MK Flyers Central - January 2013 by MK Flyers LTD

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BUSINESS TO BUSINESS

IN MILTON KEYNES JANUARY 2013

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Welcome to... ...the January edition of MK Flyers Central.

Editor

Have a read through MK Flyers Central to see advice from local business in Milton Keynes.

Kim Oliphant Steve Aylott

Until next month

01908 767080

Stuart & The MK Flyers Central Team

central@mkflyers.co.uk www.mkflyerscentral.co.uk www.blog-mkflyers.co.uk

Telephone

MK Flyers distribution and areas we cover

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14th JANUARY 2013 email:stuart@mkflyers.co.uk Each edition is delivered FREE to these numbers of homes and businesses to these areas MK Flyers cannot take responsibility for the content of the adverts or the services provided by the advertisers. All adverts are printed in good faith. Reproduction in whole or in part without permission is strictly prohibited.

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Team

MKF design www.mkfdesign.co.uk advertising | design | print info@mkfdesign.co.uk

MK Flyers Blog www.blog-mkflyers.co.uk

Stuart Oliphant

MK Flyers North – 11,000 Newport Pagnell, Willen, Willen Park, Downhead Park, Pennylands, Bolbeck Park, Giffard Park, Great Linford, Neath Hill, Blakelands MK Flyers South – 11,000 Furzton, Emerson Valley, Westcroft, Tattenhoe, Shenley Church End, Shenley Brook End, Shenley Lodge, Kingsmead, Oxley Park MK Flyers East – 11,000 Broughton, Middleton, Milton Keynes Village, Monkston, Monkston Park, Kents Hill, Woughton on the Green, Woolstone, Wavendon Gate, Walnut Tree, Old Farm Park, Browns Wood, Caldecotte, Downs Barn MK Flyers West – 11,000 Stony Stratford, Old Stratford, Two Mile Ash, Bancroft Park, Blue Bridge, Bradwell, Loughton, Great Holm, Crownhill, Grange Farm, Medbourne

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POSITIVE LIVING What is your life purpose? Why is your life as it is? What drives you? What fills you with passion? What makes you choose what you do? Why has your life journey panned out as it has? What have you still left to accomplish? What you live day to day is your evolving life story. It’s the ongoing product of how you act, choose and think. It is what you have scripted personally up to this present moment, and if all things stay the same, this is what you’ll repeat and get more of... (I am I) You are physically upon Earth to experience and express what it means to be alive on the plant in this time frame. You are creating with Me, you give Me live instruction, you are programming your now and your future... (I am I). You have a life purpose, a soul agenda that you set for yourself long ago before birth. You have a chance to understand new information coming through as life evolves and takes you forward to meet new levels, to fulfil its criterion and your own. You attract, deflect and programme what occurs on a much broader scale than you think. What if from today your life were to end, would you be pleased with what you’d see as its review? Would you be pleased with what would then be your personal contribution, your offering in exchange for time given and spent here? If you could use your voice, time and influence, what bridges would you mend; what would you alter or serve to change to help the overall programming of life’s own bigger world view work much better? What don’t you like? What would you birth in? What could in your opinion be redrawn or refined, to help life in general run smoother? (I am I) You are important. Your personal views matter. What you believe in your core adds to your personal library of knowledge and understanding, your thoughts and character then birth forward continually from this point. (I am I). How often have you been asked these questions? ‘Never’ is the answer you will probably give, so you’ll never have pondered the answers. Why does it matter? you might ask in return, and this is a valuable point. You are not born on Earth physically to just live and die, when your time here is over – you don’t simply snuff out – life continues, it moves forward, it grows and evolves, and as you are part of life – so do you. No one is responsible for your life input – but you. You own it; you can use it, you create, shape, write and mould it as you wish. You have karma to work through, talents to hone and to gain; you have opportunities to collect and soul targets to meet, with much to accomplish and to contribute to the

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larger world overview playing out. No one else can accomplish what you alone came to do; no one else is responsible for the footprint you’ll leave in your wake... How would you paint your life picture now? What would you change? What will you fine tune? What is it you want life to do? Since the millennium everything we know has been adjusting, clearing and changing. A new world order is birthing – and we form part of it – that’s why Nostradamus couldn’t see further forward – linking also with the long term Mayan calendar. 2012 and now 2013 is an incredible experience that we specifically chose to be part of. Never before has it been so easy to let go of what we no longer need – to start anew, and this too includes you, it’s what your presence here stands for and what you do. We are all part of life’s overhaul, its own new beginning panning out. With this in your mind – what will you now wish to change, re-define, accomplish or take forward – to program the next phase coming in? Small steps – not large ones – need to be taken to bring in the new adjustments you desire. Drastic measures will only lead to the opposite. Have you reviewed your want and need list? Have you begun to weed and clear out? Have you noticed how far you have strayed from your life goals? Have you noticed how far you have come? Be kind to yourself. Be patient and find out who you are (my books will help you effortlessly with this). Begin to recognise how you create or sabotage your own story. Humanity as a whole has a chance to move forward, to evolve beyond life’s usual constraints. This is easy – not difficult – once you begin to understand how it works. (I am I) You are not alone – but a working part of Me. What you do to yourself, consciously or not, to loved ones, to strangers and friends – you do without knowing to Me, all affects Me. Your energies and intent flow also back to Me. our wants, needs, desires, the same... Nothing is hidden, all has affect somewhere, all feed directly to Me. (I am I). Stephanie J. King - SOULPRENEUR Author of ‘And So It Begins...’ & ‘Life is Calling...’ and the soon to be released ‘DIVINE GUIDANCE’ For more information visit - www. stephaniejking.com www.positivelivingmk.com

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AND SO IT BEGINS... You have more power over life than you realise By: Stephanie J. King EACH DAY IS UNWRITTEN - HOW YOU USE IT IS COMPLETELY FREE CHOICE... This unique interactive book will take you on a journey of self-discovery, new beginnings, empowerment & deep healing. You'll view differently past & present, your talents, strengths & gifts, where you're heading, the life you're part of, how others push your buttons & why you react to help stop what you don't need - repeating. You'll know & understand your many paths, goals & pitfalls, your personal soul journey, a greater life agenda, it's overview, where & why things get stuck as well as ways you can effortlessly change this. You are a single part of life's larger picture and life in its own turn links with you. It's not accidental that you're physically here, actively part of this incredible time frame. You came here to explore, to live, love, conquer, express & experience, but you came also to birth something back - to contribute, to make changes and to help life on a much wider scale. And So It Begins… opens windows & doors to new insights & understanding that you may not have realised before. Like an oracle/truth mirror/real time life guide, it will quickly highlight who you are, why you are, your weaknesses and strengths, why you came here, what you're part of, what's going on with others & life around you and what you're able to achieve with time spent here. From teenage to elderly this book is already helping thousands to reassess what they've known, to rekindle their dreams, to turn life around & get happy. It highlights the negative & spins things around for the better, regardless of lifestyle/vocation/gender. Read this as a book or dip into its pages, you'll actually feel yourself interacting with your own Spirit Guardian/Angel as if in conversation with a friend on a personal soul to soul level, completely in tune with where you are. You'll feel energy and receive healing as you breeze through all aspects of life /love/work/family/home. (See the guest book comments on our web page as personal proof). Your Guardian has known you for the whole of your life, whether you accept they are there or do not doesn’t matter. They'll help you move forward with ease, clearing clutter & blockages accumulated through generations and the years that you've personally been here. Become healthier and happier with renewed energy & confidence, positivity, focus & life zest. They'll work with you to help others, you'll become a light worker - for what you give out will always come back. In this way you'll help life heal itself… The life chapter that you’re living is far from over yet - so let the 'best that can be' - filter in…

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Keeping your Marketing Activities on Track The New Year is fast approaching and most companies will hopefully have their marketing strategy in place, ready to kick start activities in early January. But how many have included measurement parameters to monitor marketing and sales activity? You may be just about to spend £50,000 on marketing but how do you know what you are you getting in return, and what increased revenue this will generate? With online and digital marketing taking the majority of budgets due to its cost-effective and time efficient qualities, tracking each and every activity has been made much easier. And this means after each campaign - or sometimes half way through - to ensure that if it’s not generating sufficient interest, you change one or two aspects of the messaging/activity, resend and monitor the response. It’s too late to do this at the end of the year. Emarketing – review and analyse your emarketing reports. Who clicks? How many times? If someone clicks 15 times on red widgets and not once on blue, I’d be sending them the red widget brochure! Are you following up with more targeting messaging? Well devised emails can do wonders for your own customer and market research. What you think your customers

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are interested in, and what your customers are actually interested in, could be two very different things. Knowing what they care about is key to promoting sales. Don’t send them blue widget offers if they only use red. However, you could highlight the ways in which they could perhaps use both. If you already have a good customer, use the measurement tools to identify additional products or services that could add value to their business; they may just not have realised it yet. Advertising – use a unique URL for each advert placement so you can track visitors who land on the page and from which publication. Online banners are perfect for this but if you’re not getting any clicks, then review your advertising strategy and/or messaging. PR – change the headlines slightly so you can scan for coverage and see which subject line (or even part of the main text) generates the most interest. Once you gauge the messaging that attracts the most attention and genuine leads, then you can implement this more fully across other campaigns. There are many ways to monitor activity across digital, print and social media channels and it should be an integral part of the overall strategy; no measurement, no knowledge. And knowledge is king.

HLB Creative Limited T: 01908 933705 E: info@hlbcreative.co.uk W: www.hlbcreative.co.uk

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MP’s Diary

By Iain Stewart MP, Conservative MP for Milton Keynes South

Let me start by wishing everyone a very Happy New Year. I hope that the festive season brought much happiness and warmth to you and your family. It is not very often that I get the chance to ask a question directly of the Prime Minister during PMQs, but I have been very fortunate that I recently had two opportunities to do so. I was able to draw the Prime Minister’s attention to the excellent growth forecasts for Milton Keynes which has shown we are one of the best places in the UK to lead economic growth. A recent Experian study suggested a forecast growth of 3.1% a year in our area. I was delighted that the Prime Minister recognised our success is largely thanks to the efforts of small and medium-sized enterprises. While this is good news, we cannot be complacent and must do more to ensure that local employers are able to find the right skills in our city. It is also essential that young people are able to find the types of jobs to which they aspire. To this end, I am organising a Jobs Fair with my counterpart in Milton Keynes North, Mark Lancaster TD. The event, which is targeted at young people in the age range of 16-25, will be held from 3-8pm on Thursday, 31 January at The Buszy, Central Milton Keynes. The fair is being organised in collaboration with the following organisations: Milton Keynes Council, Connexions, Jobcentre Plus, Milton Keynes College and the Skills Funding Agency. I also asked the Prime Minister if he would congratulate our local Formula 1 team, Red-Bull racing, on winning the world championship for the third year in a row. Red-Bull racing are a fantastic local company which are helping to grow Milton Keynes’ reputation for high technology and engineering. It is also a tribute to British engineering

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in general that almost all F1 cars are now engineered, designed and built in this country. In his recent Autumn Statement, the Chancellor announced that the planned 3p rise in fuel duty has been scrapped altogether. This is very welcome news for us in Milton Keynes because we are home to many commuters and a number road haulage

and distribution companies. Many constituents had previously raised the issue of high fuel prices with me and were very concerned about the planned rise for this month. I did lobby the Chancellor to take action and I am very pleased that he has gone further than expected and cancelled January’s increase. This was one of the increases that the previous Government had put in place. Milton Keynes remains a vibrant city with various community organisations and charities. I make it a point of duty to visit as many as I can and I intend to continue doing so this year. Consequently, if you think that there is a community project or initiative that I should visit, please do not hesitate to get in touch as I would very much like to. Once again, I would like to wish you everyone a Happy New Year and look forward to helping constituents resolve any issues that they may raise with me. Email: iain.stewart.mp@parliament.uk Tel: 01908 686830 Postal address: House of Commons, London, SW1A 0AA

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mkflyers about us MKFLYERS & MKFLYERS CENTRAL – A FLYAWAY SUCCESS MKFLYERS CENTRAL is part of the MK Flyers group The first version of the Flyer was delivered to 2,000 homes in Newport Pagnell in 2006. From there, MK Flyers went from strength to strength. Distribution grew to 6,000 copies, which are still delivered today in Newport Pagnell. We now produce four versions of the MK Flyer, to cover North, South, East and West Milton Keynes, and deliver 42,000 copies, potentially reaching over 100,000 people. This gives our clients the unique opportunity to advertise only in their desired part of Milton Keynes, thereby accurately pinpointing their target market. With flexible advertising options to suit all budgets, the MK Flyer is one of the most effective ways of attracting new customers and increasing your profile across Milton Keynes. Now there is the MKFLYERS CENTRAL too, dedicated to increasing business between local companies. Why look outside the area when there is already a highly skilled and reputable supplier on your doorstep. Make your business fly with MKFlyers Central. Call 01908 767080 or email central@mkflyers.co.uk today for details and to book your space.

MK Flyers Online www.mklflyersonline.co.uk This is our popular, online directory, promoted each month to over 100,000 local people. All of our advertisers receive a free listing, with options to upgrade their advertisement to include a full page on the site and a spotlight on our home page. So, if readers can’t find the service they require in the MK Flyer, they can visit MK Flyers Online and find it there.

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MKF Design - www.mkfdesign.co.uk Our graphic design business, MKF Design, was established to meet the needs of our advertisers, by providing high-quality, cost-effective, graphic design and print services. So our clients needn’t worry if they don’t have artwork or even wording for their advert; MKF Design can manage the whole process for them.

What makes us so unique? Truly local - the MK Flyer connects local people to local services within a handy directory.

Longevity - Unlike a local newspaper, people don’t throw the MK Flyer away each week and tend to keep it for reference purposes.

Quality - the MK Flyer maintains very high standards in print and production. All artwork is professionally designed to ensure that your business is portrayed in the best possible light.

Comprehensive service - our in-house, graphic design and print team, MKF Design, can make life easier by managing our clients’ advertising and print requirements.

Value - advertising in the MK Flyer represents incredible value for money. Box adverts start from as little as £44 + VAT per month. We also offer attractive discounts on packages of three, six and twelve months.

Unlike local newspapers, the flyers are not thrown away each week They are kept as a reference for the whole month until the next issue To advertise call 01908 767080

Download the new mkflyers free app today to enter our competition! Keep up to date with whatâ&#x20AC;&#x2122;s going on in Milton Keynes, receive instant offers from local businesses, share your photos from around Milton Keynes on our Facebook page, support Willen Hospice and much more - on the go! To download your app simply scan the QR code or visit the app store and search for mk flyers.

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Get More Productivity From The Same We are all striving to maximise the productivity of our teams; trying to get the best possible return on investment from the most valuable resource within our organisation – people. The secret to achieving this, although simple, is not necessarily easy; it requires a work ethos and atmosphere that fully engages the individual. To create such an atmosphere you must first personally have the desire and will to create a positive working relationship with your team. A few key points that will assist are:

1. Listen and communicate. Maintaining open lines of communication keeps information flowing and develops a sense of trust and teamwork amongst team members. Also, gain insight into your colleagues by encouraging them to talk about themselves. Speak of their interests, not just work. People will often open up quickly on this topic – and who knows, you may have more in common with them than you previously thought.

2. Be an active and empathetic listener to show others that you are genuinely interested. There are two major components of listening: active and empathetic. Encourage those around you to express their thoughts and be an active listener. Ask questions, listen carefully, and really attempt to understand what is being said. Also be an empathetic listener, place yourself in a team member’s shoes. Imagine what the other person is experiencing, and how you would handle it if placed in a similar situation. Being sincere in your approach gives the

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other person a sense of ease because they know you are truly attentive, despite supposed differences.

3. Show team members that they have valuable opinions. Communication reminds the team that you are including them in projects and that their input really does matter. Your team members are a great source of ideas and information and if you can give them the sense that their suggestions are having a positive impact on the team, they will feel a stronger connection to you as the team leader for taking them into account. It all comes down to your team knowing that you are sincerely interested in them not only their work, but also their lives. By keeping this in mind, you’ll be able form strong bonds, truly engage your team and ‘Get more from the same’. If you would like to discuss employee engagement or any wider business related questions visit our web site at www.centralengland.dalecarnegie.co.uk or email me at trevor@dalecarnegie.co.uk ©Dale Carnegie & Associates, Inc. 2012. All Rights Reserved.

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2012 was undoubtedly a year of celebration which saw both the Diamond Jubilee and the Olympics and I must admit I find it hard to think that another year could ever beat it. However, 2013 brings its promises too, not least more royal celebrations following the announcement of the Duchess of Cambridge’s pregnancy.

and women. I was lucky enough to be invited to the Royal Mail Sorting Office in Newport Pagnell early on a December morning and while I was indeed in need of a caffeine boost the workers there were in full swing. I was amazed by the machinery behind the operation of delivering post and am still staggered by the volume of post which is dealt with daily. Now the Christmas period is over I hope things have finally quietened down and they are having a well earned rest now.

Already for me as an MP my diary is fit to bursting with events happening in and around Milton Keynes at the beginning of the year, a sure sign that no one is resting on their laurels and our community is as active and engaged as ever. As the saying goes as the New Year begins, out with the old and in with the new and I adopted this approach when it came to my chest hair towards the end of last year. Beauty by Rajni is a salon based in Conniburrow who decided to hold a sponsored “Wax Off” in aid of Children in need, in the spirit of the season I was duly signed up and when my office staff told me quite what I had been signed up for; I must admit I was a little fearful. I can’t say it is something I would go and do out of choice but I was very impressed by the results and the salon was fantastic.

I am continuing to run my ‘reading campaign’ in primary schools across Milton Keynes this year, which I hope will raise the profile of the importance of children reading both at home and at school. With the UK’s illiteracy rates scoring as some of the highest in Western Europe there has never been a more important time to encourage children to get some enjoyment out of reading. I’ve had a fantastic response to the campaign with nearly 30 schools taking part and I have been amazed at some of the books which I have been asked to read from-they’re certainly more colourful than they were when I started reading! As ever, should you ever need any help or support or would even like me to visit your organisation, please do get in touch on 01908 686830.

Christmas time is a busy period for everyone but undeniably it gets extremely busy for our postmen

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Mark Lancaster TD MP

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Discover the friendly route to more sales at our weekly breakfast networking meetings

Networking and positive word-of-mouth marketing account for 70% of all business transactions.

• There’s no hefty annual fee. • You have a way to grow your business by exchanging meaningful referrals. • Members get to know you and your business and can actively look out for new opportunities for you - and vice versa! • Members get their own free entry on the BBMK website, plus a link to their own website

That’s the essence of BBMK! To visit please email guest@bbmkfriday.co.uk or to find out more, speak to any BBMK member, visit www.bbmkfriday.co.uk or call 0845 467 8398

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Afternoon Tea

Here’s what our customers say about mkflyers... Thank you for the excellent work you have carried out to successfully support and improve our local advertising with Your Local Flyer over the past 2 years. The whole process is simple, from your help initially designing our advert, through final proof sign off, print and web advert.

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The really good news for C & R Technologies Ltd is that we are seeing a great return on our investment in advertising on a monthly basis with you. For every pound we spend we are seeing a £4 return; now that is the Business at Our Fingertips. To sum up, I have found the MK Flyers Team to be reliable, efficient and very cost effective for local advertising in print and on the web.

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I have no hesitation in recommending you. Stephen Roberts, C&R Technologies

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Small businesses will lead the way in 2013, says company whose tenants already employ 1000 people Milton Keynes will boom in 2013, says the town’s largest serviced business premises provider, as the number of people employed in its units tops 1000 at the close of 2012. Bucks Biz, with over 400,000 square feet of space and 150 tenants in Bletchley and Denbigh, says it is already planning more units to cope with the expected growth in demand and bringing forward plans to develop extra space at the huge Interchange House in Howard Way. “Our units currently provide work for around a thousand people and we have seen that figure rise steadily,” said Dominic Muscat, a director of the company that owns the business.

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“As Milton Keynes business booms, led by small businesses, we are already identifying potential new units that can be converted to provide the premises needed for small companies to thrive without hassle.” Bucks Biz, with units all over Milton Keynes, is renowned for straight talking and dealing; not hiding costs and not charging for many of the little things that keep businesses ticking, but which can be annoying to the point of distraction. “We really believe that if our customers are happy, then they’ll be free to get on with their businesses, which in turn will expand,” added Dominic. More info from www.bucksbiz.co.uk or 01908 299 200

To advertise call 01908 767080

Coldest Winter for 100 Years Forecast A recent article in the Daily Telegraph stated that Councils were preparing for sub-zero temperatures, hail and snow following the horrendous rainfall thatâ&#x20AC;&#x2122;s devastated so many parts of the country in what could be the coldest winter for 100 years. The Met Office has predicted temperatures reaching as low as -20Â°C in some areas during December and January which will inevitably cause chaos on our roads and disruption to business. What are you doing to ensure continuity within your business when employees have difficulty getting to work due to adverse weather and disruption to public transport?

Plan ahead now.

Consider the health and safety of your employees whilst at the same time ensuring that the disruption caused to the business is minimal. Put procedures in place and notify all employees so that they know what is expected of them. Explain in detail whether or not they will be paid if they are absent, whether they will be expected to make up the time lost at a later date, whether they can work from home, take unpaid leave or use up their holiday entitlement. Consider the circumstances of individual employees as it may not be the fact that the employee cannot get to work but that the school their children attend is closed and so the employ will need to remain at home to care for the children, for example. Angela Rhodes, Crispin Rhodes Ltd, HR Specialists, Milton Keynes, angela@crispinrhodes.co.uk, www.crispinrhodes.co.uk

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www.gracelands-gardening.co.uk We all know that getting new customers is THE most important thing you can do for your business, but how are you going to do it? A leaflet delivery campaign consistently delivers results when done properly – and we do it properly. Call us now on 01908 850361 Order to discuss how 10,000 leaflets we can make or more from us during your phone January and not only will ring with we pay HALF the print, brand new We’ll also pay for your customers, leaflet design ready to buy.

Here’s what our customers say about mkflyers... As a local tradesperson I rely on standard of service and reputation to build a lasting relationship with Customers. Since we started, the MK Flyer has been essential in building these relationships by introducing our business to new Customers in the local community. It has also proved to be far more effective than other means of advertising and is definitely an essential part of our business process. Thank you so much for helping to establish and grow our business. Jim Dixon The Electrician

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Advertisers Index Sport

Airport Travel Skyline FC

Hairdressers Phoenix Hair & Body

Beauty Services Phoenix Hair & Body

Health and Fitness Positive Living 6

Books Stephanie J King

Car Care Dri Wash

Cleaning Services Briteclean

Commercial Property Bucks Biz Gardening Services Gracelands

HR Services Crispin Rhodes

Ink and Toner Freestone Ink & Toner

Leaflet Delivery TLDC

MK Dons

Taxis Skyline

Telephone Answering and Virtual Assistant Services Star21

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Networking BBMK Women in Enterprise

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Telephone Answering and Virtual Office Services Call us FREE on 0800 860 0865

Web: www.star21.co.uk Email: ethel.morris@star21.co.uk

Weâ&#x20AC;&#x2122;ve been providing telephone answering services in the Milton Keynes area for over twelve years. Business is won and lost by the service customers receive on the telephone Make sure the first impression callers get of your Company is a brilliant one! 24 mkflyers central

To advertise call 01908 767080

mkflyers central

BUSINESS TO BUSINESS

IN MILTON KEYNES

Full colour advertising rates MKFlyers Central is the leading online business to business magazine in the Milton Keynes area. With a distribution of over 3,000 it is also widely read.

Double your advertising exposure with MKFLYERS CENTRAL. Full Page

£50 per month

Half Page

£30 per month

Quarter Page

£20 per month

Front Cover

£60 per month

5% Discount for 3 months advertising

10% Discount for 6 months advertising

15% Discount for 12 months advertising

ALL PRICES ARE EXCLUSIVE OF VAT

Advertising starts from £17* a month with MK FLYERS CENTRAL * minimum booking applies

Ad formats

Ad sizes in mm Full Page Half Page Quarter Page Front Cover

186 x 128 90.5 x 128 90.5 x 61.5 160 x 128

All artwork to be supplied in CMYK colour. Acceptable formats need to be TIFF, JPEG or Adobe PDF.

Make your business fly with MKFLYERS CENTRAL

Call 01908 767080

or email central@mkflyers.co.uk today for details and to book your space Please mention mkflyers central when responding to adverts

mkflyers central 25