How To Protect Your Listing From Being Hijacked
Amazon is an enormous and constantly changing marketplace with new opportunities emerging every day. In fact 58% of people claim that if they had the chance to only purchase from one retailer they would choose Amazon. Where there's a chance, there are those who are always seeking to make a profit from the hard work of others. This is the case with the brutal Amazon ``hijacker". The hijackers of competitive listings are only successful if the seller isn't aware that they exist. There are definitely those who could take over listings on Amazon However, you can take preventative steps to make it impossible for them to avoid it. In this article I'll go over the things Amazon hijackers do, ways you can safeguard your listings, and also how to respond should anything happen.
What does it mean to have your listing “hijacked”? It means that the seller is selling a fake or similar product to your private product. This is especially frustrating for sellers who are private labels, because you've taken the time to establish your unique brand and product to ensure that you are not competing in the marketplace with similar Amazon sellers in order to manage their Buy Box. Being "hijacked" is a major issue for Amazon sellers. Indeed 48% of sellers are concerned about hijackers creating duplicate listings, as per the 2021 State of the Amazon Seller Report.
The impact of hijacking A compromised listing can affect your customers as well as the bottom line. Imagine this scenario: an unaware client buys your product. Instead of receiving genuine merchandise from you the following scenario occurs: your Amazon hijacker controls Buy Box, which is owned by your Amazon hijacker. Buy Box, get the sale, and then the purchaser is given a counterfeit copy of the product. If they are unhappy with their purchase due to the product isn't of good quality The customer then writes a negative review about your site. The customer leaves a negative review for something you do not even offer and discourages future customers from purchasing your item. What a pity!
How to fend off Amazon hijackers A simple, but effective strategy to take on Amazon hijackers will be all that you require. Here are five strategies to safeguard your Amazon listing and build your business simultaneously:
1. Monitor your listing closely Beyond simply checking the Seller Central dashboard every day It is important to look at your listing from the customers' perspective. Check out your listing to determine the number of sellers offering your product under your own private label. If there are several sellers (that one being you! ) You could have a hijacker issue in your hands. If you don't have to be checking your listings every day you can check it every week particularly when your sales increase and your competitors begin to notice your achievements.
2. Build your own ecommerce site If you can develop your own online store independent of Amazon (sites such as Shopify and SquareSpace make it easy to establish your own online store) You can build your business's defense in the fight against Amazon hijackers. The ability to validate your company's legitimacy through your website increases trust and credibility with your customers. Additionally, you'll always have a location outside of Amazon to market your goods online.
3. Brand your products better If you can create a better brand on your product's listing and demonstrate that you have a distinct logo and brand on the product itself and packaging, you could dissuade pirates from lurking.
You'll clearly communicate your brand's identity to your customer. And when they buy the product through a fraudulent seller, the buyer will immediately know that the product they're purchasing isn't of the same brand you use. When you take your product pictures Make sure to highlight the branding on the packaging as well as the product itself. It is a good idea to do this regardless because you're investing into the creation of the branding and marketing collateral. You've worked hard to develop your brand. It's time to also want to showcase it with pride to your customers!
4. File a complaint with Amazon You can file your complaint to Amazon by filling out one form. You'll need to collect evidence -by purchasing the item from the suspect seller, and documenting every way the product is fraudulent and counterfeit and then send the form to Amazon. Try to be as thorough as you can in this case, including as many images and information as you are able to gather to evaluate your product against fake versions. Remember that Amazon will protect its customers' experience as far as it can. If they can see that the fake could result in unhappy clients, they'll be proactive.
5. Enroll in Brand Registry Joining the Amazon Brand Registry is one of the most effective ways to safeguard your brand and yourself on Amazon. In addition to having access to extremely effective marketing tools, you'll also be able to exert more control over the listings you have. If you are concerned about any IP or counterfeit issue, Brand Registry offers a designated internal team to submit and increase IP claims for infringement. Remember that this won't always stop hijackers from jumping on your website. You'll need to be on guard in this regard -- however, you'll have greater security as a registered trademark. Brand registered sellers may make use of the Amazon Transparency Program, a product serialization service that allows Amazon to verify each of your products prior to when it is delivered to the buyer. So, the purchaser receives authentic goods and not a fake imitation. Being faced with Amazon pirates and unsound principles is a negative aspect that comes with selling products on Amazon. There will be those who would like to profit from the success of others and earn into quick cash wherever they go. However, there's enough hay to make to think about them as your primary concern. If you follow the guidelines that were outlined above, and keep building a solid brand, with carefully selected marketing and products your accomplishments will be more impressive than the thieves who feed on the leftovers they can get from your brand. It's time to move on!