Amazon Listing Optimization: Tips for Keyword Research
The act of forgetting a key word is like forgetting to put your wallet on a bench. In a short time you'll be regretting the foolish decision that led to loss of money. Since if you don't include any keyword in the Amazon listing, it will be impossible to find via search! Make use of these techniques for analyzing keywords to ensure your product listing is found easily by Amazon, i.e. as visible as possible.
What is Keyword Research? An essential part that is an integral part of Amazon SEO is the keyword search. It involves the search for all relevant keywords for a particular product. Relevant keywords include any search terms (or key words or terms) that customers would be using to locate the product you sell on Amazon. A customer, for instance, might be looking to purchase an exercise ball, for instance, by typing "exercise ball" into the search box. Likewise, another could type in" Fitness ball'. Others might not have a specific item to think of when they begin search engines Amazon:
They may be searching for a product they could apply in certain situations, for example, a chair for office use with a good back posture or sports equipment for offices. A fitness ball might be the perfect solution.
How Does Keyword Research Increase My Sales on Amazon? It is crucial to determine all relevant keywords using the help of the Amazon keyword tool because the products will be displayed in the search results of Amazon when they contain all the keywords that customers entered into the search query. If you've misplaced a keyword (for instance, "fitness ball") and your product isn't likely to be a part of being found in results of searches that include this keyword . And missing out on the sale is equivalent to throwing money away on the ground. The purpose of keyword research is to compile the list of all keywords that are relevant to the specific product. When you include all of these keywords into the description text, the keyword search results in more potential buyers being able to see your item, decide to click it and then buy it.
How to Find Keywords for Your Amazon Product It's essential to follow a systematic approach in your keyword research so you don't forget any aspect and that keywords don't get lost'. The grouping of keywords into two distinct categories will allow you to remain organized and thorough. Keywords are generally grouped in two categories that assist you in your search process in depth: the primary keywords and secondary keywords.
Techniques and Tools for Thorough Amazon Keyword Research 1. Personal Experience It's quite clichéd to think of yourself as the shoes of your customers yet it's useful advice. Think about when they might purchase your product, and what kind of questions they might ask - and even what kinds of products they'd purchase in lieu from your item (either to replace it or from competitors). Beyond any keywords that pop into the forefront, you can try clicking on Reddit as well as Facebook forums to check out the topics others are discussing about your product. Sometimes, they use an official brand name rather than the generic name. Or You might come across an abbreviation or acronym that is used frequently within the community.
2. Amazon autocomplete Amazon itself is utilized to conduct search engine optimization. When you type several letters in your search bar, items are automatically suggested. The autocomplete function isn't random, but instead, Amazon displays the terms you are searching for the most. Therefore, it is logical that autocomplete will provide you with a list of valid keywords. TIP: This method takes patience and improvement. Make sure you are systematic and take your time. Take the product's name by using the letters of the alphabet A-Z in a sequence, one letter at a and then note what comes up and see if you can find an obvious pattern or search term that matches your product.
3. Amazon’s suggested / related items Make sure that your product can be displayed on search results which you have included in your backend bullet points and description. The thought process is that if your customers purchase products to clean their shoes along with a brush for shoes (and generally simultaneously) it is possible to include this wording in a few specific sections of your list. Be sure to use this strategy if you have extra space to include keywords! The primary goal should be to use the keywords that describe your products and include misspellings, synonyms and so on.
4. Competitor products Another source of keywords not to be overlooked is the products of your competitors. This is very similar our method #3 of keyword research which we have previously discussed. In the title and information about the product of another are the keywords that you haven't thought of, but your rivals have! A quick glance through the product descriptions can reveal certain keywords that you've not thought of but are synonyms (e.g. pure, 100%, genuine, real). The most important thing is that the use of the product be listed, i.e. 'for hair, for beard, for skin'.