Brand Guidelines
2020
A CORPORATE GUIDELINE FOR THE DESIGN AND IMPLEMENTATION OF THE MONFORT EXPRESS BRAND
Brand Guidelines Content.
2
Introduction
02
Your Company Logo
04
Company Typography List
06
Text Hierarchy
07
Company Color Palette
08
Monfort Companies has been investing in, and operating, convenience stores since 2016.
Fast, easy, and fun! The logo should never be less than the width of one ‘M’, and no more thant two ‘MM’s away from its intended position.
Wordmark Vertical
4
Wordmark Horizontal
Combination Mark
5
Montserrat. Montserrat fonts are a set of SIL Open License fonts designed by Julieta Ulanovsky. They are inspired by signs around the Montserrat area of Buenos Aires.
This is the Montserrat Typeface
6
Typography. Primary Typeface Weights
Regular.
AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Italic.
AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”) Bold.
AaBbCcDdEeFfGgHhIiJjK LlMmNnOo PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”)
Context Text and Headlines
Headline Text
Body Text
Caption Text
Write Your Text Here
Write Your Text Here
Write Your Text Here
Montserrat Bold 8 pt Type / 9.6 Leading
Montserrat Regular 8 pt Type / 9.6 Leading
Montserrat Italic 8 pt Type / 9.6 Leading
7
color palette. Primary Color System
Express Red
Express Blue
CMYK 223 / 45 / 30 / 87 Pantone 485 C RGB 223 / 35 / 40 HTML #DF2328
CMYK 90 / 69 / 1 / 0 Pantone 7686 C RGB 39 / 92 / 168 HTML #275CA8
Medium Gray
Dark Gray
CMYK 54 / 46 / 46 / 11 Pantone 424 C RGB 120 / 120 / 120 HTML #787878
CMYK 69 / 65 / 61 / 59 Pantone Black 7 C RGB 51 / 49 / 50 HTML #333132
Secondary Color System Express Sky Blue
CMYK 79 / 33 / 9 / 1 Pantone 7689 C
Express Seafoam
RGB 34 / 141 / 191 HTML #228DBF
Express Red-Orange
CMYK 58 / 5 / 45 / 0 Pantone 172 C
8
CMYK 58 / 5 / 45 / 0 Pantone 563 C
RGB 109 / 187 / 161 HTML #6DBBA1
Express Burnt Orange
RGB 245 / 57 / 27 HTML #F5391B
CMYK 2 / 82 / 100 / 1 Pantone 166 C
RGB 235 / 85 / 26 HTML #EB551A
FOR QUESTIONS, EMAIL
chris@monfortcompanies.com