Ñ
Ñ
Ñ
Ñ
Learning Objectives
Ñ
To understand how different groups are represented in the Media.
Ñ
To know how a media organisation targets a specific audience. To use Textual analysis skills.
Ñ
Ñ
Learning Outcomes I Can understand how and why the media represents groups of people differently. I know why media organisations target specific audiences differently. I can apply textual analysis skills to different Media Texts.
Target Audience and Textual Analysis – 13/09/2012
Ñ
Draw images of different
target audiences: Teenagers, adult woman 21-‐‑55, mature Woman 65+, Man 21-‐‑55, Mature man 55+ and write key words of interest for each audience.
Do Now!
Why do men wear ties?
Institutions Who is communicating, and why? What type of organisation or company is behind this text? Why have they made it? What are they trying to do? How was it financed?
Representation How does it present its subject? Is it fair, accurate or honest? What meanings does it aXempt to create about the people, places or things within it?
Genre What type of text is it? What is it? Is it similar to other texts I’ve seen why? Audience
Who receives it and what sense do they make of it? Who is meant to watch/see this? What type of person? Am I part of this audience? Why is it aimed at them?
Key Concepts
Technologies How is it produced? What techniques and equipment were used? What is the quality of the text? Has it been limited by resources or does it look this way for a reason?
Media Language How do we know what it means? What interesting elements within the text encourage me to think certain things? Can I comment on the shots; lighting; props; or music etc?
What kind of realism is being aXempted by the program? Ñ Who is being represented in the drama (who is present) and how? Ñ Who is not being represented in the drama (who is absent) and why? Ñ Can we identify any characters that are stereotypical representations? Ñ Is there a dominant view of the world represented in the drama, or are there several different views to choose from? Ñ What different responses might audience members make to these representations. Ñ
Representation Questions