Monfort Express Brand Guidelines 2020

Brand Guidelines

2020

A CORPORATE GUIDELINE FOR THE DESIGN AND IMPLEMENTATION OF THE MONFORT EXPRESS BRAND

Brand Guidelines Content.

2

Introduction

02

Your Company Logo

04

Company Typography List

06

Text Hierarchy

07

Company Color Palette

08

Monfort Companies has been investing in, and operating, convenience stores since 2016.

Fast, easy, and fun!

The logo should never be less than the width of one ‘M’, and no more thant two ‘MM’s away from its intended position.

Wordmark Vertical

4

Wordmark Horizontal

Combination Mark

5

Montserrat.

Montserrat fonts are a set of SIL Open License fonts designed by Julieta Ulanovsky. They are inspired by signs around the Montserrat area of Buenos Aires.

This is the Montserrat Typeface

6

Typography.

Primary Typeface Weights

Regular.

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Italic.

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Bold.

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”)

Context Text and Headlines

Headline Text

Body Text

Caption Text

Write Your Text Here

Write Your Text Here

Write Your Text Here

Montserrat Bold 8 pt Type / 9.6 Leading

Montserrat Regular 8 pt Type / 9.6 Leading

Montserrat Italic 8 pt Type / 9.6 Leading

7

color palette.

Primary Color System

Express Red

Express Blue

CMYK 223 / 45 / 30 / 87 Pantone 485 C RGB 223 / 35 / 40 HTML #DF2328

CMYK 90 / 69 / 1 / 0 Pantone 7686 C RGB 39 / 92 / 168 HTML #275CA8

Medium Gray

Dark Gray

CMYK 54 / 46 / 46 / 11 Pantone 424 C RGB 120 / 120 / 120 HTML #787878

CMYK 69 / 65 / 61 / 59 Pantone Black 7 C RGB 51 / 49 / 50 HTML #333132

Secondary Color System Express Sky Blue

CMYK 79 / 33 / 9 / 1 Pantone 7689 C

Express Seafoam

RGB 34 / 141 / 191 HTML #228DBF

Express Red-Orange

CMYK 58 / 5 / 45 / 0 Pantone 172 C

8

CMYK 58 / 5 / 45 / 0 Pantone 563 C

RGB 109 / 187 / 161 HTML #6DBBA1

Express Burnt Orange

RGB 245 / 57 / 27 HTML #F5391B

CMYK 2 / 82 / 100 / 1 Pantone 166 C

RGB 235 / 85 / 26 HTML #EB551A

FOR QUESTIONS, EMAIL

chris@monfortcompanies.com