A Portfolio

a

PORT FOL IO

by Mitzi Bajet

HE

TH

Y

ERE! “

I

am Mitzi Bajet, a curious creative and an avid advocate

of education and the arts. The philosophy that revolves around my works is ‘create to revolutionize’. It aims to make ideas matter to people, and it is through effective design and storytelling that would serve as the medium for promoting social change.

Thank you and welcome to my Portfolio.

INTRO D

ata Personal

E

ducation

NAME: MITZI THEA BAJET DOB: APRIL 10, 1995 HOME: 639 Avignon Street, Goodwill 3 Subdivision, Sucat, Parañaque City, Metro Manila

COLLEGE University of the Philippines, Diliman Bachelor of Fine Arts Major in Visual Communications 2016 HIGHSCHOOL Immaculate Heart of Mary College 2011

E

xperience

A

chievement

1381 & ASSOCIATES Graphic Designer June - July 2015 Summer Internship

Freelance Designer and Illustrator 2013 - Present Branding, Packaging, Illustration, Graphic Design

MAGNA CUM LAUDE Leonardo Rosete, Dean of the College of Fine Arts June 2016 1.45 GWA

OUTSTANDING THESIS (HYPERMEDIA CLUSTER) Leonardo Rosete, CFA Dean; Manuel Sicat, VisComm Head June 2016 MALIKHAING MAKATA APP

E

xpertise

ART DIRECTION INTEGRATED GRAPHIC DESIGN & COPY WRIT ING MARK ETING BRANDING ILLUST RATION EDITORIAL

T

ools

CONTENT 01

21

Print Projects Editorial, Posters, & Ads

Brand Identity Organizations & Start-up Business

29

Integrated Marketing Communications Campaigns

55

Motion Graphics Kinetic Typography

61 69

Thesis: Malikhaing Makata Hypermedia

Personal Favorites: Other Works

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Get in Touch: Contact

PRINT pROJECTS

Print Projects 3 4

The Circle in Fantastic Lenses Mitzi Bajet, Art Direction & Copy Dani Rodriguez, Rosette Abogado, Jao Elamparo, James Liwanagan, Illustration

T

he challenge is to tell a story about Quezon city’s

National park through editorial illustration.

The target audience is the teenagers, and the objective is to promote the park and reach out to them by a series of illustrations seen in ‘fantastic’ lenses.

The illustrations are also layed out in postcards.

Print Projects 5 6

UP N’ AT ‘EM

Editorial Illustration on Obesity, Magazine Ads, School Work

Print Projects 7 8

T

he challenge is to create provocative illustrations depicting the issues

on obesity. The message shows the effects of obesity in a more serious scale, overcoming the health risks that comes along with obesity.

It represents how it greatly impacts the family.

Print Projects 9 10

UPCH La Semana Española 2016 UP Círculo Hispánico’s Annual Event, Promotional Collateral & Exhibit Content Mitzi Bajet, Publicity Committee Head: Copy, Art Direction, and Illustration

O

BRA MAESTRA: Samples of Filipino Literature

in Spanish is UPCH La Semana Española 2016 theme.

The goal is to make the UP community more aware of Filipino authors who write in Spanish in the Golden Age of Philippine Literature. As part of the exhibit, a visual interpration of the author’s work is presented together with each chosen literary pieces.

Print Projects 11 12

Print Projects 13 14

Print Projects 15 16

Print Projects 17 18

El Heneral

Alternative Movie Poster, Illustration, School Work

T

he goal is to reimagine HENERAL LUNA’s official movie poster.

The vector illustration portrays the heavy characteristics of the movie: hardship, betrayal, and war. Despite of the movie’s plot, the presentation of the soldiers in the lower right of the poster signals hope for the viewers.

Print Projects 19 20

BRAND IDENTITY

Brand Identity 23

Music Mutt Branding, Corporate Identity, School Work

M

USIC DOG PIANO STUDIO

is an imaginary company that served as part of a branding exercise in one school requirement.

The logo is made from piano keys and its play in arrangement depicts a form of a dog.

24

UP EcoSoc’s Externals Revamp Redesign of UP Economic Society Externals Committee logo, Corporate Identity

C

ommissioned by the UP EcoSoc’s external head,

the challenge was to redesign their committee’s logo. Creating ‘links’ or being ‘connected’ embody the committee’s duty and function, which is building connections outside the campus.

Fig. Old Logo

Brand Identity 25 26

UPCH’s La Semana Española Logo UP Círculo Hispánico’s Annual Event, Branding

L

a Semana Española is an annual event of UP Circulo Hispanico, a Spanish

student organization, where in people are invited to celepbrate the SpanishFilipino heritage. It is held every last week of March. UPCH is in their 50th anniversary, so the design calls for being ‘classy’. The colors black, gold, and red greatly reflects the event’s other collateral.

Brand Identity 27 28

INTEGRATED MARKETING COMMUNICATIONS

Integrated Marketing Communications 31 32

The Youth Speaks The Freedom Writers Movie, Campaign, School Work

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he challenge is to create a customer journey from

a movie that has a personal emotional impact.

The objective is to draw and engage the audience to watch the movie by creating a movie campaign, wherein empathy is a key factor in the solution.

The movie’s website is an integral part of the campaign, and its main asset. Social media participation plays a vital role in making the movie reach out to the audience.

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We are all heroes of our own story.

Strategic Idea Promote the youth’s individuality and voice, making them symbols of change.

Creative Idea Be the hero of your story.

Execution Idea Create a platform where the youth is celebrated as a hero everyday.

Integrated Marketing Communications 33 34

Integrated Marketing Communications 35

T

36

he target audience are colelge students. The main characters in the

movie also support the idea that the ones who can be largely influenced by the campaign wouldbe teenagers to young adults.

THE FREEDOM MOVEMENT The campaign’s main asset is the website. There are three parts : (1) Voice Card (2) Story Hunting and (3) Voices of Change. Movie goers and nonmovie goers are all welcome to participate in the activities presented in the website. ‘Share’ options in social media is readily available to make known of the movement.

Target Audience

Integrated Marketing Communications 37 38

Phase 1: Pre-Launch Weeks 1- 4, Release of Teasers: Street Art, Stickers, Posters, and Website

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HE FREEDOM MOVEMENT aims to create a buzz in the community

for the upcoming movie premiere, we are to utilize the power of street art and out of home advertising.

Stickers and posters regarding the movement calls out to the young adults about life’s daily struggles. And when each day passes by, they are reminded of their accomplishments and failures. Knowing that everyone of us is a hero in our own story, we’re all given the chance to grow.

The Voices of Freedom Part of Pre-Launch, Website Content

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he Freedom Writers website will be the vital element in the whole

campaign. There are three parts to it: (1) Make your own Voice Card, an app is presented in the page where in you can shout out your heroic deeds, no matter how big or small they are. They can be customized, and can be

Integrated Marketing Communications 39 40

uploaded in the Freedom Gallery. It will also be printed out and used as posters seen across the city. (2) Story Hunting, is a kind of a treasure-hunt game wherein movie goers are given the challenge to find, document, and complete the entry pieces of the Room 203 students’ diary scattered across the city. Once they have accomplished a full entry, they may upload their finds in the Stories Chest, and they also get a chance to win freebies, such as free admission in the premiere night. The participants are also led to the ‘Room 203’ page wherein they can find out more about the students’ profile.

Phase 2: Launch

Weeks 4-8, Help Forums and News Blog, Freedom concert, and Premiere Night

T

he third part of the Freedom Movement is the (3) Voices of Change.

These are help forums where you can discuss that tackle issues on bullying, violence, racism and the like. Organizations and foundations that specializes those particular issues are also linked in the forums to help the users better understand the situation and what can they do about it.

A Freedom Concert will also be held on the day befor the premiere where in movie-goers are gathered to celebrate the daily victories and failures of the youth. It is a time where differences are set aside and let the music be the mirror of their struggles that unites them.

Integrated Marketing Communications 41 42

Phase 3: Post-Launch

Weeks 8-12, Sustainability, Media Impressions, Fan-Made Videos, Blog, and Discuss Forums

Integrated Marketing Communications 43 44

A

fter the film has shown in the movie houses, a lot of media impressions were

earned asa result, because the audience found that ‘connection’. Fan made videos on posting their Voice Cards are being uploaded in the Freedom Gallery. The Voices of Change discuss forums are still open all throughout the time, even after the showing.

And it will remain open for the benefit of the community. Everyone, in their own little ways can shed a small light in a dark room.

Sweet Delights Happy Haus Doughnuts, Rebranding and Campaign, School Work Mitzi Bajet, Art Direction & Copy Kester Orbiso, Copy & Layout Nukie TimtIman, Video Direction & Video Editor Katrina Francisco, Photography & Layout

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or the final project in Advertising class,

the challenge is to create an ad campaign from a list of local products or services. A 10- year old doughnut franchise was chosen because the brand needs a revamp and boosting up of their market share.

The insight is enjoying the snack time helps greatly in people’s stressful times. The main idea is that simple pleaures should always be available and also enjoyed by the common people, coming up with the tagline, “Iba ang donut saya!”

Integrated Marketing Communications 45 46

Integrated Marketing Communications 47

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48

Iba ang donut saya!

Strategic Idea To make Happy Haus Doughnuts an enjoyable snacktime expeience for economical youth.

Creative Idea Iba ang donut saya! Happy fun and makulit donuts for the youth’s productive day. To enjoy breaktime despite stresses in daily life.

Execution Idea To create customer experience by creating a multimedia campaign that brings happiness and fun in youth with Happy Haus Donuts

Phase 1: Pre-Launch

Weeks 1-4, Rebranding, Teaser Posters, and Promo Flyers

A

redesign of the company logo was

the first step followed by its packaging.

The posters portray the donut as a fun play thing representing the youth’s enjoyment with Happy Haus Doughnuts. The main image to the left shows the donut as a subsitute for a smile after it was bitten.

Flyers and main poster ad. The flyers are handed out in the pre-launch of the main event wich is a brand launch.

Old logo

New logo

Integrated Marketing Communications 49 50

Phase 2: Launch

Weeks 4-8, Interactive Website, Social Media Hype. and Event Launch

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o create a buzz in the social media community about the brand launch of Happy Haus

Dougnuts, we have deviced a way for the target market to be engaged in online activities that would help relieve their stress and make the brand more aware to them. The challenges are fun and worthwhile to share. There are two parts in the website: (1) Donut Face Swap,

Integrated Marketing Communications 51 52

where in participants can edit and swap their faces with the Happy Haus Donut they are holding, (2) Put a Donut in Your Life Photo Challenge, wherein they can photoshop pictures involving donuts in daily situations or events. They can later on post and share on the gallery and social media accounts, and the picture having the most like and shares can win goodies in the event.

Phase 3: Post-Launch

Weeks 8-12, TVC, Media Impressions

“SMILEY” Music: Sugar Town by Zoey Deschannel Tone: Fun and light Duration: 60s Direction: Nukie Timtiman, Mitzi Bajet

Integrated Marketing Communications 53 54

T

he TVC shows how Sam’s view of her environment transitioned from a black

and white to a colored world when the moment she took a bite of Happy Haus Doughnuts. The viewer again sees the main image of the donut half-bitten to form the shape of a smile. Then she waves around her doughtnut imagining herself putting color in her dull world.

MOTION GRAPHICS

Salipawpaw

Music: Samo’t Sari by Michael Clarisa

A Collaboration with MuEd 100, Kinetic Typography, School Work

Duration: 1min, and 30s

Tone: Silhouette, grungy

Program: Adobe After Effects

Motion Graphics 57 58

T

he project is a collaboration between a class in the College of Music and Visual design class. The challenge

is to interpret the song and create a story out of it.The arranged musical piece is played by a violin. The song imelody was slow and melancholic. The state of Manila in present times is expressed , wherein both extremes of society live in one place--the rich and the poor. The paper plane leads the viewers across the whole story, showing all sides of Manila, mainly the bad ones. A child peaks up the plane, perhaps another view of Manila.

Innovations of Change Ideas that Revolutionize, Motion Graphics

Music: Satin Doll by Yuki Kayono Tone: Light, colorful, and playful Duration: 60s Program: Adobe After Effects

Motion Graphics 59 60

T

challenge is to present how creativity can result to ‘change’. The playful use of typography

emphasize the key points in the narration on the definition of ‘change’. The 1 minute video tells us how each one of us is vital in creating something incredibly new in the world. Definitely, we have the power to influence minds and be a part of the paradigm shift.

THESIS: MALIKHAING MAKATA

Malikhaing Makata An Interactive Digital Learning Expereince on Filipino Poetry, E-Learning, UI/UX Design, Outstanding Thesis (Hypermedia Cluster)

M

alikhaing Makata is a one-stop resource

for Filipino Poetry. It aims to bridge the gap between the cultural wealth found in Filipino Poetry and the expressive 21st century learners by making poetry reading easy, accessible, and fun.

The application uses a semi-structured learning environment, balancing between instructional design and learner-centric pedagogy.

Thesis: Malikhaing Makata 63 64

Thesis: Malikhaing Makata

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Tuklasin ang diwa, Ihayag ang likha.

TUKLAS DIWA is the heart of MALIKHAING MAKATA. The use of hypertext, and hyperimages in the desginated word serves as a dictionary for readers who finds it hard to understand deep Tagalog words. The readers are also encouraged to challenge their imagination in mini quizes.

It also has a reward-system to unlock bonuses for motivation. The feature allows the learner to fully grasp the message of the poem without having to exert much effort. Convenience and effeciency is key .

The research chooses National Artist Rio Alma to increase awareness regarding his significant contributions to Philippine Literature, specifically children’s literature.

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Thesis: Malikhaing Makata 67 68

Thesis: Malikhaing Makata 69 70

PERSONAL FAVORITES

Personal Favorites

Reincarnate A Poem, Art & Writing Death Please pass lightly I tremble on the beat of your wings.

Your gaze leaves me open Vulnerable and naked like a baby.

Yet there is something in your eyes That caresses the depths Of my feeble soul A spark, faint at rst Soon will be blazing as the stars In the black milky heavens As that of your eyes.

Your breath tells me of life The one that I call Home And in time, I shall leave again To set out on a new voyage, As my wings shall touch the rays Of the Morning sun, and again I am Reborn

71 72

Larger Canvas Philippines Today (Left) & The General Speaks (right), Murals

Personal Favorites 73 74

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pray cans and latex paints were used for the murals. The left one is

located in our house and the right one is found in Wallace Air Station in La Union. This is an attempt to experiment with composition and colors.

Playing with Type An exploration, Lettering & Typography

Personal Favorites 75 76

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he idea expressed in these two pieces is the juxtaposition of concepts

giving contrast. It presents the play of visuals and its meaning that suggests a different view of the word or concept.

Personal Favorites 77 78

Hierro y Sangre A Metal Sculpture, Welding

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his metal piece is part of a metal sculpture class.

It took roughly about three days to accomplish.

The idea is to present a figure that suggests ‘life’ to a cold element, such as iron. The works of the whole class was exhibited in Pinto Art Gallery in Antipolo from November to December 2015.

Los Ojos An experiment with style and color, Self-Portrait

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n illustration that aims to explore more the use

of colors and modernism. The subject leans more towards the underground style but the colors are more simplified and edgy.

Personal Favorites 79 80

GET IN TOUCH mitzibajet@gmail.com 09298224677

639 Avignon St. Goodwill 3 Subd. Sucat, Parañaque City f

t

Be

in

@Mitzee0358

ig

CREATE TO

Revolutioni

O

evolutioniz e

Thank you!

Copyright © 2016 Mitzi Bajet