MEDIA!KIT! "#$%
BRAND!OVERVIEW MAGAZINE
DIGITAL
TV
EVENTS
APP
GLOBAL
FASHION
HOLIDAYS
OVERSEAS!LICENSES
READER!PROFILE FEMALE 28%
MALE 72%
The median age of a Mixmag reader is 24. The majority live in cities and are single.
Mixmag readers are the opinionformers and leaders in clubbing. They are the ones who make the happening music happen, and the cool products cool within their peer group. They are the first to recommend a new tune and the first on a new fashion trend. They’re at that new cool club very early, and they move on before it starts to go cold. Our demographic spans young, budding bedroom DJs through to accomplished producers. They’re the best informed about top DJs and upcoming tunes, and they like to get the latest tech. They’re the biggest downloaders of music in the UK.
They have a high disposable income and have a high propensity to spend it on: Nights out Clothes Music The latest mobile phones, tech and DJ equipment Nearly 80% do not read another music magazine, and they spend little time watching TV, especially at weekends.
MAGAZINE Mixmag invented the dance music magazine in 1983 and has been the market leader ever since
Q Mixmag is the world’s biggest
selling dance music magazine Q Mixmag is available in every continent - each issue comes with a free mix CD Q Mixmag contains news, features, fashion, charts, reviews and is widely respected for its authority in the dance community and its laugh-out-loud humour
RATE!CARD
1. Double-page spread: £7,163 2. Single page: £4,005 3. Half-page vertical or horizontal: £2,567 4. Quarter-page box: £1,539 *All guaranteed positions + 10% Except: IFC single: £6,367 IFC double: £8,900 IBC: £5,836 OBC: £7,959 1st DPS: £8,489 Advertorial costs: Full page: £6550 DPS: £9550 Loose inserts: £40 per thousand Bound-in inserts: £65/thousand (based on a 50,000 print run) Agency commission: 10%
Mixmag is the only ABC-audited dance music magazine which means, unlike our competitors, our readership and sales stats are 100% checkable and are not fabricated to hoodwink advertisers
Q For further information, or to
book an advert, call Juliet Cromwell on 020 7078 8423 or email juliet@mixmag.net
MIXMAG"NET 32.9% 21.3% 4.39% 3.49% 3.48% 2.98% 2.64% 2.30% 1.89% 1.57% 22.69%
United Kingdom United States France Germany Canada Australia Brazil Netherlands Spain Italy Others
TRAFFIC
Q Over 2.3 million impressions
per month Q Over 1.2 million unique users per month
SOCIAL!MEDIA
Q 1,300, 000 on Google+ Q 445,000 on Facebook Q 1,350,000 on SoundCloud Q 200,000 on Twitter
ONLINE!AUDIENCE! PROFILE
(see Audience Profile graph)
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MIXMAG!TV As YouTube’s Original Content Provider for dance music we give brands our expertise – in video production and YouTube promotion – to create content to hit your target audience, associating your brand with the world’s hottest DJs.
Currently with 205,000 subscribers and over a million views a month, Mixmag TV is fast becoming the most respected channel for dance music fans across the globe.
CLIENTS!RECEIVE: Q Our knowledge of the YouTube platform Q Support from all our social media to reach our (and thus your) target audience Q High-end video production at very reasonable rates
As YouTube’s Original Content Provider for dance music, Mixmag TV covers all angles of the electronic music scene: live streams from clubs around the globe, exclusive tracks, mixes and interviews from the world’s most exciting DJs, as well as lots of other music related content: tutorials, news, comedy and documentaries.
Q For further information, or
to book an advert, call Juliet Cromwell on 020 7078 8423 or email juliet@mixmag.net
EVENTS Mixmag has hosted events, tours and parties for over 25 years
Q Today Mixmag hosts weekly
events in London, São Paulo, Ibiza, LA and Las Vegas. Q Mixmag’s flagship night is
Mixmag Live: every month the cover star of our magazine plays a warehouse party in London for 800 fans, all of whom receive the new issue and mix from the headline act. Mixmag Live has featured acts as diverse as Richie Hawtin, Visionquest, Fatboy Slim, Above & Beyond, Chase & Status, Dirtybird Players, Knife Party, Groove Armada, Sub Focus, Carl Craig, Simian Mobile Disco and Steve Aoki. Q We run annual parties at IMS
Mixmag has arranged bespoke club nights, launch parties and UK-wide tours for a wide range of brands including Calvin Klein, Samsung, Monster, Budweiser, Smirnoff, Disney, Paul Mitchell, Bacardi, Subspecies, Jägermeister, Penguin Clothing and more.
in Ibiza, ADE in Amsterdam and during Miami Music Week. Mixmag is the only brand to host three arenas at Creamfields (the UKs biggest dance event), have a media partnership with Stereosonic (Australias biggest dance event) and host an arena at Ultra (America’s biggest dance event)
Q To discuss sponsorship
opportunities contact nick@mixmag.net
FASHION Mixmag has continually been at the forefront of breaking new musical talent and championing cutting edge artists. And we’ve taken this ethos into our newly launched fashion pages. Featuring artists such as Bas Kosters, a designer bridging the gap between music and fashion, as well as some of the hottest models from the catwalk, Mixmag fashion is about the latest underground trends and the talent wearing them. As our Armani A/X in-store style campaign shows, there is now a huge window of opportunity within our fashion advertorial package to push brands through every aspect of our editorial. You can count on maximum exposure across all our social media channels, including massive reach through our YouTube channel MixmagTV, which offers the opportunity of sponsored video content to support your campaign.
Q To discuss sponsorship opportunities contact juliet@mixmag.net
MIXMAG! DIGITAL!APP Q A digital replica of the world’s
best-selling dance magazine Q 98,000 subscribers worldwide Q Available on Android and Apple devices Q Ability to read the magazine and listen to the free mix anywhere in the world
MIXMAG! GLOBAL!APP
Q A free, fortnightly dance
music app aimed at the international dance music community Q Free to anyone with Android or Apple devices Q Nearly 125,000 subscribers in its first two months Q Readers on every continent of the planet Q News, charts, video, tech, fashion, interviews and more every two weeks Q Cover stars and exclusive interviews have included Daft Punk, TiĂŤsto, Armin van Buuren and Swedish House Mafia
OVERSEAS! LICENCES Q Mixmag Ibiza – staff offices,
dedicated writers and Ibiza specific microsite run from the island itself Q Mixmag Brazil – offices, print magazine, website and events in São Paolo Q Mixmag France – a French language website with specific club info and news targeted to French-speaking dance music fans Q Mixmag UAE – Mixmag begins a new print magazine and website in our Dubai offices from summer 2013
Mixmag’s UK office is just one of five around the world
Q To discuss opportunities
contact nick@mixmag.net
MIXMAG!HOLIDAY Q Mixmag hosts an annual trip
to Ibiza for our readers Q Now in its fifth year the Mixmag Ibiza holiday takes 250–350 people to Ibiza, arranging their accommodation, club nights and VIP tickets Q Mixmag Holidays is looking into adding Amsterdam and Croatia to its potential holidays in the coming months
Q To discuss sponsorship opportunities contact juliet@mixmag.net
SPECS! &!SCHEDULE SCHEDULE Mixmag
Ad deadline
On sale date
Jan-15
21 November 2014
11 December 2014
Feb-15
12 December 2014
15 January 2015
Mar-15
28 January 2015
19 February 2015
Apr-15
24 February 2015
19 March 2015
May-15
24 March 2015
16 April 2015
Jun-15
21 April 2015
21 May 2015
Jul-15
26 May 2015
18 June 2015
Aug-15
23 June 2015
16 July 2015
Sep-15
21 July 2015
13 August 2015
Oct-15
25 August 2015
17 September 2015
Nov-15
22 September 2015
15 October 2015
Dec-15
27 October 2015
19 November 2015
Jan-16
24 November 2015
17 December 2015
PAGE!DIMENSIONS# Page Bleed: 306 x 236mm Trim: 300 x 230mm Type: 275 x 200mm Half-page vertical Bleed: 306 x 108mm Trim: 300 x 105mm Type: 286 x 90mm Half-page horizontal Bleed: 150 x 236mm Trim: 148 x 230mm Type: 127 x 200mm DPS Bleed: 306 x 466mm Trim: 300 460mm Type: 275 x 436mm Please supply as two pages
Quarter-page box Type: 134 x 96mm Quarter-strip horizontal Type: 65 x 200mm Quarter-strip vertical Type: 275 x 46mm Digital file requirements: Files must be PDF version 1.3 All files to be supplied as composite CMYK (Not RGB) Files must be at least 300dpi
Q Advertising will be accepted
in Pass4Press PDF format; copy supplied outside the high-res PDF format will not be accepted. The Pass4press job options file can be downloaded from www. pass4press.com and placed in your Acrobat Distiller settings folder. Artwork should be emailed to katie@mixmag.net or sent to Katie Scrafton, Mixmag, 90–92 Pentonville Road, London N1 9HS