Ways to Use Amazon Brand Registry to Increase Sales
The registration of your trademarked items through Amazon Brand Registry is an ideal way to safeguard the intellectual rights of your business from fraudsters as well as listing hijackers. However, while the majority of Amazon sellers have registered for Amazon Brand Registry in order to safeguard their brand and make use of certain features for brands that Amazon offers However, many sellers aren't taking maximum advantage of their accounts on the brand registry. When properly used, Amazon Brand Registry is an effective tool to boost the amount of your Amazon sales.
1. Take Advantage of A+ Content Features We discussed A+ Content in depth in the past. A+ Content takes your listing of your products into the top tier. Instead of listing standard descriptions of your products, Listings which have been optimized by the A+ content platform can be enhanced by appealing modules that feature more detailed photos and comparison charts with your different products, as well as much more. Amazon allows you to make your listings more attractive by adding A+ content, by allowing users to select from pre-made modules. All you need to choose is to select the one you like and add the pertinent details and images. You will be prompted to enter the information.
These appealing improvements to product listings are more detailed and professional than traditional Amazon listings, which leads to greater conversion rates for potential buyers who come to your page.
2. Set Up Your Amazon Store Similar to A+ Content, it is possible that you are able to select the Amazon Store module for your brand. Some brands do not take advantage of this option because they think there aren't enough items for them to justify the need of an online store, however even one product could be prominently displayed in the Amazon storefront. An Amazon storefront that is registered with Amazon Brand Registry appears more appealing and impressive than a typical Amazon seller's page Amazon does. Additionally it is possible to make your storefront an online landing page to promote your business using PPC or social media marketing campaigns. The idea of directing people to a storefront that is prominently displaying your products and brands is an effective way to distinguish your business from the rest of "just another seller" on Amazon.
3. Use Amazon Posts Amazon Posts is a new visual browsing experience comparable to Instagram as well as Pinterest. Instead of scrolling through random images and content. Amazon Posts users browse through images of products that are linked to Amazon products that they are interested in. To be a part of Amazon Posts, you must have your Amazon Store set up. Do not be afraid to consider making Amazon Posts a part of your social media marketing strategy. Once you've made 10 posts, you've created a "feed", and your images of your products can be searched and found on Amazon Posts under "related products" as well as in the profiles of competition. This is a cost-free method of marketing and you ought to be posting your product every few days to keep your feed current and up-to-date.
4. Sponsored Brands Advertising Sponsored Brands advertising differs from traditional advertising in the sense that they appear at the top of the results page. This space is available only to companies that have registered with the Amazon Brand Registry. "Product Collection" option "Product Collection" option shows an image of your brand along with three products that are available in your store.
If anyone clicks on your company's name instead of your products you offer, they will be taken directly to your Amazon storefront. "Store Spotlight," also known as "Store Spotlight" allows you to showcase your brand instead of specific products. It's an ideal tool for businesses trying to establish brand recognition within a particular area.
5. Kick-Start a Product’s Sales With Vine Reviews The Amazon Vine Program will be available for Amazon brands that have had less than thirty reviews from Amazon. Sellers are able to choose to send thirty units to Amazon and Amazon will distribute to customers who have been approved by Amazon as reputable reviewers for its products. Since providing customers free goods in exchange for reviews of your own is illegal it is the only method to carry out this method in a way that is safe and is backed by Amazon. To be eligible to participate in the Vine program, the product has to be released, available for purchase via FBA (with availability of inventory) and have less than 30 reviews and be within an authorized category. Be aware that reviewers of products are urged by Amazon to provide honest reviews, therefore there is a chance that not all reviews will be favorable. This program is recommended for products that you know that they will perform as expected when tested.
6. Add Listing Videos In the Sponsored Brands advertising section, video production may be performed in-house or contracted out online. Videos are a great method of showcasing your product. It can be particularly helpful when your product is complex or new, since video usually can do a better job showing off an item than images can. Video content on your product descriptions can aid in standing out from your competitors.
7. Consider Virtual Bundles Another advantage that is only available only to Amazon Brand Registry sellers is the ability to bundle products. Contrary to traditional bundles which need to be packaged before you can send them to Amazon's warehouse The virtual bundles consist of separate items you can bundle digitally
through Amazon FBA. The items you include in the bundle will be shipped in a bundle by Amazon. This is an excellent option for you if you have items that complement each other but you want to keep them separate, giving buyers the option to purchase the items separately. Perhaps if you've got an unproven or new product, making the virtual bundle with a well-known SKU could increase sales and increase recognition for the other product.
8. Set Up Subscribe & Save Option On Applicable Products Subscribe and Save is currently only accessible for authorized brands registered on Amazon. If you offer replenishable items you might want to consider allowing them to be included in Subscribe & Save. Subscribe & Save programme. Affluent Amazon customers who want to schedule it and forget it will appreciate the option of signing up to automatic replenishment because it helps them to manage their time and also provides them with a 5-15 percent discount on the items that they have subscribed to.
Final Thoughts Amazon Brand Registry provides sellers the ability to let their brand or products be seen on Amazon. Many sellers who signed for the brand registry are already familiar of A+'s content as well as the storefront of the brand, however features such as Amazon Posts or virtual bundles may be unfamiliar to them. Although certain options will be more effective in certain categories than others taking a look at each one and testing these out will boost sales for your business and make your image grow on Amazon.