Amazon Advertising Mistakes to Avoid
Amazon sellers are making smarter decisions every day to incorporate advertising into their selling strategy. Many make costly mistakes when they start their Amazon advertising journey wrong. We pay attention to customers, Amazon news, updates and the pulse of Amazon sellers. Amazon has increased the importance of advertising in the last few years and this is having a greater impact on Amazon sellers. We've seen many sellers make mistakes and teach incorrectly in the community. Amazon PPC can sometimes seem like a foreign language for sellers. They often don't realize this until it's too late. We're here to help you avoid these common mistakes.
1. The “set it and forget it” fallacy Contrary to popular belief, Amazon PPC doesn't allow for "set it & forget it" strategies. We hate to break the news but there are too many variables to allow a campaign to go unattended. It's dangerous to ignore your campaign's performance after it goes live. Sellers can identify trends and optimize campaigns by monitoring them regularly.
Amazon advertising does not require too much monitoring. Your data reports don't have to be reviewed every hour or so. We recommend that you check in on your data reports daily, especially at the beginning of your campaign's lifespan. As you make strategic adjustments to your campaigns and allow them to run, there will be fewer changes. It is important that PPC be understood by sellers. We know from experience that Amazon sellers are fiercely competitive when it comes down to their business. Most likely, your competition is monitoring campaign performance closely to make adjustments that will give them an edge. PPC is a "set-it and forget it" concept that sellers view. They are actually begging their competitors for a greater market share.
2. Not doing enough homework It is essential to conduct intelligent, data-based research at all stages of Amazon selling. Why is it that some sellers think they can run profitable campaigns that maximize their success while not doing their research? While sellers may be familiar with high-performance keywords and their associated terms, PPC is an entirely different beast. While many sellers believe they know how to set up campaigns and Amazon PPC budget, sellers who have done extensive research will know exactly what they are doing. How high are your margins? What keywords are the most profitable to place ads for? To avoid wasting money, should you add negative keywords? Is there any competition for the keywords you are targeting in your product-targeting ads? These are just a few examples of strategic questions that sellers should consider before calculating the numbers to get the right answers.
3. Disregarding strategy or structure for your ads Many PPC novices believe that advertising will bring in sales if they spend money. Without a strategy or structure, these campaigns are likely to fail before they even begin. The result is the same regardless of whether it's a result of ignorance or foolishness. Ad campaigns should, for the most part be designed with two goals in view 1. To Drive Profitable Sales Never have you lost money by making a profit. Sellers who emphasize profitability simply want to ensure that they don't spend too much to make a sale profitable. The most
important metric for them is the likely Average Cost of Sales, or ACoS. They want it to be as low as possible. 2. To Increase Organic Rank This strategy is less well-known but it's a great one for sellers who are more focused on long term growth. This strategy is primarily focused on long-term growth and ignoring ad profitability. Instead, they focus on driving sales for keywords that will boost organic rank. Organic rank is the best way to position your listing in order to sell. This strategy allows sellers to prioritize long-term profitability over short term gains.
4. Not taking advantage of the unique targeting methods Every seller, each product, and every market is unique. There is no one-size-fits all solution to your product's success. There are many targeting options and ad types that sellers have the option to choose from. This makes it easier for them to select the right one. Sellers often overlook all of the options available to them in order to be PPC rockstars. While we understand that time and money are scarce for sellers, it is worth taking the time to learn about all of the ad options available. Amazon Advertising has seen a tremendous growth in recent years. This has led to many advancements in this area. It's rare for sellers to have tried every option in their quest to achieve PPC success with the new features that are constantly being added to the Advertising Console. It's important to take the time to experiment and learn so that you can stay ahead of your competitors and gain an advantage.
5. Trying to do too much, or too little We know. Although it is vague, it is the truth. It can be hard for beginners to find the right balance between budget, keywords and ad groups. Worse, sellers may make rookie mistakes and avoid PPC entirely. Although you don't need to spend a lot on your first campaign to make it successful, a budget of $5 to $10 per day won't get enough exposure or sales to provide any useful insight for the future. If you don't give your campaigns the resources they need, they won't succeed. Sellers can sometimes put too many keywords in a campaign, even if they don't have the budget. It's fine to start small and you will likely be more successful. However, it is important to start small with your budget and small with keywords.
Conclusion These five mistakes in Amazon advertising are just a few of the many that can impact sellers. We hope that you can avoid these mistakes and take your business to new heights.