Kimbo - Kaffeekapseln Nespresso® kompatibel

The new Nespresso* compatible capsules.

Ready-to-shelf display

box.

• 12 box

of 10 capsules

• Maximum shelf visibility

14,5 cm

20,5 cm

New flavours

coming up by the end of 2016.

*

Nespresso is a trademark of a third party without any link with Kimbo.

www.kimbo.it

Nespresso®* compatible coffee capsules. * Nespresso is a trademark of a third party without any link with Kimbo.

Distinctive and elegant 10-capsule pack.

The Neapolitan tradition finds its best expression in the

Single serve market:

high intensity area.

one of the most dynamic segment in the coffee industry.

35,0

Pods Marhet Share 30,0

2010 (%)

2011 (%)

2013 (%)

2014 (%)

2012 (%)

25,0

1

20,0

2

3

4

5

6

7

8

9

10

11

12

13

Intensity grade according to Nespresso* scale.

15,0

• Compact pack with innovative blends description and sensory profile on the main facing.

• Nespresso* compatibility clearly indicated on the main facing.

• Intensity index on the main facing.

• Reference to Neapolitan origins: “Enjoy all the Kimbo blends, selected and roasted in Naples”.

• Full range is shown on the sides of the pack.

10,0 5,0 0,0

France

Belgium

Spain

Canada

Switzerland

Germany

Austria

United Kingdom

Israel

USA

Countries Source Euromonitor 2015: France, Belgium, Spain, Swiss, Germany, Austria, Uk, Poland, Russia.

In few years, compatible capsules gained more than

20% volume share

of pods for Nespresso* machines.

Countries Source Euromonitor 2015: France, Belgium, Spain, Swiss, Germany, Austria, Uk, Poland, Russia.

3,1

0,7 0,6 0,5 0,2 0,2

0,1

14,6

79,9 Nespresso Prosol (gdo ES) Oquendo (ES) Espresso 1882

L’Or Espresso (D.E.) Digrato (El corte Ingles - ES) Fortaleza (ES)

A dark roasted coffee, typical of the Neapolitan tradition.

Intense aroma with a full body and a lingering aftertaste with notes of dark chocolate.

Hacendado (gdo ES) Esprimo (Ethical coffee company) Café Royal (Migros)

A blend of the finest Arabica coffee from Central and South America combined with a touch of Robusta from Asia. Well-balanced, full-bodied and sweet, with pleasant floral notes and fresh baked biscuits.

Kimbo compatible capsules points of difference.

100% ARABICA

• Every capsule contains 5,8 grams of coffee, the highest grammage among

all competitors in the segment of compatible capsules for Nespresso* machines.

• “Auto-protection”: each capsule is made of polylaminate, with two polypropylene layers plus a EVOH

layer, making it impenetrable by oxygen and guaranteeing long-lasting quality throughout the 18-month shel life.

An excellent blend of 100% Arabica coffee from South America and Central Africa.

Exquisite aroma that evokes fresh flowers, balanced by a subtle note of toasted bread.

• Compact pack with new blends description on the main facing. *

Nespresso is a trademark of a third party without any link with Kimbo.

*

Nespresso is a trademark of a third party without any link with Kimbo.

*

Nespresso is a trademark of a third party without any link with Kimbo.