Reftective Diary
Desgin Competition
Design Competition was one of the most difficult modules for me, along with Creative Industry Practice in second year. I’m not exactly sure why, but I don’t seem to work well under the pressure of branding and promotion, which it was basically most of the briefs. I started by choosing which route I would go with. Even though I would love to do all, I knew the time wouldn’t be enough for me so I chose the competition route. After the briefs came out I chose which ones I would go with. From the Penguin, I chose initially to create a cover for the book “How to be a Woman”, however eventually I changed to “A Clockwork Orange”. From D&AD I chose the brief from Design Bridge, which it was to create a makeup brand. At first I was thinking of doing the RSA brief, because I wasn’t sure what exactly Secret & was. All I knew was that it has to be about music! Eventually that seemed more appealing so I decided to create a sleeve for “Dream 3”, by Max Richter. In the end I had to pick between to live briefs, Tinkalink or Beyond Limits. When we got the brief for Tinkalink it really did not seem right to me. Not only I would struggle, but I would hate every single minute of trying to find a way to do it! So I decided to wait for the Beyond Limits brief, which was to come out after Christmas. When we had our feedback after Christmas break, and I talked with Cecilie, she told me that the Beyond Limits Brief had to do with the body and I could potentially incorporate my Final Major Project in it, which made very excited. But not all good plans have a happy ending! For example, I was planning on spending 10 hours per brief and in the end just go over it all and see what needs more developing, changes, etc. But that is how it starts! The one week it was a Kickstarter video, the next it was a studio deadline I need to catch up with and so on. Then it was dissertation, which started getting very tricky with a deadline approaching so fast. So I thought I will start my briefs after Christmas. I did some outplans in my sketchbooks, so i would roughy know where to put what and out it aside for a while. However, with time going so fast, and me going over the brand (hating) briefs, I started panicking. I was trying to understand them, to make them work for me, to pretend they have nothing to do with branding and proposition but it wasn’t working. Every time someone would mention Competition, or it would pop in my head, I’d have a panic attack or a nose bleed. I didn’t want to do it! What is that made me panic so much, I don’t know, but it made it so difficult for me to keep up to date with my plans.