Motta - Every Day Products

E V E R Y DAY P R O D U CT S

The first Italian baked snack

Since 1953

B

uondì was created in 1953 by Angelo Motta inspired by his long experience in the production of traditional seasonal cakes like Pandoro and Panettone. He created a little, soft and delicious panettone with no candied fruit or raisins.

From the very beginning, Buondì changed the traditional Italians, breakfast becoming some sort of “national routine”: whether at home or in a café, Italians became used to having a «cappuccino and Buondì!».

At the end of the 90’s, Motta handed over the Buondì brand to Bistefani.

In the past 30 years, new tasty Buondì versions were launched:

1970

1982

1999

2004

2009

Buondì Chocolate

Buondì Apricot

Buondì Milk

Buondì Cocoa

Buondì Cherry

and many more...

In January 2014, Motta announced the comeback of Buondì and other baked snacks under its own original umbrella -brand.

Under the Motta brand, Buondì and other popular snacks like Girella and Yo-Yo conquered three key brand -values:

ITALIAN STYLE • UNIQUENESS • POPULARITY Later on, Motta worked on the re-positioning of these products and the development of new, attractive packaging.

How BuondĂŹ is made BuondĂŹ was invented 60 years ago by Angelo Motta to create a snack that would be similar to Panettone, with flour, eggs, sugar, sourdough, but no candied fruit or raisins. Coming in the shape of a plumcake and topped with a crunchy glaze and pearl sugar, BuondĂŹ contains no additives and preservatives and is characterised by a long natural leavening process that makes it soft and digestible.

New Packaging Design

Different and original pack design Strong shelf visibility Appealing product picture on the front and ingredient characterization

The Product Its name translates “have a good day�

It is genuine & simple: no OGMs, colourings, hydrogenated fats or preservatives

Its shape is unique and distinctive

Crunchy glaze

made with a special combination of sugar, egg whites and hazelnut paste

Extended shelf life

to 5 months It is soft & digestible due to a 22-hour natural leavening process

It is rich: cream

and jam fillings

are generous & delicious

Classic CODE 00800

Chocolate cream filling & chocolate coating CODE 00863

Apricot jam filling CODE 00862

The Assortment

Chocolate cream filling CODE 00860

Milk cream filling CODE 00861

Cherry jam filling CODE 00810

C

reated in 1973, Girella was the first Italian tempting snack. With its tasty recipe and unmistakable shape, it was loved by generations of children and was “the first snack with themed surprises”: “Toro farcito” and the greedy “Golosastro”, the protagonists of all Girella TV spots, are now making their return to children’s homes!

Unique spiral shape for a cocoa filled sponge cake

NO OGMs,

NO hydrogenated fats, NO artificial agents, NO preservatives

Extended shelf life

to 5 months

Fun shape

loved by children

Delicious chocolate

crunchy base

The Product

Since 1973

How Girella is made Girella is made with simple sponge cake spread with a tempting layer of cocoa cream and cut into small disks. To top it off, its base is covered with a delicious cocoa cream. Girella is prepared with first quality ingredients like fresh eggs and micronised flour to make it incredibly soft.

New Packaging Design inspired to the UNIQUE SHAPE of the product Trendy and modern design

Strong shelf visibility Appetizing appeal

CODE 00236

Y

O-YO was created in 1986 when rap music was making its way into the Italian market.

YO-YO’s evocative shape and name take

a leap into the past of our childhood games.

A unique production technology combined with a simple but tempting recipe appeal to children and adults alike.

YO-YO has gained a place of honour alongside GIRELLA as some of the most loved snacks in Italy.

Funny “sandwich” stuffed with delicious cocoa cream

NO OGMs,

NO hydrogenated fats, NO artificial agents, NO preservatives

Ideal snacks

to bring to school and

on-the-go

A double sponge

very soft

Extended shelf life to 6 months

The Product

Since 1986

How Yo-Yo is made Two incredibly soft sponge cake layers with dark chocolate stripes enclosing a tasty chocolate cream filling.

YO-YO features a very simple recipe, but its taste is really unique.

It is an irresistible pleasure for anyone who wants to their break or tea time into a tempting pause full of fun.

CODE 00188

New Packaging Innovative System logo Strong shelf visibility Appealing product picture on the front and ingredient

characterization

technical data Cod. Art.

DESCRIZIONE ARTICOLO

PESO COLLO (kg)

PESO NETTO (gr)

PEZZI PER COLLO

Netto

DIMENSIONI CONFEZIONE

DIMENSIONI COLLO

Lordo

Largh. (mm)

Prof. (mm)

Altezza (mm)

Largh. (mm)

Prof. (mm)

SCHEMA PALLET

Altezza Imballi x Strati (mm) strato x pallet

Imballi Altezza pallet x pallet (mm)

Codice Confezione (EAN)

00800

BUONDI' CLASSICO 6 pz.

198

12

2,376

3,25

240

80

130

390

240

410

10

2

20

960

8014037008009

00863

BUONDI' CIOCCOLATO RICOPERTO 6 pz.

276

12

3,312

4,20

240

80

130

390

240

410

10

2

20

960

8014037008634

00862

BUONDI' ALBICOCCA 6 pz.

258

12

3,096

4,00

240

80

130

390

240

410

10

2

20

960

8014037008627

00861

BUONDI' LATTE 6 pz.

258

12

3,096

4,00

240

80

130

390

240

410

10

2

20

960

8014037008610

00860

BUONDI' CACAO 6 pz.

258

12

3,096

4,00

240

80

130

390

240

410

10

2

20

960

8014037008603

00810

BUONDI' CILIEGIA 6 pz.

258

12

3,096

4,00

240

80

130

390

240

410

10

2

20

960

8014037008108

00236

GIRELLA 8 pz.

280

12

3,36

4,12

245

60

155

390

240

320

10

3

30

1100

8014037002366

00188

YO-YO CIOCCOLATO 6 pz.

210

12

2,52

3,40

270

80

130

490

300

250

6

4

24

1140

8014037001888

Motta® - Via Verdi, 31 - 37060 Castel D’Azzano (VR) – Italia Tel. +39 045 8288311 - Fax +39 045 8521166 - www.mottamilano.it