The Beginner's Guide To Running Expert Amazon PPC Campaigns
More than 300 million people worldwide buy from Amazon. However, as an Amazon seller you know how much you can earn. The trick is to get your brand on the minds of consumers and ensure your products are noticed and bought within a very competitive marketplace. In order to increase sales online There are many Amazon Sellers who are looking at Pay-per-click (PPC) marketing. But, many are concerned about the cost of making this investment. Do you have any thoughts? Perhaps you're a business owner who would like to test PPC but isn't sure what to do? Perhaps you've tried an attempt but are draining your time and money but not producing the desired results?
What Is PPC & Why Do You Need It? Pay-per click advertising is exactly as it claims on the tin: it allows your company to run campaigns that only charge for ads that people click on. It's a cost-effective method to boost your profile because there's no initial cost and you don't waste money on advertisements that don't attract attention.
A ‘belt and braces’ approach to search results. About half of consumers begin their online searches through Amazon and so PPC is a fantastic opportunity to market your products in the moment when consumers are deciding on the best model, or even brand to purchase. Your product may be listed naturally in the search results however it's impossible to predict that they will rank high, especially in the case of competitors who've been in the market for a while. PPC is a way to ensure that you don't have to depend on your product being able to appear naturally in customers' searches; you can give certain products an additional boost when it's needed. Consider it an extra layer of security.
What Is PPC & Why Do You Need It? There are certain situations that PPC is particularly beneficial for Amazon Sellers, giving products an important boost. They include: ● Seasonal Stock : Like weather-dependent items, or products that are appropriate for holidays like Christmas or Easter. ● Low-View Products : The items that aren't able to be listed in the top results page when prospective buyers search for items. ● Highly Competitive Items : Ensure that your product is displayed with your most prominent competitors within a very competitive market. ● Product Launches : A high-visibility and immediate impact for products that are brand new in your store.
Perfect Preparation Prevents Poor PPC Performance Before even thinking about starting the Amazon PPC campaign, it is essential to make sure that your listing is optimized. You may believe that the language you select is more relevant to organic search results, however, it could have a significant influence on the strategy you choose for your ads in particular if you opt for an automated PPC campaign that is run by Amazon (but we'll get into the subject in the future).
There are three things you should be mindful of when creating a new listing of products or updating an existing page for a product:
1. URL The words that you include in your web address could affect the people who land on your page. Amazon will automatically extract words from your description of your product and add them to between your site address. This is commonly referred to as a canonical URL. The keywords you choose to use can't be set on your own; however, you can help Amazon choose the most beneficial words by optimizing your title of your website.
2. Page Title Create a title for your site specific. Amazon does not have the same rules as Google that prefers concise and short page titles. The more specific the title of your page on Amazon the more efficient it will function since it provides the opportunity to use more words. There's a limit of 500 words for Amazon title pages. So make use of this for your benefit!
3. Product Description The most crucial aspect of your product's description isn't the primary description of your product, but rather the bullet points for introduction that are placed below the page's title. The first thing that potential buyers will be able to see. Your bullet points must be well-written and filled with relevant keywords for your product to aid in the development of an effective Amazon PPC strategy. Be careful not to use search over the style of your product. It still needs to be clear and will make prospective buyers want to buy your product. If you're writing descriptive copy, remember that the majority of customers will access Amazon on their phones. Make your sentences concise and clear to make it easy for people to read the description of your products on a tiny display.
Choosing The Right PPC Approach For Your Business There's no one-size-fits all method to PPC advertising.
If your product's listing is perfect and you're prepared to create an advertising campaign, the primary decision is to opt for an automated campaign that is run by Amazon at first, or to begin from scratch and start your own manually-run PPC campaign.
Automatic PPC Campaign ● ● ●
There's no need to be an expert on PPC (but there's no time to start learning) It's not going to take up a lot or time (but you're not in control of the Amazon is using for keywords) You are able to set the maximum budget (but you have no control over how the budget is used)
Manual PPC Campaign ● ● ●
You can weigh your spending towards the most profitable keywords and eliminate keywords that don't bring in sales It is possible to focus your on keyword phrases that are cost-effective and will get more ads to your budget You can learn an entirely new technique!