Kick your Amazon SEO up a notch with better keyword match types
If you want to take your Amazon SEO up a notch, you should use better keyword match types. Match types are the specific words and phrases that you insert into your titles and descriptions in order to trigger Amazon’s search engine optimization algorithms. By using more specific terms, you’re more likely to rank higher for those keywords in Amazon’s search results. Here are four tips for improving your keyword match types:
What are keyword match types and why are they important for Amazon SEO? When you are optimizing your product listings for Amazon, it is important to understand the different keyword match types and how they impact your visibility and organic search results. There are four main keyword match types: phrase, exact, modified broad, and broad. The phrase match type will include your keywords in the order that you enter them, but also includes any variations of that phrase. The exact match type will only show your product if someone searches for that specific phrase exactly as you have it entered. The modified broad match type will show your product if someone searches for any of the words in your keyword phrase, but not necessarily in that order. And finally, the broad match type will show your product if someone searches for any combination of the words in your keyword phrase.
Understanding these different match types is important because it can help you to better target your potential customers.
Types of keyword match types: When doing product research for Amazon, it's important to understand the different types of Amazon keyword match types so you can choose the keywords that will work best for your product. Broad Match: With broad match, your ad will show up when someone searches for any variation of your keyword, including synonyms, related terms, and other relevant phrases. For example, if you're targeting the keyword "running shoes," your ad could show up when someone searches for "sneakers," "athletic shoes," or "tennis shoes." Phrase Match: Phrase match keywords will trigger your ad only when they're used as a complete phrase in a search query. For example, if you target the keyword "red running shoes," your ad will show up when someone searches for "red running shoes" specifically, but not when they search for "running shoes red.
Broad, phrase, and exact match types. When you're advertising on Amazon, you have a few different ways to target your ads. You can choose broad, phrase, or exact match types. The different match types will target your ads differently, so it's important to understand the differences between them. Broad match type is the default type for Amazon ads. With this type, your ad will be shown when someone searches for any of the keywords in your campaign, even if they're not in the exact order that you've listed them. This can lead to a lot of wasted clicks, so it's important to make sure you have a good list of keywords and that they're relevant to what you're selling. Phrase match type is similar to broad match type, but your ad will only show if someone searches for the keywords in the exact order that you've listed them.
Which one is best for your product? When choosing the best Amazon keyword match type for your product, it's important to understand the different types and how they work. The broad match type will include your keyword in a customer's search if it's anywhere in their query. This can lead to a lot of traffic, but also to irrelevant results. The phrase match type will only include your keyword if it's included in the exact order you've specified. This is a more targeted approach that can lead to less traffic, but more relevant results.
The exact match type will only include your keyword if it's included in the customer's query exactly as you've specified it. This is the most targeted option, and will likely result in the least amount of traffic.
How to use keyword match types: When you are doing keyword research for Amazon, it is important to understand the different match types that Amazon uses. There are four match types: broad, phrase, exact, and negative. Broad Match: This is the default match type and will include all of the keywords in your search term. For example, if you searched for "coffee beans," this would include results for "coffee," "beans," "bean coffee," etc. Phrase Match: With phrase match, your results will only include results that have all of your keywords in order and with no other words between them. So, if you searched for "coffee beans" this would only include results for "coffee beans." Exact Match: Exact match means that your results will only include results that have your keywords in them exactly as you typed them in.
Tips on how to use each type for the best results. When you are doing your product research on Amazon, it is important to understand the different match types and how to use them for the best results. The default is "all words," which means that your product must include all of the words in the customer's search in order for your product to appear as a result. The "exact phrase" match type will only show your product if the customer's search includes those exact words in that order. If you use the broad match type, then your product will show up when any of those words are included in the customer's search, even if they are not in that specific order. Finally, the negative match type can be used to exclude products from your results.
Conclusion: When it comes to Amazon SEO, using the correct keyword match type is essential for improving product visibility and ranking. There are three main match types: phrase, broad, and exact. Phrase match is the default setting and will show your product when someone searches for that specific phrase, including variations of the words in the order you specify. Broad match will show your product to anyone who includes any of those keywords in their search, regardless of the order. Exact match will only show your product if someone searches for those exact terms, in the same order you specified them.
The best way to determine which match type to use is by doing some research into what people are searching for. Look at what keywords your competitors are targeting and use those same keywords in your own campaigns, but tweak them to fit your product.