THE
MITAVITER NEWSLETTER
Winter 2017 Editon Welcome to the Winter Edition of the Mitaviter, a newsletter for retailers of Mitavite, Vitamite and Speedi-Beet products. It has been a busy 2017 so far for us at Mitavite. We have had a number of projects on the go that will deliver some exciting new products and innovations over the next few months. We will share these with you as we get closer to launch date. The purpose of this Mitaviter is to ensure you are fully informed about some new, recently released products and most importantly how we are engaging with the community to add value to the Mitavite brand and to set ourselves apart from our competitors.
Mitavite Advocate Program
The most exciting is the Mitavite Advocate Program (MAP) an 8 module online education resource for anyone how loves horses. Sharing knowledge about best practice feeding and nutrition is, we believe, the role and responsibility of a premium brand. We are promoting MAP to clubs as part of a sponsorship package and to individuals through our social media channels. Check it out on advocate.mitavite.com
Cool Crusada
Launched at Equitana Melbourne last November this innovative muesli feed is going gangbusters. I am pleased to say it has struck a chord with riders with plenty of very positive reports coming in. If you havent tried it yet and would like to call your Mitavite Sales Manager. Kind Regards, Colin Price General Manager - Mitavite
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Key Contacts
New Products
Australia Customer Service P. +612 4340 9600 E. mitavite@inghams.com.au
STORM® EQUUS
Sales & Marketing Admin Yvette Montgomery P. +612 4340 9605 E. mitavitesales@inghams.com.au General Manager Colin Price P: +612 4340 9609 M. +61 407 297 967 E. cprice@inghams.com.au QLD Sales Manager Rachel Lyle M. 0413 011 063 E. rlyle@inghams.com.au NSW Northern Sales Manager Kim Dunda M. 0422 802 202 E. kdunda@inghams.com.au NSW Southern Sales Manager Kyle Robertson M. 0448 207 514 E. krobertson@inghams.com.au VIC / TAS Sales Manager Jim McFadden M. 0417 506 526 E. jmcfadden@inghams.com.au SA / WA / NT Sales Manager Renee Margetts M. 0427 132 833 E. rmargetts@inghams.com.au NZ North Island Sales Manager Karen Patrick M. 027 241 3191 E. kbruce@inghams.com.au NZ South Island Representative Janine Simmons M. 027 427 7477 E. janine.mitavite@yahoo.com
STORM® Equus provides a unique combination of ingredients, including ProCarnosine® to boost muscle carnosine content, aiding training and performance by targeting acidosis, calcium regulation and oxidative stress in muscle during intense exercise. STORM® Equus supports normal muscle function and allows horses to maintain their peak speed and power for longer - which puts them in a better position to race for the win and recover more quickly.
SWEAT-UP® Sweat-Up is for restoration of natural Sweating and breathing in puffs and dry-coat horses. It’s a scientific formulation of electrolytes, minerals and omega 3 fatty acids with added maritime pine bark extract. You should see positive effects on key indicators over 60 days.
DR BIFF’S HOOF SUPPLEMENT® No Hoof...No Horse We have all heard that adage, but now there is an easy to feed and highly palatable supplement that can assist in the prevention and treatment of hoof disorders. Injured or poor quality hooves, thin brittle walls, thin soles, easily bruised heels, poorly formed frogs or laminitis - Dr Biff’s Hoof supplement is here to help. Providing all the nutrients required to accelerate keratin production and support hoof repair and regeneration.
Commercial Sales Manager (Studs & Trainers) Niall Johnson M. +61 (0) 439 968 145 E. njohnson@inghams.com.au
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Resources & Access to Tools www.mitavite.com
Our website has detailed product information, videos, equine health and nutrition, personalised diet analysis services and calculators for weight, exercise, condition and BMI
Our Mitavite Handbook
Is a very handy book to have. Outlining our strategies and philosophy for horse welfare, plus explains what horse owners should expect when they invest in superior feeds like Mitavite. With all feeds and supplements explained.
facebook.com/mitaviteaustralia & facebook.com/mitavitenz
Our facebook pages are a hub of social activity. Updated with events, team Mitavite news, promotions, product information and nutrition features. We also have people sharing their equine stories and experiences.
www.youtube.com/mitavite
Our youtube channel contains a wide range of videos that provide information about our products, equine health and nutrition.
advocate.mitavite.com
The Mitavite Advocate Program is a online FREE equine nutrition course designed to help you understand your horses dietary requirements. Great for anyone with an interest in Nutrition or just interested in horses. Easily accessed from your smart phone, tablet or PC!
www.challenge.mitavite.com
Mitavite’s 12 Week Challenge is a great tool to track your horse’s progress over 12 weeks on Mitavite’s premium feeds. See changes in your horse’s condition, temperament, top line, muscle mass, coat, exercise recovery and vitality in just 12 weeks! You will receive reminders to upload your progress photos, write journal entries and complete your redemption form. Receive a Mitavite Vest when you have finished the challenge.
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Preparing & Feeding Your Horse Over Winter When it is getting close to winter you need to start planning to ensure your horse will maintain condition over the winter months. If a horse is healthy and has adequate shelter and is provided with a well formulated ration they can happily survive inside or outside during the winter months. Some management and feeding techniques to be aware of: 1. Assess the condition of your horse A condition score table can be useful to correctly asses the condition of your horse. A horse should be in moderately good to good condition leading into winter. i.e there should be cover over the ribs, wither and spine, a firm neck with no crest and a rounded rump. If your horse needs more condition, adjust the ration now. Once winter starts it is more difficult to put condition on, and a thinner horse can lose weight more readily than a well conditioned horse in the cold. CONDITION SCORE
POOR 1-3
MODERATE FAT 4-6
7-9
reducing the amount of heat, acid and gas produced during the digestion process. Omega 3 oils aid in joint maintenance and keep red blood cells more supple, enhancing circulation. This is beneficial for horses of all ages over winter. (iii) Substitute pasture with hand fed roughage in the form of meadow, oaten and lucerne hay/chaff. Feeding a roughage or concentrate that increases the heat produced during the digestion process, helps to warm the horse on the inside. Different feeds produce varying amounts of heat during digestion and the diet can be modified to take advantage of these feeds. 66% of the energy in meadow hay is converted to heat during digestion, 42% in lucerne, 32% in oats and 20% in corn. This heat can be used by your horse to warm it on the inside and tolerate colder temperatures on the outside. The comfort zone of a fasting horse is between 17oC and 36oC. By adding 5-6kg of hay this comfort zone is expanded to -8oC to 25oC. Therefore adding 2-3 extra biscuits of meadow hay to a horses ration over the winter months helps it to warm the horse on the inside. 3. Provide Adequate Shelter Horses naturally huddle together in the cold to seek warmth and protection from the cold and wind. Providing a shelter or wind break to further protect the horse from the cold and wind will lower their energy needs.
2. Feeding Plan what you need to feed during winter. The energy needs of a horse can increase by up to 50%, as the temperature drops and if the weather is wet and windy. The energy level of the ration can be increased by: (i) Increasing the amount of concentrate fed will increase the energy and nutrient level of the ration. Feed a high energy complete feed that is highly digestible and provides a balanced ration when fed with adequate roughage such as Mitavite Breeda. (ii) Add oil to the ration. Oil, such as Vitamite Performa 3 Oil is energy dense and is excellent for putting on condition. It is primarily digested in the small intestine
4. The horses inbuilt natural defence system
(i) A long thick coat grown over winter provides the horse with a natural blanket and is the horses first defence against the cold. If it gets wet the insulating value is decreased. Cold, windy, wet conditions can penetrate the coats insulation causing the horse to get cold. A horse with a thick, dry winter coat is still comfortable when temperatures decrease to -8oC. If the coat is wet or it is a summer coat then the horse will start to get cold when temperatures drop below 15oC. i.e clipped horses begin to shiver when the temperature is 10-15oC higher than horses that have a 15 o C. i.e clipped horses begin to shiver when the temperature is 10-15 oC higher than horses that have a thick hair coat.
If the weather is wet, cold or windy a waterproof rug or adequate shelter will help insulate the horse against the cold. (ii) If the temperature drops below a comfortable level for the horse it will start to shiver. Shivering, a temperature control mechanism, requires energy and if the ration does not provide adequate energy and nutrients to meet the horses needs it will lose body condition. You can also feel the horses ears. If the ears are cold, then the horse is cold. 5. Ensure horses have access to water Sometimes troughs and buckets can get iced over in the morning, if this happens then the horses cannot get access to water. Check troughs and water buckets daily and remove any ice. Warming the water to 2-10oC can encourage drinking. By feeding a concentrate such as Mitavite Breeda that is highly digested and well profiled and Vitamite Performal 3 Oil that is energy dense and well digested and incorporating planning,assessment and feeding techniques the condition and well being of your horse can be maintained over the winter months. For more information on feeding your horse please contact Mitavite on: MitaviteEnquiries@inghams.com.au or 1800 025 457.
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advocate.mitavite.com
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