Everyone is thinking about changing the game. In a basement, a bedroom, a lab, a co-working office space, or a tiny startup, someone, somewhere is just beginning to give shape to an idea they’ve had
for a while. It could be a product, a platform, a service, an experience, or a new category of thing-ness that we have not yet envisioned. It could be free or come with a price tag. It could help us do some- thing, learn something, say something, feel something, or otherwise achieve and experience something in a new or better way. What it is and what it will do are not important here. What is important is that once fully formed and let out into the world, it will disrupt, delight, surprise, shock, entice, and engage us all in a way that nothing has before.
