THE CHANNEL MAGAZINE FOR DIGITAL SOLUTIONS
www.living-technology.com
technology living
media 06
»Living Technology« Information on Consumer Electronics, Information Technology, Telecommunication and House Controlling - within one magazine. Benchmark Tests • Success Stories • Sales Strategies • Solutions • Products • Workshops
»Living Technology«: Many different products merge into completely new solution and product worlds. A new and independent sales channel takes care of the sales activities. »Living Technology« provides the channel with the necessary know how.
reo is replaced by a centralized and integrated solution. This new installation combines all the functions in one centralized system offering a broad range of applications. This results in a new business area which according to IDC, GfK and Forrester will have a prospering future and offers the channel a huge sales opportunity.
Growth of Digital Consumer Electronics Market for Consumer Electronics in Germany Revenue in billion Euro and change in percent
Market Situation Analogue technologies become digital, technologies are combined and the functionality of the products increases. As a a result a completely new product generation emerges. These products include numerous functions, that where previously distributed over several stand alone products. A »central media server« coordinates, controls and manages the functions of a variety of appliances from simple televisions, stereos to house light and heating systems. Additionally the server hosts all kind of data like videos, music and pictures and other information. The customers CE infrastructure, consisting of separate DVD players, television and ste-
8,3
analog devices
4,6
-11%
6,7
5,7
+18%
+14%
4,1
-14%
+23%
digital devices
3,3
-17%
´03
´04
´05
´03
´04
´05
2005 = estimate
technology living THE CHANNEL MAGAZINE FOR DIGITAL SOLUTIONS
contentreaderstargetgroup Consolidation of the ChannelAt present the new products in the market are not independently and specifically positioned – neither at the manufacturers or dealers nor the customers side. »Living Technology« puts together the puzzle and creates the basis for a consistent and clear awareness for the new market. The lynchpin for successful sales is the channel, which presently is developing out of the IT, CE and TC channel. With the publication »Living Technology« you reach exactly these dealers. This new magazine acts a link between the necessary know how on a technical as well as sales side and supports the channel to develop special skills for this new product generation. These dealers will provide as solution providers the indispensable consulting and implementation work, without which the complex and networked solutions will not succeed and thus will not be sold.
Practical Information Conveyance The new publication »Living Technology« helps to concentrate the knowledge and conveys it to the channel. »Living Technology« • Provides an comprehensive overview by testing and benchmarking products and novelties • Keeps the know-how of partners up to date concerning standards, backgrounds and developments • Increases the understanding for end customer sales in the channel • Provides the possibility for comparisons with comprehensive solutions examples • Keeps the dealers informed about sales and channel strategies of manufactures and distributors
Target Group Dealers in the following product segments • Information Technology • Consumer Electronics • Networking • Audio/Video • Photo IT dealers 45% • Mobile Solutions CE dealers 35% • Satellite Technology Other dealers 20% • Telecommunication • Electro Installation • House Control & Technology • Content
• Supports the dealers in setting up a successful and professional point of sales • Informs focussed about the advantages and benefits of products and thus allows the dealer to better consult the customer
maintopics2006 All main topics are presented based on a practical and comprehensive installation project. The central products of the solution will be benchmarked for practicability, usability and quality in a separate test
Issue 1/2 Issue 3 Issue 4 Issue 5 Issue 6 Issue 7 Issue 8 Issue 9 Issue 10 Issue 11 vers Issue 12
Issue
with competitive products. An elaborate compendium will inform about current technological standards, which are used in the sample installation.
Home Cinema TFT/Plasma displays, projectors, DVD- and harddisk recorders, screen, loudspeakers Media Server Media PCs and servers, set top boxes. Software AV HiFi Sound Systems Amplifiers, receivers, loudspeakers DVD players Central Media Data Storage Wireless and stationary harddisk storage, archiving solutions Stationary and Mobile Communication Voice over IP, telephony, handys and PDAs Video and Digital Photography Digital cameras, photo printers and scanners, memory cards Entertainment Game consoles, input devices, accessories, MP3 players House Control Systems Bus systems, light and heating management, security installations, control units Content Providers and Offers Video on demand, digital TV, interactive television, pay TV Audio Video Surround Systems integrated systems, bundles, loudspeakers, AV receiLiving Architecture Hifi furniture, integrated loudspeaker systems, intelligent house appliances
Publishing Date
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technology living THE CHANNEL MAGAZINE FOR DIGITAL SOLUTIONS
Media Data September 2005
technology living THE CHANNEL MAGAZINE FOR DIGITAL SOLUTIONS
Circulation: 10.000 copies Frequency: monthly starting January 2006 Distribution: controlled dispatch to the specified target group
2/1 pages/bleed Width: 420 mm Height: 297 mm
2/1 pages/type area Width: 420 mm Height: 297 mm
1/1 page Width: 210 mm Height: 297 mm
Amplitude: 53 pages + 4 pages cover Quality: premium paper, cover 140 grams, shiny, content 90 grams, coated, perfect binding
1/1 page Width: 186 mm Heigth: 270 mm Satzspiegel
1/2 horizontal Width: 104 mm Height: 297 mm
1/2 vertical Width: 210 mm Height: 139 mm
For bleed formats please add at least 5 mm to each side. Endangered elements need to be at least 10 mm separated from each side.
1/4 horizontal Width: 58 mm Height: 297 mm
1/4 vertical Width: 210 mm Height: 70 mm
1/4 normal Width: 104 mm Height: 139 mm
1/3 vertical Width: 210 mm Height: 100 mm
Contact Advertisement Rates 2/1 1/1 1/2 1/2 1/3
page page page page page
420x297 mm, 4c 210x297 mm, 4c horizontal: 104x297 mm, 4c vertical: 210x139 mm, 4c vertical: 210x100 mm, 4c
9.000 4.900 3.000 3.000 2.000
2nd and 4th cover page 10 percent surcharge. Rates for loose inserts on request Discount Frequency
Amount
From From From From From From
3 advertisements 6 advertisements 10 advertisements 2 pages 3 pages 6 pages
Further rates on request.
Media Data September 2005
5% 10 % 15 % 5% 8% 12 %
Euro Euro Euro Euro Euro
North Frank Böttcher frank.boettcher@living-technology.de Tel. +49 (0) 89 7670-2145 Fax +49 (0) 89 7670-2224 Mobil +49 (0) 172 7863590 Central Denise Cézanne-Güttich denise.cezanne@living-technology.de Tel. +49 (0) 211 16789-23 Fax +49 (0) 211 16789-24 Mobil +49 (0) 179 2072852 South Lutz Pfleghar lutz.pfleghar@living-technology.de Tel. +49 (0) 89 74999-228 Fax +49 (0) 89 74999-229 Mobil +49 (0) 175 2255779
formatdelivery2006 Formats
Print Material Transfer Please send prior to transfer a copy of the advertisement to +49 (0)211 16789-24 and please notefor which issue the data is transferred. Transfer can take place: a) via E-mail to: dispo@living-technology.de maximum size is 10 MByte. b) via ftp upload to ftp://ftp.tccci.de Login: anonymous Please put the data in the »Incoming« directory. After uploading the file will be invisible for security reasons. In case of doubt please send an e-mail to dispo@living-technology.de. c) via file media: 3,5“ Disc or CD-ROM, DVD to: Living Technology Disop / Denise Cézanne-Güttich Josef-Neuberger-Str. 36 D-40625 Düsseldorf Editorial Office Contact LivingTechnology Flurstraße 9 85614 Kirchseeon Tel. +49 (8091) 5195 90 Fax +49 (8091) 5195 92 www.living-technolgy.de
Media Data September 2005
Titelseite »Haus der Gegenwart GmbH« · Foto: Florian Holzherr München / Allmann Sattler Wappner Architekten
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