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OBJECTIVE Swarovski - Redifined Brief. To build interest within the current Swarovski brand targeting towards young urban females, focuusing mainly young fashion designers aged 20-25. By promoting a complete rebrand of the current Swarovski image towards a modern contemporary vision. Focussing solely on protional aspects, packaging, branding and model store concept, giving them a more up to date modern feel, attracting a new generation of Swarovski fans.

Eddie Cooper Mitchell Weaver BA (hons) Graphic Design / Leeds College of Art

lc97207@students.leeds-art.ac.uk mw95406@students.leeds-art.ac.uk

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This will re-invent an already established company from their Previously outdated branding into a more modern design movement.


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