Banter Toys 2013 Company Profile

Banter Toys & Collectibles – A division of Croftminster Pty ltd, 1 Chapel Street Lynbrook VIC 3975 Australia ABN: 11 007 061 314 ACN: 007 061 314

Banter Toys & Collectibles has been operating since 1988, servicing mass and specialty retailers in Australia and New Zealand.

The company is the market leader in trading cards and has a growing toy business. Because of its historical trading card relationships, the company is able to offer its supplier partners very broad distribution, beyond just mass retailers.

The company attends all major trading card and toy industry events around the world and exhibits every year at the Australian Toy Fair.

The Banter head office is located in Melbourne, Australia.

meet the team Banter Toys & Collectibles has an experienced team of toy and trading card professionals as follows: Garry Isaacs Chief Executive Officer

SALES

Kris Thompson National Sales Director Helen Conjar Sales Executive & PurchasingManager Ed Medica General Manager - Toys Tony Haddad Sales & Data Analyst Angela Stuart-Jones Sales Account Manager Michelle Skilton Sales Admin Assistant

MARKETING

Louisa Kwan Marketing Manager Derek Poon Communications Designer Katherine Wu Design Assistant Kate Thompson Marketing Co-ordinator

FINANCE

Edmund Hu Chief Financial Officer Hayley Winkworth Accounts & Finance Officer Joanne Newman Accounts Assistant

The Banter team prides itself on being in tune with its consumers: Team members are really involved in youth & gaming culture Social media is a heavy component of the company’s marketing and communication platform Team members attend toy and pop culture events around the world

WAREHOUSE

Lindsay McKenna Warehouse Manager Matt Clunes Storeman Packing Team: Richard Simpson Andrew Simmens Sashi Pillay Vera Conjar As an addition to our team, and in order to really ramp up our strength and presence in the toy market, we have added Ed Medica to our team as General Manager – Toys. Ed is an experienced toy industry executive.

In overall terms, the objective of the Banter team is to provide the best possible service to its major supplier and retailer partners.

warehouse services Banter Toys & Collectibles has invested in its own Distribution infrastructure, working from the same location as the rest of the Banter team. This enables the company to provide first class, efficient distribution services to retailers, in both the card and toy markets.

An in-house team allows the flexibility to ‘Pick and Pack’ Custom Orders and ensures quick turnaround time Once picked and packed, all orders are shipped with a reputable freight forwarding service, AXIMA and StarTrack, both of whom Banter have worked with for five years and who know the shipping requirements of Banter’s retail customers A dedicated, in-house distribution structure is a major investment on behalf of Banter’s retail customers and overseas suppliers. Some other distributors use a third party model.

This is a lower cost option but does not provide the level of customer service of a Banter in-house distribution structure.

MASS RETAILER DISTRIBUTION PROCEDURE 1. Submission form to mass buyer 2. Product Pitch to mass buying team 3. Buyer Approval 4. Orders received through EDI (Electronic Data Interchange) system from vendor 5. Stock is packed by warehouse and dispatched within 24 hours to vendor DC 6. Stock hits stores within 5 days of arrival from DC 7. Using the PAD (Product Activity Data) system, our sales & data analyst can retrieve sales and inventory information for the products supplied to each vendor.

This information allows Banter Toys to see current Stock on Order, Stock in Transit, which product SKUs are tracking well (daily sales), current Stock on Hand and therefore calculate average sales per week.

HOBBY RETAILER DISTRIBUTION PROCEDURE 1. Product sell sheet created 2. EDM is mailed out linking customers to website to order online 3. Follow-up phone call by independent accounts manager 4. Order Invoice 5. Invoices handed to warehouse to pack and dispatch within 24 – 48 hours direct to store 6. Weekly phone calls and emails to monitor stock levels in order to maximize sales and build relationship

suppliers Banter Toys has worked with a diverse range of suppliers and licensors since 1988. Some of our supplier partners are:

customer portfolio Banter has a truly unique position in the Australian market.

Because of its presence in both the trading card and toy markets, the company has the broadest distribution of ANY distributor Banter Toys deals with all major Australian toy retailers, in both the trading card and toy segments Major customers are:

DEPARTMENT STORES

DISCOUNT DEPARTMENT STORES

SUPERMARKETS / NEWS KIOSKS / PNCs

TOY SPECIALISTS

SPECIALTY STORES

HOBBY STORES Banter Toys not only services the mass market but also has strong distribution reach into the independent retail market, servicing over 1500 hobby, comic, trading cards and anime stores across Australia and New Zealand.

And Many More!

communications All independent stores have access to the online ordering service on the Banter Toys website, allowing quick and easy access to the entire Banter Toys product range to retrieve product information, pricing, and place orders.

New product releases, news, promotions are communicated through weekly consistent e-newsletters, as well as across the Banter Toys Facebook and Twitter pages.

To maximise penetration in the specialty market, Banter Toys has a sales team dedicated entirely to servicing this segment.

This ensures weekly to monthly contact, depending on retail size, to provide product information and receive orders and sell-through updates.

partner relationships BROADCASTING PARTNERS CARTOON NETWORK Cartoon Network Launched in Australia in 1995, Cartoon Network offers the best in animated entertainment showcasing hugely successful TV series such as Adventure Time, Regular Show and The Amazing World of Gumball.

Seen in over 2.2 million households across Australia and New Zealand.

Working with Cartoon Network to promote Adventure Time and Regular Show across TV, cinema screenings Cartoon Network’s website/e-newsletter)/ social media, promotions at retail, Foxtel kiosks, On-The-Ground activations.

NICKELODEON Nickelodeon In its 15th year, Nickelodeon Australia is seen in over 2.2 million households via Austar, Foxtel and Optus. As a leading entertainment brand for kids aged 0-15, the company’s portfolio extends across television, online, mobile, theme parks and music.

We currently work with Nick to promote the current hit brand TMNT Swappz Interactive; mobile game app – augmented reality toys and trading cards.

PUBLISHING PARTNERS MADMAN Adventure Time, Regular Show and My Little Pony DVDs •Organized and confirmed DVD inserts •Toy/DVD bundled packages at retail •TVC Cross-Promotion •Mag/Online Competitions and Giveaways Beyond

BEYOND HOME ENTERTAINMENT Pokemon DVD •Mag/Online Competitions and Giveaways •Toasted TV Promotions •Consumer Event Shared Displays

brand portfolio Banter Toys distributes toys and collectibles brands that are most popular amongst kids and hobbyists. These include:

FOR MORE INFORMATION T +61 3 9799 3422 F +61 3 9799 3433 E info@bantertoys.com.au www.bantertoys.com.au

Banter Toys & Collectibles – A division of Croftminster Pty ltd, 1 Chapel Street Lynbrook VIC 3975 Australia ABN: 11 007 061 314 ACN: 007 061 314