7 Reasons Influencers Should be a Part of Your Amazon Marketing Strategy
It's not a mystery that Amazon is dominating the world. It should therefore be not a surprise Amazon will soon be taking on all aspects of marketing via digital channels, which includes influencer marketing. It is not uncommon for Amazon sellers to focus their marketing efforts to capture the attention of shoppers already shopping on Amazon. Amazon acknowledges the importance of influencers. The Amazon Influencers Program extends their affiliate programme, which lets influencers with a specific number of followers establish the personal Amazon storefront, and share their items via customized URLs and earn money for doing this. As the first impression of your brand's image to many customers, Influencers play an important part in your general marketing plan. After the outside traffic is pushed into the market by influencers and social media marketing then it's time to consider Amazon CPC ads, coupons and giveaways to get the attention of the customer on the platform.
Reasons Influencers are Important for Amazon Marketing Strategy 1: An instant team of content creators Influencers are well-known creators of content who create breathtaking content, such as videos and photography, which could also be featured in Amazon listings. We have worked with many companies that do not have in-house photographers , and instead contract out the Amazon listings to influential influencers, gaining the benefits of an influencer marketing campaign and custom assets. It is essential to declare your intention to make use of an influencer's work in a commercial setting because some influencers will be charged extra for the rights. We've also discovered that obtaining commercial rights can be cheaper than hiring professional photographers.
2: It’s All About Gaining Trust In the midst of counterfeit products and fake brands consumers are more alert than ever before to these scams, and especially on Amazon. It recently began combating counterfeit products by implementing the amazon transparency program which shows the crucial impact a brand's image has in its success on Amazon. The spreading of the word and establishing your brand's reputation against counterfeits and competitors is possible by utilizing reliable influencers to market your product. Influencers work for years to earn the respect of their fans and are the best ambassadors for your company. If an influencer has been promoting your company, it's another way to distinguish your product from counterfeiters as well as your competition. You also have the ability to control what the links that influencers incorporate in their advertisements, making sure that shoppers are directed to your legitimate listings, and not falling onto fake pages on Amazon.
#3: Launching New Products Influencers can be a great asset to launch new products. With no prior background on Amazon the primary goal to launch new goods is to increase the visibility of the product.
One brand that has mastered this concept effectively is JumpOff Jo, a family lifestyle brand that creates items designed to "grow with your family." Through posts by Influencers, JumpOff Jo promoted its brand and products to thousands of consumers who are relevant to the brand creating brand recognition and increasing sales. They were able to get more exposure on Amazon however, they also gained followers on their own social media accounts and provided value that lasted beyond the timeframe of the campaign.
4: Integrating Other Amazon Strategies Into Your Campaign With the amount of noise that is available in social networks, it's essential to engage your influencers' fans by offering something unique. We frequently create special coupon codes for influencers to pass along to their readers. If you're having a big influencer spread this code as well as hundreds of influencers distribute the code with their followers and include a discount on their posts will always increase the reach of your campaign. It also increases your ability to directly monitor Amazon conversions using coupon redemptions. We also have used influencers to advertise Amazon deals as well as giveaways and new product launches.
5: Reuse influencer content on Social Media Repurposing content from influencers isn't something new However, where we've had success is by either increasing the quality of content by boosting their profile, and then directing them back to their Amazon listing or creating an ad on social media. Any method you can use to increase awareness of your product accessible on Amazon through fresh content can only aid in assisting your Amazon sales grow.
6: Measuring Results Effectively It has been nearly impossible, due to the inability to put the tracking code in Amazon's back end. Happily, Amazon recognizes the importance of driving traffic from outside to its site, and it has recently enabled companies and retailers to develop link trackers through Amazon storefronts for brands. The first time we're now going to create trackable links that are unique to each influencer, so that we can accurately measure the impact of their efforts.
An Amazon brand store may be developed by the brand or through an agent registered with the brand. The brand stores serve as catalogs that are unified for brands , and offer an incredible number of tracking options for outsiders. If we're conducting an influencer marketing campaign for the client, we make sure that their store's website is designed to maximize the amount of (and transform) traffic.
Conclusion In short, the influencers are getting increasingly respected in the field of marketing. Amazon marketing being one of them. Even if you already have an extensive influencer program to direct visitors to your site, think about integrating specific Amazon influencers to that strategy. However, be aware that driving the traffic of influencers to Amazon is quite different from the standard method of directing visitors to your website.