SWAROVSKI
Attract the next generation of Swarovski fans Re-brand and redesign packaging for a Swarovski product range. Taregtting young female fashion designers ( 20-22 years old ). Alongside a promotional campaign to re-model their stores. “Evolution never ceases. Reforms in one area lead to further reforms in other areas. One must, however always be alert to the opportunities�. EDDIE COOPER & MITCH WEAVER
CONCEPT
To promote and redesign the Swarovski store image, and product promotion. In order to reach out to a more defined, younger, female audience. _ In store visuals / Wallpaper _ Packaging _ Advertising Campaigns
PHOTOGRAPHS
VISUALS Geometrical shapes, created from our photographs. By exploring colour, layout and incorporating our research. We aim to use modern and contempory designs to target the intended audience.
SWAROVSKI