Why You Should Use Negative Keywords on Amazon
Amazon sellers are always looking for ways to cut expenses and boost their earnings. One method to achieve this is to target the negative keyword on Amazon. As Amazon PPC cost are going up by adding negative keywords to any of your Amazon PPC strategies can keep costs down without sacrificing PPC performance. Here's an example of negative keywords Amazon offers.
What Are Amazon Negative Keywords? It's not a secret that Amazon offers a variety of ways to block your ads from being displayed. You can also prevent your own ads from showing. This can be done with Amazon Negative Keywords. Negative keywords eliminate unrelated search phrases, which allows your ads to concentrate on the areas that have high potential. They're an essential component of effective advertising and are essential for your business's success.
There are two kinds of negative keywords: negative phrases and negative precise. Let's look at the two kinds below.
Negative Phrase Match The negative match prevents your advertisement from appearing in search results that have the specified set of words in the exact order including plurals and minor misspellings being taken into consideration.
Negative Exact Match Negative exact match searches look for exact matches to your negative phrase. Negative exact matches, just like match-ups with negative phrases, can be used to allow plural spellings or slight spelling errors. Amazon recommends starting with an exact match that is negative instead of an inverse phrase match. Keywords that are negative exact match are restricted to ten terms on Amazon.
What's the Difference Between Negative Keywords & Regular Keywords? When there's a negative keyword, there are positive and regular keywords. In essence normal keywords can be described as the reverse of negative keywords. Positive or regular keywords cause your ads to be displayed on Amazon searches, whereas negative keywords allow you to limit your customers' search results according to the search terms they use. The other difference between the two is that regular keywords are composed of three kinds (phrase broad and precise) however negative keywords only have two kinds.
How to Find Negative Keywords on Amazon? If you don't know where to look, finding the correct negative keywords on Amazon might be difficult. You must first determine which terms are low-performing in order to determine which keywords can be turned into negative keywords. Here are some measures to aid in their detection.
High Spend Non-Converter If you don't know where to look, finding the correct negative keywords on Amazon might be difficult. You must first determine which terms are low-performing in order to determine which keywords can be turned into negative keywords. Here are some measures to aid in their detection.
Low Click-Through Rate (CTR) Non-Converter Any search phrase that generates over 2500 impressions for your ad with a CTR of less than 0.18 percent and no conversions is a waste of time. It will simply degrade your product's ranking.
Why Negative Keywords are Important? Negative keywords are significant for your Amazon business for a variety of reasons. ● ● ● ● ●
Improve the effectiveness of your ads while lowering your costs. Make sure your adverts only show up in searches that are relevant to your target demographic. Increase the amount of traffic to your listings, which could lead to conversions. Increased CTR will aid in improving your product's ranking. Can help you save money on advertising.
Conclusion Stop wasting money on PPC advertising and start using negative keywords instead. Your ranking, ad expenditure, and conversions will all improve significantly. Still have questions about how to use Amazon's negative keywords? Fill out the form below with your inquiries.