Product Images on Amazon: Why are They so Important?
The first requirement to list the product you sell on Amazon is that you include at minimum one image of the product. Why are images so crucial on Amazon? Learn how a well-designed Amazon product photography can make an impact on the conversion rates.
Why are Amazon product images so important? If you are looking to purchase something in a brick and mortar store, you'll be able to spend the time looking at it, feeling it, turning it around and playing with it. When you shop on the internet, the majority of the sensations that you usually get when shopping aren't present - you are reliant on your eye. The reason why images for products are especially important on Amazon is because the only item that's attractively presented can draw potential buyers. The image for the product has two major roles for Amazon: ●
●
increasing sales A good product image can significantly increase the chance that a potential buyer will visit the detail page of the product. This will result in a higher number of purchases, particularly when more specific images of the item are made available. Improved page ranking If a product webpage receives more views and has a greater volume of sales and is ranked higher in Amazon results. Good images of the product will result in more CTR as well as sales.
Amazon's search engine is created to provide the most optimal customer experiences. That's why images of products are essential for Amazon and at minimum one primary image is an essential condition when listing products.
How many product images can I upload to Amazon? A primary image which is displayed beside your product's name in Amazon search results is required. If it is not present on your page, it will not appear and consequently, it is not possible to purchase. The maximum number of seven photoscan be uploaded to Amazon.
Amazon product images: What size is ideal? Amazon product photography guidelines require a minimum size in the 500-pixel range on an largest aspect. If you would like to use the zoom function of your content, the lower limit is 1,000 pixels. The function is most effective with images with 1600 pixels or more. The longest dimension must, however, be no more than 10,000 pixels.
Amazon & images: which types of images present the product in the best light? Three types of photos are available on product pages: three kinds of pictures that you can utilize on pages for products: ●
●
●
The main image This is the primary image shown on the page detailing the product and also included in results of a search. The item must cover at minimum 85 percent of the area. Only the product being sold must be displayed. Additional packaging and accessories should not be included . Additionally, it must be displayed against an uncolored background. The presentation of USPs The following 4 photos should showcase the distinctive features of the item in full. In the case of the shoe, it might be a unique shape, bright laces, a footbed or the top-quality craftsmanship of the seams. Action images Include images of your item in use to get buyers to buy. If you're offering a leaf blower for instance, you must display a picture of someone making use of the machine within the yard.
What are Amazon’s requirements for product images? Amazon offers strict guidelines regarding the images that are allowed to be used. They are: ● ● ● ●
The following formats for image files are supported: JPEG, TIFF, PNG and GIF (not animated) Clear image quality Sexually suggestive images There are no depictions of clothing for children or babies on models for children.
●
No trademarks or logos are employed by Amazon or the brands that are similar like Alexa or Prime
The style guides for particular categories of merchandise include a range of additional rules. For instance, the principal image for pages of products for clothing categories must always depict the garment on the model. The model cannot be lying or sitting down. Top Tip: Take your time to create high-quality images of your products. If the images don't adhere to Amazon's guidelines, or appear blurred or dull it could be your product pages placed lower in the rankings or removed.
Conclusion If you'd like your pages for products to do efficiently on Amazon You should be sure to learn about Amazon's guidelines. The investment in professional images of your product that were created by photographers that specialize in taking photographs of the products could be expensive; however, it will pay dividends in the end with significantly increased sales.