Essential Selling on Amazon Tips to Grow Sales Amazon Sellers Guide
No matter if you're a beginner or an experienced seller, I'm sure you've put a lot of effort into selling and promoting your Amazon listings. This post will give you my top tips on how to improve your Amazon selling strategy and stand out from the rest.
1: Always check your UPC codes Amazon automatically accesses the information about your item when you list it on Amazon. Be very careful as manufacturers sometimes don't update UPC codes, even if products have been updated or modified. You should ensure that Amazon retrieves accurate product information. This step is crucial for both Amazon and your customers.
2 : Make your prices competitive Many online shoppers look for deals on Amazon. It is no secret that this is a popular choice. Customers will walk into shops and decide to shop online if the price is reasonable. It is a good idea to check out the prices of your competitors and try to beat them, especially if you're just
getting started. Amazon's Match Low Price Feature allows you to update your pricing according to your competition. This is the best way to stay in the loop.
3: Use high quality images Pictures are an integral part of the buying process. The best way to make your product feel real is through pictures. Images that are: ● ● ●
Grainy Blurred With clutter in the background
They are completely unacceptable and can cause more harm than good. Keep in mind that you want honesty so you only use actual photos of your product, not images from the internet. Photographs that are: ● ● ● ●
Multiple angles are possible to show your product If your product is used, be sure to show all flaws Use a neutral background Take out all clutter
We consume visual images far more often than ever before. You must therefore compete for their attention by creating images that are exceptional.
4: Attempt to win the buy box! Your product will be featured in the Buy Box, which is similar to having your commercial air during primetime right in the middle of the Super Bowl. Most sellers who win the Buy Box see an increase in sales. The buy box is prominently displayed right on the product page. How do you win the Buy Box prize? This is the ultimate question, and Amazon keeps its algorithm a secret. Here are some tips to increase your chances of landing this prized gem. ● ● ● ● ● ●
Low and competitive prices You should ensure that you have enough inventory Amazon FBA - Offer your products Keep high seller ratings Many positive reviews from customers Make unique bundles of products, such as 3 or more perfume kits.
Although none of these suggestions is guaranteed to work, they are based on observations and are key factors Amazon's algorithm considers. These suggestions, regardless of whether you are successful in obtaining the Buy Box, will help to increase your sales.
5: Use Amazon Marketing services (AMS) Amazon Marketing Services is a great way for sellers to market directly to Amazon customers. This basically allows you to advertise your products directly on Amazon. This service is offered by Amazon through Seller Central and has the following key benefits: ● ● ● ●
Advertisements are targeted and easily visible Pay per click (PPC), and not by impressions Access to data from advertising campaigns These feedback loops can be used to optimize your campaigns
6: Use Keywords for SEO Keywords are one of the best ways to increase your product's visibility. You should start by entering the most basic information when you fill in your keywords on Amazon. ● ● ● ● ● ● ●
Brand Product description Product line Material Color Size Quantity
Once you have done this, I highly recommend the Amazon Keyword Tool. This tool uses data from Amazon's Autocomplete function to help you find long tail keywords that are most popular. This tool will rank your phrases from 1-10 based upon their popularity. Once you have chosen the most popular ones, you can plug them into Google's Keyword Planner Tool to display the search volume. This tool will show you the most searched terms for your products. It can help improve your visibility.
7: Use fulfillment By Amazon (FBA) Fulfillment by Amazon is not for everyone. FBA fees can be expensive, but it has its advantages. Amazon FBA has many advantages. ● ● ●
Amazon Prime is available to all FBA products All products are available with 2-day shipping Amazon handles all shipping and handling
This service will help increase sales because your products will have the Amazon Prime logo. Customers will be more confident in your ability to deliver quality products in record time. FBA is the same as buying into Amazon.
8: Encourage Reviews Positive reviews on Amazon are key to SEO and winning the Buy Box. It is also the most important aspect of eCommerce. Customers don't know you, and they can only make a purchase based on the reviews of their peers. These objective and impartial reviews have a great deal of influence over buyers. You should take part in the review process. It is important to keep in touch with customers during the purchase process, and make sure they are satisfied with your product. Do your best to resolve the problem if they aren't. After your customer has received the item, and you have made sure they are satisfied, ask them politely to leave a review. This will allow you to reassure unhappy customers before they leave negative comments. It will also encourage happy customers to leave positive feedback.
Conclusion This is the best place to start optimizing your Amazon listings so you can rise above the rest. Instead of trying to implement all the tips at once, focus on one tip at a given time. These suggestions can be implemented immediately. Please let us know how they work for you and share with us any other Amazon selling tips you have.