Marina Ma
+1 646-726-3748
M.S. Strategic Communication Candidate
marina.ma@columbia.edu
Columbia University www.missdilly.com
〉EXPERIENCE Marketing Assistant | IQPC | New York City
May 2017 – Aug 2017
• Researched the market and created audience-specific marketing deliverables incorporating quantitative and qualitative analysis • Sourced and wrote dynamic digital content pieces, including interviews, infographics, reports, whitepapers and surveys • Researched and established partnerships with media outlets to negotiate marketing agreements and increase brand awareness • Executed email campaigns including writing copy, remarketing, email design and email list management • Supported the design and development of conference branding including logos, brochures, website, content and marketing collateral • Crafted and posted messages on Facebook, Twitter and LinkedIn to drive traffic
Front Office Manager in Training | Sofitel | Washington D.C.
Oct 2013 – Oct 2014
• Coordinated with Reservation Manager to maximize revenue through efficient room and sales control • Liaised with Housekeeping on room readiness to coordinate an efficient check-in and departure experience with minimal down-time • Set daily goals and reviewed performance with Front Office management • Monitored billing instructions and analyzed guest surveys through Medallia to provide insights for areas of improvement • Applied creative approaches to rectify guest issues and performed service recovery • Executed managerial projects including upselling rewards and budget forecast to ensure a smooth operation at the hotel
Front Office Supervisor | Sofitel | Dubai, UAE
Mar 2013 – Sep 2013
• Designed and delivered operating procedures, business etiquette and behavioral training to a staff of diverse backgrounds • Garnered guest feedback and provided customer insights to management during hotel's soft opening • Co-managed the VIP program that delivers an ultra-high touch experience to a set of distinguished clients • Ensured staff applied consistent controls to guest files in compliance with all immigration and financial regulation • Ran night audits and conducted financial and accounting reports to close daily books • Led a team of 20 direct staff and conducted performance evaluations
Management Trainee | Sofitel | San Francisco
Mar 2012 – Mar 2013
• Front Office Department: managed check ins and departures, allocated and relocated guest to other hotel brands; performed manual credit adjustments, reservation cancellations and refund requests • F&B Department: planned, organized and assisted in supervising events and corporate functions; controlled and balanced employee payroll, food and beverage cost and revenue • Accounting Department: created and maintained tipping calculation and cash drop reports; managed wine and liquor inventory and reconciled intake with usage
〉EDUCATION
〉SKILLS
Columbia University | M.S. in Strategic Communication
Analytics: Google Analytics & AdWords, SEMRush
Focus: Consumer Segmentation & Market Insights, Branding, Digital Marketing Strategy, Strategic Storytelling
Discover Texts, Social Mention
Shanghai Business School | B.S. in Hospitality Management (Major)
CRM tools: SKY, Salesforce, Oracle Eloqua, Hotsos, Fidelio, Opera PMS
East China Normal University | B.A. in German (Minor)
Languages: English, Mandarin, Cantonese, German