INTERNATIONAL MARKETS AWAY FROM HOME CHANNEL
THE EVOLUTION OF A NEAPOLITAN TALENT SINCE 1963
A CUP OF NAPLES.
ENJOY THE AUTHENTIC TASTE OF NAPOLI, WHERE COFFEE IS A PASSION.
Kimbo is the ambassador of the Neapolitan coffee culture since it is the #1 brand in Campania (Naples’ region, Italy) in retail coffee segment.
Starting from the quality of the supply chain process, its cup of coffee brings together the peculiar characteristics of the Neapolitan coffee, enhancing the most distinctive feature, which is its typical roasting.
Today the Neapolitan Master Roasting is Kimbo unique selling point, a well recognised characteristic in Italy, where Kimbo is the #2 brand in the retail channel.
It represents the centre of the brand identity and the starting point to develope a great variety of flavours to satisfy all International markets tastes.
In Italy if you ask for the capital of good coffee the answer will be Napoli. It’s where coffee roasting is a timeless tradition and it’s the home of Kimbo! That’s why Kimbo’s master roasters know just the perfect roasting point to enhance the real essence of coffee, bringing you all its intense aromas. Enjoy the authentic taste of Napoli, where coffee is a passion.
The Rubinos brothers found Cafè do Brasil S.p.A. launching the first line of products. 1963
“Kimbo” becomes the new brand name to evoke South American coffee lands. 1971 Kimbo is the second player on the national coffee market. 1994
Kimbo UK is set up. The approach to export markets becomes more intense and, in a few years, Kimbo is present in over 50 Countries.
2010
SELECTION
Kimbo chooses the best origins from all the coffee regions around the World. Excellent red coffee berries are picked with their precious green beans inside.
METICOLOUS SELECTION
BLENDING
Each batch of coffee is selected according to its sensory profile. Kimbo experts create the blend: different origins mixed together to balance flavors and aroma and get the perfect cup of coffee.
The new logo KIMBO Il Caffè di Napoli connetcts Kimbo to its original city.
2020 Kimbo is present in over 90 countries and estabilishes the new American subsidiary Kimbo USA Corp.
ROASTING
2021
Roasting is the final touch of the Neapolitan expertise: Kimbo master-roasters hand down this innate tradition. Coffee beans are carefully dried, roasted and cooled. In this phase the coffee gets its typical aroma and flavor you can find in every cup of Kimbo coffee.
ROASTING TALENT EXPERT BLENDING
PROFESSIONAL LINE
A range dedicated to coffee professionals. COCKADE The guarantee of Italian quality.
VISUAL IDENTITY
The Kimbo identity recognizable and identified by the white and red colours.
FLAVOUR PROFILE
Description of the characteristics of the blend.
ROASTING LEVEL
Each blend requires the appropriate roasting level.
KEY VISUAL
The visual illustrates the art of Neapolitan roasting.
6 7
A WORLD OF FLAVOURS IN SMART AND EYE-CATCHING PACKAGING Different coffee roasting levels and blends of Arabica and Robusta for all brewing methods and consumer’s taste preferences PREPARATION METHODS SUITABLE FOR ROASTING LEVEL ESPRESSO FILTRO ESPRESSO DRIP COFFEE CAFFÈ LATTE CAPPUCCINO LATTE MACCHIATO LIGHT MEDIUM DARK
4 SENSORY PROFILE GROUPS AND AN INTENSITY SCALE FOR A COMPLETE
APPRECIATION OF KIMBO BLENDS.
Each sensory profile defines the most representative notes that characterize each blend.
FRUITY AND FLORAL
Fine acidity and fruity notes
TOASTED BREAD AND CARAMEL
Balanced and sweet taste
DRIED FRUITS AND BAKED NOTES
Nutty, low acidity, medium body
SPICES AND COCOA
Chocolaty and heavy body
The intensity scale from 13 to 7 distinguishes each blend, exalting its uniqueness within its sensory profile.
The “intensity parameter” represents the overall result of the combination of 4 main characteristics:
Roasting level
The process by which green coffee is heated in order to produce coffee beans ready for consumption
Aroma
The fragrance produced by freshly brewed coffee
Body
It describes the heaviness, thickness or relative weight of coffee on tongue
Acidity
The pleasant tartness of a fine coffee
8 9
WHOLE BEANS TO BREW A PERFECT ESPRESSO
11
12 SENSORY PROFILE
IN A SIMPLE AND WELL-SUITED SELECTION. THE 4 “SUPREME BLENDS” express the highest intensity of each sensory profile showing Kimbo’s mastery in powerful coffee cups. 1kg WHOLE BEANS FRUITY AND FLORAL TOASTED BREAD AND CARAMEL DRIED FRUIT AND BAKED NOTES SPICES AND COCOA Fine acidity and fruity notes Balanced and sweet taste Nutty, low acidity, medium body Chocolaty and heavy body SUPREME INTENSITY SCALE 7 13
13 COFFEE BLENDS
FRUITY AND FLORAL
TOASTED BREAD AND CARAMEL
GRAN GOURMET
Blend profile exotic fruit and tropical flowers aroma Intensity 13/13
Roasting level: light
Aroma: rich
Body: medium Acidity: fine sku 014022
SUPERIOR BLEND
Blend profile caramel aroma and notes of fresh flowers Intensity 9/13
Roasting level: light
Aroma: balanced Body: medium Acidity: medium sku 014005
TOP SELECTION
Blend profile malt aroma and notes of exotic fruit Intensity 13/13
Roasting level: medium
Aroma: balanced Body: medium Acidity: fine sku 014024
PRESTIGE
Blend profile aroma of caramel and biscuits Intensity 10/13
Roasting level: medium Aroma: intense Body: medium Acidity: medium sku 014009
14 15
SUSTAINABILITY AND ENVIRONMENT INTERNATIONAL CERTIFICATIONS
Fairtrade is the international certification mark for products that are manufactured by respecting specific standards which allow farmers and workers to work in fair and sustainable conditions.
EU Certification by ICEA ensures quality, sustainable production and environmental protection. Organic Certified products are analyzed on regular basis to ensure that their production meets the standards.
16 DRIED FRUITS AND BAKED NOTES
Blend profile floral aroma with notes of almond and spices Intensity 13/13 Roasting level: medium Aroma: intense Body: medium Acidity: medium sku 014054
AROMA
UNIQUE
18 19
Blend profile spicy aroma with notes of dried fruit Intensity 8/13
level: light Aroma: delicate Body: medium Acidity: light/medium sku 014017
Blend profile intense aroma with notes of cinnamon and spices Intensity 10/13 Roasting level: light Aroma: intense Body: medium Acidity: light sku 014018
FLAVOUR 100% ARABICA Blend profile almond aroma and fresh flowers notes Intensity 12/13 Roasting level: medium Aroma: rich Body: medium Acidity: fine sku 014015
AND BAKED NOTES DRIED FRUITS AND BAKED NOTES
Blend profile aroma with chestnut notes Intensity 7/13 Roasting level: medium Aroma: rich and intense Body: medium Acidity: absent Blend profile aroma with chestnut notes Intensity 7/13 Roasting level: medium Aroma: sweety and delicate Body: medium/light : light Caffeine in products < 0,1%. Decaffeination process that does not compromise the original coffee taste. sku 010425 - Single serve sachets 80x7gr - 80x0.24oz sku 014030 500g - 1.10lb
Roasting
CREMA SUPREMA
TOP
DRIED FRUITS
DECAFFEINATO
EXTREME
PREMIUM
EXTRA CREAM
Roasting
Roasting
Roasting
Roasting
20 21
Blend profile aroma of caramel and dark chocolate Intensity 11/13
level: dark Aroma: intense Body: full Acidity: absent sku 014013
profile spicy aroma and chocolate notes Intensity
LIMITED EDITION Blend
13/13
level: dark Aroma: rich Body: full Acidity: absent sku 014026 SPICES AND COCOA SPICES AND COCOA
Blend profile spicy aroma with notes of pepper and liquorice Intensity 9/13
level: dark Aroma: intense Body: rich Acidity: light sku 014003
profile spicy aroma with notes
Blend
of cinnamon Intensity 10/13
level: dark Aroma: intense Body: full Acidity: absent sku 014007
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FILTER COFFEE AROMATIC COFFEE PREPARATIONS
24 25 SENSORY PROFILE TOASTED BREAD AND CARAMEL DRIED FRUIT AND BAKED NOTES Whole beans and ground filter coffee range in a clear and consistent selection. Balanced and sweet taste Nutty, low acidity, medium body FILTER COFFEE INTENSITY SCALE 7 13 TOASTED BREAD AND CARAMEL FILTRO Blend profile aroma with roasted cereals notes Intensity 11/13 Roasting level: light Aroma: intense Body: medium Acidity: light sku 010930 1kg - 2.20lb ground coffee
26 27 sku 014004 1kg - 2.20lb whole beans sku 010189 226gr – 8oz ground coffee sku 010187 64gr - 2.25oz ground coffee FILTRO 100% ARABICA Blend profile floral aroma with notes of almond Intensity 13/13 Roasting level: dark Aroma: rich Body: medium Acidity: medium and balanced
AND BAKED NOTES
NOTES Caffeine in products < 0,1%. Decaffeination process that does not compromise the original coffee taste. sku 010188 64gr - 2.25oz ground coffee sku 010190 226gr – 8oz ground coffee FILTRO DECAF Blend profile aroma with chestnut notes Intensity 7/13 Roasting level: medium Aroma: delicate Body: medium Acidity: light
DRIED FRUITS
DRIED FRUITS AND BAKED
29 SINGLE SERVE FOR A QUICK AND PLEASANT ESPRESSO-LIKE COFFEE
ALUMINIUM CAPSULES
Aluminium capsules belong to Kimbo PREMIUM SELECTION: a range of carefully selected blends which come from the finest origins in order to offer a distinctive coffee experience.
NESPRESSO®* ORIGINAL COMPATIBLE CAPSULES FOR BUSINESS SOLUTIONS.
*Nespresso® is not a trademark owned by or connected to Kimbo
BARISTA
“Barista” naming identifies the new capsules range: thanks to the unique blends and the aluminium packs, it is possible to savor a creamy and tasty coffee as the one made in the cafes.
BARISTA 100% ARABICA
Blend profile fine acidity that recalls fresh flowers
014179 cluster intl - 10 capsules
014321 cluster ita - 10 capsules 014174 - 30 capsules
BARISTA RISTRETTO
Blend profile intense aroma with spicy and toasted notes
014178 cluster intl - 10 capsules
014321 cluster ita - 10 capsules
014173 - 30 capsules - 60 capsules
ESPRESSO NAPOLI
Blend profile pleasant floral and freshly baked biscuits hints
014180 cluster intl - 10 capsules
014183 cluster ita - 10 capsules
014175 - 30 capsules - 60 capsules
Aluminium is the ideal material for Kimbo PREMIUM SELECTION blends. It ensures an efficient protection from the light, oxygen and moisture preserving all the organoleptic charateristics of the coffee. It enhances the prestigious Kimbo PREMIUM SELECTION and it ensures a more intensive and lingering taste.
BARISTA LUNGO
INTENSO 100% ARABICA
Blend profile delicate aroma with floral and spicy hints
014176 - 10 capsules
ESPRESSO
BARISTA DECAF
Blend profile delicate aroma and hints of dry chestnut
014182 - 10 capsules
BIO ORGANIC 100% ARABICA
Blend profile strong floral aroma, with notes of green peppers.
014181 - 10 capsules
30 31
Compostable paper pod, as per UNI EN 1342:2002. The pod, certified by TUV AUSTRIA can be considered organic waste.
Shelf-life
Blend profile rich aroma with floral notes sku 014275
INTENSO
Blend profile full body with chocolate notes sku 014276
CREMA
Blend profile intense aroma and full body sku 014578
Blend profile intense aroma and strong taste sku 014274
DECAF
Blend profile intense creaminess, rich taste sku 014277
Blend profile balanced taste with caramel and biscuits hints sku 014579
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PAPER PODS FOR OCS AND PROFESSIONAL CHANNELS Our usual bag to preserve the aroma in the best way International Third Part Certification
Compostable pod Recyclable paper box
18 months COMPOSTABLE PAPER PODS BORDEAUX
New Formula Bar for a richer cream
7.3g paper
7g
pods
ESPRESSO
pods ESPRESSO LUNGO
paper
VISIBILITY MATERIALS
TO COMPLETE AND ENHANCE THE KIMBO COFFEE EXPERIENCE
OUTDOOR MATERIALS
INDOOR MATERIALS
36 37 CROCKERY 900463 KIMBO ESPRESSO CUPS AND SAUCERS 900454 KIMBO CAPPUCCINO CUPS AND SAUCERS 900445 KIMBO LARGE CAPPUCCINO CUPS AND SAUCERS 900523 KIMBO MUG 900382 KIMBO MILK JUGS 900650 KIMBO ESPRESSO LONG SPOON 900280 KIMBO ESPRESSO SMALL SPOON 900472 KIMBO ESPRESSO CUPS AND SAUCERS 900473 KIMBO CAPPUCCINO CUPS AND SAUCERS 900466 KIMBO “DUBLINO” WATER GLASSES 900379 KIMBO LONG DRINK GLASSES 900380 KIMBO AFTER DINNER GLASSES GLASSWARE Elegant merchandising to make unique the out of home coffee moments. VISIBILITY AND POS MATERIALS DISPLAY ITEMS SIGNAGE 900715 KIMBO DOUBLE SIDED OUTDOOR LED SIGN (46x46cm) 900555 KIMBO WALL PLAQUE (30x30cm) 900468 KIMBO ROUND TRAYS 900556 KIMBO LONG APRON SERVEWARE SET 900557 KIMBO NAPKIN HOLDER 900563 KIMBO BIG SUGAR PACKET HOLDER 900564 KIMBO SMALL SUGAR PACKET HOLDER 900811 KIMBO NAPKIN 014927 KIMBO WHITE SUGAR SACHET 5gr x 10kg 014925 KIMBO BROWN SUGAR SACHET 5gr x 5kg 900369 KIMBO WALL CLOCK
38 39 LOGISTICS DATA CONSUMER UNIT (CU) TRADE UNIT (TU) PALLET ITEM CODE PRODUCT DESCRIPTION EAN TU Net Weight (g) Width (cm) CU Depth (cm) CU H (cm) CU Q.ty CU Net Weight (kg) TU Gross Weight (kg) TU Width (cm) TU Depth (cm) TU H (cm) CU N° layers TU layers Q.ty TU Width (cm) PL Depth (cm) PL H (cm) PL Net Weight (kg) PL Gross Weight (kg) PL Shelf life months PAG. 014022 KIMBO GRAN GOURMET 1kg BEANS 1000 15 8 25 6 6 6,69 31 26 28,50 6 10 60 120 80 186 360 423,10 18 10 014005 KIMBO SUPERIOR BLEND 1kg BEANS 1000 15 8 25 6 6 6,69 31 26 28,50 6 10 60 120 80 186 360 423,10 18 10 014024 KIMBO TOP SELECTION 1kg BEANS 1000 15 8 25 6 6 6,69 31 26 28,50 6 10 60 120 80 186 360 423,10 18 11 014009 KIMBO PRESTIGE 1kg BEANS 1000 15 8 25 6 6 6,69 31 26 28,50 6 10 60 120 80 186 360 423,10 18 11 014054 KIMBO AROMA BIO 1kg BEANS 1000 15 8 25 6 6 6,69 31 26 28,50 6 10 60 120 80 186 360 423,10 18 12 014015 KIMBO TOP FLAVOUR 1kg BEANS 1000 15 8 25 6 6 6,69 31 26 28,50 6 10 60 120 80 186 360 423,10 18 14 014018 KIMBO CREMA SUPREMA 1kg BEANS 1000 15 8 25 6 6 6,69 31 26 28,50 6 10 60 120 80 186 360 423,10 18 14 014017 KIMBO UNIQUE 1kg BEANS 1000 15 8 25 6 6 6,69 31 26 28,50 6 10 60 120 80 186 360 423,10 18 14 014030 KIMBO DECAFFEINATO 500g BEANS 500 0,10 0,10 0,10 6 3 6,90 35,50 29,20 28,80 6 8 48 120 80 186,80 288 353,20 18 15 010425 AST. KIMBO DECAFFEINATO (80*7g) 560 15,50 23,50 9,50 1 0,56 0,92 23,50 15,50 9,50 15 20 300 120 80 156,50 168 297,10 23 15 014026 KIMBO LIMITED EDITION 1kg BEANS 1000 8 15 25 6 6 6,69 31 26 28,50 6 10 60 120 80 186 360 423,10 18 16 014013 KIMBO EXTREME 1kg BEANS 1000 8 15 25 6 6 6,69 31 26 28,50 6 10 60 120 80 186 360 423,10 18 16 014007 KIMBO PREMIUM 1kg BEANS 1000 8 15 25 6 6 6,69 31 26 28,50 6 10 60 120 80 186 360 423,10 18 17 014003 KIMBO EXTRA CREAM 1kg BEANS 1000 8 15 25 6 6 6,69 31 26 28,50 6 10 60 120 80 186 360 423,10 18 17 010930 KIMBO FILTRO 1kg GROUND 1000 8 15 25 6 6 6,69 31 26 28,50 6 10 60 120 80 186 360 423,10 18 21 014004 KIMBO FILTRO 100% AR. 1kg BEANS 1000 8 15 25 6 6 6,68 31 26 28,50 6 10 60 120 80 186 360 423,10 18 22 010189 KIMBO FILTRO 100% AR. 226g GROUND 226 8 4,50 16 20 4,52 4,80 33 23 16 6 10 60 120 80 111 271,20 300 24 22 010187 KIMBO FILTRO 100% AR. 64g GROUND 64 6 3,40 10 30 1,92 2,20 38,50 18 11,3 12 12 144 120 80 147 276,48 332 24 22 010190 KIMBO FILTRO DECAF 226g GROUND 226 8 4,50 16 20 4,52 4,80 33 23 16 6 10 60 120 80 111 271,20 300 24 23 010188 KIMBO FILTRO DECAF 64g GROUND 64 6 3,40 10 30 1,92 2,20 38,50 18 11 12 12 144 120 80 147 276,48 332 24 23
40 41 LOGISTICS DATA CONSUMER UNIT (CU) TRADE UNIT (TU) PALLET ITEM CODE PRODUCT DESCRIPTION EAN TU Net Weight (g) Width (cm) CU Depth (cm) CU H (cm) CU Q.ty CU Net Weight (kg) TU Gross Weight (kg) TU Width (cm)TU Depth (cm) TU H (cm) CU N° layers TU layers Q.ty TU Width (cm) PL Depth (cm) PL H (cm) PL Net Weight (kg) PL Gross Weight (kg) PL Shelf life months PAG. 014321 CAPS N ITA x10 Espresso Barista 100% Arabica 55 7 3,2 15 10 0,55 0,95 33 16,3 16,3 22 14 308 120 80 180 169,4 348 18 26 014174 CAPS N Espresso Barista 100% Arabica Alu x30 165 7 9 15,2 4 0,66 2,06 14,3 18,5 15,7 12 30 360 120 80 172 237,6 288 18 26 014320 CAPS N ITA x10 Espresso Barista Ristretto 55 7 3,2 15 10 0,55 0,95 33 16,3 16,3 22 14 308 120 80 180 169,4 348 18 26 014173 CAPS N Espresso Barista Ristretto Alu x30 165 7 9 15,2 4 0,66 2,06 14,3 18,5 15,7 12 30 360 120 80 172 237,6 288 18 26 014469 CAPS N Espresso Barista Ristretto Alu x60 330 16,6 7,6 18,7 30 9,9 17,5 52 39 38,7 3 4 12 120 80 137 118,8 232 18 26 014183 CAPS N ITA x10 Espresso Napoli 55 7 3,2 15 10 0,55 0,95 33 16,3 16,3 22 14 308 120 80 180 169,4 348 18 26 014175 CAPS N Espresso Napoli
CIALDA
100 PZ 730
1
014276 CIALDA KIMBO INTENSO 100 PZ 730 24,8 23,5 16,8 1 0,73 1,17 24,8
199,8
014274 CIALDA KIMBO NAPOLI 100 PZ 730 24,8 23,5 16,8 1 0,73 1,17 24,8 23,5 16,8 11 15 165 120 80 199,8 120,45 197,43 18 28 014277 CIALDA KIMBO DECAF 100 PZ 730 24,8 23,5 16,8 1 0,73 1,17 24,8 23,5 16,8 11 15 165 120 80 199,8 120,45 197,43 18 28 014578 CIALDA KIMBO CREMA 100 PZ 700 24,8 23,5 16,8 1 0,7 1,17 24,8 23,5 16,8 11 15 165 120 80 199,8 120,45 197,43 18 28 014579 CIALDA KIMBO BORDEAUX 100 PZ 700 24,8 23,5 16,8 1 0,7 1,17 24,8 23,5 16,8 11 15 165 120 80 199,8 120,45 197,43 18 28
Alu x30 165 7 9 15,2 4 0,66 2,06 15,7 14,3 18,5 12 30 360 120 80 172 237,6 288 18 26 014468 CAPS N Espresso Napoli Alu x60 330 16,6 7,6 18,7 30 9,9 17,5 52 39 38,7 3 4 12 120 80 137 118,8 232 18 26 014176 CAPS N INT x10 Lungo Intenso 55 7 3,2 15 10 0,55 0,95 33 16,3 16,3 22 14 308 120 80 180 169,4 348 18 26 014181 CAPS N Espresso Barista Bio Alu x10 55 7 3,2 15 10 0,55 0,95 33 16,3 16,3 22 14 308 120 80 180 169,4 348 18 26 014182 CAPS N Espresso Barista Decaf Alu x10 55 7 3,2 15 10 0,55 0,95 33 16,3 16,3 22 14 308 120 80 180 169,4 348 18 26 014275
KIMBO ARMONIA
24,8 23,5 16,8
0,73 1,17 24,8 23,5 16,8 11 15 165 120 80 199,8 120,45 197,43 18 28
23,5 16,8 11 15 165 120 80
120,45 197,43 18 28
Headquarter Kimbo Spa Via Bernini 20 80129 Napoli (NA) - Italia www.kimbo.it kimbo_it KimboOfficial Kimbo S.p.A