The new Nespresso* compatible capsules.
Ready-to-shelf display
box.
• 12 box
of 10 capsules
• Maximum shelf visibility
14,5 cm
20,5 cm
New flavours
coming up by the end of 2016.
*
Nespresso is a trademark of a third party without any link with Kimbo.
www.kimbo.it
Nespresso®* compatible coffee capsules. * Nespresso is a trademark of a third party without any link with Kimbo.
Distinctive and elegant 10-capsule pack.
The Neapolitan tradition finds its best expression in the
Single serve market:
high intensity area.
one of the most dynamic segment in the coffee industry. 35,0
Pods Marhet Share 30,0
2010 (%)
2011 (%)
2013 (%)
2014 (%)
2012 (%)
25,0
1
20,0
2
3
4
5
6
7
8
9
10
11
12
13
Intensity grade according to Nespresso* scale.
15,0
• Compact pack with innovative blends description and sensory profile on the main facing. • Nespresso* compatibility clearly indicated on the main facing. • Intensity index on the main facing. • Reference to Neapolitan origins: “Enjoy all the Kimbo blends, selected and roasted in Naples”. • Full range is shown on the sides of the pack.
10,0 5,0 0,0
France
Belgium
Spain
Canada
Switzerland
Germany
Austria
United Kingdom
Israel
USA
Countries Source Euromonitor 2015: France, Belgium, Spain, Swiss, Germany, Austria, Uk, Poland, Russia.
In few years, compatible capsules gained more than
20% volume share
of pods for Nespresso* machines. Countries Source Euromonitor 2015: France, Belgium, Spain, Swiss, Germany, Austria, Uk, Poland, Russia.
3,1
0,7 0,6 0,5 0,2 0,2
0,1
14,6
79,9 Nespresso Prosol (gdo ES) Oquendo (ES) Espresso 1882
L’Or Espresso (D.E.) Digrato (El corte Ingles - ES) Fortaleza (ES)
A dark roasted coffee, typical of the Neapolitan tradition. Intense aroma with a full body and a lingering aftertaste with notes of dark chocolate.
Hacendado (gdo ES) Esprimo (Ethical coffee company) Café Royal (Migros)
A blend of the finest Arabica coffee from Central and South America combined with a touch of Robusta from Asia. Well-balanced, full-bodied and sweet, with pleasant floral notes and fresh baked biscuits.
Kimbo compatible capsules points of difference.
100% ARABICA
• Every capsule contains 5,8 grams of coffee, the highest grammage among
all competitors in the segment of compatible capsules for Nespresso* machines.
• “Auto-protection”: each capsule is made of polylaminate, with two polypropylene layers plus a EVOH
layer, making it impenetrable by oxygen and guaranteeing long-lasting quality throughout the 18-month shel life.
An excellent blend of 100% Arabica coffee from South America and Central Africa. Exquisite aroma that evokes fresh flowers, balanced by a subtle note of toasted bread.
• Compact pack with new blends description on the main facing. *
Nespresso is a trademark of a third party without any link with Kimbo.
*
Nespresso is a trademark of a third party without any link with Kimbo.
*
Nespresso is a trademark of a third party without any link with Kimbo.