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Synergo!
I use to call myself a "social collider". I like to connect different people in different situations. Today the use of social networks is essential in the professional world. I am a “farmer of relationships”: I always like to understand things in depth. I spent most of my life trying to put passion and value in everything I've done. I was lucky enough to have great travel companions, every professional, every encounter always left me something. Today a lot of people like to present themselves as Social Media Professionals. I believe in customers and not the fans, I believe in conversions and not in clicks. I believe in a world where branding is created inside the Company and not in the offices of media agencies. Only few companies can say to take advantage of social networks as a sales channel. I do not trust on the web pages, I believe in the CMSs and in content strategies. One Direction. One Strategy. One Inbound Marketing action.