Jacinda Walker

Sylvia Harris

Designer, Creative Director, Strategy Director

Biography

Harris’ journey began in her hometown of Richmond, Virginia. As a young black woman in the South during the 1960s, she experienced desegregation firsthand and, in the process, gained a visceral understanding of how social systems affect people’s daily lives. She cultivated an interest in design while studying with AIGA Medalist Philip B. Meggs at Virginia Commonwealth University, where she received a B.F.A. in 1975. A move to Boston to work with architects and in broadcast media was formative in opening her eyes to the depth and diversity of graphic design practice. At the WGBH design department, Chris Pullman,

another AIGA Medalist, became a mentor and catalyst for her enrollment in the master’s program in graphic design at Yale University.

Right after graduating from Yale, in 1980, Harris cofounded Two Twelve Associates with classmates Juanita Dugdale and myself. While dealing with the challenges of building a new design practice, she honed the skills and interests that would ultimately propel her career. As the projects became larger and more complex, she relentlessly explored how to use all of the tools in a designer’s tool kit to create comprehensive public information systems. Her groundbreaking work in digital consumer banking systems for Citibank, in 1989, set an early standard for human-centered automated customer service.

At Sylvia Harris LLC, which she established in 1994 after leaving Two Twelve, she shifted her focus to design planning and strategy. In the process, she guided some of the nation’s largest hospitals, universities and civic agencies through systems planning, policy development and innovation management. As creative director for the United States Census Bureau, Census 2000, she was tasked with encouraging more Americans—including those who had been previously under-represented—to participate. Distributed to 80 million households, the 2000 Census presented an opportunity to study how a redesigned form might boost participation as well as public awareness of the Census brand.

Top Voting by Design

Poster, 2003

Bottom

US Census 2000 branding abd user-centered form design, 1998

Harris was a woman of great energy, passion and intelligence. She nurtured these qualities by reaching out beyond the walls of her studio. She had a remarkable ability to draw smart, talented young people into her network, making them collaborators and friends. And she generously gave back to the design community that she so vibrantly inhabited for more than three decades, mentoring students as a faculty member of Yale’s graphic design program and as a teacher at the School of Visual Arts, Cooper Union and Purchase College. She also served on the U.S. Postal Service’s Citizens’ Stamp Advisory Committee.

As a designer and a woman, Sylvia Harris always wanted to do the right thing, the smart thing, the thing that would make the biggest difference to the most people. She was the model citizen—a Citizen Designer.

Biography and Images

https://www.aiga.org/medalist-sylvia-harris/

IN MEMORIAM

Sylvia Harris passed away in 2011. Her life, legacy and talents live on through all those who have met her and who have been inspired by the work she has done.

Citibank ATM interaction design (1989)

Design Firm: Sylvia Harris, LLC Creative Director: Sylvia Harris