Business Track - Feb 2014 edition

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Mission Chamber of Commerce

BusinessTRACK connect • influence • prosper

Healthcare Facility located behind Mission Memorial Hospital.

KEVIN GARUL PHOTO

New Health Care Facility Brings Employment and Expertise to Mission Ron Coreau MISSION POSSIBLE

“The Residence” in Mission is a new Fraser Health Residential care facility scheduled to open on April 2, 2014. This facility provides the opportunity for Mission residents to stay in Mission surrounded by family, friends, and the amenities to which they are accustomed. It is designed on the concept of selfsufficient neighbourhoods that are named after recognized Mission District neighbourhoods such as Siverdale, Dewdney and Hatzic. Neighbourhoods provide residents with the opportunity to dine, visit, and participate in leisure services all within their living environment. Each resident will have a 260 square foot single room, with access to out-

door light, cable TV, phone line, and a personal ensuite/washroom. The exterior of the Residence in Mission is surrounded by landscaped gardens, walkways and features a beautiful inner courtyard. Dan Schubert, Sr established Schubert Plumbing and Heating Ltd. in 1978. Since that time, this Mission-based family business has been serving the plumbing and heating needs of the Fraser Valley. They could not anticipate the positive impact the project would have on their business when Fraser Health and its municipal partners, the Fraser Valley Regional Hospital District and the District of Mission, announced the project. When VanMar Constructors was

awarded the contract for the Residence in Mission Schubert Plumbing and Heating Ltd. became the mechanical contractor for the construction of the project. Dan Schubert, Jr, the company’s Project Manager, stated, “This became the largest project in our company’s history as well as our first LEED Gold Certified, BC Wood First Initiative, and design-assist project.” Experience gained from this project has positioned the company for the future. They have doubled their work force from 12 to 25 employees, gained valuable knowledge on the processes required to be successful with design-assist, LEED and BC Wood First projects. The project required new and innovative tech-

nologies and during construction Schubert Plumbing and Heating became the first company in Canada to install this model of natural gas propane backed boiler system and the first in BC to install an in-floor cooling system. “The project has been good for our business but more importantly, it was nice to be part of a project that will leave a legacy for our community,” said Dan Schubert, Jr. The LEED Gold and BC Wood First Initiative requirements for the 133,500 square foot facility presented special product supply challenges for Fraser Valley Building Supplies, where Mike Freeman is responsible for Contractor Sales –Engineered Products. Freeman worked closely

with VanMar to ensure the products sourced met both the construction specifications as well as the strict criteria for the LEED Gold rating system, LEED Gold being one of the highest system standards. LEED stands for Leadership in Energy and Environmental Design, an internationally recognized program that provides means to verify that a building is designed and built to improve energy savings, water efficiency, indoor environmental quality and CO2 emission reduction. This was Mike Freeman’s 10th LEED project since joining Fraser Valley Building Supplies “Because CONTINUED ON 00

Swing Optical...3 Distinctive Businesses in One Great Location FASHION EYEWEAR Proudly serving Mission for over 25 years. • Fashion Eyewear • Contact Lenses • Sunglasses • Fully Licensed Opticians • Sight Testing

EYE EXAM Dr. Lyndon Balisky, Optometrist • Laser consultation • Contact lens fitting

Book Your Eye Health Examination Today 604-820-1112

HEARING AIDS Kristoffer Goos Registered Hearing Instrument Practitioner. On location Wednesdays

FREE Hearing Test. 604-557-9972 604.820.1112

www.mainlandhearing.com

Located inside Swing Optical

#2 - 33231 First Avenue • Downtown Mission • 604-820-1112 Monday - Friday 9:30 am to 6:00 pm • Saturday 9:30 am to 5:30 pm

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www.swingoptical.com


President's message: Elyssa Lockhart PAST PRESIDENT

Ann Harper VICE PRESIDENT

Pam Alexis

Satti Grewal

DIRECTOR

DIRECTOR

The days are once again getting longer and spirits are rising with the temperature.....well soon that will be the case. There are a great many reasons to celebrate the past year at the Chamber and to project forward in anticipation of an improving economic environment. Membership numbers in the Chamber are stable and while some business has moved on an equal number are coming in. The value the Chamber adds to and for business is growing along with the membership. We adopted a focus on the gaps that need to be filled for business and have recently introduced a type of contact management program that, for a reasonable cost, will provide the majority of our membership with access to tools not normally available to them. The more

Carol Hamilton

DIRECTOR

DIRECTOR

Dave Sawatzky

Corey Jong

DIRECTOR

DIRECTOR

Mayor Ted Adlem DOM LIAISON

Allan Main LIAISON, C.F.N.F.

Sean Melia PRESIDENT

Healthcare plus for Mission FROM 00

Cal Crawford

contact of value that can be established and in some cases linked to other goods and service providers the greater the opportunity to retain and expand business. It will become a vital tool for success in our business community. We have a strong foundation at the Chamber which is complemented by a Board with a passion for Mission and its business community. We are moving into the election of board members in March. I would encourage and welcome any member to join with the Board as it continues to develop programs for the benefit of all businesses in Mission. Contact me directly to learn more about how you can serve the business community in Mission while guiding your Chamber of Commerce.

of our experience we were able to increase the percentage of certified wood in the project which assisted the contractor to meet the LEED Gold Standards Freeman was required to maintain detailed records that identify each wood product on a line-item basis, show a dollar value for each, and provide a record of “chain of custody” that proved the product met the standards established by the Forest Stewardships Council. As well, wood products had to originate within set geographical distances from the project and he was required to maintain the records for external certification. The challenge was rewarding and came at an opportune time during the slower portion of Fraser Valley Building Supplies’ yearly business cycle. The Residence in Mission’s capital costs were funded by the Fraser Valley Regional Hospital District which contributed $22 million, Fraser Health $7 million, and the Fraser Valley Health Care Foundation that has agreed to raise $1 million for the project. Capital expenditures always have major impact on a community through increased employment and locally purchased services and

care needs, residents with dementia, acquired brain injury, day program, and a Respite Hotel which will give caregivers in the community an opportunity to have time away from caring for their loved ones. Adjacent to The Residence at Mission is Cedar Hills Assisted Living facility along with the Mission Acute Care facility and the new Community Health Centre. Fraser Health is repositioning health care delivery in Mission, through this campus of care, as this model better serves the health needs of the Mission area population. “Fraser Health is excited to be able to increase employment opportunities for health care professionals who live in the Mission area. Staff who have been employed for “The Residence” are unequivocally thrilled to be able to work close to home and care for those who have lived in Mission”, says Liz Findlay, Clinical Director. If you would like to learn more about the Residence in Mission or the Fraser Valley Health Care Foundation please contact Lisa Luky at the Foundation office in Mission Memorial Hospital at 604701-4051 or visit our website at www. fvhcf.org

materials. It is the on-going operating budget that will have the greatest and positive long term impact. The quality of the facility as a place of work and the opportunities offered will attract employees to the community. Replacing Pleasantview Care Facility and the Dr. Stuart Pavilion, The Residence in Mission’s annual operating budget is $14 million. With a staff of 200, The Residence in Mission will increase employment by approximately 75 new positions. Patricia Jappy-Loker and Laura Koch are the Clinical Managers for The Residence in Mission. The managers are nearing the end of the hiring process. PJ and Laura said- say they “will be leading a team with approximately 12RN/RPNs, 36 LPNs, 102 Health Care Assistants, casual employees for all designations, and 25 allied therapy and recreational service employees.” Employing 30 people the new on-site kitchen will serve The Residence in Mission, Mission Memorial Hospital, the Cottage/Worthington Pavilions in Abbotsford, and the CRESST program. The Residence in Mission is one part of a campus of care. This modern facility will offer care to residents with complex

Comfort is our Calling.

Your

TRUE NORTH MECHANICAL

35220 Riverside Road, Mission BC truenorthmech@gmail.com Serving the Fraser Valley for over 14 years.

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• Heating/Cooling • Air Conditioning • Furnaces • Heat Pumps • Commercial Refrigeration • Commercial/Residential

HOUR

2013 BOARD OF DIRECTORS

BusinessTRACK

SERVICE

Phone: 604-854-0322 or Page: 604-854-7034


BusinessTRACK

FEBRUARY & MARCH February 15 Celebration of Champions Mission Events Tent (at Mission Raceway) Hungry Games starts 5:00 pm Trevor Linden & Brent Hayden 7:00 pm - 9:00 pm There will be no Chamber Luncheon in February Join us in celebrating BC Winter Games!

February 20-23 Enjoy the Games!

March 20 Annual General Meeting Rockwell’s Mountain Room 11:30am - 1:00pm Otter Co-op comes to Hatzic with gas bar, grocery store and outdoor outfitting.

Otter Co-op brings value and top-notch customer service to Mission Kathleen Rake CLICK MEDIA WORKS

Otter Farm & Home Co-operative, best known by Fraser Valley residents as Otter Co-op or, simply, the Co-op, chose Mission for its first gas bar and grocery store north of the Fraser River. “We’re excited to be in Hatzic and bring our special brand of customer service that says You’re at home here,” said Colton Potter, manager of the new Co-op gas bar and grocery store that opened in November. Since 1922, Otter Co-op has been serving Fraser Valley communities with a member-owned business model. “For a one-time, lifetime investment of just $10, you’re a member and can reap the benefits,” said Potter. “Last year, members received a five percent refund on their purchases. The more you spend, the more you get back.” While membership in the Otter Co-op provides all sorts of benefits, one does not have to be a member to take advantage of everyday value and top-notch customer service. “The gas

bar, open seven days a week until 11:00 p.m., is self-serve, but there are people available to help anyone who needs it,” said Potter. “And our grocery section will grow and improve with the renovations this spring,” he added. As well as an expanded grocery store with quality foods and articles, you’ll find fishing tackle and other outdoor outfitting at the Mission location, making it unique in the Otter Co-op family. According to Potter, the Co-op has “always believed in being a fully participating member of the community and we are happy to get involved. That’s why you find us supporting post-secondary scholarships, local clubs and nonprofit organizations, as well as providing a venue for local fundraising.” Find out more about Otter Co-op member benefits or check out the Hatzic Gas Bar for yourself: 34981 Lougheed Hwy., at the foot of Dewdney Trunk; phone 604-826-6421; www.OtterCoop.com.

May 9 Leadercast – Beyond You PA Lucas Centre 7:15am - 3:30pm Early Bird Tickets $79 Purchase by March 15

Scan this QR code with your smart phone to see details on our website

CHAMBER COMING EVENTS

Chamber Snapshots: A close-up look at members that keep Mission humming

Looking? Listing? CALL TODAY! When you know the local real estate market like I do, sales happen faster.

A Move Ahead

Cal Crawford Over 30 years experience 604-854-0392 103-32471 Lougheed Hwy. Mission |

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Email: calinmission@hotmail.com


member_services@MissionChamber .bc ca

execdir@MissionChamber .bc ca

Raj Saran

Executive Director

Member Services

Info@MissionChamber.bc.ca

Michelle Favero Admin@MissionChamber.bc.ca

2013 CHAMBER TEAM

BusinessTRACK

Allison Jack

Clare Seeley

Administration

Visitor Services

Welcome new members!

“Membership has its benefits!”

Symons Tire Service Ltd. 33245 Glasgow Street 604-826-3360

Mission Music Lessons C220 7871 Stave Lake St. 604-289-2287

English Tarts Baking & Co. 33134 1st Avenue 604-289-2253

Cory Cassel Productions 604-832-3130

Simon Gibson, MLA Abbotsford Mission 33058 First Avenue 604-820-6203

Otter Farm & Home Cooperative – Hatzic Gas Bar 34981 Lougheed Hwy 604-826-6421

Edessa Ventures Inc. 101–33386 S. Fraser Way 604-859-4323 Mission City Outlaws 604-768-0096 Ryan Hess Trucking 2333 Lobban Road 604-910-2053 Yummy House Restaurant 33082 1st Ave 778-858-5778 Steel Horse Motorcycle Gear 7282 Horne Street 604-820-3309

Also, your centre for Mission & BC Tourist Information

Mills Office Productivity 1111 Clark Drive 604-215-6406 ext 134

Mission Regional Chamber of Commerce w w w . m i s s i o n c h a m b e r. b c . c a 6 0 4 - 8 2 6 - 6 9 1 4 3 4 0 3 3 L o u g h e e d H w y, M i s s i o n B C V 2 V 5 X 8

Remple Disposal 35321 Delair Road 604-614-7349 Michele Dempster Designs 32822 3rd Avenue 778-881-9144 Special-T Group Events Ltd. 878 Viewfield Road 250-999-8968 264th Land Corp. 6524 258 Street 604-856-4910

Fortis BC 16705 Fraser Highway 604-576-7292

TD Canada Trust – Business Banking 140 – 32555 London Ave. 604-820-5600

Mr. Mikes Steakhouse Casual Mission 130 – 32555 London Ave. 604-820-1145

Dominion Lending Centres Fraser Valley 111 – 20434 64 Avenue 604-825-4181

The Sports Car Club of BC 33191 First Avenue 778-999-7769 Mac’s Towing & Recycling Corp. 1–32809 Lougheed Hwy. 604-826-9076 Stilletto Hair Studio 7332 B Grand Street 604-287-4247 Catalyst Technology Supplies Co. 7513 Hurd Street Panda Aviation Services 3782 Sheridan Place 604-758-0664 BC Redi-Rooter Ltd. 7535 Murray Street 604-217-2268

DAVIES

Sand & Gravel Ltd. Suite 1 33775 Essendene Avenue, Abbotsford 604.746.2972

Vishal Kant Bajpai, BSc, JD

Personal injury urry law • Business law w •

• Family

www.bajpai.ca

604.826.6736

“Promoting Business and Tourism Development in Mission”

All types of Sand, Gravel & Topsoil •Excavators •Low-beds •Topsoil •Loading •Trucking •Cats 11496 DEWDNEY TRUNK RD., MISSION, BC • MAIL - BOX 3663 • V2V 4L2

Loans for business start-ups or expansions 604-826-6252 info@northfraser.org www.northfraser.org

"IGNORING to Advertise is like opening a business and not TELLING ANYONE"

I N F O R M AT I O N A V A I L A B L E

• Mission Community Profile • Commercial and Industrial Property Inventory • Business Opportunities

Include advertising in your business plan and watch your business grow.

34033 LOUGHEED HWY., MISSION, BC V2V 5X8 Tel: 604.820.3789 • Fax: 604.820.6738 • Toll Free: 1.866.814.1222

Crystal Orchison Advertising Consultant 604.851.4444 • crystal@missioncityrecord.com

SCRAPBOOKS, CARDS, PAPERCRAFTS ...for the latest in unique products,

email: edc@mission.ca • www.mission.ca

missioncityrecord.com

Serving the community of Mission community since 2006

p g ideas and creative classes! inspiring

Come in before March 30, 2014 and receive a Free Denture Cleaning

“We create THE JUNCTION SHOPPING CENTER 328-32555 London Avenue, Mission 604.814.4500 www.cherrylanescrapbook.com | info@cherrylanescrapbook.com

FREE DENTURE CLEANING

es” beautiful smil

“I have worn dentures for over 50 years and I have never had a new set of dentures feel this comfortable” Don N., Mission

604.814.0244 #102-7343 Hurd St, Mission Across from Mission Hospital

www.fischerdentures.com

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®

Markus Fischer, RD, RDT, PID


YOUR CHAMBER @ WORK

BusinessTRACK

Your Chamber @ Work: Slashing Red Tape for Small Business

T

he Mission Chamber applauds the B.C. government for listening to B.C.’s Chamber network and amending a recycling regulation that was causing substantial concern among businesses so that it will impact less thant 1% of B.C.’s businesses. “This is a huge relief to our local business community,” said Sean Melia, President of the Mission Chamber. “This change exempts the majority of our local businesses, including all of our Mom and Pop shops, from new costs and red tape.” The regulation targets packaging and printed paper (PPP) and is slated to go into force in May. The B.C. government has announced that it will enshrine in regulation an exemption for any B.C. business that meets any of the following criteria:

annual revenues of less than $1 million; • less than 1 tonne of packaging and printed paper produced annually and/or • a single point of retail sale (and not supplied by or operated as part of a franchise, chain or under a banner). That means that less than 3,000 businesses in the province will be captured by the regulation, out of more than 385,000. Sean Melia noted that the Mission Chamber supports the principle of extended producer responsibility (EPR), which aligns with B.C. business values, but cautioned that EPR programs need to be implemented carefully to avoid unintended consequences. “This exemption correctly balances environmental goals with business needs,” Sean Melia said.

“We applaud the B.C. government for responding to businesses’ concerns and limiting the scope of the program, appropriately, to B.C.’s largest PPP producers.” The Chamber network throughout B.C. raised the alarm about the regulation last summer after businesses across the province were contacted about coming new obligations and fees by Multi Material BC (MMBC), the agency charged with producing a stewardship plan under the regulation. “It became clear that this regulation would have unintended fallout for businesses, and particularly small businesses, across B.C.,” said Melia “As a Chamber network, we knew we needed to roll up our sleeves, get to work and fix this thing.” Backed by local Chambers, the BC Chamber of Commerce worked

Winter is here... are you ready? Quality Q lit auto t service i technicians, tech premium premiu tires, competitive competitiv prices, top-notch service.

That’s Just How We Roll

extensively with the B.C. government and MMBC to hammer out a way forward that avoided a “onesize-fits-all” approach. “Today’s announcement is the fruit of those labours: A re-tooled regulation that achieves B.C.’s environmental goals, while protecting the vast majority of B.C. businesses from new costs and red tape,” said John Winter, president and CEO of the BC Chamber. “Our local Chambers have worked heroically on this file, pushing hard for the on-the-ground needs of B.C. businesses,” Winter said. “Our partnership with local Chambers, such as the Mission Chamber has been crucial to achieving this victory.” The BC Chamber and its network of local Chambers will carefully monitor the implementation of this regulation, to ensure that any further issues are quickly identified.

Taylor, Tait, Ruley & Company A Full Service Law Firm

B A R R I S T E R S & SOLICITOR S

Trust Commitment Integrity ...since 1978 33066 First Avenue MISSION Phone: 604-826-1266 Fax: 604-826-4288 email: info@taylortait.com

Gordon D. Taylor • • • • •

B.A., LL.B.

Personal Injury Claims Estate Litigation Civil Litigation Corporate • Estates Wills/Estate Planning

John G. Tait, Q.C • • • • • •

B.Comm., LL.B. Collaborative Divorce • Mediation Divorce/Family Law Litigation Separation Agreements Marriage Contracts Wills/Estate Planning Estate Litigation • Property Claims

Gordon W. Ruley • • • • •

B.A., LL.B.

Real Estate & Mortgages Commercial Development Business Acquisitions Corporate Wills/Estate Planning

Donna Maser

B.Comm., LL.B. • Family Law • Mediation - Arbitration • Child Protection • Children's Issues • Adoptions, Custody Issues • First Nations Issues

Eleanor L. MacDonald • • • • • •

B.A., LL.B.

Real Estate & Mortgages Wills/Estate Planning Committeeships Separation Agreements Uncontested Divorces Marriage Contract • Estates

Chris Stenerson • • • • •

B.A., LL.B Divorce/Family Law Litigation Separation/Marriage Contracts Personal Injury (ICBC claims) General Litigation Wills

33245 GLASGOW AVENUE (LOCATED NEXT TO COMMUTER RAIL)

Troy A. Dickson

MISSION 604.826.9119 Locally ownded and operated since 1973

• • • •

www.symons-exceltire.com

TIRES • SHOCKS • BRAKES • TUNE-UPS • ALIGNMENTS • CUSTOM EXHAUST • AIRCARE

www.taylortait.com

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B.Comm., J.D. Family Law General Civil Litigation Wills/Estate Planning Personal Injury (ICBC Claims)


BUSINESS •INDUSTRY • DEVELOPMENT

GROWTH IN MISSION

BusinessTRACK

How to market your startup Competition has always played a significant role in the business world, and today's business owners know that the competition for customers is a neverending battle. For startup owners, that competition can prove even more challenging. Successful startups often credit their initial marketing efforts as a linchpin of their evolution from startup to successful business. Marketing a startup involves careful consideration of a host of factors, and what's proven successful for one company will not necessarily produce similar results for another. But there are some elements of marketing a startup that owners can employ regardless of the type of business they're beginning. * Keep your initial focus narrow. Successful startups often start with a small target customer base and go from there. Though it can be tempting to market your business to any and all potential customers, targeting a small number of customers who are most likely to help you establish the business could be more in line with your initial meager marketing budget. Once those customers you initially targeted have helped you establish and grow your business, you can then consider targeting a broader customer base. * Use local media to your advantage. Local media can be a friend to startups if the owners of those startups allow them to be. Contact the local newspaper and local radio station to let them know your business is opening. Let local newspaper

reporters try your product and write a review, and go on local radio to announce your grand opening, which should include some type of incentive (free food, product raffles, etc.) to attract potential customers. Local media benefits when local businesses thrive, so developing a partnership with local media early on can prove beneficial to your startup for years to come. * Use social media to your advantage. Traditional media isn't the only media startup owners can use to their advantage. Social media is another way to engage customers; just be sure to use your social media platform for more than just promotion. While promoting products is a great way to use social media, such platforms also are an ideal way to share interesting information about your products and even you and your employees. Social media platforms now vary greatly, and each can be employed in different ways. For example, Instagram is a great way to share photos of new products or in-store events, while Facebook can be a great tool to share the story of your business and how it came to be. * Reward loyal customers. Customers love to know their loyalty is being rewarded, and incentivizing that loyalty is a great way for startups to establish a customer base. LoyalBlocks, for example, is a

loyalty-marketing tool for traditional brick-andmortar businesses that allows them to connect with their customers, who can earn special offers or rewards toward products each time they check in on their smartphones when making purchases in the store. The cost of enrollment in such a program or the cost of incentivizing purchases will likely prove negligible the larger and more loyal your customer base becomes. * Don't shy away from recognition. Recognition of your efforts is a great way to build a strong reputation, so don't be afraid to participate when communities are doling out awards to local businesses. You may or may not need to apply for such awards, but don't feel sheepish if you must apply. Awards make for great (and often free) publicity, and awards are earned on merit, so they're nothing to be embarrassed about. Building a startup can be as challenging as it can be rewarding. Marketing plays a significant role in many successful startups, and there are many steps startup owners can take to market their business effectively.

This prime advertising space is available, reserve it today!

This prime advertising space is available, reserve it today!

Contact Crystal Orchison

Contact Crystal Orchison

Advertising Consultant

Advertising Consultant

604.851.4444 crystal@missioncityrecord.com

604.851.4444 crystal@missioncityrecord.com

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