Good Sport is a print publication that reinvents the sporting magazine by pushing imagery and stories for a new, engaged and creative audience. It’s a fresh take on sporting culture and journalism from a community of sports fans, not sports heads.
What is Good Sport? — A biannual creative journal that exists both at the heart and on the fringe of sports culture. An ever-evolving platform for endless conversations, interesting ideas, community events and collaborations. What does this mean? ff Immersive photography that shines a light on sporting glory, ritual and defeat ff Illustration that lifts each tale off the page ff Storytelling that nods equally to great tradition and innovation ff Quality journalism covering the physical acts on the field and the communities on the sidelines.
Why is it different? — Over the past 20 years, sport has changed in the way that it is played, watched, supported and promoted. Yet sports journalism, publishing and commentary often lag behind—unwilling or unable to catch up with the way sport is perceived, viewed and experienced by new generations. Great design, immersive photography and quality writing have always had a place in sporting culture, but are rarely reflected in sports media. Good Sport presents the whole package: a timely, classic, thoughtful publication that creatively taps into the aesthetic and intellect of a new breed of sports fan.
Good Sport is — ff All inclusive and gender neutral ff Culturally and racially diverse ff Showcasing different perspectives: pros, rookies and spectators ff Not glossy, throwaway, or expected ff Pushing sports journalism out of its comfort zone ff Recontextualising the reportage format ff A comment on sport, not sports commentary ff A publication that inspires people to learn more and become more active.
Good sport issue 01 — Good Sport Issue 01—Oct/Nov 2015: Firsts & Beginnings Front Cover: Ben Simmons of the LSU Tigers as photographed by Patrick Driscoll Back Cover: As photographed by Andrew Johnson Issue 01 seeks to build a strong, diverse and engaging platform in print and beyond. Our first issue covers a broad range of stories and insights from across the globe. We look at how things began, from historical events and world firsts to grass roots and professional leagues. Good Sport champions emerging and established photographers, writers and illustrators who are excelling in their fields and are genuinely interested in pushing the boundaries of their craft to tell the whole story. We are honoured to have worked with such creatives as: Giovanni Darkins, James Hartley, Jane Stockdale, Patrick Driscoll, Sean Fennessy, Sophie Curtain, Max Olijnyk, Josh Gardiner and many more.
The pages of issue 01 feature : An in-depth interview with the commissioner of The Drew League—Compton’s first basketball league. Mad Mike—A true advocate to the sport of drift racing. Ben Simmons the LSU Tigers Forward who is touted as the possible first overall pick in the 2016 NBA draft. Australia’s national sport from the grass roots, or lack there of—The Gravel.
Pam Reed—At 54 years old she has clocked the Badwater ultra marathon 10 times with some impressive records to boot.
A double feature on the Women’s & Men’s rugby seven’s coaches and teams who are on the road to Rio as the sport’s first encounter at the Olympic Games.
Our half-time oranges section highlights rituals, routines and all things that happen in those half-time moments.
We climb high with champion tree climber Scott Forrest and have a session with the Downtown Girls Basketball team in NYC.
Good Sport’s Scotland based correspondent Jane Stockdale took a trip to Brazil to cover the true football fans of the world cup.
These and more insights and inspirations throughout 112 perfect bound pages. We’re beyond thrilled to bring you issue 01 and are very excited about the platform that it has created.
Who is behind it? — Good Sport is made from the inside looking out, by a community of like-minded, creative people who are passionate about—and connect with—sport in their daily lives. Editors: Ben Clement and Joe Miranda (HardWorkersClub, I.P.F., Tourisms) Nadia Saccardo (Smith Journal, Pallet magazine) Design & Art Direction: Paul Allworthy (Bonafide magazine, Sneaker Freaker, Acclaim magazine) Key Photographers: Sean Fennessy, Jane Stockdale, Patrick Driscoll, Giovanna Darkins, James Hartley, Anne Moffat.
Reach and distribution — ff Published twice a year, June and October. ff Full colour and perfect bound. ff Global distribution via bookshops, boutiques, galleries and select retailers. ff North American Distribution by New Distribution House. ff Speciality stockist—Ace Hotel. ff Circulation—7,000
Audience
—
The Good Sport target reader is:
The Good Sport reader lives:
ff Open minded
ff Australia
ff Young and active
ff New Zealand
ff Intellectual and curious
ff U.S.A.
ff Non conformist
ff U.K.
ff Creatively minded
ff Japan
ff An influencer
ff Europe
ff Brand aware and engaged
ff South East Asia.
ff Socially active ff Well travelled.
Partners
—
Good Sport readers are culturally and aesthetically aware sports fans. They see brands as facilitators of great experience who have the power to shape and heighten the spirit of a game. Our readers are brand loyal, but always open to new opportunity and products, especially when they engage with sports culture in a meaningful way. For this reason, Good Sport looks to partner with brands, initiatives, individuals, businesses, creators and producers who share a spirit, connection and creative approach to sport on a local and international level. This means you.
Assets / ways to engage — Good Sport partnership options exist across all print, digital and real world assets.
The Magazine
Collaboration
Website & Socials
ff Good Sport works with a select & considered range of brands & initiatives per issue.
ff We welcome individual partnerships across events and products.
ff The Good Sport site is always on show with indepth stories and product showcases
ff We are about creating a captivating, long lasting, engaging and authentic stories. Less about the ad spot itself.
ff Sponsorship of local Good Sport events (matches, launches, talks)
ff Advertising (banners)
ff We believe sport can be connected to everything and aim to push the boundaries of what we showcase and how we showcase it. ff Advertising (one DPS and two full pages) ff Editorial and brand storytelling ff Product integration in photo shoots
ff Product creation; shoes, clothing ff Good Sport launches and brand events ff Upon working closely with each brand we approach everything collaboratively and with consideration. With our network spanning across the globe we gain access through long lasting relationships with photographers, writers, illustrators and sporting related teams, athletes and companies.
ff Editorial (news, events, products) ff Social media (mentions)
Rates — Please enquire via email to discuss advertising packaging and options.
Thank you — Hey, thanks for reading! We look forward to speaking with you in more detail. Shoot further questions, comments, or anything else to: ben@good-sport.co / +61 (0) 402 038 252
good-sport.co instagram.com/good__sport twitter.com/good__sport