Speed Up Your Website To Triple Its Conversion Rate
Are you looking for expert advice for speeding your site? A delay of one second in page loading can result in less than 11% of page views, 16% decline in user satisfaction and a 7 percent reduction in conversions. A few extra seconds could dramatically impact your capacity to attract visitors to your site and generate sales. So, it is important to ensure that your website is not just ranked highly on Google however it is also quick. Another thing you need to be aware of is the fact that slow speed decreases the conversion rate.
How Website Speed Optimization Improves Conversions Based on the data that we have gathered, it shouldn't be a surprise that speeding up your website will significantly boost performance. Anyone who operates an e-commerce store in Singapore will inform you that there's always a huge increase in sales and conversion when the speed of the site is increased. People who are more likely to convert generally visit websites which load faster. Implementing strategies to improve your site's speed by just one second could have a major impact on conversion rates. For a better understanding of this take a look at the times when Google suffered the loss of 20% in traffic because of an extra 5 seconds of loading time.
Amazon has previously conducted an A/B testing on amazon, which included delaying pages in 100 millisecond increments. At the end of the day, it was found that even tiny delays resulted in expensive and massive declines in sales. Amazon along with Google are two of the most well-known and trustworthy websites. If the users aren't ready to wait an additional minute to wait for their pages on these websites to be loaded, then they will not wait for your Singapore web site to start loading.
How Website Speed Impacts Visibility In evaluating websites' speed, it is just one of the aspects that Google considers. The speed of your load has an impact on the way Internet users locate you when they search for information on the internet. This is happening at a time that Google is rolling out the mobile first index. Recently Google has begun ranking results for search results based on performance of their mobile-friendly versions. In 2015 desktop searches were more popular than mobile searches. It is therefore Google's responsibility for them to make sure that users with mobile devices are properly catered to in the search results. Absolutely, Google will not guide its users to websites that aren't functional or load properly on mobile devices. This indicates that the experience of mobile users will play a major influence on the desktop results and rankings. For many years users, experience of the user was the main determinant for ranking websites. It's not the case anymore since the rankings were based solely on the desktop user experience. In the end, websites which provided users with an unsatisfactory mobile experience might still be considered to be highly rated by Google. This isn't an issue anymore since pages are currently indexed based on the user experience they offer the mobile user. To keep and improve the rank and visibility of your website, it is important to look for ways to reduce the loading time. This will provide you with an online site that provides an efficient and quick user experience across different sizes and types of browsers.
What is the Suitable Website Load Time? When you begin to work on reducing your site's load time it is suggested to set goals which will help you get to the place you'd like to be. This isn't easy particularly when you're not certain about the appropriate page speed. Google suggests three seconds as the maximum loading time. However, a recent benchmark study revealed that many websites have much longer loading times.
A Google study that analyzed 900,000 mobile ad landing pages across a variety of countries including Singapore discovered that almost 70% of the pages which were studied took more than 7 seconds to load the content to show. The industry did not have an average similar to Google's recommended loading speed of 3 seconds. On average mobile landing pages require 22 seconds to fully load. The majority of the visits to these slow loading websites are abandoned. This is a clear indication that if your site is slow to load, your business may be missing out on many commercial opportunities that exist in Singapore and around the world. It is important to ensure that your site is in line with Google's best practices. While working to improve your site it is important to utilize Google's benchmarks and suggestions to define your goals but also evaluate your progress. Because it is the most frequently used web search engine Google will have a major impact on the effectiveness of your website. It is therefore a bad idea to check the standards of your website are in line with the recommendations of Google's best practices.
How To Speed Up Your Website There are many variables that affect the time it takes for each page on your site to load. There are many ways you can apply to improve speed and enhance the user experience. These tips can be helpful.
Reduce HTTP Requests A large portion of web page loading times are used to download various components of websites, including scripts, style sheets and images. HTTP requests are generated for every element. An increase in the amount of components on the page means that your website may take longer time to load. Reduced amount of HTTP requests will increase loading times, increasing the speed of your website.
Deferring JavaScript Loading If you delay a file it is simply saying that you have stopped the file from loading until later elements are loaded. Deferring large files , such as JavaScript guarantees that other files can be loaded without delay.
Reduce Time to First Byte (TTFB) Apart from the time that your webpages take to fully load, you need to keep track of the time it takes your pages to begin loading. The TTFB time period is the time browsers generally need to wait for before they receive their first bytes from the servers. The reduction of TTFB can result in your website speeding up.
Minimize Server Response Times It is possible that one factor that will have a significant impact on how quickly your site loads is the duration of your DNS search. If you are currently using an outdated DNS, it implies that it takes a long time for your site to be found by web browsers. Moving to a faster DNS will accelerate the loading time of your website.
Carry Out a Compression Audit It is important to ensure that your files are in the smallest size possible without sacrificing quality. It takes a shorter amount of time for small files to be loaded when compared to larger ones. If you have smaller file sizes, your site will load more quickly. Pages with a lot of content or images larger than 100 KB in size are typically heavy and therefore slow to load. By compressing your files, you will aid in speeding up downloads.