Amazon PPC Tips Your Competitors Don’t Know About
In case you're burnt out on similar basic PPC ideas again and again, we have you covered. Here are 7 advanced Amazon PPC tips that your competitors probably still don't have the foggiest idea how to utilize properly.
1. Fine tune your Auto campaigns You may not have the foggiest idea about this, yet auto campaigns really target both keywords and ASINs. So if you somehow managed to download a search term report and look at what those auto campaigns were targeting and the kinds of search term results that would come through, you would see that a portion of your results in the customer search term segment really start with "B0" like this: The entirety of the search terms that start with "B0" are ASINs ("Amazon Standard Identification Number"). These auto campaigns are targeting customer search terms, yet those ASIN targets aren't really the thing customers are composing into the Amazon search bar. Truth be told, those are competitor products that are on Amazon. So your advertisements can really be targeting what customers are searching for, or whatever other item that is on Amazon.
2. Make your bid calculations scientific Very regularly I've seen Amazon sellers make their bid adjustments haphazardly without a very remarkable strategy. In the event that a keyword is progressing admirably, they'll raise the bids; and if a keyword isn't progressing admirably, they'll decrease the bids. The addition by which they increment or decrease is to a great extent a theory and now and again they'll simply kill a keyword or chronicle a keyword by and large if their ACOS gets excessively high. There's a method to really track down the perfect bid for each keyword in your record dependent on chronicled performance. The condition looks something like this: Total sales / Total Clicks * TACOS. This condition calculates how much revenue each click procures for this keyword. Then, at that point, to hit our TACOS, we'll set our bid price at a specific percentage of revenue per click to hit the cost per click. Along these lines if your Cost Per Click is 20% of your Revenue Per Click, your ACOS will be 20%. It's a deceptively straightforward condition that works for each keyword, without fail.
3. Diversify your targeting It's anything but enough to have only one campaign running for any of your products. For every one of your products you ought to consistently have multiple campaigns running that are exploiting the various targeting options inside Amazon advertising. The first go-to campaign that you ought to consistently have running is an automatic campaign. Auto campaigns ensure that you're not passing up any searches or keywords that you might not have found in your keyword research process. Auto targeting is a keyword process for most accounts or products since it gathers scan terms for you which have a past filled with converting and earning you sales. In addition to an auto campaign, you ought to have a manual keyword targeting campaign as well. With manual campaigns, you really optimize your bids for each individual keyword in your record depending on their performance. Highly relevant, high-performing, high-converting keywords ought to get a more grounded bid while less fortunate performing, low-converting keywords ought to get a lower offer to acquire visibility without spending past your TACOS.
The following targeting campaign you ought to have is a product targeting campaign. Very much like how an auto campaign targets the two keywords and ASINs, you need to have various campaigns that are targeting both —one campaign targeting keywords and the other targeting products or ASINs. With a product targeting campaign, you can decide to target either individual ASINs or categories. By ensuring your record is completely loaded with an entire wide range of targets, you can maximize visibility for your product, win more impressions, and extend your reach. In addition to these targeting options, you additionally need to diversify your record with multiple Sponsored Product Ad types like Sponsored Brands and Amazon Sponsored Display Ads.
4. Account structure is everything Another serious mix-up that I've seen a ton of sellers make is lacking a reasonable campaign structure for their record. Not having a decent structure for your accounts won't just ruin your ability to rapidly explore through your campaigns and advertisements, but on the other hand there's a high possibility that it's decreasing the performance of your product promotions in general. ● ●
Grouping by Price Grouping by SPAGs (Single Product Ad Group)
5. Avoid keyword cannibalization Keyword cannibalization happens when two distinct campaigns or ad bunches are bidding on a similar keyword. While you will not be outbidding yourself (that is, causing your own CPC to rise), on the off chance that you have an exact match keyword in a manual campaign that has a consummately calculated bid for a search term, then, at that point there could be different issues. Quite possibly your auto campaign may really win the impression and take the clicks and conversions at a not-so-impeccably calculated bid price. To forestall this undesirable cannibalization, you should take the entirety of your exact match keywords in your manual campaign and add them as negative exact keywords to your auto campaigns. Negative exact keywords do something contrary to normal keywords and keep your ad from appearing in any searches that match that keyword.
Use PPC software One last tip that I can't prescribe unequivocally enough is to begin utilizing a PPC instrument to help manage your campaigns. In each industry of digital marketing today, regardless of whether it's SEO, PPC, social media, or whatever else, individuals are utilizing tools to assist them with dealing with their efforts. With regards to Amazon PPC, there are numerous tools out there that can automate tasks like bid optimization, the negative keyword process, and keyword research. A PPC device likewise gives enhanced mission managers and guides for analyzing and assessing the performance of your campaigns. They even approach additional information not accessible inside Amazon Seller Central. In the event that you have in excess of 10 campaigns or more than $1000 of monthly ad spend, then, at that point you ought to emphatically consider getting an instrument to assist with these tasks.