Amazon Ads Targeting options – The Ultimate Targeting Guide
Amazon's sponsored ads offer many targeting options for reaching potential customers through their Amazon marketplace. Selecting the most appropriate Amazon advertising types and targeting options will help you achieve your goals for your campaign.
Automatic Vs Manual Targeting with Amazon Ads Campaigns for Sponsored Products have the option to target manually or automatically. In addition, controls. Keyword targeting is possible to both Sponsored Brands as well as Sponsored Products. Manually targeting keywords by ASIN (Amazon SKU) or by category are also possible options.. Automated targeting is an especially helpful tool for brand new advertisers or when they are promoting a new product line. After that, you can use manual targeting to allow you to bid more effectively and improve control over spending.
Automatic Targeting Options The automatic targeting options are designed to permit Amazon the ability to align your adverts to keywords, and also products that match the item in your ad. Product and keyword matches are determined by shopping results in relation to your product's information. Advertising targeting is achieved by using keywords and products using default settings that are adjusted to achieve specific goals in advertising. : ● ● ●
If you are launching a new product that is in a different class To extend the reach beyond current targets. Automatic targeting is available only for theSponsored Products The option of automatic targeting is only available for Sponsored Products(not Brands that are Sponsored).
Automatic Targeting has 4 targeting options ● ● ● ●
Close Match: Display your advertisement for terms that are close to the product Loose Match Advertisements for keywords that are loosely connected to your product. Substitutes Advertise your website to those who visit the product's detail pages that are like yours. Complements Display your advertisements to customers who browse the pages detailing your products that match your offerings.
Manual Targeting Options If you know the keywords your customers are using to search and what keywords they are using, manual targeting may work better than automated at least for your most popular keywords. Manual targeting of products to target Sponsored Products is targeted via ASIN or the product's category.
Manual Targeting Details You can manually target your keywords to pick yourself your keywords (and/or the suggested ones from Amazon), ASINs, or categories you want to focus on. If you are focusing on a specific category, you can further refine your search by brand name, price, and star rating. Manual targeting allows you to set an your own bids for every Keyword, ASIN, or category.
Sellers are able to use keywords and ASIN or category targeting within an identical campaign however not within the same advertising group. The seller can only have one type of targeting per campaign.
Keyword Targeting & Match Type Match type refines keywords to be more broad or less narrow depending on the objectives of your advertisement. The more broad your match, the greater the search term's reach. The smaller, or more restricting the match type the more precise your advertisement will be in line with the keyword you are searching for. The majority of Amazon keyword match types are limited to be targeted manually for both Sponsored Brands and Sponsored Product campaigns. Negative match is offered for sellers using Sponsored Campaigns for Products.
Match Type Options As with Google Ads and Microsoft Ads, Amazon Ads has keyword match types to refine targeting.
Broad Match ● ● ● ●
A search term should contain all keyword terms or similar variations. (Similar with Google Ads altered broad match). The words can be placed in any order, and also include additional words. Broad match Broad match will bring more people to the game as it does not have any restrictions. The best choice for new campaigns or when you aren't sure of what specific searches your audience might make use of.
Phrase Match ● ● ● ●
In the case of word match, the searched phrase should be placed in the exact order as the keyword in addition to having the exact word, or similar variations. The search term could contain words prior to or following the keyword phrase. The phrase match is able to reach a smaller number of users than broad match, but it is targeted to more specific queries. It is most effective when you are more certain that you know what your client is looking for.
Exact Match ● ● ●
The search phrase must remain in the same sequence as the search term and must not contain any additional words. Exact match will display ads for specific search terms only. It is best to be 100% certain of what your customers are looking for. The best keywords are those that are specific to your target market.
Negative Keyword Match Type (Sponsored Products only) Negative keywords can save you money by ensuring that you promote for the most relevant keywords and avoid wasting money on clicks that are not relevant to your. ● ● ● ● ●
Negative match options are available in the case of Sponsored Products. Negative match types refer to searches for specific match types or phrases. Negative phrase match is not as restrictive by permitting additional words prior to and/or following. Negative exact matches are more specific - it blocks the exact query entered into Amazon. Brands sponsored by Sponsored Brands do not contain negative phrase or negative exact match types.
Summary Amazon Ads targeting has an expanding number of choices. It is a traditional feature similar to Google Ads, however nowadays there are a variety of new Amazon targeted features.