Proven Tips to Prep for Amazon Prime Day
Amazon Prime Day is a one-year event, similar to the Super Bowl. This day is one the most important shopping events of the year. Last year, Amazon sold more than 175,000,000 copies. COVID-19 will have an impact on Amazon Prime Day 2020 as well as everything else in 2020. Although the shopping holiday has been delayed from its normal July date, it is still being held. Prime Day 2020 will be held October 13-14. Prepare! Seller's Choice offers many tips and strategies that will help you. Before we dive into the details, let's review the basics.
What is Amazon Prime Day? Since 2015, when Amazon launched its 20th anniversary holiday worldwide, Amazon Prime Day has been a popular online shopping option. The day offers consumers with an Amazon Prime membership the chance to get exclusive deals from retailers on the Amazon platform. Your company can take off in the global marketplace within 48 hours. Amazon Prime Day is a dynamic holiday that offers products at a discount throughout the day. There are also occasional amazon lightning deals that last only a few hours.
How will COVID-19 affect Amazon Prime Day COVID-19 will have an impact on Amazon Prime Day 2020, but not enough to cancel it. You should consider this: ● ● ●
Layoffs will mean consumers will have less money to buy, but this will not stop them from being more interested in the Amazon Prime Day Sale deals. Online shopping is growing, particularly on Amazon. Some areas have experienced shortages as a result of disruptions to supply chains.
Tip 1 - Have ample inventory We don't recommend that you keep a surplus inventory for any reason. Amazon Prime Day is one such occasion. Although it might be too late for you to stock up on inventory, it is never too early to plan for the biggest day in online sales. You'll be able to make better inventory planning and supply chain expectations for the next prime day in July 2021. Lightning Deals require sufficient inventory. Amazon will punish you if you do not have enough inventory to meet your orders.
It might prove difficult to source inventory because of COVID, which can affect supply chains. While China has opened up, some parts of the supply chain still have problems. It is therefore more important to plan ahead and have sufficient stock (or even extra) in case of an emergency.
Tip 2 - Plan for Shipping Problems As is consistently the situation with Amazon Prime Day, you bring to the table for Amazon Prime. Be that as it may, COVID-19 will influence you shipping out your inventory as it impacted your inventory being shipped out to you. Typically we would suggest you use Fulfillment by Amazon (FBA) in light of the fact that it's less difficult, yet as Amazon briefly froze shipment of unnecessary merchandise in April, shipping through Seller Fulfilled Prime (SFP) is a more secure wage. In any case, SFP implies you should be more organized, having every one of your products packed and fit to be shipped.
Tip 3 - Request for Reviews Completely exploiting the increase in traffic produced by Amazon Prime Day offers retailers a once a year chance to spike the quantity and nature of their ratings. Furthermore, very much like making a sale, a review possibly happens when you request it. In late 2019, Amazon presented their "Request a Review" button to supplant requests through email (and forestall disarray when speaking with customers). This implies you can as of now not
run an automated email campaign for Amazon Prime Day. Nonetheless, you can in any case robotize the button utilizing tools like Feedback Five. However, try not to delay until Amazon Prime Day to request reviews. In the event that you do it now, you can give your listings rankings and seller ratings a boost before Amazon Prime Day.
Tip 4 - Optimize Everything Assuming you need to be observed effectively on Amazon Prime Day, you really want to optimize your listings so they seem higher on Amazon's search pages. This should be possible by utilizing relevant keywords and legitimate Amazon SEO (Search Engine Optimization). You additionally need to optimize your PPC ads. Be that as it may, this is simple with Amazon Sponsored Products as you can utilize automatic targeting to recommend relevant keywords.
Tip 5 - Create coupons Amazon Prime Day is an advanced tangible over-burden for shoppers and it is simple for your products to become mixed up in the coating of backdrop illumination excitement. Delivering a coupon paving the way to Amazon Prime Day assists slice through the commotion and make anticipation with your customers. Whether or not you are offering a Deal of the Day, a discount code, or a Lightning Deal, making a dynamic coupon that you can distribute through your email marketing and social media channels will assist with working on your openness on Amazon Prime Day.
Tip 6 - Advertise Fostering an ad budget that moves toward Amazon Prime Day is an exceptionally effective instrument to maximize your conversion rate. Indeed, you should attempt to do however much advertising that you can bear the cost of approaching Amazon Prime Day. There are a few unique sorts of advertising that you should attempt: Social media sponsored ads can assist you with interfacing with your objective market segment and boost your search engine optimization simultaneously. Influencer advertising is useful for brand awareness. Amazon Sponsored Products are ideally suited for Amazon Prime Day since they advertise your Lightning Deals and Coupons.