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HANDS-ON DIGITAL INNOVATION Takings from Mjølner’s events @ Internet Week Denmark 2015
TOPIC
REACHING YOUR DIGITAL POTENTIAL WITH HANDS-ON INNOVATION Technology gives us endless possibilities, and they are
A half-day workshop for representatives from six
not reserved to large companies.
SME’s.
Digital and technological growth is about getting the
A showcase where we listened, learned, and debated
most out of what you already have, or what you can
with seven digital innovators.
easily get. The participants at our events have already benefited With hands-on digital innovation, you can – whether
from the knowledge-sharing and our hands-on tools. In
you make money on car repairs, children’s clothes, or
this booklet, we bring them to you in the hope that they
anything in between – benefit from technology in one
can inspire new ideas for your business, and set you on
way or another.
the path to fulfill your digital potential.
At Internet Week Denmark, we set out to prove this
Enjoy!
point by hosting two events about hands-on digital innovation.
*Some external content is in Danish.
TRENDS
IOT, DATA, USERS, AND SERVITIZATION To kick off our half-day workshop, IT Consultant, Gustav,
smartphones, computers, and fitness trackers,
and UX Consultant, Kasper, gave our six participants
we see everything from refrigerators to shoes,
insight into tech trends and new consumer patterns.
cars etc. being connected. These things can then communicate and exchange data with one another,
The participants were a mixed bunch, representing
paving way for an abundance of new possibilities.
different industries, approaches, and products.
Big Data To spark inspiration, Gustav and Kasper used cases from
Our many digital tools generate data constantly,
a wide range of businesses. These are some highlights
and the amount is growing exponentially. Data can
from their presentation.
be used in endless ways and when used correctly, it can be both descriptive, predictive, and prescriptive.
Internet of Things
Especially, the prescriptive side of data is interesting,
The number and diversity of things connected
allowing us to prescribe valuable actions, based on
to the internet is rising rapidly. In addition to our
predicted behaviors, and historical patterns.
Experience Is Business!
services and contexts accompanying it. With data
If you haven’t already begun, you need to start
and connectivity, there is an entirely new area for
thinking about your customers’ experiences with your
traditional manufacturers to differentiate their
product or service. Everything from functionality,
products.
user friendliness, branding, and appearance matters to the overall user experience. It is important to detect and understand all the opportunities you
Want to Learn more about Tech Trends and Customer Patterns?
have to influence your customers. Contact Gustav or Kasper for some insights!
Servitization Many manufacturing companies are starting to see
Gustav Kastrup Nielsen Kasper Mathias Svendsen
the business potential of adding digital services
IT Consultant
UX Consultant
to their physical products. Key to a successful
gkn@mjolner.dk
kms@mjolner.dk
business is not only the product itself, but the
+45 60 23 53 01
+45 41 95 36 23
TOOLS
TWO TOOLS TO KICK-START YOUR USER-CENTRIC DIGITAL INNOVATION There are multiple ways to challenge your existing
more detail, defining the name, age, and position of
concepts and detect new areas of business . To get your
your customer. It also pushes you to investigate your
ideas flowing, try two of our user-centric innovation
customers’ excitements and frustrations.
tools (the ones we used at the workshop), Customer Bio and Service Blueprint.
Ask yourself: Who are our customers and what matters to them?
Customer Bio This first tool helps you specify some information
Service Blueprint
about your customer. We always recommend in-
Your filled-out Customer Bio is the point of departure
depth customer studies as a ground for your digital
when using this next tool. The Service Blueprint is a
development, but the Customer Bio is a good place to
guide that helps you understand what your business
start - remember, the better you know your customers
and service actually gives your customer. The aim is
the better you are at finding your next business venture.
to understand what your customer thinks about your
The Customer Bio helps you describe your customer in
product or service at any given time - both good and bad.
The Service Blueprint is designed to help you investigate
Do You Want to Know More?
the journey your customer goes through when using
You are always welcome to contact us for an informal
your product or service. Using it right, enables you
talk about digital innovation, agile development, user
to outline the characteristics and functionalities of
interfaces, or digital business development in general.
your interaction. It is important to understand that
Whether you are interested in a workshop or some brief
each point of customer interaction, or lack thereof, is
support in using the tools, feel free to contact:
affecting the way your customer views your brand and products. Customer interactions can be both physical
Christina Dencker KjĂŚrgaard
and/or digital.
Innovation & Design Manager cdk@mjolner.dk
Ask yourself:
+ 45 41 95 36 08
Where do our customers meet us, how, and why? Do we help them in the best possible way?
Download the tools here! Customer Bio
Service Blueprint
TALKS
WHAT DID WE LEARN FROM THE DIGITAL INNOVATORS? Our second event was a showcase celebrating Danish
Smartphone Feel on Low-Cost Hardware
innovators with case presentations from Sekoia,
Draupner Graphics presented TouchGFX, which is a
Draupner Graphics, SEGES, Mobilize Me, Kamstrup,
unique software framework that enables smartphone
Kanda, and Danske Bank.
graphics on low-cost and low-resource hardware.
On our YouTube Channel, you can see all the
Google Glass Helps Farmers in the Stables
presentations in full length. Below is a short recap to
SEGES developed an app for Google Glass which makes
help you choose!
it easy for farmers to get information about their livestock, register data, and plan events while keeping
Freeing Up Time for Citizen Care
their hands free for other tasks.
Sekoia is a digital solution for elder and special care providers. The solution helps staff escape the paper
App Helps People with Cognitive Disabilities
tyranny, spend more time on citizens care, minimize
Mobilize Me is a tool that supports kids, young people,
errors, and reduce stress.
and adults with cognitive disabilities. It helps users
structure their days visually without drawing attention
Two Years with Fast and Easy Payment
to their disabilities.
It is hard to believe that it has only been two years since Danske Bank made mobile payment possible in
Rapid Meter Reading Made Easy with READy
Denmark. With Mobile Pay, you can easily send and
READy makes it fast and effective to read water meters
request money, and you can also use it in physical stores.
using a smartphone. It is a simple and cost-effective solution for utility companies, property owners, and
Want to Get in Contact with a Presenter?
administration management. Let Signe help you out!
Can Virtual Reality Improve Rehabilitation? In cooperation with Hammel Neurocenter, Kanda is
Signe Juul Madsen
looking into the possibilities of using Virtual Reality to
Communication Manager
make the rehabilitation easier and more interesting.
sjm@mjolner.dk
Learn more in this episode of Harddisken.
+ 45 41 95 36 04
THOUGHTS
DEBATE WITH THE INNOVATORS: USERS, CHALLENGES, AND SOLUTIONS Our showcase ended with a debate. The audience asked
We even spent the night at elder and special care homes
questions about the innovators’ journey from idea to
to get a feeling of how the staff operate and what their
digital product. Here are some key points.
challenges are. If we do not care about our users’ needs
What Do You Do to Understand Your Users and Why ? During the debate, it was apparent that all the innovators found it extremely valuable to know their users and their routines well. Here are some different takes on how to do it, and what it is worth. Become as close as possible with your users. Experience their everyday lives, and use their recommendations
somebody else will, and their product will be better. Brian Sandholdt, Sekoia We didn’t exactly spend the night with our users, but we did spend a lot of time on continuous evaluation of our prototype. We compared it to data about what users want. It really made a difference to the final READy app. Hans Christian Jørgensen, Kamstrup
for your products. For our Google Glass app, we
How Did You Overcome the Challenges You Faced?
worked closely with both students and farmers.
The challenges the innovators faced in the process from
Nicolai Fog Hansen, SEGES
idea to digital product became another point of interest
for the audience. Here are some pointers on those
Our main challenge was entering an existing marked.
issues and how the innovators overcame them.
What we did to overcome it was finding world-leading business partners who could introduce us to potential
With MobilePay, it took time for the users to embrace
customers, and make a business out of TouchGFX.
the new payment method. We want to implement
Jørgen Mygind, Draupner Graphics
MobilePay in stores nationwide now, but we know that making users try something new takes time.
As a new business owner, it is hard to make ends meet.
Peter Gregersen, Danske Bank
You need to accept that a lot of money and effort must be put into your business to make it work. Then, a little
Understanding users’ wants and needs proved to be a
piece of advice for people, who are new in business: Don’t
challenge. It was almost as if we didn’t speak the same
count the hours of your work. Make the hours count!
language. By developing a prototype and showing it to
Kristian Emil Andreasen, Kanda
them, it was easier for them to concretize their ideas. René Brøndberg-Bras, Mobilize Me
Watch the debate in full-length here.
Do You Want to Take Your Business Further? If you want to boost the ideation and innovation process for yourself, your employees, or your business in general, give us a call. We are always open for a noncommittal talk about workshops, hands-on digital innovation, customer relations, user interfaces, and much more. Brian Gottorp Jeppesen Chief Executive Officer brj@mjolner.dk + 45 41 95 36 26
Mjølner Informatics A/S
Finlandsgade 10, DK-8200 Aarhus N
+45 70 27 43 43
www.mjolner.dk
info@mjolner.dk