OBJECTIVE Swarovski - Redifined Brief. To build interest within the current Swarovski brand targeting towards young urban females, focuusing mainly young fashion designers aged 20-25. By promoting a complete rebrand of the current Swarovski image towards a modern contemporary vision. Focussing solely on protional aspects, packaging, branding and model store concept, giving them a more up to date modern feel, attracting a new generation of Swarovski fans.
Eddie Cooper Mitchell Weaver BA (hons) Graphic Design / Leeds College of Art
lc97207@students.leeds-art.ac.uk mw95406@students.leeds-art.ac.uk
1
This will re-invent an already established company from their Previously outdated branding into a more modern design movement.
CONCEPT Producing original pieces of photography that would relate directly to the target audience. Taking the visuals and incorporating them into digital pieces of design media. The design work would then be used to re-design promotional material, branding, and store identity. We felt that the current interior layout of the Leeds based store to be ineffective in reaching the potential modern female market. This is backed up by initial research that has allowed us to develop of ideas, into a modern proposal incorporating our contemporary style of design. All of our photography and visuals throughout have been created using light refraction and digital manipulation. This has allowed us to be extremely experimental throughout the process, which has given us an innovative direction.
2
V I S U A L S Experimenting using refractions of light off various surfaces to create patterns and shapes to incorporate within our design work. Mainly using crystals to refract the light shapes making the images created relevant to the company. Doing so has allowed us to create distinctive, unique pieces of photography. Our aim was to create a wide range of images that have a deep impact. That could then alternatively be incorporated throughout the design work of the Swarovski brief. Using the brand was key to some of the strongest visuals we created ,as we felt it would further improve our idea.
3
1
PROPOSALS Focussing directly at the visuals within the store. Creating elaborate, modern and vibrant pieces of imagery to add distinction across the market. The idea of re-modelling the store, would allow the company to rejuvenate an outdated style. _
2
1 / Wallpaper 2 / Potential Store mock-up 3 / Billboard - Promotion 4 / Print - Promotion
3
4
4
PROPOSALS Focussing on the branding and promotional material of the company; giving Swarovski a complete new image to the aid the visuals within the store. Keeping a contemporary modern aesthetic within the designs to bring attention from the target audience.
2
1
5
1 / Catalogue Cover 2 / Product Range 3 / Order Form 4 / Promotional Print 5 / Promotional Print
5
4
3