Thesis Statement: Personalization has become increasingly significant to branded companies because there is a broader trend that shifts from viewing customers as recipients of value, to co-creators of
value. However, personalized customer experiences can still be impersonal and limited. “I experience it. I Built It. Therefore I Own It.” The memory making experience is a solution for customers to not only connect to their personal identity but also associate with a brand. This thesis will discuss the sensory experience of smell in an environment or product that can trigger customers’ memories to better connect their personal emotion with brand experience.
Project Title: Lost in Scent
Client: Becandle
Venue: Hudson Yards
Audience: Primary: Worldwide Tourists, Secondary: Younger Generation between 20 to 30
years old, Tertiary: Female visitors