In 2017 we introduced our new corporate identity. This consists of a new logo, a new selection of typefaces, an expanded colour palette and strap line. The goal of the redesign is to clearly communicate what we do at the Finchley Charities.
The identity is be to rolled out across all platforms of communication so that the end user is clear that they are on Charity property or conversing with The Finchley Charities.
This publication acts as both an introduction to the design assets and as reference guide to how they assets should be correctly and consistently deployed.
The Finchley Charities Visual Identity Guide | Updated June 2021
Logo
The logo consists of two elements. The white house hexagon and the logo type. The elements are one device and in most instances must always appear as one and not separated (except where advised by Hughes Design).
Logo & strapline
The logo & strapline consists of three elements. The white house hexagon, the logotype and the strapline. These elements, in most instances, must always appear as one and not separated (except where advised by Hughes Design).
Safe area around logo
No other graphic elements or photography are to encroach into safe area indicated around The Finchley Charities Logo. The safe area is determined by the height of the capital letter “T” from the logo (except where advised by Hughes Design).
Safe area around logo & strapline
No other graphic elements are to encroach into safe area indicated around The Finchley Charities Logo and strap line lock-up. The safe area is determined by the height of the capital letter “T” from the logo (except where advised by Hughes Design).
Colours
Green
Green
Green
Blue
Blue
Blue
Do not edit the logo
Charities No squeezing! No reorganising! No restacking! No stretching!
The
resizing!
refining!
remixing!
skewing!
refreshing!
refurbing!
redesigning!
reversing!
Finchley
The Finchley Charities
Typography
The Finchley Charities use Helvetica Neue font family for all design and print purposes. Substitute with Arial where Helvetica Neue is not available - i.e. online and in Microsoft office documentation.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Helvetica Neue Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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Neue Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Helvetica Neue Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Arial Regular - for PC documents
Where symbols are required, The Finchley Charities use Font Awsome and Font Awsome 5 Brands
Helvetica
Typography styles
Large Title Heading
26pt Helvetica Neue Bold: Colour Green 3
Subheading 1
18pt Helvetica Neue Bold: Colour Blue 1
Subheading 2
16pt Helvetica Neue Bold: Colour Blue 3
Heading 3
12pt Helvetica Neue Regular: Colour Blue 3
Heading 4
12pt Helvetica Neue Italic: Colour Blue 1
Body Copy
12pt Helvetica Neue Regular: 85% Black
Headline 26/30pt
Body Copy 10/14pt : Pellentesque placerat sem a dictum pellentesque. Nulla arcu neque, suscipit et dignissim a, scelerisque sed libero. Vestibulum at justo id velit placerat pellentesque. Integer arcu odio, ullamcorper a consectetur id, malesuada eget est. Vivamus quam justo, lobortis sed sapien id, finibus fringilla augue.
Subheading 18/30pt
Body Copy 10/14pt : Pellentesque placerat sem a dictum pellentesque. Nulla arcu neque, suscipit et dignissim a, scelerisque sed libero. Vestibulum at justo id velit placerat pellentesque. Integer arcu odio, ullamcorper a consectetur id, malesuada eget est. Vivamus quam justo, lobortis sed sapien id, finibus fringilla augue.
Heading 3
• Pellentesque placerat sem a dictum pellentesque. Nulla arcu neque
• Placerat sem a dictum pellentesque. Nulla arcu neque
• Pellentesque placerat sem a pellentesque
• Nulla arcu neque
• Placerat sem a dictum neque
Body Copy: Pellentesque placerat sem a dictum pellentesque. Nulla arcu neque, suscipit et dignissim a, scelerisque sed libero. Vestibulum at justo id velit placerat pellentesque. Integer arcu odio, ullamcorper a consectetur id, malesuada eget est. Vivamus quam justo, lobortis sed sapien id, finibus fringilla augue.
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Retro velit wayfarers photo booth, heirloom iPhone hoodie nulla sustainable. Tumblr cronut readymade messenger bag, skateboard helvetica vinyl literally 8-bit ethical four dollar toast salvia do. PBR&B gentrify iceland chambray deep v, farm-to-table brooklyn. Glossier kale chips eiusmod wayfarers, DIY flannel messenger bag pitchfork yr forage esse twee enamel pin tempor. Freegan brunch ramps, ex incididunt pitchfork ad godard vero edison bulb marfa woke pickled messenger bag. Tempor selfies PBR&B jean shorts yuccie. Slow-carb keffiyeh PBR&B subway tile humblebrag, fap ea twee magna.
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41 A Wilmot Close, East Finchley, London N2 8HP Tel: 020 8346 9464 • Fax: 020 8346 946 email: info@thefinchleycharities.org www.thefinchleycharities.org
Wayfinder
Wilmot Close
Entrance signage
Wilmot Close
Thackrah Close, Arbour Garden
Thackrah Close, Octavia Garden
Emergency services access via Wilmot Close
Cleave House
Thackrah Close, Arbour Garden
Thackrah Close, Octavia Garden
Emergency services access via Wilmot Close
Wilmot Close
Thackrah Close, Octavia Garden
Wilmot Close
Thackrah Close, Arbour Garden
Wayfinder
Forms & policy documents
1.
2.
2.2
2.1
1.1
1.
3.3
Application Form for Sheltered Housing for Appointment
as a Resident
The Finchley Charities have been providing Almshouse accommodation for older residents since 1488 and must adhere strictly to the Charity Scheme under which The Finchley Charities operate. Our criteria are as follows:
• The applicant must have reached the age of 55 years or older
Have lived in the area of the Borough of Barnet for at least ve years in their life time
• Be of limited means
Be in need of sheltered housing
• Able to live independently (if necessary with the support of a care package)
GENERAL INFORMATION: Conditions of entry
• Complete the Application Form for Housing and return to The Finchley Charities’ office at the address above.
• If applying as a couple, each individual is required to complete an application form.
• The medical form must be completed, stamped and dated by your doctor and returned to The Finchley Charities’ office, along with a printout of a summary record of your medical history path. Please be aware, some doctor’s surgeries may charge for this service.
• You should be aware that if you do not provide the full facts or if you knowingly give false information in relation to your application, you will be breaking the law as set out in Section 171 of the Housing Act 1996. Upon receiving your application, we will check that you meet our initial eligibility criteria and we will then contact you to make an appointment to discuss your application further.
• You will be requested to attend an interview/assessment after which your application will be submitted to the Trustees. You will be asked for evidence to support information you have supplied on this form.
• The Finchley Charities has a no pet policy for all residents.
All information will be treated in the strictest condence.
22. Car parking is limited and is provided only on a first come first served basis. If there are no parking bays available then residents must park outside the scheme (subject to any parking restrictions). If parking on the site then residents must only park in marked bays. No allocated parking bays will be provided.
Medical Information Form for Sheltered Housing for appointment as a resident
23. The Trustees reserve the right to ask a resident(s) to vacate their dwelling and move, either temporarily or permanently, to another Almshouse on the site if necessary.
24. If a resident is below retirement age, the appointment will be reviewed regularly every 2 years.
This form must be completed by applicant’s doctor and not the applicant.
25. The attention of residents is drawn to the Complaints Procedure set out in the residents’ Handbook supplied by the Head Office and to the availability of the Independent Housing Ombudsman. The Ombudsman is available to resolve disputes and complaints that cannot be settled by The Finchley Charities’ own complaints procedure.
Applicant’s contact details
26. The Finchley Charities are not liable to pay residents’ Council Tax. Non-payment of Council Tax reflects badly on the The Finchley Charities.
Full Name: (Print name in capitals) Mr/Mrs/Ms/Miss
27. Should a resident wish to leave his/her dwelling to live somewhere else, not less than one calendar months’ notice in writing must be given to The Finchley Charities’ Head Office. Maintenance Contributions remain payable until the date the dwelling is vacated, cleared of furniture and possessions and the keys returned.
28. It is a condition of occupancy that a new resident(s) should sign a copy of this Letter of Appointment signifying agreement to abide by the above rules before taking up occupation. A second copy will be provided for the resident’s retention.
Letter of Appointment / Licence to Occupy as a resident of The Finchley Charities
am pleased to advise you that the Trustees of The Finchley Charities have considered your application for accommodation and have decided to appoint you as a beneficiary of the Charities under Clause 26 of the Charity Commission Scheme dated 3rd March 2011 with effect from:
You have been allocated accommodation at: effective from:
You have no legal interest in the flat. Any weekly sum that you pay will be a Maintenance Contribution and not Rent.
I can confirm that your agreed moving in date is . You will be charged a weekly maintenance contribution from this date. If you are entitled to Housing Benefit you may wish to make an application now to the Local Authority to claim payments for your occupation of this property. If you experience difficulties in claiming please let us know.
of the resident’s handbook. We agree to abide by the terms and conditions of our appointment as a residents as set out in this letter and accompanying handbook.
Applicant/s’
A weekly maintenance contribution of £ is payable in advance each week, towards the upkeep of the dwelling and providing essential services. Included in your weekly maintenance contribution is This figure may be increased upon one month’s notice being given to you. You are required to set up a Direct Debit to pay your Maintenance Contribution on a calendar month basis on the 17th day of the month. You should complete the attached Direct Debit Mandate prior to occupancy. It is a condition of occupancy that the full amount of Weekly Maintenance Contribution is paid whether or not services or support is used by residents.
You are responsible for as well as Council Tax. Meters will be read prior to occupation. Prior to the agreed moving in date, please arrange for these services to be transferred into your name for the above address. You may be responsible for purchasing your TV licence. Please refer to Head Office for clarification.
An Energy Performance Certificate and gas certificate have been obtained on the above flat and are held at The Finchley Charities registered office. The Trustees would like to welcome you to your new home.
Our Values
Respect
We treat all people with respect, building trust and confidence in everything we do. Recognising diversity and promoting equality.
Leadership
We will provide strong leadership to take our values, mission and vision forward in a communicative, creative and dynamic way that enables us to respond to evolving priorities and changing environments.
Care
Our beneficiaries are at the heart in all that we do.
Our Values
Achieving Excellence
We challenge ourselves to strive towards excellence, embracing continuous improvement and learning to ensure we provide good quality homes and excellent services.
Support
We will be innovative, efficient and flexible in the way we support our beneficiaries to enable them to live independently in a happy, safe and secure environment with a community and interactive focus.
Sustainability
We aim to future proof our homes and services to provide sustainable communities, ensuring they are fit for purpose and TFC remain a provider of choice
Our Values
Our Values shape how we deliver our Mission and Vision.
Our Mission
The Finchley Charities enhances lives by providing good quality homes, allotments and grants, together with excellent support services to tackle social isolation, loneliness and improve wellbeing.
Our Vision
With over 500 years’ experience providing housing and services to our communities, we will continue to be a leading provider, committed to building healthy, sustainable communities with high quality homes, solutions and services to improve quality of life.
