Everyday Products Range
Our strategic plan GOAL
Internationalize Bauli Group, focusing development and global growth on Bauli brand in strategic markets with high potentiality
ESTABLISHING
the mother brand Bauli, thanks to our strong heritage and values
DEVELOPING
a product portfolio according to the main consumer trends, to cover more consumption occasions
PRESENTING
brand and products in an international website, focused on the new range
INNOVATING
by developing new local products to be launched in the main potential markets
Establishing
the mother brand Bauli, thanks to our strong heritage and values
SINCE 1922
Our history traces back to Verona in 1922, when the founder Ruggero Bauli started pursuing his lifelong passion for baking in a small pastry shop and learned the techniques and secrets of traditional Italian baking. From that year on, it has always been a family tradition.
PASSION FOR BAKERY
Passion for bakery, product quality and service is what turned Bauli into a dynamic and modern company.
EXPERTISE
Home grown recipes and traditions are at the heart of Bauli. The challenge for the company is to reproduce the artisanal experience on an industrial scale, in all its meticulousness and attention to detail.
ORIGINAL MOTHER YEAST
Original mother yeast is the secret of our specialties. A “nucleus� where we add water, flour and nothing else. The result? Softness, aroma and a unique flavor.
What does it stand for Bauli? Bauli is the most popular traditional brand when it comes to seasonal bakery products. Our cakes and pastries are authentic Italian and are made with the highest quality ingredients. Their soft and moist dough is the result of the long natural leavening process: time.
In Italy
Abroad
The seasonal bakery market is worth
We export our seasonal bakery products in over 70 Countries in the world
203 billion euros Bauli has got 24.6% MS
Bauli brand positioning
PASSION
That’s the main ingredient of our products
It’s iconic, recognizable, eye catching and pleasant to the eye
FOR BAKERY
That’s our expertise, our strong know-how
Lilac is our colour.
SINCE 1922
Recognizable premium/artisanal mood Font is rounded, soft, classical without looking old
That’s our tradition and heritage: it’s always been a family tradition The trend of artisanal bakery is especially dominant within the cakes and pastry sub-categories. Innova Market Insight, 2016 2016
Developing
a product portfolio according to the main consumer trends, to cover more consumption occasions
Food Trends
The snack society
Driven by busy lifestyles, traditional at-home meals are increasingly being replaced by convenient meals or snacks consumed while on-the-go
Mintel, 2016
The snack society
Across categories, increasingly many products are being offered in convenient snack format – both in single portions or multipacks
In terms of snacking between meals, brands have a divergence to deal with: consumers snack to satisfy their hunger between meals, yet they also seek indulgence, wanting to satisfy cravings
Mintel, 2015
Mintel, 2016
Healthy life
Consumers seek functional health trough naturally “rich in” ingredients
Clean label •
• •
No coloring in foods, artificial flavours or preservatives Cleaner formulations Transparency about ingredients, process and final products
Nutritional balanced food • •
Wholegrain and high fibre products Artisanal/authentic food and natural process
Seeds Increasing consumer interest in previously exotic seeds like chia and quinoa has fueled the application of seeds in general.
% Growth of Clean label claim products
Mintel, 2016 Innova 2016 Innova Market Insight, 2015
Seeds bring a natural source of flavor, texture and health, including a high protein content and consumers are looking to benefit.
Sharing is caring
Sharing to rekindle the human touch: in an era when people are welded to their smartphones, offering a snack from a share pack reinforces the sharing philosophy. Innova Market Insight 2016
36%
of snackers say they prefer snacks that are suitable for sharing
Larger
households are more likely to describe snacking as ‘enjoyable’, indicating a social element to snacking Mintel 2016
Be your own chef
Mealtime shifts from CHORE to EXPLORE
A 1/4 of ONLINE MILLENNIALs say:
“The most important part of cooking is ADDING A PERSONAL TOUCH to make a recipe unique.”
27% of Millennials said they were likely to
25- to 34-year-olds prefer the culinary
280% growth in food channel
process as much as the finished dish
subscriptions
Mintel 2015
be sharing the experience of cooking.
Mintel 2015
A new product portfolio Covering more needs and consumption occasions
Today
Tomorrow Maintaining
and extending
A new product portfolio Covering more needs and consumption occasions
N U T R I T I O N
Breakfast snackification
Convenience On-the-go
OOH lunch Healthy
Convenience On-the-go
Breakfast
Morning Snack
Lunch
Afternoon snack
Pure Pleasure Classic Croissant
Simple pleasure
Healthy Pleasure
5 grains Croissant
Be your own chef
Aperitif Happy hour
Dinner
Sharing is caring
Post Dinner
Choco Mini Cakes Cakes
Choco Mini Cakes Cakes
Choco Mini Cakes Cakes
Mini Croissant
Mini Croissant
Mini Croissant
Classic Croissant Croissant
Classic Crispy Crackers
Classic Croissant Croissant
Mini Panettone Panettone
Mini Panettone Panettone
Classic Crispy Crackers
Classic Crispy Crackers
5 grains Croissant Seeds Crispy Crackers
Seeds Crispy Crackers
5 grains Croissant Seeds Crispy Crackers
Classic Crispy Crackers
Classic Crispy Crackers
Mini Panettone Panettone Classic Crispy Crackers
Seeds Crispy Crackers
Seeds Crispy Crackers
Seeds Crispy Crackers
Classic CROISSANT
Our best soft croissant, made with original Bauli mother yeast and naturally leavened for 20 hours
WHAT’S NEW
20% Made with Fresh Eggs: FILLING:
more taste, more softness
DISPLAY COUVETTE
more
service Single wrapped Perfect for on-the-go
The secret of our premium recipes: 90-year-old original mother yeast The mother Yeast is the secret and heart of our products extraordinary softness: a starter dough in which we add water, flour and nothing else. It is the slow leavening process, which takes up to 40 hours, that makes our products so unique.
A BENEFIT FOR QUALITY BENEFICIAL ENZYMES
A BENEFIT FOR CONSUMER HIGH DIGESTIBILITY
LONG LASTING FRESHNESS
SIGNATURE SOFTNESS
CONSERVATION WITHOUT PRESERVATIVES
NATURAL FRESHNESS
5 grains CROISSANT
Our best soft croissant, made with a selection of 5 premium grains and filled with a tasty milky cream
WHAT’S NEW Selecting only the best flours we made our 5 grains croissant: buckwheat, barley, spelt, rice and oat for a unique product. FILLING: 25% MADE WITH FRESH EGGS
UNIQUENESS & TREND The future looks bright for alternative grains:
99% plan to purchase these products in the next year 66% think they’ll continue to gain popularity
Single wrapped •
DISPLAY COUVETTE 6pcs
more service
Perfect for on-the-go
Choco minicakes BUONDÌ
A soft and rich sweet bun, made with original Bauli mother yeast and naturally leavened for 20 hours.
WHAT’S NEW We covered our simple and extra soft original bun with a delish cocoa coating and decorated it with sweet and crunchy sugar sprinkles for a multi-texture pleasure.
Buondì combines all the features & needs of different products for a snacking moment, both to satiusfy a craving and as an after dinner treat.
Choco snacks Chocolate
Pan au chocolat Texture combination
Buondì
Croissant Softness
Muffin Indulgence
Single wrapped •
DISPLAY COUVETTE 6pcs
more service
Perfect for on-the-go
Choco minicakes - GIRELLA
A soft roll made from two different sponges, rolled around a tasty cocoa cream, on a chocolate base
WHAT’S NEW The tastiness of a Swisse Roll but in a single portion, perfect to be eaten anytime, anywhere
BACK TO INDULGENCE TREND Snacking: Individual small treat to satisfy a craving DISPLAY COUVETTE 8pcs
After dinner occasions: comforting indulgent
more service Single wrapped •
Perfect for on-the-go
Chocolate MINI CROISSANT
A small, soft croissant made with original Bauli mother yeast and naturally leavened for 20 hours.
WHAT’S NEW The original croissant recipe in a mini size for anytime and
SUPER FILLING: 35% of cream BITE-SIZE FORMAT: choco indulgence on-the-go
HIGH AFFORDABILITY 6 mini pcs in a bag
more
service
MINI PANETTONE
Soft and sweet mini Panettone, made with original Bauli mother yeast and naturally leavened for 40 hours.
WHAT’S NEW The original Panettone recipe in a mini size, perfect for an individual consumption. Soft buttery dough in the unique mushroom shape, enriched with delish raisins or chocolate chunks.
CLEAN LABEL TRADITION Original Italian Recipe NO Artificial colors, Flavours or Preservatives Hydrogenated fats
Single portion (100g) Single wrapped Perfect for on-the-go
Classic: with raisins Indulgent: with choco chunks
Snacking: Individual small treat to satisfy a craving After dinner occasions: comforting indulgent
Classic CRISPY CRACKERS
Crunchy crackers, naturally leavened and slowly oven baked for a slightly breadlike golden finish.
WHAT’S NEW
. Using simple, wholesome ingredients we stay true to the original recipe and this is why our cream crackers are as good as bread straight from the oven.
TASTY & NATURAL Mediterrinean twist Sea salt Rosemary
NO
Artificial colors, Flavours or Preservatives Hydrogenated fats
8 packs of 4 Individually wrapped
more service Shelf Ready Pack for each Doriano Crispy Cracker
Seeds CRISPY CRACKERS
Crunchy crackers made only using 100% natural ingredients: flour, olive oil, yeast, salt and nothing else.
WHAT’S NEW
. The best cream cracker, made only with 100% natural ingredients, without additives and with the all goodness of selected flours and seeds.
CLEAN & HEALTHY LABEL Made only with 6 ingredients Natural source of fibre No palm oil In trend selected seeds Flax seeds Chia seeds
Original recipes
NO Artificial colors, Flavours or Preservatives Hydrogenated fats 8 packs of 4 Individually wrapped
more service
The NEW Packaging design Our brand new packaging design states: o Bauli Brand positioning: expertise o Iconic product key visual: appetite appeal o Recognizable system: clear benefits & descriptors
Communicating
brand and and products ATLinternational and BTL activities brand productswith in an website, focused on the new range
International Bauli Website
Innovating
by developing new local products to be launched in the main potential markets
EVERYDAY RANGE
Next steps
Local range
Local range
Our today everyday range of products was thought for the international market, with a specific European focus, common for every Country
Local range
Local range
Development of new products, specific for cluster of Countries, created on the bases of needs & consumer trends