Stanford Graduate School of Business

Stanford Graduate School of Business Long-Range Master Plan LOCATION

Stanford,

CA

|

DATES

2005

|

Case Study SIZE

400,000

SF

CAPACITY AND MIGRATION ANALYSIS

Footprint Areas A B C D E Total

6,000 5,900 6,900 35,500 53,700 107,800

GSF GSF GSF GSF GSF GSF

Laying the foundation for the future legacy of a top tier business school

TYPE Higher Education SERVICES Campus Assessment Master Planning Programming Stay-or-Go Analysis SIZE 400,000 SF

CHALLENGE | Develop a long-range master plan to modernize and expand campus facilities to address immediate and future needs and maintain competitive advantage CONTEXT | In 2002, campus facilities at the Stanford Graduate School of Business (GSB) were no longer supporting its teaching methodologies or its reputation as a premier business school.

The GSB was under pressure to stay competitive with peer institutions in an economic climate that presented challenges to capital fundraising.

Stanford University as a whole was constrained by a General Use Plan that limited expansion on the campus to 1.5 million SF over the next 15 years. The GSB had approval for a 55,000-SF building, but development was thwarted by a lack of funding and the need to assess the utilization of its current facilities.

Š 2017 MKThink

APPROACH | MKThink began with a Facilities Assessment Study to survey existing real estate and identify opportunities for efficiencies, space recapture, and expansion. The project team evaluated the systems (HVAC, electrical) of each individual GSB building to test renovation scenarios.

NATE GOORE Principal, MKThink Nate focuses on integrating business processes, technology, and organizational change in the physical environment to create lasting economic value.

The subsequent Utilization Review examined space utilization and requirements, inventorying classrooms and course offerings. Site observations assessed the qualitative factors of instructional spaces: room fit out, location, configuration, technology. Collected data was analyzed to identify 1) optimal inventory of room types, 2) optimal alignments of room types with course enrollment and instructional methods, and 3) scheduling practices to optimize space utilization.

Site visits and surveys of peer institutions (Harvard, Wharton, Cornell) provided data to benchmark space requirements.

Stakeholder interviews yielded qualitative insights into what defines the GSB experience.

DAN RUDOLPH

COO | Senior Dean Stanford Graduate School of Business The first chief operating officer, Mr. Randolph oversees nonacademic operations including information resources, external relations, executive education, and research centers.

KEY FINDINGS • • • • • •

Average classroom size is 17 SF compared to 25-30 SF at Harvard and Wharton.

44% peak demand for medium room inventory.

76% of rooms seats more than 40.

Insufficient inventory of rooms to seat 26-40.

Campus cannot accommodate need for 150-seat room.

Existing buildings fail to promote GSB culture.

Stanford Graduate School of Business: Long-Range Master Plan

© 2017 MKThink

Academic Program: 259,050 GSF

Memorial Way Serra Street

Gravity’ Shift - GSB Programs Relocated to Serra Street

Residential Program: 147,050 GSF

LEARN

LIVE LEARN

Serra Mall Axis

Now

Center of Gravity

Academic Program: 245,000 GSF

LEARN

Academic Program: 80,150 GSF (Knight & Littlefield)

Residential Program: 253,050 GSF

LEARN

Serra Mall Axis

Center of Gravity

LIVE

2013-2022

Academic Program: 435,000 GSF

Residential Program: 315,000 GSF

LEARN

Serra Mall Axis Academic Program

Center of Gravity

LIVE

2023-2052

Residential Program

STRATEGY | Informed by the Facilities Assessment Study and Utilization Review, MKThink presented the administration with three strategic options: 1. Relocate to Serra Street within 10 years 2. Relocate to Serra Street within 20 years 3. Stay at Memorial Way and reinvest in existing campus

Stanford Graduate School of Business: Long-Range Master Plan

© 2017 MKThink

The Knight Management Center anchors the 12.5-acre Serra Campus, which includes 7 additional new buildings.

RESULT | MKThink’s analysis ultimately determined that the campus at Memorial Way was fatally flawed and would impede the long-term competitiveness of the institution. MKThink conducted alumni surveys that revealed fundraising capacity for a new campus to be five times that of renovating the existing campus.

At MKThink’s recommendation, the GSB administration opted to relocate its campus to Serra Street at an accelerated schedule. The Knight Management Center, the anchor of the new Serra campus, opened its doors April 2011.

The Serra Campus enables the GSB to maintain competitiveness with peer institutions, all of which have already invested in updating their campuses. The new facilities improve space adjacencies, technology, and infrastructure and expand the variety of classroom sizes and types to meet curricular needs. The additional space allowed enrollment in Stanford MSx, the GSB’s executive education program, to increase 57%.

The consolidated campus maximizes space efficiency and utilization and equally enhances the sense of community. And the focus on new buildings improves the purchasing power of investments.

Completion of the campus has contributed to the GSB’s steady rise in business school rankings: • U.S. New Best Business Schools 2013-14: GSB tied for #1 with Harvard Business School • Bloomberg Businessweek 2012: GSB ranked #4, up from #5 in 2011

Stanford Graduate School of Business: Long-Range Master Plan

© 2017 MKThink

Serra Campus Adjacencies

Serra Campus: Adjacency Diagram 2052 4

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Campus Drive East

Galvez Street

pus: Adjacency Diagram 2052 3

Serra Street 3

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Faculty Offices

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Serra Street

Stanford Graduate School of Business: Long-Range Master Plan

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Faculty Research Centers

Campus Drive East

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Administrative Offices Instructional Spaces Common Areas Student Dedicated Areas Student Residences Enclosed Flexible Space Landscape Plazas

Š 2017 MKThink

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