Brand elements
The Trade Unlocked identity consists to two elements, the Blue / Magenta Trade Unlocked mark with the wording Trade Unlocked set to the right of the Trade Unlocked mark.
Trade Unlocked Logo
Logo + year, date & location
In certain instances the Trade Unlocked logo will need to convey secondary event informationyear, date & location. This information should be organised and sized as illustrated here –an editable Adobe illustrator file is available.
Trade Unlocked Logo options
Using the logo on backgrounds
Where possible always reproduce the Trade Unlocked logo on a white background and in full colour. See example 1.
However there will be instances where it is not possible to use the colour logo. If you are limited to black & white reproduction and printing on white substrate, please use the grey scale version, example 2.
If printing in colour on a black substrate please use example 3.
If printing in B&W on a black substrate please use example 4.
Trade Unlocked Logo & Event Flash
Event flash
In certain circumstances the Trade Unlocked logo will need to be accompanied by with the stapline “A Best for Britain Event”. The stapline has its own unique graphic called the “Event Flash” (see 1 & 2).
The Event Flash appears only B4B Navy (C100
M100 Y25 K25 / R41 G35 B92 or B4B Pink (C0
M 94 Y48 K0 / R230 G37 B97)
The Event Flash can work as a stand alone device (1 & 2) or locked-up with the Trade Unlocked logo as illustrated (3, 4, 5, 6).
Trade Unlocked & Best for Britain together
Logos together
In certain circumstances the Trade Unlocked logo will need to sit alongside the Best for Britain logo.
This should be executed as illustrated, with a 30% grey keyline separating the the logos.
Use only the B4B Navy Logo (C100 M100 Y25 K25 / R41 G35 B92 or B4B Pink Logo (C0 M 94 Y48 K0 / R230 G37 B97)
Safe area
When reproducing the logo in any medium please try and keep a safe area around the logo so that no other graphic elements encroach in to the logo’s “safe area” indicated by the dotted line and based on the shape and size of the “U” from the Trade Unlocked mark.
Colours
Brand Colours
The Primary brand colours are: TU Blue, TU Magenta and TU Midnight Blue. The fourth colour in the logo is generated by the overprinting of TU Blue and TU Magenta and can be used as part of the secondary colour palette.
The secondary colour palette colours are Text Black, Grey Blue and TU Overprint and are used in typesetting blocks of copy and for extra colour.
C43 M10 Y3 K0
R156 G201 B233
Hex 9cc9e9
TU Magenta
C0 M94 Y48 K0
R230 G37 B87
Hex e62557
TU Midnight Blue
C78 M55 Y33 K39
R55 G77 B100
Hex 374d64
C100 M 84 Y46 K68
R 21 G21 B43
Hex 15152b
C76 M49 Y46 K16
R70 G106 B133
Hex 466a85
C27 M90 Y35 K20
R162 G48 B90
Hex a2305a
TU Blue
Grey Blue
Text Black
TU Overprint
Neue Haas Grotesk Display Pro 55 Roman
abcdefghijklmnopqrstuvwxyz
Neue Haas Grotesk
Monotype font available from: fonts.adobe.com/fonts/neue-haas-grotesk
Neue Haas Grotesk Display Pro 65 Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Neue Haas Grotesk Display Pro 75 Bold
Typography
Typesetting Guide
When settiing blocks of type please use only the weights of Neue Haas Grotesk indicated and size and space as illustrated, scaling up these in proportion for use larger fomats, i.e. exhibition panels or screen presentations.
Headline
Subheader
18pt space after
12pt space after
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18pt space after
Alitaes tendest aut esenihi tioriost, occuptae parum experepe simagni hillaborum re lit la aut illabor eperia inveleniet quaturemqui uta quosam quatem ipsandi cientiist im quiandae minum.
12/16pt
26/ 32pt Neue Haas Grotesk Bold, TU Overprint
16/18pt Neue Haas Grotesk Medium, colour: Grey Blue
Neue Haas Grotesk Roman, colour: Text Black
Social media icon
Trade Unlocked Mark
It is only necessary to use the Trade Unlocked mark for a social media icon as the platform will include Trade Unlocked in text as part of the profile.
Trade Unlocked
Location Join Scince 2021
Use the Trade Unlocked mark centred within a white circle as illustrated.