Mission Valley News - May 2011

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May 2011

On the Internet at www.MissionValleyNews.com

INSIDE Zip 92108: Who’s Your THIS ISSUE Neighbor?

Volume V – Number 5

by Elizabeth A. Berg

Explore Mission Trails Day on May 21, 2011 See page 3

Latest IMAX® documentary ‘Born to be Wild’ opens at Reuben H. Fleet Center on May 13 See page 13

A passion for pastry: If it’s chocolaty and gooey, she loves to make it! See Page 8

Calling all Mission Valley residents: do you know your neighbor? There are 21,799 people who call Mission Valley home, according to the San Diego Association of Governments (SANDAG). However, most residents don’t know much about the person next door. You may notice a few details – general age (probably 30s), employed (most likely), male or female (chances are equal), single (most likely), with children (unlikely), and whether they have a dog that needs to be walked. You and your neighbor probably have a few things in common: you appreciate the proximity to shopping malls, fitness centers, the trolley line, movie theaters and a choice of 12 coffee establishments. What else do you and your neighbor have in common? In Mission Valley, your neighbor is… a 28-year-old man studying in a local coffeehouse; a 30-year-old mom bouncing her 10-month-old daughter as she prepares to visit a friend’s pool; a 31-year-old man who decided to leave his 60- to 80-hour workweek; and a clean-shaven 37-year-old man who reads Shakespeare just steps away from the streets where he lives. According to the SANDAG, the 2010 Census, and Onboard Informatics (used for real estate), residents of Mission Valley are: Thirty-something. Seventy percent of the population is between the ages of 30-39, with the highest concentration 35-39. Professionals. The median household income in 2009 was $54,586. Not raising a child. Ninety percent of Mission Valley households do not have children. If you do see children, they are likely to be between 0-4 years of age. Living in a non-family or multi-family household. Less than 10 percent of residents in 92108 reside in a single family housing unit. Most live in one of the 39 multi-unit dwellings. Educated. Ninety percent of residents have some college level education; about 40 percent have a bachelor’s degree and about 20 percent have a master’s degree. Single. About 70 percent of MV residents are single – mostly because they have never married. Cosmopolitan. MV residents said they chose to live in Mission Valley for its proximity to shops, movies, the trolley, the stadium, restaurants, coffee shops, the library and work. Living in a new home. Although Mission Valley is home to San Diego’s oldest dwelling – the Mission San Diego de Alcala, built in 1774 – most condos and apartments were built between 1999-2006. Careful to lock their doors. MV has higher crime rates than other nearby neighborhoods with an especially high risk of automotive theft, which is quadruple the national average. Other crimes that are double the national average include robbery, assault, and property crime. Diverse. The ethnic composition of Mission Valley reflects San Diego’s population with projections that show increasing diversity over the next 40 See 92108, page 5

20-TON TREE PLANTED AT CIVITA IN MISSION VALLEY ON ARBOR DAY Ground broken on first phase of master-planned community It’s not often that a 30-foot-wide, 20-ton, three-story-high tree is seen cruising south on Interstate 5 toward San Diego, but that is exactly what happened in late April. Shortly before Arbor Day, a special flat-bed truck with CHP escort transported a 30-year-old Moreton Bay Fig from Camarillo to Mission Valley, to its new home in Civita. Executives of Sudberry Properties, developer of Civita, civic officials and development team members planted the tree on Arbor Day, April 29, the first in the 230-acre mixed-use infill development that is turning a 70-year-old quarry into a walkable master-planned community. At the time of the tree-planting, ground was also broken for Circa 37, an apartment community which will be located in the southwest corner of Civita. Circa 37 is named after the year the quarry was first mined. To be built over the next 18 months on 10.5 acres, Circa 37 will have 306 units with various one, two and threebedroom floor plans. It will feature classic architecture with an urban style, a resortlike pool area and amenities. First move-in See Tree, page 4

SAN DIEGO RIVERFEST AT QUALCOMM STADIUM, MAY 15 Retire and live on $800 per month, while enjoying the beauty of Baja Sur See Page 12

NEWS TIPS (619) 283-9747 x121 Editor@MissionValleyNews.com

ADVERTISE WITH US (619) 283-9747 x128 Sales@MissionValleyNews.com

“RiverFest: A Celebration of the San Diego River Trail and Parks” opens Sunday, May 15, at 10 a.m., at the Qualcomm Stadium Practice Field. Over 5,000 outdoor enthusiasts and pet-lovers are expected to attend the annual free festival. Music and entertainment on the main stage will feature Trails and Rails, Chris Clarke & Plow and the Zzymzzy Quartet. Festival vendors and displays will feature great food, local artists with arts and crafts, and exhibits on water conservation, saving energy, the environment, healthy living and outdoor recreation. This year for the first time, the festival will include a special treat for the kids—a River Kids Zone, with hands-on activities, rock climbing wall, and circus performances by the Sophia Isadora Academy of Circus Arts. The Kids Education Stage will provide presentations from Project Wildlife, “Ms. Smarty Plants” from the Water Conservation Garden, Therapy Dogs with List Srv 4 Therapy Dogs, Abel Silvas “Running Grunion,” Service Dogs with trainer Sandy Storrie and Joy. The Sophia Isadora Academy of Circus Arts will speak about how circus is an expression of art with the physical form. This year’s RiverFest sponsors include Civita by Sudberry Properties, San Diego Gas & Electric (Sempra Energy), Think Blue – San Diego, United States Department of the Interior Bureau of Reclamation, Kaiser Permanente, the Metropolitan Water District of Southern California, City of San Diego Public Utilities, and the San Diego River Conservancy. RiverFest is hosted by The San Diego River Park Foundation. Additional information on RiverFest and the Healthy River 5-Mile Run/Walk which immediately precedes it, may be found at www.sdriverdays.org.


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