‘Creating collaborative Moments’ A collaborative app to help current University students collaborate with other departments through an easy communication system to help each other develop their work.
Meet the team...
SOCIAL MEDIA
BRAND MANAGEMENT
DESIGN MANAGER
Gabrielle Dalais
lUCINDA CROWHURST
Kerryanne Cervan
As a social media manager my role was to research how to create the best reputation and relation with our customer and consumer through social media. I also created different mock ups to show our visual marketing.
AS A BRAND MANAGER MYSELF AND MAISY HAVE BEEN A BIG PART FROM THE BEGINNING STARTING WITH BRAND CONCEPT DEVELOPMENT OR ORGANIZATION OF IT. i HAVE DESIGNED and made the ZINE As well as the ILLUSTRATIONs. I have also Contributed towards THE MAKING OF THE BUSINESS PLAN.
As the design/product development manager I worked on the initial brand Concept and creating the companies logo and print, which has been used throughout the brand. I also created the prototype with the help of Joe Flanagan.
Design manager
MARKETING/ FINANCE
Maisy Dodd
joe Flanagan
CHARLOTTE ILES
Matthew Morraies
Myself and Lucinda as brand managers have been a part of the whole process, including the original brand concept and development. As brand management I have also written our business plan that will be sent out for founding�.
As design manager I took the task of translating all our research and needs of the app and communicating this in the features and design of the app.
my role was to look in to the FInances and costing aspect of the business and future plans, working out proFIts and locating funding sources we could consider. I also researched what marketing styles we would use and how they could work, and then wrote the report about this.
As the Creative Director of m:ix, I have been involved in the structure of the brand concept & design development.
Brand management
creative director
M:IX is an app founded by students for students. It offers unique collaborative experiences for arts based disciplines to work together and create a cohesive outcome. The aim is to help others FInd students with similar styles and remove the awkwardness of FInding collaborators. It is the only platform like this on the market that is available exclusively to students. It will be purchased on an annual subscription basis by the universities so it is free at the point of use for students
What we wanted from the app is something simple and gender neutral. Researching into different apps and website we started to build a grounding of what the look and features of the app we thought would FIt in best. we started creating mood boards and colour schemes and from this research the colour scheme became very apparent, muted grey blue for the background and sandy grey for the writing as we found this easy to read and worked well with the overall concept and branding. After having found what we wanted from the app and how we wanted it set out we went and spoke to someone who knows how to create prototypes of apps to help set up our own prototype.
survey
results
From looking over the results from our survey it clearly shows that not only do students have collaborative units, they fInd collaboration very important in their studies. This app would be benefIcial to many students in lots of different ways. The survey itself was sent out to all students, not just specifIcally Art students so we could see the difference between both answers. It was easy to notice that Art students were more likely to collaborate and seek other students to work with. From the research you can see that a lot of Universities either do not have ‘Meet and Greet’ events or they are not aware of it. This app would be favorable for these students and solve a lot of their problems
recomendations tagging system will allow the app to recomend people for you?
How to keep udated on people you like.
- Watch button - message button - search button
App Prototype
Using Keynote we were able to create a prototype that was used for the presentation. We added the minimum to simply show what we were aiming for. The messenger slide is very similar to that of Facebook because we knew that was the most user friendly and widely known use of messenger. The proFIle allows the user to upload 5 images of their work, which they would need to hash tag to allow for other users to FInd their work. We’ve also added this “watch artist” tab so that you can bookmark any artists that you have liked. This will not appear anywhere so you have complete anonymity. We really value this because we do not want this to turn out to be a rating system of who has the best work, so there is no like or dislike button. The search tab will allow users to fInd people by searching either for what fIeld they are in, we have used photography here as an example, or by the hash tags, such as minimal or colourful. This is just the fIrst prototype of what we aim for but we believe you can clearly see our vision. With the help of a fInancial backer we aim to turn this into a reality.
Regarding the students who are really active on the social media, the research showed us that it would be more benefIcial to have a Facebook page and a Instagram page. They are both a good way of knowing and learning what people like, As well as connecting with them.
We will also ask the students to send us photos of the results of the collaboration that they made so that we can post it on the page, people need to see things to believe in them and that would be a good way of showing them that our app is worth it. It will also be a opportunity to reference the universities by writing underneath the photos (#MAKE UP BY AUB STUDENT). Later on we will make this relation even more interactive by creating competition between the best works.
TRADE FAIR RESEARCH
COSTING & DISTRIBUTION RESEARCH
Finances These show our predicted Finances for the initial start up year and a fIve year period. It shows the initial app development cost worked out from an average of developer quotes and app updates were then worked out annually from the suggested 15-20% of initial cost fIgure. OutgoingS for marketing costs such as conferences were taken from suggestions made in the marketing report. Interest rates on loans, marketing costs and printing were all taken into consideration as our outgoings.
Network Directory : Esther Yarnold Karen Ryan Phil Beards Paul Swaddle Andy Calbert Una Burke Ciel Financial Group Lesley Barcock Genny Summers Nathan Cordel