for Bronzier
AMELIA MARIE AMELIAMARIE.CO
TABLE OF CONTENTS 01 02 03 04 05 06 07 BRAND DISCOVERY TARGET AUDIENCE COMPETITIVE ANALYSIS BRAND VOICE & TONE SOCIAL STRATEGY PARTNERSHIPS IMMEDIATE RECOMMENDATIONS BRAND STRATEGY WORKBOOK AMELIA MARIE / 02
BRAND Discovery
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YOUR PURPOSE
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To set the standard in redefining the sunless tanning experience.
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YOUR VISION
Providing a laid-back luxury feel driven by our team of extensively trained airbrush experts.
Delivering
custom colors unique to one's complexion by understanding each clients tone, type, and texture for exemplary results.
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TARGET Audience
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AUDIENCE Personas
IDENTIFY YOUR AUDIENCE TO UNDERSTAND HOW YOUR BRAND CAN SPEAK TO THEIR UNIQUE NEEDS.
Mentality
Looking for a long lasting spray tan that makes them look and feel good.
Pain Points
Too many businesses to choose from, what makes Bronzier different from the rest?
Pricing justification - why should I be spending this much on a spray tan?
Knowledge of spray tanning - what to do/not to do before a tan, maintenance, etc
How would they hear about your company?
How do they think your product/ service solves their problems?
What might make them hesitant to use your product/ service?
Social media, word of mouth, Google/Yelp search.
Quick solution to tanning needs, minus the sun damage
Sauna provides an easy way to burn calories, also helps to get rid of previous lingering tan.
High pricing
Tans "not lasting"
Not feeling/understanding sauna benefits
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BRAND STRATEGY WORKBOOK
COMPETITIV Analysis
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AMELIA
COMPETITIVE
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Hush
Parlor Beauty Bar
Google Search,
Facebook, Word of
Merch Similar tan offerings - contour, rapid Mobile Tan offerings Charge for tan accessories, some offer more than just
Offer multiple discounts, not all offer sauna, do not feel as luxe, pricing Is cheaper (ie:
tans) BRAND STRATEGY WORKBOOK Competing Brands Brand Discovery Products/Services Similarities Differences
Analysis IDENTIFY WHO YOU’RE COMPETING AGAINST SO THAT YOU CAN BETTER DIFFERENTIATE YOUR BRAND.
Hush Tans ATX Tans
Organic Bronze Tanning
Instagram
Mouth Airbrush/Spray Tans, Infrared Sauna
tans/sauna
student
BRAND Voice & Tone
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BRAND VOICE & TONE
Luxe Elevated Modern Sleek Cheeky
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SOCIAL Strategy
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Paid Ads
TikTok + IG Reels
Note - IG will not promote Reels with TikTok watermark!
Connect with local influencers, wedding vendors, etc
CONTENT IDEAS HASHTAGS
Review highlights
Explain each tan/sauna experience
Show product available for sale - Bronzier merch?
Highlight contour/customized tan formula
Monthly promos/events
Meet the artists
Before and afters
Bridal spray tan tips
Tanning while Pregnant
Best time to tan for events
Sunscreen reccs that won’t damage your tan
Playlist " song of the day"
EVENTS
Partner with other local businesses (similar to BeautyFest, Los Campeones)
Collect emails for outreach, offer discount if booked by a certain time post-event?
Upcoming Holiday/event push: Austin City Limits weekends, Halloween, Thanksgiving, Christmas, New Years, work holiday parties
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#BRONZIER,
#BOOKYOURSWEATSESH #BRONZIERBABES #BRONZIERBRIDES
#SWEATIER, #BOOKYOURBRONZE,
LOCAL Partnerships
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PARTNERSHIP OPPORTUNITIES
Fitness
Austin Fit Magazine
Kawī Crossfit
PB Austin Urban Lagree
Pure Pilates ATX
Barry’s Austin
Black Swan Yoga
RIDE Indoor Cycling
Hospitality
Austin Eastciders
Parlor & Yard
Cat’s Pajamas/Beez Kneez
Austin Winery
Lalo Spirits
South Congress Hotel
Hotel Ella
Bouldin Acres
Tito’s
Ranch Rider
Other
HayleyCakes
Studio 512/KXAN
Mineral Health
Enamel Dentistry
Lash Krush
Skin by Nicole Kendra Scott ZilkerBark Taylor Prinsen Photography
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IMMEDIATE Recommendations
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WEBSITE
Bronzier IG footer
Not updated with current images; reconnect
Book Now button on Services page (and The Process)
Redirect to Tan/Sauna booking page, not Bronze Boss
Add option for clients to view memberships online via a Memberships tab (must be done in studio due to system)
Artist page
Need to add Jordan and any additional artists
Blog tab
Does not currently lead to any content; add a "coming soon " page?
SEO
Add keywords to website
Blog content with keywords added to site with linking in-site
POTENTIAL KEYWORDS
Airbrush Tanning Austin Texas
Infrared Sauna Austin Texas
Mobile Spray Tan Austin Texas
Spray Tan Austin Texas
YELP/GOOGLE REVIEWS
Requests from friends
Update email after tan/sauna to request reviews
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