2 minute read
DESIGN
I’m from Childersburg, Alabama, a small town where sports are the only extracurricular activities for kids in the neighborhood. When people ask where I’m from, I have to ask them if they know the basketball player Gerald Wallace, because he’s our town’s claim to fame.
I spent most of my childhood playing basketball, which is where my love of sports came from. I volunteered to design our class shirts and produced my senior class video.
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Top
Social graphic to celebrate Serena’s 23rd grand slam victory.
Bottom
Logo for her social handle and blog, Trenches
Biography and Images
www.invisionapp.com/inside-design/ espn-designer-tiffany-middleton/
Blog
https://trenches.online
@trenches_
Running Through the Six With Your Foes
Concept There was no secret that LeBron James might leave Cleveland after a disappointing lost to the Warriors once again. Our team developed an idea to commission 30 artist located in each NBA city to design a billboard that would convince the King to leave his kingdom. My role was to help find each artist, design the interface and develop it.
Illustrator: Glenn Harvey Designer: Tiffany Middleton Art Director: Luke Knox Creative Director: Chin Wang Editorial: Matthew Wong, Adam Reisinger, Christina Daglas
The King City
Illustrator Ryan Simpson Designer Tiffany Middleton
Art Director Luke Knox Creative Director Chin Wang Editorial Matthew Wong, Adam Reisinger, Christina Daglas
It’s Showtime
Illustrator Jack Perkins Designer Tiffany Middleton
Art Director Luke Knox Creative Director Chin Wang Editorial Matthew Wong, Adam Reisinger, Christina Daglas
Her Work
Over the years, I’ve produced a wide variety of work—social content, some recruiting material targeted towards high school teenagers, and I even had the opportunity to work on printed products for a professional trading card company.
Working on social platforms is my favorite because it can communicate your message to millions of people with a click of a button.
My proudest accomplishment isn’t any design that I’ve executed, but my social handle and blog, Trenches.
I started it a few years back to provide an online source for designers and creatives interested in the sports industry. I’d see beautiful designs on social media and in person and wonder who was responsible. Trenches provides a place for those designers to come out of hiding from their cubicles and connect with others in the industry. I connected with my current creative director after he followed the account on Twitter. It’s connected me with designers from Nike, NBA, NFL, The New York Times, Snapchat, Wired, and much more. It’s my claim to fame.
AFRICAN AMERICAN WOMEN IN DESIGN “Personally,
it never hurts seeing someone who looks and speaks like you.”
