FIT_Capstone2019_10_MargoMalter_Merge

MUSEUM Infinite Spectrum the history of gender

OF

SEX

Thesis Statement: Visitor tracking studies show that visitors only stop at between 20-40% of the exhibits in any given exhibition. Faced with this data, exhibition designers need design strategies which strive

to ensure visitors do not miss vital education and experience goals.

Research shows that unexpected imagery attracts attention on a neurological level. This framework offers a research-backed and prototype-tested recipe for designing exhibitions. using unexpected imagery to capture and engage visitors’ attention during their self-directed journeys through an exhibition environment.

Project Title: Infinite Spectrum: The History of Gender

Sponsor: Open Society Foundations

Venue: Museum of Sex

Audience: Museum-going adults, 18-65 years-old

The Museum of Sex limits its visitors to being over the age of 18 years-old. The design of this exhibition will approach serving this audience through John Falk’s five visitor motivator archetypes— Explorers, Facilitators, Professionals/Hobbyists, Experience Seekers, and Rechargers—interpreting how each motivator type relates to the audience of the Museum of Sex.