning: CentralAsia'sprime locationasalandbridgebetweenEuropeandAsiamakesit anidealhubforanagriculturalmarketplace.Theregion's connectivityoffersdirectaccesstolargeanddiverse markets.Leveragingthisstrategicpositioningmeansshorter supplychains,reducedtransportationcosts,andexpedited deliverytimes,enhancingthemarketplace'sabilitytoserve abroaderinternationalclienteleefficiently
[
3]Growing
RegionalDemandforAgri-TechSolutions:
Thereisagrowingdemandforagriculturaltechnology solutionsinCentralAsiatoimproveproductivityand sustainabilityinfarming.Byestablishingamarketplacethat notonlyconnectsbuyersandsellersbutalsofacilitates accesstoagri-techinnovations,startupscanmeetthis demandhead-on.
Overthelastmonths,wereachedouttoindustrystakeholdersandreceivedanoverwhelmingsupport fortheidea
Wereceivedstrongfeedbackfromleadersinagriculturalsectorwhoarereadytouseourinitial productastestpartners
“The problem that Astyk Market tackles is very serious. With correct set of features, it might change the way the whole industry operates”
Alikhan Talgatbek, CEO of KazFoodProducts
“Procuring our products on Astyk Market is a perfect extension to our existing operations”
Mauro Auzinger, COO of Marna Iced Tea
“Procuring our products on Astyk Market is a perfect extension to our existing operations”
Adalbert Lechner CEO of Lindt
Broadsetofcomplementaryskillsandexperiencesasafoundationtotransformtheprocurementin agriculturalindustry
ZhumazhanBalapanov
Co-Founder
● 1+yearsworkingin agriculture
● InternshipatGerman startups
● ExpertiseinAI/ML
Co-Founder
● 1+yearsworkingin technology/VC
● InternshipsatAWS, GFC ● ExpertiseinAI/ML
